Michael Phelps, the American swimmer and most decorated Olympian of all time, may be in the news for an unsavory reason, but that isn't to say people should stop celebrating his achievements. After all, Michael Phelps still holds one of the most impressive world records to date. This has garnered him quite the avid fan base, which has also led to endorsement deals, magazine covers and more.
Whether that means representing Corn Flakes or Mazda, and appearing on the covers of Sports Illustrated, ESPN and even GQ, Michael Phelps has taken his fame in stride. It is hard being in the public eye as he is, so it is only natural that slip-ups like his recent DUI would land him in the doghouse in more than one way. It is, however, important to focus on the positive.
30 Tributes to Michael Phelps
27
Record TV Premieres
Sarah Palin & Michael Phelps Boost SNL Ratings
26
Celebratory Commercials
Visa Congratulates Michael Phelps in Beijing 2008 Olympics
25
Olympic Covers
Michael Phelps & Ryan Lochte in Men's Journal
24
Olympic Cover Spoofs
Michael Phelps in Haute Couture
23
Objectified Male Parodies
Michael Phelps as Dr. McSwimmy Pre Emmy Awards
22
Historic Olympic Records
Michael Phelps Wins 8 Gold Medals in Beijing
21
Real Olympic Gold
Michael Phelps Jumps to #1 on Endorsement List
20
Digital Tattoo Covers
Michael Phelps in ESPN Magazine
19
Marijuana Monologues
'Saturday Night Live' Sketches Parody Michael Phelps' Pot-Smoking Debacle
18
Celebrated Athletes
Michael Phelps Named Sportsman of the Year by SI
17
Reviving Olympic Sports
NBC Stalks Michael Phelps With New Championships Coverage
16
Olympian Swimsuits for Public Sale
Speedo LZR Swim Suit Available for Pre-Order
15
Olympic Athlete Book Deals
Michael Phelps Shares History
14
Athletic Warmup Portraits
The Stretching Team USA Olympians Series Focuses on Training Sessions
13
Olympic Athlete Singalongs
The USA Olympic Swimming Team Call Me Maybe Cover is Hilarious
12
Olympic Athlete Couture Campaigns
Michael Phelps for Louis Vuitton is an Unlikely Combination
11
Athlete Comedians
Michael Phelps to Host SNL
10
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
9
Olympic Swimmer Rivalry Parodies
The 'Call Me Lochte' Video Pits Phelps Against Lochte
8
Olympic Cereal Mascots
Michael Phelps Endorses Kellogg's Frosted Flakes
7
Hail Mary Endorsement Deals
Mazda Makes Michael Phelps Highest-Paid Sponsor in Chinese History
6
Unbelievable Athletic Achievement Charts
The ‘Awe-Inspiring Olympic Records’ Infograph
5
Olympians as Funny Admen
Michael Phelps' Rosetta Stone Ad
4
Doped-Up Athletes
Sumo Wrestlers Follow Michael Phelps' Trail of Marijuana Smoke
3
Measured Sport Commentary Charts
The 'Social Olympics Buzz' Infographic Examines Twitter Usage
2
Virtual Olympian Legacies
Google London 2012 Search Results of Americans are Mostly Positive
1
Famous Fierce Athlete Ads
The Under Armour ‘Protect This House. I Will. Training' Commercial
Related Ideas
Aviator-Style Swim Goggles
Speedo's Sunny G Goggles Deliver UV Protection
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Olympic Gymnast-Backed Cosmetic Brands
Jordan Chiles is Hero Cosmetics' 2025 Brand Ambassador
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Pop Archive Series
KYLIE Netflix Docuseries Opens Kylie Minogue’s Personal Archives
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Street‑Meets‑Golf Apparel
The OVO Golf Collection Fuses Streetwear with Performance Golf Gear
Tennis Star-Approved Product Campaigns
Thorne X Ben Shelton Spotlight Thornes On-The-Go Line
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Luxury Exclusive Publications
TASCHEN and Louis Vuitton Chronicle the Legacy of the America’s Cup
Female-Athlete Hydration Initiatives
Gatorade x WNBA Enhance Hydration Awareness Among Athletes
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Musician-Supported Cosmetic Brands
M•A•C Welcomes Chappell Roan as a Brand Ambassador
Figure Skater-Supported Energy Drinks
Bloom Nutrition Taps Amber Glenn to Promote Its Drink
Beloved Mascot-Powered Anniversary Events
The Goodyear Blimp Celebrates 100 Years
Tennis Star Tequila Experiences
Maestro Dobel Tequila x Aryna Sabalenka Partner for a New Campaign
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Icon-Approved Soap Campaigns
Mike Tyson is Moisture Mike in Dr. Squatch’s Latest Grooming Campaign
Beer-Sponsored Beach Concerts
Corona and Todo Mundo no Rio Partnered for a Free Concert
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Luxury Bespoke Trophies
2025 Ballon d’Or® Winners Celebrated With Louis Vuitton Trophy Trunks
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
Athlete-Approved Hair Accessories Brands
Goody Taps Laurie Hernandez as Its Ambassador
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Celeb-Backed Skincare Longevity-Focused Campaigns
Lancôme Taps Demi Moore as Its Global Ambassador
Branded Soccer Sponsorships
Coca-Cola is the Official Carbonated Soft Drink for Manchester United
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Soccer-Centric Soda Spots
Pepsi's 'Refresh the Game' Campaign Brings Soccer Icons Together
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Soccer Star-Fronted Soda Campaigns
The Pepsi MAX® Thirsty For More Campaign Stars David Beckham
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Redesigned Sports Drinks
BODYARMOR Debuts a New Visual Identity and its 'Choose Better' Campaign
Soccer-Inspired Fan-Driven Tequila Campaigns
Centenario Tequila Launches Memos for Mexico
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Cleaning Mascot Retirements
Mr. Clean Announced He's Stepping Aside After 68 Years
Tattoo-Based Soda Sweepstakes
Mountain Dew Launches a Las Vegas Giveaway for Inked Fans
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Baseball-Inspired Manhole Covers
MLB Honors Japanese Stars with Custom-Designed Manhole Covers
Film-Inspired Cocktail Campaigns
Ketel One Vodka Collaborates with Patrick Schwarzenegger
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
College Football Games
EA SPORTS Has Revealed the Cover Athletes for College Football 27
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Worldwide Racing Partnerships
PepsiCo Forges a Global Partnership with Formula 1
Athlete-Driven Hydration Campaigns
Gatorade x Kendrick Lamar Partner for 'Lose More. Win More.'
