LG 'Friends' is the name of the new plug-and-play accessories collection for the LG's G5 phone. These smartphone add-ons can now be purchased online from LG G5’s Friends Marketplace.
In order to promote this new accessory line and show that life is more fun with Friends, LG created a quirky website to go along with these accessories. The site features a split-screen interface where a user picks a phone from one side and a toy on the other. Once a pair has been decided on, site visitors are able to launch a number of in-browser games inspired by the matches.
This offbeat LG website is highly shareable and offers a lighthearted take on memes that will appeal to young audiences who want to be entertained.
What Makes This Trend Stand Out
- Plug-and-play Accessories
- Opportunity for creating innovative smartphone add-ons that enhance user experience and convenience.
- Quirky Websites
- Opportunity for creating unique and interactive websites that engage users and promote products.
- In-browser Games
- Opportunity for developing fun and immersive games that can be played directly in a web browser.
Sectors Adopting This
- Mobile Accessories
- Disruptive innovation opportunity to create a new market for plug-and-play smartphone accessories.
- Marketing and Advertising
- Disruptive innovation opportunity to explore creative and unconventional ways to promote products.
- Gaming
- Disruptive innovation opportunity to develop new gaming experiences that can be accessed and enjoyed online.
