Photographer Polina Belehhova captures the "Monsters Inc" editorial exclusive for style publication Glassbook. This unconventional fashion story highlights a range of playful knitwear designs that double as pieces of wearable art.
Styling for the vivid editorial is courtesy of Gianfranco Colla who works alongside hair and makeup expert Ekaterina Novinskaya to bring his model's bold look to life.
PRM Models face Sam stars in the photo series that shines a light on whimsical and sculptural knitwear staples. Whether highlighting crocheted harness accessories or fur-resembling knit shrugs, Glassbook's "Mosters Inc" image series defies convention with its palette of electric-hued pieces.
The editorial pushes fashion boundaries and blurs the lines between fashion and costume with its daring and artfully constructed wardrobe staples.
What's Driving This Trend
- Playful Knitwear Designs
- Disruptive innovation opportunity: Explore new ways to incorporate whimsical and sculptural elements into knitwear designs, blurring the lines between fashion and art.
- Unconventional Fashion Editorials
- Disruptive innovation opportunity: Push the boundaries of fashion editorials by creating bold and daring concepts that challenge conventional norms.
- Fashion as Wearable Art
- Disruptive innovation opportunity: Transform fashion pieces into wearable art by adopting an artistic approach to design and construction.
Who This Affects Most
- Fashion and Apparel
- Disruptive innovation opportunity: Introduce innovative and artistic knitwear designs into the fashion market, creating unique and attention-grabbing pieces.
- Photography and Styling
- Disruptive innovation opportunity: Experiment with unconventional concepts and techniques in fashion photography and styling to create visually striking and boundary-pushing editorials.
- Art and Craft
- Disruptive innovation opportunity: Bridge the gap between fashion and art by exploring the intersection of knitwear design and various artistic disciplines.