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Post-Race Eatery Pop-Ups
The Jacket Patch by Gymshark Treated Athletes to Food & Celebration
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Last-Place Runner Campaigns
CLIF Bar's Final Finishers Celebrate Athletes Who Ran the Longest
Gold Drinkware Collection
The Messi Legacy Collection Adds Gold Finishes to Seven Stanley Designs
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Legendary Baseball Player T-Shirts
HOMAGE Commemorates Mickey Mantle with a Legendary Tee
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Men-Targeting Antiperspirant Campaigns
Degree and Christian Pulisic Launch 'Here for Sweat'
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Soccer Athlete-Approved Water Partnerships
Essentia Water Joins Forces with Son Heung-Min
Dog-Starring Sporty Campaigns
ASICS Taps Felix the Samoyed for Mind's Best Friend Ad
Comprehensive Human Recovery Systems
Freddie Freeman and Mike Trout Spotlight the Ammortal Chamber
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Tennis Champion Hydration Partnerships
Carlos Alcaraz Becomes evian's Global Brand Ambassador
Wedding Day Grooming Sponsorships
Dove Men+Care Launched Its $50K Wedding Campaign
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Posh Mother-Celebrating Campaigns
The Michael Kors 2025 Mother’s Day Campaign Was Chic and Luxe
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Soccer Sports Drink Partnerships
Gatorade Features Canada Soccer Athlete in New Flavor Campaign
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Race Pit Crew-Focused Campaigns
Chivas Regal Pays 'A Tribute to the Scuderia Ferrari HP Pit Crew'
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Racing Icon-Supporting Vodka Brands
NEFT Vodka Welcomes Mad Mike Whiddett to Its Motorsport Roster
Collectible Baseball Figurines
Ghostwrite x MLB Game Face Taps into the Blind Box Craze
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
Athlete-Supported Social-First Scalp Campaigns
CeraVe Taps Carmelo Anthony as Its Head Coach
Co-Branded Family-Oriented Events
Disney and Formula 1 Launch Fuel the Magic Campaign
Thrill-Seeking Jet Ski Performances
Monster Energy Amplifies St. Patrick's Day Celebrations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Energy Drink-Branded Ski Competitions
Monster Energy Shares Its Athletes for X Games Aspen 2026
Performance-Driven Brand Partnerships
Electrolit's Nadia Ruiz Completes Everest Base Camp Marathon
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Fan-Centered Soccer Sweepstakes
Modelo Launches ‘Grita Gol’ Sweepstakes
Split-Surface Olympic Medals
Milano‑cortina Medals Feature Sustainable Split‑Surface Design
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Mascot Sumo Showdowns
Duolingo Launches Playful Event Featuring Gaming Icons and Cultural Mascots
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Birthday-Celebrating Sculpture Exhibitions
Richard MacDonald Marks His 80th with a Two-Day Event
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Youth Athlete-Celebrating Initiatives
Gatorade Pays Homage to Two Exceptional High School Athletes
Commemorative Music Coins
The Royal Mint Honours Freddie Mercury with a Special Edition Coin
Harmonious Aerial Photograph Series
Brad Walls is a Distinctive Voice in Contemporary Photography
Active Lifestyle Excellence Awards
NASM Honors Arnold Schwarzenegger with an Excellence Award
Vintage All-Day Restaurants
Michael Hsu Designs the Uptown Sports Club Building
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Celebrity-Backed RTD Campaigns
Minute Maid Spiked Partners with Action Bronson
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Student-Athlete Mental Health Initiatives
POWERADE Has Partnered with Morgan's Message
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
High-Profile Champagne Campaigns
The Piper-Heidsieck Champagne House Continues to Make Appearances
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Designated Event Autograph Pens
Sharpie® Was Spotlighted at the 2025 American Music Awards
Summer-Forward Juice Sponsorships
Ocean Spray Becomes the 'Official Juice Sponsor' of Leagues Cup
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Celebrity-Themed Bobblehead Giveaways
Ice Cube Bobbleheads Were Given Out at Dodger Stadium
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Athlete-Joined High Fashion Capsules
Dior and Lewis Hamilton Explores Afrofuturism Themes
Brand Ambassador Boxing Events
Venturi Bold Brew Spotlights Julian 'Hammer Hands' Rodriguez
Regionally Inspired Public Murals
Patrick Vale Unveils the 'This is My Philly' Mural
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan