Makeup for men has always been present in the world of high fashion but has just recently become more artistic and conceptual. In addition to masked runway shows and editorials that draw inspiration from tribal traditions, this list also includes urban juggalo catalogs that reference alternative youth cultures with an appreciation for expressive clown makeup and hip-hop music.
Moreover, runway examples of gothic makeup for men are an homage to the popular subculture that has been around for decades. This list celebrates masculinity while simultaneously blurring gender lines. Whether opting for an androgynous aesthetic or celebrating a tribal inspiration, fashion's most recognized names are experimenting with masculine makeup and are proving that artistry does not only need to be displayed through clothing.
43 Masculine Makeup Innovations
The Fashion Industry Embraces Makeup for Men On and Off the Runway:
Jana Pijak — Apr 3, 2015 — Fashion
42
Modernist Pop Art Editorials
The Hello Stranger Prestage Magazine Fashion Story is Retro-Infused
41
Insect Face Paint Editorials
The Lab Online Curiosity Editorial is Artfully Organic
40
Conceptual Knitwear Editorials
Glassbook's Monsters Inc Image Series Highlights Playful Menswear
39
Sinister Surgeon Runways
The Manuel Bolaño Spring/Summer 2014 Collection is Eclectic
38
Punk-Rock Samurai Editorials
The Luxurious Trace JMen Malaysia Fashion Story Showcases Symmetry
37
Mexican Mask Editorials
The Hunger Magazine 'Epitaph' Photoshoot Stars Ellen and Georgie
36
Zombified French Fashion
The Avant-Garde Mugler Menswear AW11 Collection
35
Androgynous Anime Collections
The Mikio Sakabe Fall 2012 Runway Show is Avant-Garde
34
Museum-Inspired Menswear Editorials
The F*cking Young Issue 4 Cover Shoot is Very Artistic
33
Edgy War-Paint Editorials
The Jeremy Stor by Mikey Whyte Portrait Series is Sleek and Sporty
32
Androgynous Model Photography
Commons and Sense Man's Latest Issue Features Cosme Carellas
31
Face-Painted Catalogs
The Bluepanther Autumn/Winter 2012 Lookbook is Blue-Hued
30
Wildly Cartoonish Editorials
The Color Coded Editorial for Vision Magazine is Bursting with Color
29
Creepy Clown Couture
The Bas Kosters Fall/Winter 2014 Lookbook Highlights Flamboyant Looks
28
Gothic Male Makeup
The Givenchy Mens FW15 Runway Features Scale-Like Artistic Vision
27
Urban Juggalo Catalogs
The ASSK Spring/Summer 2014 Lookbook is Tribal-Themed
26
Morbid Romance Runways
The Igor Dadona Spring/Summer 2015 Collection Explores a Theme of Love
25
Hardened Face-Paint Covers
The Modern Weekly China Spring/Summer 2013 is Clown Inspired
24
Couture Clown Editorials
F****** Young! Online's Lucha Libre Story Embraces Sculptural Fashion
23
Boyish Outerwear Editorials
Yu Cong's Latest Story for Men’s Uno Taiwan Highlights Elegant Coats
22
Manly Makeup Shoots
The Jordan Barrett by Bowen Arico Portrait Series is Androgynous
21
Conceptual Art School Runways
The Walter Van Beirendonck Spring/Summer 2015 Collection is Eclectic
20
Edgy Two-Faced Runways
The Latest EVAN Menswear Collection Features Urban Streetwear
19
Mythical Androgyny Editorials
The Future is Noise DEW Photo Shoot Captures Eccentric Ensembles
18
Sly Movie Villain Editorials
The Clement vs The Joker Fashion Story Pays Tribute to Batman’s
17
Men's Concealer Sticks
This Concealer for Men by EvolutionMan is Also an Acne Treatment
16
Edgy War Paint Runways
Army Of Me's Latest Collection Highlighted Urban Nomad Apparel
15
Overtly Embellished Attire
The Bernhard Willhelm Spring/Summer 2013 Collection is the Eccentric
14
Masked Tribalism Runways
HIBU's Latest Collection Embraces a Nomadic Style Inspiration
