In an effort to target younger drivers, Chevrolet launched its ChevySmallCars.com website, along with an accompanying web series titled 'Small Talk.' Designed to be short and entertaining, the new webisodes were specially created to appeal to easily-distracted millennial consumers.
The ChevySmallCars.com was created last year as a way for the company to market its smaller models: the Sonic, Spark and Trax. Along with the website, the brand created three short webisodes produced by the comedic platform 'Funny Or Die' and hosted by the comedian Al Madrigal. Each of the webisodes focused on a different model and gave viewers a quick and simple overview of the main features. As Chevrolet originally explained, the series gave younger consumers a way "to engage and discover Chevy on their own terms."