The top May 2016 mobile gaming ideas showcases a number of innovation regarding general user experience and interactive games as a marketing tool.
New Zealand's Auckland Council and Pedigree recently teamed up with Colenso BBDO to create an educational gaming app about canine safety. Designed for young children, the game takes users through a series of eight lessons that instruct kids on everything from how to behave around puppies to how to properly feed them throughout the day.
The Kim Kardashian: Hollywood mobile gaming app recently incorporated a direct link to fashion e-commerce website Spring that allowed users to purchase real clothing that matched their character's in the game. The unique innovation currently sees 12 brands sold through the site's dedicated Kim Kardashian: Hollywood store with plans to add many more.
Top 20 Mobile Gaming Ideas in May
From Panic-Alleviating Games to Ephemeral App-Install Campaigns:
Rebecca Byers — May 28, 2016 — Tech
20
Physical Touchscreen Toys
The 'Pocket Racing 2.0' Racing Cars React to the On-Screen Action
19
Nostalgic Smartphone Controllers
The 'SNES30' Bluetooth Game Controller Allows for Classic Gaming
18
Toy-Incorporating Game Platforms
The 'Yibu' Gaming Platform Blends Real World Toys with Digital
17
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
16
Math-Oriented Design Games
The Engare Video Game Lets Consumers Create Patterns Using Mathematics
15
Ephemeral App-Install Campaigns
Cookie Jam is the First to Roll-Out App-Install Ads on Snapchat
14
VR Easter Egg Hunts
The Egg Hunt Game by SapientNitro Puts a Virtual Twist on an Easter Tradition
13
Interactive Canine Safety Apps
The Dog's Story App Helps Children Learn About Dog Safety
12
Playful Phone Websites
This Site Advertises the LG Friends with Quirky Games
11
Competitive Gaming News Apps
The Yahoo Esports App is Designed to Keep Gamers in the Loop
10
Virtual Stock Games
The Vestly App Hosts Stock Trading Contests Where Players Win Real Money
9
Enriching Games Apps
The PBS Kids Games App Keeps Children Stimulated Via Fun Games
8
Student-Designed Gaming Festivals
The Level Up 2016 Student Games Showcase Honors Young Developers
7
Virtual Golf Apps
The 'Dell Play Through' App Lets Users Play a Course Through the City of Austin
6
Playable Force Touch Ads
mNectar Lets Mobile Game Developers Promote with Interactive Campaigns
5
Revived Retro Gaming Devices
The Game Boy Zero
4
Promotional Guacamole Games
Free Guacamole is a Prize for Chipotle's Spot-the-Difference Game
3
Gamified Dental Devices
The Playbrush Turns Children's Toothbrushes Into Gaming Controllers
2
Video Game Paper Murals
This Super Mario-Themed Mural Was Made Using Thousands of Post-it Notes
1
Panic-Alleviating Games
The Mobile Game Flowy Helps Anxiety Sufferers Manage Panic Attacks
Related Ideas
Cozy Talking Animal Games
Outfit7's 'My Talking Tom Friends 2' Features Pop Culture References
Virtual Fashion Contests
Bratz and ZEPETO Launch a Four-Week Avatar Styling Challenge
AI-Powered Dating Simulators
The Game Game by Tinder Makes Meet-Cute Scenarios Less Intimidating
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Mindful Handheld Gaming Systems
The Conceptual 'Kimera' Handheld Gaming Console is Immersive
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Interactive Bedtime Apps
Lullaby Stories Lets Families Create Personalized Bedtime Tales
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Personalized Entertainment Discovery Apps
Jim Lidestri's MoxieJam Focuses on Music, Movies & TV
Mobile Cozy Life-Simulation Games
'Heartopia' is a Cute Social Game with Ample Customization
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Gen-Z-Targeted Phone Spots
Samsung Spotlights the Galaxy S25 Ultra in its 'Recipe Ideas' Ad
Gamified Productivity Apps
The 'do the frog' App Prevents Procrastination
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Immersive Gameplay Features
The Sandbox Launched 'Game Maker 0.11' for Creators and Brands
All-In-One Mobile Platforms
TPT Global Tech Has Unveiled VüMe Live, the First Super App in the US
Fashion Gaming App Collabs
Drest x Jimmy Choo Let Gamers Style Paris-Themed Wardrobe Icons
Creative Story Platforms
Imagine Tales Sparks Creativity In Kids With Safe AI Storytelling Tools
Wellness-Focused Gaming Platforms
TELUS Channels Interactive Games as Mental Support with GameRx™
Social Mobile Phone Plans
Heineken's HeiMobile Offers Rewarding Real-World Experiences
Cosmetics-Focused Mobile Retail Apps
Clarins and Merkle Collaborate on a Mobile Application
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Interactive Character Apps
Hello Yoshi App Launches as a Free Kid-Friendly Nintendo Experience
Gamified Walking Experiences
Walkable Turns Everyday Walks Into Interactive Adventures
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Reduced App-Store Service Fees
Google Cuts Commission and Unveils a Registered Play Store Program
Interactive Fashion Games
Gucci La Famiglia Mystery Unfolds Turns the Collection into a Game
AI-Powered Adventure Apps
The 'Globe Chaser' App Features Geocaching-Inspired Tours
Multi-Year Esports Smartphone Deals
Mobile Legends: Bang Bang Unveils a Partnership with Infinix
Gaming-Inspired Apparel
Uniqlo Celebrates Honor of Kings’ 10th Anniversary with Graphic Tee Drop
Survival Strategy Mobile Games
Capcom is Bringing Resident Evil to Phones with 'Survival Unit'
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Breast Health Awareness Apps
Know Your Lemons App Recently Named the #1 in Health & Fitness
K-Pop-Themed Game Events
BABYMONSTER Joins the PUBG Mobile Universe with a New Collaboration
Premium Mobile Advertising Applications
Discord is Expanding its 'Video Quests' to Mobile
Impactful Gaming Experiences
Humanity Games Combines Retro Gameplay With Real-World Lessons
Mom-Focused Mobile Game Events
Avia Debuts a First-Of-Its-Kind Mom's Week in Solitaire Clash
Mobile Game Universe Expansions
King Expands Its Roster with Candy Crush Solitaire
AI App Builders
Kiki.dev Uses AI To Instantly Turn Ideas Into Mobile Applications
Funded Mobile Development Studios
'Bigger Games' Raised $25M to Grow its Mobile Development
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Competitive Web3 Shooting Games
'Wilder World' was Announced at Gamescom 2025
Streaming Service Brainteaser Games
Netflix Puzzled Will Feature Show-Themed Puzzles
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Hobby-Based Socialization Apps
The Hobbimate App Connects Users Based on Mutual Interests
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Gamified Destination Tourism
Connecticut Launches Rewards Platform for Local Exploration
Idea Generation Platforms
Mycutesoft Generates a Unique App Idea Just for You Through a Quiz
Classic Snake Games
Snake Apple Game Explores History, Strategies, And Free Online Play Options
Collegiate Mobile Game Tournaments
MOONTON is Working with Samsung on ML:BB Tournament
Personal Concert Archive Apps
Indie Developer Hidde van der Ploeg Launches His Gigs App on IOS
Western European Esports Expansions
OG Esports Launches its First Mobile Team for Honor of Kings
Web3-Enabled Sports Games
Mythical Games Debuted 'FIFA Rivals' on Mobile Devices
Incentive-Based Athletic Challenges
Gains App Blends Sport, Social & Monetary Incentives
Film-Inspired In-App Golf Challenges
Spotify x Happy Gilmore 2 Present a Unique Mobile Game
Online Gaming Portals
Best Website Games Offers Accessible Browser-Based Games Anytime
Mobile Puzzle Games
Cat Tile Match Offers Engaging Tile-Matching Gameplay For Mobile Users
Music Sharing Games
What Song Lets Friends Share Songs And Stories Together Instantly
Competitive Mobile FPS Games
Riot Games is Launching 'Valorant Mobile' in China
Interactive Party Games
Scano Games Lets Friends Play Real-Time Multiplayer Games On Their Phones
Interactive Dollhouse-Themed Games
Gabby's Dollhouse: A-meow-zing Moves Launches on Nex Playground
Car Race-Focused Mobile Apps
IBM and Scuderia Ferrari HP Upgrade the Experience for Formula 1 Fans
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Indie Game Directories
Lovable Games Curates Unique Indie Games For Gamers And Developers
Mainstream Storefront Metaverse Launches
Decentraland Debuts On Epic Games Store and Mobile
Engagement-Focused Gaming Platforms
The Money Factory's New Platform Deepens Connections
Cosmic Mobile Game Releases
Katamari Damacy is Receiving a New Iteration on Apple Arcade
Interactive Emoji Puzzle Games
The Apple News+ Emoji Game Offers Visualized Puzzles
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Vibe-Coded Entertainment Apps
The Gizmo App Cycles Through Vibe-Coded Mini Apps
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Casual Mobile Games
Flappy Ball Offers Fun And Engaging Gameplay For Quick Entertainment
Hinge-Controlled Mobile Games
Foldy Bird Uses Foldable Phone Hinges as the Primary Control Input
Family Safety Apps
The Findmykids App Gives Families Peace of Mind
App Strategy Insights
ScreensDesign Reveals Proven Tactics Behind Top iOS Subscription Apps
Relationship Engagement Platforms
PartnerSheep Helps Couples Connect Through Games And Quizzes
All-Inclusive Pop Culture Trips
Klook Debuts a Campaign to Highlight ANZ's Top Asian Culture Fans
All-in-One GenAI Apps
The Mary App Features Top AI Models Like ChatGPT, Mistral, Llama and Gemma
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Therapy Gamification Apps
Speech Play App By IdeaBrowser Turns Practice Into Play
Interactive Story Platforms
Storytelling App Offers AI-Powered Stories To Engage And Support Kids
Hybrid Casual Games
Gravity Launches Ragnarok Monster Kitchen Worldwide
Collaborative Branded Mobile Games
CD Projekt Red is Working with 'Scopely' on New Game
Second-Screen Vehicle Sweepstakes
Kia Squares Engaged Sports Fans During the Big Game
Gamified Travel Companions
Make Travel an Adventure With the CountryQuest Gamified Travel App
Knowledge Trivia Challenges
Trivia Tests Your Knowledge Across Multiple Categories and Learn More
App Promotion Marketplaces
Boost Downloads And User Engagement With Indie App Santa’s App Features
Redefined Mobile Commerce Experiences
Glance and the Samsung Galaxy Store Partner in the U.S.
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Playful Multi-Puzzle Mobile Games
Neogames is Debuting the RealFarm Craft in Taiwan
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Mobile Gamified Wellness
Urso Combines Mental Health Support With Interactive Space Adventure
Real-Time Nightlife Finders
HotSpot Discovers Trending Nightlife Spots With Real-Time Insights
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Emoji Word Games
Quiz Blitz Turns Emoji Clues Into Addictive Word Challenges
Interactive Pet Education
SheliApp Teaches Pet Responsibility Through Virtual Care and Play
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Memory Reward Games
Airtime Puzzle Rewards Users With Free Airtime For Memory Game Success
Breakfast Brand Digital Platforms
Kellogg’s Town Engages Fans in an Entertaining and Personal Way
Charitable App-Focused Initiatives
Slim Chickens Supports No Kid Hungry Through App Downloads
Word Puzzle Games
Jumble Joy Offers Brain-Training Puzzles Through Letter and Word Games
Gamified Productivity Apps
Solo Quests Turns Goals Into XP-Based Challenges To Build Routines
Gamified Walking Apps
Lawa Gets Players Moving by Turning Real-World Steps into In-Game Power
Interactive Geography Games
City Quiz Fun Tests Your Global Knowledge With Timed Challenges
Couples Engagement Apps
LovOn Strengthens Relationships With Daily Questions, Games, & Activities
Music Mashups Apps
MashApp Music Lets Users Create And Share Custom Song Mashups Easily
Gamified Fitness Platforms
uRace Motivates Athletes With Gamified Challenges & Global Competition
Mobile App Builders
AppBuzz Transforms Your Ecom Site into a Mobile App in 60 Seconds
Mobile App Templates
theappmarket Offers Ready-to-Use React Native Templates for Developers
Racing Strategy Games
Escape Road Combines Racing Thrills With Mental Challenge On Mobile
Event Tracking Apps
ComingUp Helps Users Track Milestones And Share Life Events Easily
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Top App Showcases
Discover, Explore, and Vote for the Year’s Top Compose Applications
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
Mobile Revenue Management Apps
Ambition Launches a Mobile App For Real-Time Sales Coaching
Music Guessing Games
HeardlePedia Lets You Guess Songs And Play Fun Music Challenges
App Ideation Platforms
AppIdeaHub Helps You Discover and Validate Profitable App Ideas
Gamified Task Managers
ChoreQuest Turns Daily Chores Into Rewarding Gamified Experiences
Mobile App Studios
Developer On Wheels Builds Family And Travel Apps From A Campervan Office
Nursery Brand Parenting Apps
The Mamas & Papas App Offers Support and Inspiration for Parents
Gamified Gold Rewards
Planet Gold Rush Offers Real Gold Prizes Through Daily Tournaments
Kids Nutrition Apps
Yum Yum Go Teaches Healthy Eating Habits Through Interactive Games
Custom Celebration Apps
Happitimes Brings Personalized Celebrations with Confetti and Gems
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Developer Portfolio Hubs
App Showcase Lets You Share Mobile Apps, Stats, and Revenue Publicly
Casual Game Discovery Apps
PizzaSlice Helps Users Find Relaxing, Chill Indie Games Easily
Multiplayer Word Games
The New York Times Introduces Crossplay as a Multiplayer Word Game App
Puzzle Game Apps
Ahhhh Weekly Crosswords Delivers Social Puzzle Games With Leaderboards
Knowledge Exploration Apps
Rabbit Hole Enables Endless Learning And Discovery Across Topics Daily
Championship Smartphone Deals
realme Taps Mobile Legends: Bang Bang for the M7 World Championship
Timed Gameplay Trial Features
Google Play Introduced Game Trials for Sampling Game Titles
Interactive Decision Tools
Kick It! Makes Decision-Making Fun Through Engaging Interactive Play
Party Game Apps
Luminary is The Ultimate Mobile Game for Fun, Stats, and Socializing
Word Game Apps
Describe The Word Uses AI Guessing To Power Fast-Paced Gameplay
Game Session Trackers
GamePal Helps You Organize and Log Gaming Sessions on iOS
Interactive Golf Experiences
Hackers Golf Makes Scoring and Playing Golf Fun for All Skill Levels