13
Painter Homage Editorials
F****** Young's I Love Frida Fashion Story Celebrates Artist Frida Kahlo
12
Anime Eyebrow Runways
The HIBU Fall/Winter 2014 Collection Embraces Modern Minimalism
11
Quirky Corporate Photography
The Men at Work Visual Tales Editorial Features Tribal Face Paint
10
Silent Film Star Editorials
ODDA Magazine's Decades Issue is an Homage to Charlie Chaplin Style
9
Rocker Homage Editorials
The Stephen James NOX Cover Story Pays Tribute to Famous Band Kiss
8
Mime-Mimicking Catwalks
The Brain & Beast Fall/Winter 2012 Collection is Parisian-Inspired
7
Elegant Mime Runways
The Agnes B Fall/Winter 2014 Collection is Refined and Sophisticated
6
Manly Makeup Kits
Primal Skin for Men Features Rugged Cases and All-Natural Ingredients
5
Masked Street Youth Apparel
Jean//phillip's Latest Menswear Collection is Dark and Distopic
4
Vanguard Viking Runways
The Mirte van Wijngaarden Spring/Summer 2015 Collection is
3
Masculine Eyebrow Dyes
The L'uomo Eyebrow Coloring for Men Enhances Facial Features
2
Age-Adding Masked Catwalks
The Umit Benan Spring 2014 Runway Show Had Models in Cartoonish Masks
1
Vivid Kimono Collections
This Kansai Yamamoto Collection Features Boldly Painted Faces
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Portrait-Style High-Fashion Campaigns
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Bold Cosmetics Campaigns
The 'I Only Wear MAC' Campaign Offers A Bold Take on Nude Makeup
Incredibly Sophisticated Fashion Capsules
SIMKHAI Presented Its Fall 2026 Ready-To-Wear Collection
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Ultra-Sophisticated Luxury Fashion Capsules
The Fendi Fall 2026 Ready-To-Wear Collection is Chic
Sporty High-Fashion Collaborations
The MM6 Maison Margiela x Salomon Spring 2025 Capsule is Chic
Equestrian-Inspired Runway Shows
The Hermès Fall 2026 Ready-To-Wear Collection is Ultra-Chic
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Avant-Garde High Streetwear
The H&M x Glenn Martens Capsule Redesigns Staples with Eccentric Flair
Authenticity-Centric Beauty Series
Sephora Adds to Its 'We Belong to Something Beautiful' Campaign
Fitness-Informed High Fashion Editorials
The Balenciaga Pre-Fall 2026 Collection is Dynamic
Luxury Beauty Brand Launches
La Beauté Louis Vuitton Unveils a New Era of Luxury Beauty
Contemporary Fashion Retrospectives
The Balenciaga by Demna Exhibition Captures Attention
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Parisian-Inspired Fashion Campaigns
The Chanel Fall 2025 is Elevated and Captivating
Villain-Inspired Graphic Streetwear
©SAINT Mxxxxxx Celebrates Heath Ledger's Joker in New Capsule
Eye-Catching Asymmetrical Fashion Capsules
Christopher Esber's Pre-Fall 2026 Collection is Chic
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Sophisticated Winter Fashion Capsules
The COS Winter 2025 Collection is Ultra-Chic & High-Quality
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Luxe Tailored Fall Menswear
The Louis Vuitton Fall 2026 Capsule Collection is Academic Elegance
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Intricately Exquisite Beauty Collections
The Christian Dior Summer 2025 Makeup Collection is Chic
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Brush-On Perfumes
Zara × Jo Malone Collaborated on a Trio of City-Inspired Personal Fragrances
Musician-Supported Cosmetic Brands
M•A•C Welcomes Chappell Roan as a Brand Ambassador
Makeup Artist-Crafted Sneakers
ISAMAYA and Nike Just Reimagined the Air Max Dn Silhouette
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
Music Icon-Headed Fashion Collections
The Diesel x Damiano David Capsule Captures Attention
