While some women have been criticized in the past for wearing makeup for the gym and advised against it to prevent breakouts and smudged mascara, there is a new wave of beauty and skincare products that are being formulated to be lightweight, breathable, waterproof, sweat-resistant and in all, specifically created for intense physical activities.
In the same way that fashion brands are providing effortless all-day activewear, beauty brands are formulating and branding their products to offer the high-performance and long-lasting formulas. Examples of this include Supergoop!'s 'Barre to Bar Beauty Set' and Yuni's No-Rinse Body Cleansing Foam, which is specifically described as a product that "enhances and prolongs effects of yoga practice."
Tarte Cosmetics is looking to be a leader in this beauty segment, especially as it has now applied to trademark the term "Athleisure Skincare."
15 Gym-Friendly Beauty Products
Athleisure is Inspiring New Ways to Market Makeup for the Gym:
Laura McQuarrie — Feb 17, 2017 — Fashion
15
Water-Based Skincare Sticks
Milk Makeup's Cooling Water Stick Hydrates One's Complexion
14
Gym Beauty Sets
Supergoop!'s 'Barre to Bar' Set Boasts Lightweight, Long-Lasting Cosmetics
13
Post-Workout Skincare Kits
Mio Skincare's 'Gym Kit' Includes Workout Wipes and a Wonder Gel
12
Sweat-Ready Beauty Sets
Clinique's Pep Rally Kit Packs Gym Bag Essentials into a Water Bottle
11
Sweat-Resistant Cosmetics
Rae Cosmetics Provides Makeup to Keep Up with One's Active Lifestyle
10
Restorative Workout Haircare
The Hair Warrior Products Offer Protection from Sweat and Heat
9
Sweat-Proof Cosmetics
'Sweat Cosmetics' is a Beauty Line Designed for Highly Active Women
8
Portable Deodorant Wipes
The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing
7
Time-Released Fragrance Mists
InStyle's ActivEssence Features a Long-Lasting Slow-Release Formula
6
Gym-Friendly Makeup Collections
Tarte Cosmetics' 'Hustle & Glow' Introduces "Athleisure Skincare"
5
Active Lifestyle Beauty Brands
The Birchbox ARROW is Made for On-the-Go, Health-Conscious Women
4
Energizing Skincare Creams
Sportmetics' Face Cream Products Help to Revitalize Skin Post-Workout
3
Athletic Mascara Marketing
Eyeko's Waterproof Eye Makeup is Branded as a "Sport" Mascara
2
Sneaker-Freshening Fragrances
The Solscience 'Antidot' Shoe Deodorizer Ensures Fresh Kicks
1
No-Rinse Cleansing Foams
This Yuni Product Refreshes the Body When a Shower is Not Accessible
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Musical Fragrance Marketing
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Package-Free Beauty Bars
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Travel-Friendly Facial Cleansers
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Caffeinated Body Scrubs
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Winter Wellness Self-Care Kits
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Organic Deodorant Creams
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Dark-Skinned Beauty Subscriptions
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