Sylvester Ulv fronts the Modern Weekly China Spring/Summer 2013 issue. The model is captured by photographer Brett Lloyd's lens while posing outdoors. Sylvester is photographed as he sports a hardened face paint mask that evokes the expression of a sad clown.
In addition to full face and neck paint, Sylvester sports exaggerated eye makeup painted a bold turquoise along with a slicked back coif that is painted a matching tone of blue.
This disguised and ambiguous editorial is visually vivid thanks to its use of bright face paint that appears hardened and clay-like. Reminiscent of a traditional clown, this high fashion cover story for the Modern Weekly China Spring/Summer 2013 issue proves a bold an unexpected move for the popular Asian style publication.
What's Driving This Trend
- Clown-inspired Fashion
- Opportunities for the cosmetic industry to develop new product lines inspired by the use of hardened face paint in high fashion.
- Exaggerated Eye Makeup
- Opportunities for the beauty industry to create new and bolder eye makeup trends using bright and bold colors.
- Disguised Editorials
- Opportunities for the fashion industry to experiment with ambiguous and visually vivid editorial shoots that defy traditional fashion norms.
Who This Affects Most
- Cosmetics
- Developing new product lines inspired by the use of hardened face paint in high fashion.
- Beauty
- Creating new and bolder eye makeup trends using bright and bold colors.
- Fashion
- Experimenting with ambiguous and visually vivid editorial shoots that defy traditional fashion norms.