Masculine Pharmacy Shopping Experiences
Walgreens Men’s Zone Offers Grooming and Skincare Options
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Pride-Supporting Cosmetic Campaigns
Sephora and Haus Labs by Lady Gaga Partnered for Pride Month
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Noir-Inspired Luxury Cosmetic Collections
Chanel Debuts the Alluring Rouge Noir Collection
Glassy Setting Sprays
The Runway Inspired Pat McGrath's Glass 001 Legendary Glow Setting Spray
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
Ultra-Luxurious Eyewear Collections
Christian Louboutin Debuts Its First Eyewear Collection
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Ultra-Elegant Sharp Fashion Capsules
The Saint Laurent Fall 2026 Capsule Relies on Sharp Tailoring
Urban Deconstructed Fashion
The Louther x Carhartt WIP FW25 Capsule Reimagines Workwear Staples
Bourgeois Dress Code-Inspired Fashion
The Balenciaga Fall 2025 Haute Couture Collection is Elegant
Rebellious 90s-Inspired Eyewear Designs
Oakley Has Resurrected Its Straight Jacket Sunglasses
High Renaissance-Inspired Fashion Capsules
Balenciaga Embraces Artistic Techniques in New Capsule
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Richly Toned Fall Apparel
The Psycho Bunny Fall 2025 Collection Boasts Florals
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Gaming-Inspired Cosmetics
Godmode is a New Beauty Brand from Chloe Grace-Moretz & Rina Sawayama
Star-Studded Men's Fragrance Campaigns
The BOSS Bottled Beyond Fragrance Campaign is Eye-Catching
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Floral High-End Makeup Capsules
Chanel Boasts Its Camélia Futura Makeup Collection This Summer
Celebrity-Backed Luxury Menswear Campaigns
Louis Vuitton Taps Jeremy Allen White and Pusha T
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Masculine LED Skincare Masks
The Lumin Luminator Tackles Puffiness, Fine Lines and More
1980s-Inspired Eye-Catching Fashion Capsules
Moschino's Pre-Fall 2026 is Playful and Elegant
Redefined Masculinity Branding
Kotn's 'Tough Guys, Soft Sweaters.' Campaign Stars Danny Trejo
Experimental Fall Wardrobe
Undercover KHAOTIQUE NOIR Collection Debuts at Paris Fashion Week
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Reconstructive Streetwear Series
Y’s for Men x MASSES 2nd Collaboration Show Avant-Garde Tailoring
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Luxurious Beauty Collections
The Louis Vuitton La Beauté Collection is Chic and Artistic
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Street Utility Rugged Styles
Alpha Industries FW25 Ultra Violet Collection Drops Military Staples
Sun-Inspired Luxurious Beauty Lines
Hermès Boasts the Les Façons Makeup Capsule
Actor-Supported Resort Capsule Campaigns
Louis Vuitton Spotlights Its Men's Resort 2026 Capsule
Refined High-End Fashion Runways
Thom Browne Showcased Its Fall 2026 Ready-To-Wear Capsule
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Myth-Busting Skincare Campaigns
indu is Helping Teen Boys Better Care for Their Skin
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Genderless Outerwear Designs
Sujitha Shivajothi Redefines Outerwear With Its FW25 Collection
Geologically Inspired Fashion Capsules
The Etro Fall 2025 Magma Line is Stunningly Chic
Minimalist Masculine Skincare Sets
The Jaxon Lane Anti-Aging Skincare Routine is Gifting-Ready
Astrology-Aligned Cosmetics
Star Signs Inspired the Maya Jama x Rimmel Collaboration
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Rock-Inspired Cosmetics
Ozzy Osbourne x Birmingham-Based Beauty Brand Unveil an Edgy Makeup Line
