This list of health trends in May 2023 includes a variety of dietary supplements designed to help consumers feel their best at every time of day. Additionally, the fitness category has been a hot spot for innovation as brands become more knowledgeable about the daily habits and needs of active consumers post-pandemic.
In the self-care category, Duradry is distinguishing itself as the first company to create beauty goods using artificial intelligence with the launch of its antiperspirant stick. The brand worked extensively with the ChatGPT model to create the 'Duradry AM' antiperspirant stick, and its special recipe was built on data and client insights.
Another popular contribution arrives in the form of a wearable silicone belt that acts as the user's own personal air conditioner. The 'Sparkle Tornado' contains five fans positioned around the belt and angled upward to blow cold air down the wearer's body to cool the person using the gadget.
Top 55 Health Trends in May
55
Discreet Cannabis Cups
Puffco Partnered with AriZona on a Limited-Edition 'AriZona Cupsy'
54
Wearable Air Conditioning Belts
Sparkle Team's 'Sparkle Tornado' has Built-In Silent Fans
53
AR-Powered Eye Training Devices
The Conceptual E-YES Amblyopia Trainer Strengthens the Eyes
52
AI-Formulated Antiperspirants
Duradry Leveraged ChatGPT for the Duradry AM Antiperspirant Stick
51
Back Pain-Alleviating Braces
The CAYATCH Posture Corrector Supports Back Health
50
Back-Targeting Massage Robots
This Robot Uses AI and Computer Vision to Deliver a Soothing Massage
49
Sleep-Supporting CBD Gummies
The 'REMSleep Cubes' Are Made With Whole-Plant Hemp CBD
48
Holistic Menopause Supplements
pH-D Holistic Menopause Support Features Sage, Rhubarb & Rhodiola
47
Rest-Promoting Adaptogen Blends
The Moon Juice Dream Dust Blend Promotes Relaxation and Sleep
46
Brightening Mineral Sunscreens
The Banana Bright Mineral SPF 30 is Enhanced with Vitamin C
45
Sustainable Latex-Free Gloves
Eco Gloves' Biodegradable Nitrile Gloves Break Down Faster
44
AI Noise Reduction Apps
Unfear by Samsung Helps People with Autism Cancel Out Triggering Sounds
43
Rapid Cardiac Protein Sensors
This Wrist Sensor Detects Troponin Levels In Cardiac Arrest Patients
42
Motion-Matching Fitness Technologies
Wondercise is Bringing Its Live Motion Matching to FIBO 2023
41
Smart Kegel Trainers
The Elvie Trainer Helps Individuals Strengthen Their Pelvic Floor
40
Energy-Enhancing Supplements
JSHealth's AM + PM Formulas Support Sleep and Boosts Energy Levels
39
Anti-Aging Skincare Formulas
Curology Releases Its Latest Personalized Preventative Aging Product
38
UV Damage-Detecting Cameras
Pavise Releases Its Latest UV Camera for Detecting Skin Damage
37
Stroke Recovery Wearable Systems
This System Uses a Earpiece & Watch to Help Prompt Mobility
36
Color-Changing Wound Dressings
This Dressing Turns From Yellow to Blue Upon Detecting Infection
35
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
34
Connected Weightlifter Wearables
The Eigen Fitness Nodes Records Ample Data About Training
33
Digital Wellness Supplements
Lightbody's Total Eye Health Soft Gel Enhances Visual Function
32
Revolutionary Insulin Capsules
This Capsule is Designed to Allow For Oral Insulin Delivery
31
Rapid Energy-Boosting Supplements
VivaStix Launches New Instant Energy + Electrolytes Supplements
30
Gen Z Mental Health Platforms
Batiste's Cause Marketing Platform Supports Gen Z Mental Health
29
REM Sleep Supplements
HealthyCell's Formula Supports REM Sleep with Herbs and Amino Acids
28
Plausible Abuse Assessment Apps
This App Helps Spot Tell-Tale Signs Of Child and Infant Abuse
27
Self-Adjusting Insulin Systems
This System Helps Keep Blood Glucose At Desirable Levels
26
Budget-Friendly THC Gummies
The 'Jaunty Gummies' Are Designed For Affordable THC Consumption
25
Hormone-Balancing Daily Supplements
Sunrider's Prime Again® Offers Endocrine Health Support
24
Portable Blood Pressure Monitors
Homedics' Premium Arm Blood Pressure Monitor Prioritizes Health
23
Flexible Pain Relief Patches
Kailo Flex Met Its Crowdfunding Goal in Just 45 Minutes
22
Early Pregnancy Testing Strips
The Proov hCG Pregnancy Test Provides Accurate and Fast Results
