Designed by Evaa Kuik, the EVAN Menswear Fall/Winter 2015 collection graced the stage at Mercedes-Benz Fashion Week Amsterdam. The edgy range featured an abundance of edgy outerwear looks that are designed to withstand rainy weather conditions.
Other favorites from this collection include its textured knits and its two-faced cosmetic applications that alter the appearances of models. The EVAN Menswear collection for Fall/Winter 2015 challenges expectations and boasts the perfect mix of conceptual and functional elements.
Both visually striking and practical, this collection is filled with urban streetwear staples that will appeal to city-dwelling hipsters, grunge fashion fans and guys with an appreciation for revamped workwear. In addition to its bold cosmetics and outerwear range, this collection highlights graphic tees and printed textiles.
Why This Trend Is Growing
- Urban Streetwear
- Disruptive innovation opportunity: Creating streetwear collections that blend conceptual and functional elements to appeal to city-dwelling hipsters and grunge fashion fans.
- Textured Knits
- Disruptive innovation opportunity: Developing innovative techniques to create textured knits that add visual interest and durability to outerwear garments.
- Two-faced Cosmetic Applications
- Disruptive innovation opportunity: Experimenting with cosmetic applications that alter the appearance of models, creating unique and attention-grabbing runway looks.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Revolutionizing traditional menswear by infusing urban streetwear elements and conceptual designs.
- Textile
- Disruptive innovation opportunity: Introducing new techniques and materials to create textured knits that enhance the durability and aesthetic appeal of garments.
- Beauty
- Disruptive innovation opportunity: Exploring new ways to apply cosmetics to alter the appearance of models on the runway, creating unconventional and striking looks.
