As the May 2017 multimedia trends reveal, immersive, technology-driven experiences are in greater demand than ever before. Whether it is for promotional or entertainment purposes, multimedia experiences are a hit among increasingly tech-savvy consumers.
Brands are particularly fond of technology-driven experiences, as it provides the consumer with a way to experience a product with nearly all of their senses. For instance, Expedia is currently developing VR hotel listings so that consumers can get a better idea of their accommodations before they book.
On the entertainment front, brands are using multiple different types of media to make experiences more immersive for consumers. For instance, the Venezuelan movie chain Cinex allows members of the audience to tweet live on the big screen while watching a movie. Another example is the multisensory dining experience created by Japan's teamLab, which combines food, music and visual installations all at once.
Top 45 Multimedia Ideas in May
From Multi-Sensory Dining Experiences to Interactive Social Cinemas:
Katherine Pendrill — May 28, 2017 — Tech
45
Solar Panel Security Cameras
The 'Solar Cam' HD Outdoor Security Camera Draws Energy from the Sun
44
Experiential Tech Stores
Toronto Will Become the Home of the Next Samsung Experience Store
43
Abstract Portable Projectors
This Canon Projector Concept is Ideal for Meetings and More
42
HD 360-Degree VR Cameras
The 'YI HALO' Camera Video System Has 17 Camera Units in All
41
Virtual Reality Ultrasounds
This 4D Ultrasound Scan Technology Shows an Unborn Baby in VR
40
Eye Mask VR Headsets
The 'Mild' VR Headset Goggles are a Stylish Take on Immersive Technology
39
Portable Android Projectors
The Keruo L7 Smart Pocket Projectors Deliver Precision Image Quality
38
Dedicated Documentation Cameras
The Nokia 'Twist' Media Camera Captures 15 Second Bursts
37
Home-Wide Projection Mapping
Lightform is a Collaboration Between Microsoft, Disney, and Adobe
36
Audio-Upgrading Cables
The Beyerdynamic 'Impacto essential' DAC Cable Improves Playback
35
Bone Conduction Sport Headphones
The 'CONDUIT Sports' Dynamic Headphones are Ideal for Athletes
34
Futuristic Headband Earphones
The New 'Batband' Mobile Wireless Headphones are Simplistic
33
Virtual DIY Training Courses
The Lowes Holoroom How To is an Instructive VR Training Clinic
32
Responsive HD Gaming Projectors
The BenQ Gaming Projector Ensures a Lag-Free Image
31
Durable Waterproof Pool Speakers
The 'WOW-SOUND' Bluetooth Waterproof Speakers are Rugged
30
Retro Design Speaker Units
The Geneva Labs Touring S Portable HiFi Speaker Streams Flawless Audio
29
Scandinavian Design Speakers
These Urbanear Room Speakers Have Angular Aesthetics
28
Stable Noise-Cancelling Headsets
The Apollo Audio Wireless Headphones Block Out Noise Around You
27
Compact Life-Logging Cams
The MeCam 'NeoMe' Mini Video Camera is the Smallest Option on the Market
26
Helmet-Friendly Headphones
The 'SlimBuds' Wireless In-Ear Headphones Fit Under Any Helmet
25
VR DJ Sets
Boiler Room has Released 'VR Dancefloors: Techno in Berlin' Using Google Daydream
24
360-Degree Action Cams
The GoPro Fusion Camera Offers Resolution of Up to 5.2K
23
Wide-Angle Surveillance Cameras
The DIGOO WiFi Security Camera Has Night Vision and Motion Sensors
22
VR Hotel Previews
Expedia is Envisioning the Future of Travel with Virtual Reality Listings
21
Shifting Customizable Speakers
The 'Split' Adjustable Speaker Enables Movement of Components
20
Collision-Warning Vehicle Dash Cams
The Garmin Dash Cam 55 Saves GPS Location and More
19
Virtual Reality Cafes
'Vrei' is a Hub for Trying Out Virtual Reality Technology and Games
18
Automotive Brand Monitors
The AOC Porsche-Designed PC Monitors are Stylish Yet Inexpensive
17
Car Company Webisodes
Chevrolet's 'Small Talk' Webisodes are Designed for Millennial Drivers
16
Interactive Social Cinemas
Cinex Lets You Tweet Live on the Big Screen While Watching a Movie
15
Noise Reduction Earbuds
The 'Knops' Adjustable Hearing Solution Blocks Out Unwanted Noise
14
Multi-Sensory Dining Installations
This teamLab Experience Makes Mealtime Highly Interactive
13
AR Online Shopping
Aryzon is Introducing the Future of Online Shopping with Augmented Reality
12
VR Physical Therapies
'VRPhysio' Makes Rehabilitation Accessible Through Virtual Therapy
11
Triple Belt Record Players
The Mark Levinson № 515 Record Turntable Ensures Optimal Playback
10
Video Game-Based Webisodes
'Pokémon Generations' Helps Fans Catch Up on the Classic Series
9
Interconnecting Wireless Speaker Units
The KEF 'MUO' Wireless Bluetooth Speaker System is Stylish
8
Vibrational Feedback Speakers
The 'Ampathy' Amplifier Speaker Has a Soft and Cuddly Design
7
Air-Monitoring Security Cameras
The 'Priya' Home Cameras Keep an Eye on Inhabitants and More
6
Automobile-Inspired Headphones
The Magnat LZR 980 Style Headphones are Designed by Pininfarina
5
American Watch Brand Speakers
The Shinola Speakers are Crafted From Quality Materials in the USA
4
Augmented Dealership Cars
The Jeep Compass Visualiser Shows AR Cars in Dealerships
3
VR Wildlife Safaris
Virry VR Lets Users Get Up Close with African Animals
2
Omnidirectional Owl Speakers
The 'HOOT' Table Speaker Features an Owl-Inspired Design
1
Conical 360-Degree Speakers
The Bose SoundLink 'Revolve' Speakers Boast Room-Filling Sound
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Human-Centric Display innovations
Hisense is "Innovating A Brighter Life" at CES 2026
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Tea Experience Bars
HeyTea's Teabar Expands Tea into Desserts, Tastings, and Social Experiences
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Inclusive Tech Essentials
Samsung Spotlights Its Samsung Inclusive Essentials Philosophy
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Multi-Sensory Spa Experiences
111SKIN and Myndstream Created Two Bespoke Sonic Journeys for Guests
Immersive Gaming Lands
Minecraft World Brings the Game to Life in a Theme Park
Girl Dinner Experiences
Waverly Kitchen + Bar Curates Shareable Comfort Food Plates
Virtual Live-TV Experiences
DIRECTV Launches Its DIRECTV on Meta Quest Viewing
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Enhanced Mobile Gaming Platforms
Samsung Showcased its New Gaming Hub at CES 2026
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Website-Based Restaurant Customizations
The 'Wix Restaurant Experiences' Enables Unique Dining
Local-Led Culinary Experiences
Intrepid Offers a Diverse Range of Food Tours for Curious Travelers
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Immersive Dining Partnership
American Express, Resy & Chef’s Table Launch a Culinary Event Series
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Mindful Ritual Campaigns
Ramón Bilbao Launches 'Made for the Senses' Campaign
Hospitality Home Decor
Marriott Design Shop Launched Hotel-Inspired Furniture
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
Immersive Pediatric Imaging
Philips and Disney Create Child-Friendly MRI Experiences
Luxury Experiential Rail Travel
Napa Valley Wine Train Combines Gourmet Dining and Winery Visits
Opposites-Inspired Branded Exhibitions
Kia Debuts Resonance of Opposites During Milan Design Week
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Experience-Enabled Franchises
Magnolia Soap & Bath Co. Uses Square to Scale Retail Experiences
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Korean-Focused Multi-Sensory Brand Activations
House of CJ Hosted a Big Multi-Sensory Activation
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Emotionally-Resonating Gambling Experiences
MGM is Aiming to Make Deeper Connections with Program
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Enhanced In-Vehicle Infotainment Systems
Toyota Audio Multimedia Boasts 5G Connectivity
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
AI-Created Video Feeds
Meta Introduces Vibes as a Social Platform Driven by AI-Generated Posts
Immersive Impressionist Experiences
Exhibition Hub Debuts Claude Monet: the Immersive Experience
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Scent-Led Dining Experiences
Aroma by Tia Rosa Has Guests Choose What They Eat by Smell, Not Sight
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Tech-Advanced TV Display Lines
Dreame Technology Unveiled Its Tech-Driven Television Products
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Multimodal Social AIs
Meta’s Muse Spark Enables Image and Social Awareness
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Device-Optimized App Experiences
Spotify Launches a Redesigned Tablet UI
Comprehensive Smart Living Visions
MOVA Debuts 'Infinite Smart Universe' Concept at AWE 2026
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Interactive Live Shows
Cirque du Soleil's Interactive Experience Offers Multi-Device Exploration
IP Theme Parks
iQIYI Brings Its Streaming IP into Immersive Real-World Theme Park Experiences
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Collaborative Advertising Tech
DoubleVerify and IMDb Unite To Elevate Streaming Media Quality
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Conversational Video Discovery
Youtube Introduces AI-Powered Search with Interactive Responses
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Prescriptive VR Therapy Platforms
VA Rolls Out Mynd Immersive MyndXR Across 45 Centers
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Accessible Technology Showcases
Sony Electronics Spotlights Accessibility-Focused Innovations
Product Discovery Communities
MillionShip Turns Product Discovery Into A Playful Experiences
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Retail-Style Hotel Commerce
Aven Hospitality Embeds E-Commerce Features into Hotel Journeys
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Immersive Art Travel Programs
Marriott launches artist residency stays
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Experience-Focused Retail Carts
Target Redesigned Shopping Carts for Comfort and Convenience
Updated Cinema Makeovers
Lotte Cinema Suwon's Renovation Channels a 'Boundless Wonder-Verse'
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Interactive Data Experiences
Macrodata Refinement Lets Users Classify Data Through Emotions
Slow Immersion Travel
Tripmasters Promotes Longer Stays and Experience-Focused Vacations
Franchise Expansion Attractions
Miral and Warner Bros. World Add New DC-Themed Ride Experiences
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Destination-Driven Luxury Dining
Seabourn Introduced Alaska-Inspired Culinary Cruise Experiences
Personal Audio News
Hypermedia Play News Delivers Tailored, Instant Audio News Stream
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events