21
Cinnamon-Flavored Turmeric Coffees
NutroCore Announces the 'Cinnamon Turmeric Organic Coffee'
20
On-the-Go Audio Workouts
Obé On the Go Supports Screen-Free Movement
19
Oil-Based Breath Serums
Canadian Brand Mintier is Revolutionizing the Oral Hygiene Industry
18
D2C CBD Wellness Products
Thanks! Natural Full-Spectrum CBD Products are Perfect for Gifting
17
Eco-Friendly Covid Test Kits
SureScreen Diagnostics is Launching a Sustainable Covid Solution
16
Produce Phytonutrient Supplements
Bodē Pro 3 Second Salad Has 10 Servings of Phytonutrients
15
Sustainable Pregnancy Test Strips
Bird & Be's Early Results Pregnancy Tests are 99% Accurate
14
Passion Flower Supplements
Nature’s Sunshine Boasts the Passion Flower Single Herb Supplement
13
Self-Folding Surgical Tools
The 'MaSoChain' is Designed For Minimally Invasive Surgeries
12
Eco-Friendly Pregnancy Tests
OVUM is Launching a Recyclable, Early-Detection Pregnancy Test
11
Cancer-Combatting Engineered Bacteria
Researchers at Standford Develops Staphylococcus Epidermidis
10
Ayurvedic Dietary Supplements
Himalaya Wellness Ashwagandha+ Comes in Three Options
9
Chocolate-Coffee Cannabis Bars
This THC Bar is Infused With Milk Chocolate & Colombian Coffee
8
Portable Painkilling Drug Trackers
This Gadget Tracks Acetaminophen Levels to Help Avert Overdose
7
Herbal Sleep Supplements
Nature’s Sunshine Boasts the HVP Combination Herb
6
Formulated Pre-Workout Supplements
Bodybuilding.com Releases New Performance Supplement Line
5
Blood Orange Cannabis Gummies
These Delicious Gummies Make Use Of the Cannabichromene Compound
4
Outdoor Rash Kits
The Tecnu Ivy Complete Kit Supports Skin After Contact with Poisonous Plants
3
IVF-Supporting Medical Devices
This Device Carries Out Sperm Selection to Boost IVF Cycle Success
2
Agave-Based Medicines
Genexa Was Granted a Patent for Its Drinkable Agave-Based Medicines
1
Post-Workout Recovery Supplements
SHIFTED Releases Its Latest Post-Workout Recovery Supplement
Related Ideas
High-Fidelity Sensor Health Wearables
The Fitbit Air Wearable Works with the Google Health Coach
Sensorial Lotion Melts
Jergens Lotion Bursts Have Fun Shapes and Serious Hydration Benefits
Mood-Focused Sprays
MoodScentz by Wizard Wellness Debuts as First Science-Backed Scent Sprays
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Flexible LED Masks
L’oréal Skin Tech Flexible Led Mask is a Skin-Like Ces 2026 Beauty Device
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
All-Around Fragrance Mists
Touchland’s Power Essence Body & Hair Fragrance Mist is Hydrating
Skin-Caring Pollution Tools
Pour Moi Skincare's AI Drop Finder Helps Consumers Defend Skin Daily
Close-Wearing Fragrances
BORNTOSTANDOUT's EAU INTIMITÉ Collection Explores Creative Skin Scents
AI-Enhanced Eye Patches
The Hyper Rejuvenating Eye Patch Supports Personalized Periocular Care
Performance-Driven Smart Appliances
Dreame Technology Introduces the 'Beyond Smart' Ecosystem
Menopause Wellness Lines
Dove Enters the Female Wellness Category and Launches 'Made with TMI'
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Skin Support Patches
Barrière's Vitamin and Adaptogen Patches Repair, Hydrate & Protect
Summery Strawberry-Scented Cosmetics
Olay Body and Secret Deodorant Debuted a Warm Weather Scent
Wearable Skincare Patches
Super Glow Patches are the First Peptide Patches with GHK-Cu
High-End Skin Essentials Collections
Christian Dior Delivers a Strategic Evolution in Luxe Beauty
Smart Home Fitness Products
Merach Unveils a New AI-Powered Treadmill and Walking Pad
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Futuristic Wrinkle Solutions
U Beauty Unveils The SMOOTH Dynamic Wrinkle Defense Serum
Cushion Compact Revivals
TirTir Launches the 'Mask Fit Red Cushion'
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Hair Perfume Treatments
Sunsilk Wondermist Supports Performance & Emotional Well-Being
Mousse-to-Oil Body Hydrators
Find Comfort Hydrating Body Mousse to Oil is Transformative
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
AI-Powered Portable Skincare Devices
inewme Boasts the High-Tech NanoHydra Pro
AI-Assisted Skincare Ingredient Experiences
Givaudan Active Beauty & Haut.AI Highlight Innovations