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Minimal Tailored Fall Fashion
Galilee by Sea Fw25 Reveals Monochromatic and Refined Menswear
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Banshee-Inspired Fashion Collections
McQueen’s Spring 2025 Ad Campaign Embraces Irish Folklore
Residential-Inspired Beauty Stores
The Tom Ford Beauty Brand Opens in the SoHo District
South Asia-Influenced Cosmetics Brands
Just B Cosmetics Champions Bold Beauty and Inclusivity
Identity-Exploring Clothing
Muted Desires Chapter 5 “Shapes We Take” Capsule Explores Archetypes
Vintage-Inspired Streetwear Collections
BoohooMAN Has Teamed Up with Cool Kicks
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Customizable Makeup Cases
Julia Dantas Debuts 411 Cosmetics
Immersive Queer-Led Community Initiatives
Grimoire Unveiled Its 'United by Vanity' Campaign
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Wearable Art Streetwear
A Day’s March Transforms Jan Håfström’s Artwork into Wearable Streetwear
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Utility Tokyo Streetwear
Blackeyepatch Winter 2025 Collection Drop 5 Redefines Urban Wear
Detoxifying Runway Facials
Borghese Showcases its Five-Minute Backstage Glow Ritual
Men's Temporary Nails
Talons are World's First Designer Nails Engineered for Men
Male Fragrance Expansions
Lynx Fine Fragrance Redefined Masculine Grooming with Premium Scents
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Contemporary Femininity-Inspired Fashion Capsules
Magda Butrym's Resort 2026 Presentation is Chic
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
Gothic Football Capsules
adidas x Thug Club Spring 2026 Collection Mixes Football and Streetwear
Men's Footwear Marketing Campaigns
Stuart Weitzman Launches Stuart Weitzman New York
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Parisian Sophisticated Fall Fashion
NN.07 Introduces the New Collection for the FW25 Season
Surreal Eyewear Collections
Schiaparelli's Fetish Sunglasses Capsule Represents a Bold Evolution
Film-Inspired Graphic Apparel
The Dark Knight Collection Unveils Film-Themed Streetwear by YoungLA
Archetype-Driven Fashion
AELIZA Case Study 4: Your Life Explores Identity Through Clothing
Disruptive Fashion Art Galleries
Dirty Looks Examines Clothing as a Tool for Cultural Resistance
Punk History Apparel
The War of the Three Kingdoms Fuses 17th-Century Rebellion with Punk Design
Fall-Centric Dynamic Fashion Capsules
UNDERCOVER Unveils its New Collection for Pre-Fall 2025
Cinematic Menswear Campaigns
Saint Laurent's Fall 2025 Campaign Centers Masculine Vulnerability
Monochrome Fashion Campaigns
JiyongKim FW25 Campaign Explores Stark Light and Layered Silhouettes
Military-Inspired Outdoor Fashion
N.Hoolywood Releases the Test Product Exchange Service
Intimate Hollywood-Inspired Fashion Capsules
Christian Cowan Taps Maria Klaumann for Fall 2026
High-End Men's Footwear Editorials
JB Ander Was Spotlighted in MOD Magazine
Artistry-Driven Creative Roles
Milk Makeup Names Frank B as its Global Artistic Director
Archetypal Fashion Debuts
Demna’s La Famiglia Collection Redefines Gucci Spring 2026 Identity
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Process-Driven Fashion Capsules
Mystephenm Vol. 4.0 Unravel Captures the Process of Becoming
Musician-Supported Skincare Brands
Setú® Skincare for Men Partners with Gigi Méndez
Celebrity-Headed Luxury Brands
Christian Louboutin Appoints Jaden Smith as Men's Creative Director
Eclectic Eyewear Collections
Vooglam Launched its 'Artsy Eyewear Collection'
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit