Goncalo Pascoa, Marta Goncalves and Nuno Sousa are the creative team behind HIBU, a label that referenced nomadic styles when designing their Spring/Summer 2015 range. This tribalism-themed menswear collection graced the stage at PortugalFashion's BLOOM event and stole the show with its collection of eclectic and masked looks.
Models took to the stage in modern and nomadic styles like over-sized tees, draped tunics and cape-like outerwear pieces that were constructed using printed and rubberized fabrics. The looks were paired with unlikely makeup applications that included full face paint looks in a stunning blue hue.
In addition to its eye-catching beauty applications, HIBU's latest collection also highlighted a range of chunky necklace accessories that were intricately knotted and sculptural in their design aesthetic.
Key Themes Behind This Trend
- Nomadic Style
- Opportunity for retailers to tap into the growing demand for clothing inspired by nomadic styles.
- Masked Fashion
- Potential for innovative fashion designers to incorporate masks into their collections for a unique and captivating aesthetic.
- Statement Accessories
- Chance for accessory designers to create bold and sculptural necklaces that make a statement.
Where This Applies
- Fashion Retail
- Retailers can cater to the demand for nomadic-inspired clothing and accessories.
- Fashion Design
- Fashion designers can explore the use of masks in their collections to create visually striking pieces.
- Accessory Design
- Opportunity for designers to create unique and eye-catching statement necklaces.