Fall-Ready Techwear Essentials
UNIQLO :C FW25 Brings Techwear Staples for Colder Months
Electronic Skin Platforms
Amorepacific's Skinsight is a CES 2026 Innovation Award Honoree
Mental Wellness Patches
Kind Patches' Dopamine Patches Help to Support Mood & Emotional Well-Being
Wearable Breathing Trackers
Alveos One Learns Patterns and Creates Personalized Routines
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Touchless Hydration Mists
Viral DIY Skincare Inspired Thayers' Hydrating Milky Mist
Professional K-Beauty Innovations
VT-Cosmetics' Us Debut at Ulta Beauty is Highly Anticipated
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Mood-Boosting Deodorants
Dove Men+Care's Mood-Boosting Aluminum-Free Deodorant is Uplifting
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Micro-LED At-Home Beauty Devices
Amorepacific is Making Its Inaugural Appearance at the IFA 2025
AI-Powerd Smart Haircare Appliances
Dreame Technology Spotlights a Range of Hair Dryers at CES
Life Stages-Focused Beauty Brands
Naomi Watts Developed the Skincare Brand Stripes
Stress-Eliminating Beauty Sprays
Shiseido's Stress G Harmonizer Addresses Stress Odor
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Protective Hair Solutions
Aunt Jackie's Expands its Braid + Twist Collection with Three New Items
Affordable Glow-Boosting Serums
Trader Joe's Dewy Skin Serum Features 4 Forms of Hyaluronic Acid
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Next-Gen UV Sunscreens
Neutrogena Explores New UV Filters to Improve Daily Sun Protection
Functional Airy Apparel
UNIQLO’s AIRism Collection Features Anti-Odor Pieces
Celebrity-Led Skincare
Dua Lipa Debuts Her Skincare Brand DUA with High-Performance Formulas
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Premium Body Care Expansions
Dove Launches Two Dove Serum+ Body Washes in Canada
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Sweat-Based Pregnancy Wearables
MoleSense's Molecular Wearables Redefine Maternity Care
Science-Driven Hybrid Serum-Mists
U Beauty Launches The BARRIER Bioactive Mist
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Breakout-Targeted Skincare
Alix Earle's Acne Journey Informed the Making of Reale Actives
Pheromone-Inspired Perfume Oils
plusOne's Fragrance Oils are Blended to Boost Moods and Confidence
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Fragrance-Focused Innovation Challenges
Indovinya Runs an Open Call for the Personal Care Industry
Movie-Approved Skincare Collections
Lancôme and the Devil Wears Prada 2 Debut Absolue Longevity MD
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Corporate Skin-Care Initiatives
Beiersdorf Launches the Skin Care Innovation Fund
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Recovery-Focused Skincare
Primark Performance Beauty Supports Skin Before, During & After Workouts
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
High-Performance Hydration Skincare
The IDC Dermo HYDRA Line Introduces New Product Additions
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
GenAI Fashion Try-Ons
Perfect Corp. Fashion APIs Help Shoppers Visualize Scarves, Hats & More
B2B-Focused Health Insight Platforms
Spike Technologies Debuts Spike Health Insights
Renaissance-Inspired Curated Beauty Marketplaces
Rennaï Has Launched an E-Commerce Website
AI-Forward Health-Monitoring Technologies
Yuwell Medical Showcased Its Health-Oriented Portffolio
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Comfort-Focused Smart Rings
The Dreame Ring Series Solves Common Problems with Smart Wearables
Fragrant Activewear Detergents
DedCool x FP Movement Dedtergent+ Tackles Tough Odors and Stains
Futuristic Personal Care Fragrances
Parfex Launches FutureSkin Nova Collection
Smart Wearable Accessories
Diesel x Ultrahuman Smart Ring Tracks Biometrics and Lifestyle Metrics
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Aromatic Body Spritzes
This Glossier Body Care Drop Shares Familiar Scents in New Formats
Comfort-Focused Bedding Capsules
Shinebed International Highlighted Bedsure & Breescape Products
Biocompatible Skincare Ranges
Naturium Debuts on Amazon Canada with Cult-Favorite Product Lineup
