With the massive crowds that gather together during the summer to listen to music, there are a lot of brands that want to take advantage of marketing music festivals—however, it just doesn't cut it anymore to have a company name splashed everywhere.
These marketing tactics employ everything from print to interactive objects and social media to creating exciting and engaging experiences. This year, to get into the Tomorrowland music festival, people are required to wear a bracelet that doubles as their ticket in, which also gives them the ability to instantly become Facebook friends with others at the event. And leading up to this year's event, Stockholm's Malmo Festival had a giant, climbable installation made to advertise the festival ahead of, and at the event.
21 Tactics for Marketing Music Festivals
23
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
22
Plug and Play Print Ads
The Skol Sensation Audio Print Ads Revolutionizes Print Advertising
21
Tantrum-Reversing Campaigns
The 'Children's Voice' Campaign Transforms Tantrums into Performances
20
3D Festival Posters
This Giant Climbable Poster for Stockholm's Malmo Festival is Made of Plywood
19
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
18
Glowing Paper-Made Spectacles
The Nordik Impakt Festival is Being Promoted With Neon Paper Shades
17
Friend-Making Festival Bracelets
The Tomorrowland Music Festival Bands Create New Facebook Friends
16
Zany Festival Trailers
The Dominator Festival Trailer 2011 Carnival Art is Thrillingly Dark
15
Hipster Reform Campaigns
Primavera Sound's 2013 'Indie Coaching' Ad Has Hipsters Being Trained
14
DJing Monkey Marketing
The Volt 2012 Festival Promo Mixes Primates and Synthesizers
13
Music-Materializing Apps
The Vibetunes App Lets Deaf People Enjoy Music
12
Social Media-Powered Raffles
The 'Twombolr' Twitter Raffle Lets Contestants Enter with a Tweet
11
Moving Bus Music Festivals
Original Buff is Bringing Tunes on the Road
10
Incentivized Phone Trades
Sony Enticed Attendees of 'Way Out West' with a Free Phone Swap
9
Music Event Apps
The Osheaga Festival Teases Its Lineup in a Mobile Game
8
GPS Music Festival Apps
Fezzee is a One-Time Stop for the Active Music Festival-Goer
7
Interactive Mobile Music
Zoo Records 'Hidden Live 2011' is the First Live Mobile Music Festival
6
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
5
Interactive Branded Photo Booths
V Energy 'Power Wall' Offers Engaging Experience to Music Fans
4
Photo-Capturing Beach Balls
HP's Beach Ball Advertising Also Captures Unique Aerial Shots
3
Judgemental Public Pianos
This Al Bustan Festival Marketing Stunt Draws Crowds with a Chatty Piano
2
Science Fiction Concert Branding
Non-Format Creates the Identity for the Only Connect Festival
1
Groovy Music Festival Apps
The Lollapalooza Mobile App Keeps You Connected to All the Festivities
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Eccentric Hipster Portrayals
The Boys Will Be Boys Hunger TV Fashion Story is Ethnically Inspired
Lightweight Bohemian Fashion
The Free People Here Comes the Sun Lookbook Stars a Cool Martha Hunt
Character-Copying Children Ads
The Praia de Belas Shopping Campaign Promotes Newly Opened Theater
Homey Camping Pods
Podpads' Festival Tents Provide the Comforts of Home on a Small Scale
#MikeHacks
Mike's Hard Lemonade Shows You Ways to Make Your Life Awesome
Facial Hair Personality Portraits
Joseph D. R. Oleary Photographs the Types of Men with Beards
Retro Hipster Uniforms
The Floral Studio F****** Young! Exclusive is Retro-Infused
Musical Instrument Purses
The Steinway and Sons Piano Bag is a Portable Model
Drastic Drug Deterrent Apps
This App Doubles as an Anti-Meth Campaign from Rehab.com
Denim Dummy Ads
The Diesel Jeans Be Stupid Campaign is Both Silly and Stylish
Naturalistic Hipster Photos
Louise Boye Andersen is Making Inner City Hipsters’ Dreams A Rea
Hipster Gaming Characters
Artist Sam Milham has Reimagined Super Mario Characters as Hipsters
Old-Worldly Romantic Branding
This Rebranding Design is Simple, Whimsical and Rustic
Teepee Concert Tents
Lost Paradise Glamping Offers a Range of Conical Cloth Accommodations
Boutique Concert Camps
Lightning in a Bottle Gives Festival Attendees a Luxe Experience
Festival Photographer Drones
Twitter's Dronie Snaps Sky Selfies at Cannes Lions 2014
Urban Garden Branding
The Green Heart Project Connects Students to the Food They Eat
Futuristically Vintage Sunglasses
RETROSUPERFUTURE Sunglasses Integrate All Eras in Their Design
Sandy Composer Portraits
A Beachy Schubert Announces the 2014 East Neuk Classical Music Festival
Vibrant Surfer Sunnies
The Sheriff and Cherry Spring/Summer 2013 Collection is Beach-Ready
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
Social Media Bird Bots
Twitter Notifications Come to Life with the Coconatch Desktop Device
Social Branding Success Charts
This Infographic Explores the Best Brand ROI Through Social Media
Cheerful Sustainable Branding
Positive Energy’s Memorable Visual Branding is Vibrant
Exceptional Electronics Infographics
This Infographic Details Some CES 2013 Products
Skewed Cork Spectacles
The Luzette Glasses are a Contemporary Spin on Correctional Eyewear
Hippie-Themed Festival Fashion
UNIF's Six Daisy Halter Features a Contemporary Crochet Design
Color-Licking Undies Ads
Diesel The Art of Color Campaign Offers a Bizarre Interactive Experience
Iconic Baby Music Ads
The Parque Recreio Kids Campaign Features Toy Versions of Musicians
Alien Invasion Phone Commercials
This Sony Xperia Commercial Brings Gaming to Life
Candid Hipster Look Books
The American Two Shot Spring 2013 Collection Has a Laid Back Style
Hi-Tech Water-Resistant Mobiles
Get the Full Mobile Phone Experience with the Xperia Z Smartphone
Rave-Savvy Apparel
The Phosphorescent Accessories by Murmure Combine Cyberpunk with Contemporary
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
Ethereal Planetary Editorials
Oyster #104 April 2014 Encompasses a Space-Friendly Vibe
Contemporary Hippie Apparel
UNIF's Blotter Kimono Celebrates Tie-Dyed Flower Child Fashions
Social 3D Photo Apps
The 'Tadaa 3D' App Lets Users Take and Share 3D Pictures
Custom Acetate Sunglasses
The Garrett Leight 2013 Resort Sunglass Collection is Rad
Sunglass-Shaped Snack Clips
These Hipster-Inspired Bag Holders are Colorful and Modern
Exuberant Smartphone Covers
The New Sony Xperia Covers Feature Japanese Streetwear Brand Designs
Waterproof Wireless Tablets
The New Sony Xperia Tablet Resists Both Water and Dust
Manly Hipster Yoga
The Erin Althea Bro-ga Series is Hilarious
Intricate Origami Sculptures
Intricate Paper Art Celebrates ‘Malm Festival 2013’
Retweet-Focused Infographics
Quick Sprout Shares Twitter Tips on How to Get Retweeted
Invisible Children Ads
The Ponteio Lar Shopping Campaign Asks for Warm Clothes Donations
Classical Music Board Games
The Virtuoso Board Game Revolves Around a Specific Trivia Category
Facial Restructuring Phone Apps
Facetune by Lightricks Ltd. Perfects Your Face in Every Way
Sacrilegious Hipster Captures
The Hail Mary Oyster Editorial is Youthfully Eccentric
Goggle Smartphone Cases
vrAse by Louise Bankhead Provides a Virtual Reality Experience
Car-Monitoring Apps
The 'Dash' App Brings Data Analytics to Your Automobile
Antique Cider Branding
Austin Eastciders's New Line of Vintage Apple Cider is Mouthwatering
Social Media Proposals
Curt Buthman's Used Vine to Propose
Holistic Wedding Branding
This Whimsical Visual Branding Identity is Refined and Youthful
Cinematic LED Frocks
New Zealand Design Student Emily Steel Designs The Little Slide Dress
Friend-Making Festival Bracelets
The Tomorrowland Music Festival Bands Create New Facebook Friends
Crazy Crowdsourced Songs
The Male Music Festival Gets You Write Your Own Verse
Afro-Caribbean Music Fiestas
Jammin DC Features Diverse Music From Ethiopia and the Caribbean
Classical Music Twerkers
The No. 9 Allegro Music Video is a Classical Comeback for Youth
Social Media Singing Sites
The ‘Tweet Your Tweet’ Website Features a Bird to Sing Twit
Bacon-Offering Beer Festivals
Beer Bacon Music Festival Provides Craft Beer Samples and Bacon
Online Marketing Media Statistics
Find Out How Organizations Structure Their Social Media Teams
Music Festival Must-Haves
Courtney Scharf Reveals the Best Music Festival Gear for Summer
Middle Eastern Music Festivals
This Year's Festival Focuses on Music From Persia
Rockstar Children Ads
The Idolos Kids Campaign Centers Around Childhood Dreams
Playful Primate Accessories
The Fun Rock Monkey EarRings from Designer Manuel Bozzi are Exotic
Repetitive Color Branding
Rich D Designs the Identity for the Salford Symphony Orchestra
Conquering French Music Ads
The Musikaliska Concert Hall Campaign Promotes Classical Performances
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
Physical Smartphone Comparison Videos
Mobile Geeks Pits Sony Xperia Z Vs Samsung Note
Vibrant Solar Powered Tents
The Bang Bang Tents Keep You Dry and Your Gadgets Charged
Silent Fashion Demonstrations
The Maison Martin Margiela with H&M Silent Manifesto Video Entices
Profanity-Reversing Campaigns
The JELL-O 'Fun My Life' Campaign Turns Negativity Around
Retro Resurgence Branding
Armida Ascano Discusses New Products That Use Retro Ads
Playful Paint-Powdered Ads
This Sony Xperia Z Commercial References Sony's Rich History in Tech
Softened Logo Branding
Fruli Strawberry Beer Received an Update by Gary Eley
Environment-Focused Design Apps
The 'Making' App Analyzes Your Material's Environmental Impact
Item-Hunting Fashion Apps
The 'Walkby' App Does Your Clothing Shopping for You
Great Wall Music Festivals
The YinYang Music Festival is Held At the Great Wall of China
Free-Form Note Apps
The 'Vesper' App Lets You Take Notes in the Most Natural Way Possible
Advanced Waterproof Smartphones
The Sony Xperia ZR Can be Submerged in 5 Feet of Water & Function
Autotuned Breakfast Cereal Remixes
This 'Magically Delicious' Lucky Charms Rap is Sweetly Catchy
Social Media Diaper Alerts
Huggies' TweetPee Tweets Parents When Their Infant Needs a New Diaper
Collective Concert Infographics
This Rise of The Rock Festival Chart Goes Back in Time
Fashion-Branded Life Games
Sims 3 Diesel Stuff Pack Lets You Style Your Sims in the Latest Apparel
Customized Card Delivery Apps
Felt App Customizes and Delivers Handwritten Cards via iPad
Curiosity-Encouraging Typography
Noelia Lozano Created a Typeface That Engages Explorative People
Socially Responsible Marketing Solutions
Eighty2degrees is Sustainability-Driven Graphic Design
Political Traffic Apps
The I'm Stuck App Lets Citizens Send Commuting Complaints to Congress
Customizable Festival Apps
Golive is a DIY App for the Music Festival Market
Hungry Children Ads
The Peninsula School Feeding Association Campaign Asks for Donations
Monstrous Children Ads
The Mcdonald’s Birthday Party Campaign Takes Kids off Parent's Hands
Musical Fragrance Collections
The Unsound Festival Will Reveal a Line of Music Perfumes
Multimedia Social Business Campaigns
The Catrinka Project Works Alongside the 'Girl Rising' Film
Abstract-Vertising
Armida Ascano Discusses Great Marketing Achieved by These Funny Commercials
Vintage Apothecary Branding
Bittermilk's Eclectic Visual Branding Identity is Brilliantly Hipster
Volunteer-Recruiting Apps
The 'Commune' App Helps You Launch Your Social Good Projects
Text-Mimicking Email Apps
E-mail Gets a Modern Facelift with Ping
Classical Revival Radio Campaigns
Faro Took an Unusual Route to Save Its Classical Music Station
Frozen Social Media Treats
The Stoyn for Facebook Ice Pop is a Replica of Mark Zuckerberg's Head
Virtual Car Graffiti
Mercedes' Uses Projection Mapping to Power Virtual Art on Its Cars
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
Whimsical Wedding Branding
Something Beautyfull's Romantic Visual Branding is Soft and Feminine
Money-Requesting Shopping Apps
The 'Ok'd' App Lets You Ask Family or Friends to Pay for an Item
Bajan-Celebrating Rum Branding
Mount Gay Rum Embraces a Bold Package Redesign
Chaotically Clustered Reflectors
The Unique Oponce Mirror Merges Design from Different Spheres
Headbanging Beer Campaigns
This Kingfisher Premium Promotion Rewarded Headbangers With Beer
Color-Extracting Design Apps
The 'Adobe Kuler' App Creates Color Palettes from Your Surroundings
Book-Digitizing Apps
The Booke App Gives Your Physical Book Digital Capabilities
Social Media Street Signs
The 'Points' Sign Constantly Changes to Give You Current Information
Wacky Iconographic Bottles
The Bubbly Kofola Bottles Feature a Series of Bizarre Icons on Them
Seamless Parking Apps
The 'Valet' App Works to Remember Everything for You When Parking
Crowdsourced Sensory Exhibits
Mecedes-Benz '#Untamed -- A Digital Photo Installation' Fascinates
Musically Portrayed Watch Campaigns
Luxury Swiss Watches Pair Well With Classical Music
Smartphone-Holding Visor Clips
The EZ Handsfree Device is Perfect to Hold Items While Driving
Augmented Reality Flight Apps
Keep the Kids Entertained While Traveling with the Blippar App
Orbiting Astronaut Song Covers
Chris Hadfield Sings David Bowie's Space Oddity From Space
Church-Situated Musical Events
The Indian River Festival Will Be Held in Prince Edward Island
Rave-Inspired Typography
Zipeng Zhu Created a High-Energy, Electric Font Called 'Electrica'
Experiential Music Photography
This Exhibit Asks How Do You Experience Music
Soaring Auto Installations
This Steel Sculpture Featured in the Goodwood Festival of Speed
Opportunity-Spotting Social Media Guides
The ‘Twitter Sales Leads’ Infographic Guides
Fog-Inspired Music Events
This California Festival Features Low-Lying Clouds as a Muse
Joke Jogging Publicity Stunts
Fevicol’s Simple Marketing Campaign Stages Runners Stuck in Pl
Marbled Music Festival Posters
Calvi On The Rocks by Leslie David is Vibrantly Vintage
Stylized Texting Apps
Notegraphy Lets You Inject Some Style into Your Texts
Gamified Festival Apps
The Primavera Sound App Announces Its Music Festival Lineup Through Play
Impromptu Gazebo Concerts
The Shred Kelly Green Couch Session is Full of Rhythm
Superhero Shooter Sets
These Spider Man Shot Glasses are Perfect for Any Comic Book Fan
Crying Stuffie Installations
Banksy's Sirens of the Lambs Features Squeaking Toys Off to Slaughter
Touch-Sensing Smartphone Apps
The Virtual Touching Room Lets You Touch Your Friends Over the Phone
Science Fiction Concert Branding
Non-Format Creates the Identity for the Only Connect Festival
Handled Hipster Music Duffels
The Bowoo Collection of Lightweight Guitar Cases is Chic
Music-Loving Travel Sites
Festicket Finds the Best All-inclusive Packages to Music Festivals