Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Chevrolet's 'Small Talk' Webisodes are Designed for Millennial Drivers

 - Apr 21, 2017
References: chevrolet & media.chevrolet
In an effort to target younger drivers, Chevrolet launched its ChevySmallCars.com website, along with an accompanying web series titled 'Small Talk.' Designed to be short and entertaining, the new webisodes were specially created to appeal to easily-distracted millennial consumers.

The ChevySmallCars.com was created last year as a way for the company to market its smaller models: the Sonic, Spark and Trax. Along with the website, the brand created three short webisodes produced by the comedic platform 'Funny Or Die' and hosted by the comedian Al Madrigal. Each of the webisodes focused on a different model and gave viewers a quick and simple overview of the main features. As Chevrolet originally explained, the series gave younger consumers a way "to engage and discover Chevy on their own terms."