Acne-Focused Men's Skincare Lines
PAPATUI Debuts the Acne Fighting Care Collection
Belt-Based Wearable Sensors
The Vital Belt Performs Millimeter-Wave Sensing at the Belt Position
AI-Native Wellness Brands
Strippies Debuts Oral Strips at Expo West
Fragrance-First Personal Care Products
TONE Makes Scent Ritual Solutions for Gen Z & Gen Alpha
Skincare-Like Body Capsules
Naturium Launches its New Body Care Line at Shoppers Drug Mart
Wearable Creatine Patches
What's That Patch Created a Solution for Creatine Support
Glow-Boosting LED Face Masks
The TheraFaceMask Glo Supports More Radiant Skin in 12 Minutes
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Serum-Enriched Antiperspirants
Dove Clinical + Care Antiperspirant Provides 96-Hour Protection
Barrier-Boosting Soap Ranges
Lifebuoy is Evolving from Germ Protection to Science-Led Skin Health
Probiotic-Infused Athleisure
The Coperni C+ Collection is "a Skincare Gesture You Wear"
Premium Home Care Rebrands
The Laundress Relaunches with Safety Reforms and New Beauty Sleep Line
Personal Growth Platforms
DailyDare AI Delivers Personalized Daily Challenges for Growth
Co-Created Menopause Skincare
Marcelle Made the Revival+ Vitality Menopause Range with 400 Women
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Stress-Alleviating Sleep Collections
Marks & Spencer &Sleep Helps Women Prioritize Rest
K-Beauty Branding Initiatives
Vitabrid C12 Boasts the Tan Tan Skin Trend
Trade Show Beauty Hubs
Ulike is Calling Attention to Two Devices at IFA 2025 in Berlin
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
pH-Balanced Body Sprays
tbh Skincare's Body Spritz Tackles Acne in Difficult-to-Reach Areas
Skincare-Infused Athleisure Lines
Coperni Releases the Fashion-Skincare Hybrid 'Carewear' Line
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
Phygital Active Ingredient Lineup
Vantage Debuts SCALPHIX OX-GUARD at in-cosmetics Global
AI-Powered Therapy Pods
The AI Multi-Therapy Rejuvenation Pod Integrates 10 Therapies
Facial-Grade Body Skincare Ranges
Ontu Products Pairs Science and Beauty for Effective Results
Plant-Powered Functional Fragrances
Saje's Vibrance Face & Aura Mists Help to Shift Energy
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
All-Natural Performance Skincare
Hodos Labs Makes Anti-Chafe Balms and More for Athletes
Digital Health Tools
AI Health Coach Provides Personalized Insights From Wearable Health Data
Cramp Care Patches
Diva's Wearable Patches Provide Heated Relief for Menstrual Discomfort
Influencer-Backed Energy-Enhancing Products
IQ Pouch Taps Sommer Ray to Enhance Its Positioning
Effective Heavy Sweating Cosmetics
Dove Men+Care Maximum Protection Works for Up to 96-Hours
Irritation-Free Acne Serums
Lili Reinhart's Skincare Brand Adds a New Adapinoid Repair Serum
Infrared Technology Pillows
The Infrared Dream Pillow Promotes Thermoregulation & Circulation
Celebrity-Backed Body Oils
Cyklar’s Popular Vitamin C Body Oil Launches At Sephora
Science-Backed CBD Wellness Products
Harrelson’s Own CBD Products Come in a Range of Options
Athletic Sweat-Tracking Wearables
The Hydrosense AI Sweat Sensor Monitors Hydration in Real Time
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Air-Activated Heat Patches
Nyssa Cramp Stamps Provide Wearable Period & Endometriosis Pain Relief
Premium Dispensing Solutions
Aptar Beauty Unveiled New On-Shelf Dispensing Systems
Drug-Free Pain Solutions
Tylenol Enters The Supplement Market With 'Proactive Support'
Attention-Grabbing Acne Tubes
Pure Daily Care Designed a New Product with TikTok Shoppers in Mind
Plant-Based Emollient Solutions
AAK Introduced AAK Personal Care Emollients
Skincare Delivery Shifts
Nuon Medical Reframes Skincare with Tech-Integrated Applicators
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Plant-Based Mosquito Repellent Patches
NATPAT Increases Availability of Its BuzzPatch & MagicPatch
AI-Powered Contactless Monitors
injewelme Unveiled Its DeepHealthVision With Camera-Based Vitals
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Regionally Inspired Scent Packaging
Harry's Launches a New Care Collection Duubed Heatwave
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market