The ASSK Spring/Summer 2014 lookbook is inspired by the middle Amerian Juggalo subculture. Mixing urban and motor cross themes, this colorful catalog showcases tribal textiles, 3D graphics and elaborate face paint applications.
Australian label ASSK's designers Agatha Kowalewski and Sarah Schofield pay tribute to 90s hip-hop group and Juggalo heavyweights Insane Clown Posse in their Spring/Summer 2014 collection catalog. The advertorial features a mix of both men's and womenswear pieces that embody a daring and sportswear-infused style aesthetic.
Captured by Christelle de Castro's lens, this eccentrically urban lookbook brings horror and hip-hop themes together with a range of vivid and clown-inspired makeup looks. The cosmetics accent a wardrobe of patterned fashions that are worn by an alternative model trio composed of Santana, Jamie and Whitney.
What's Driving This Trend
- Tribal-inspired Fashion
- There is an opportunity to create more fashion lines that incorporate tribal textiles and motifs.
- Sportswear-influenced Style
- There is potential for fashion brands to mix streetwear and high-performance athletic apparel to create a new category of clothing.
- Clown-inspired Makeup
- There is an opportunity for cosmetic brands to create more playful and bold makeup looks that are inspired by clowns or other alternative subcultures.
Who This Affects Most
- Fashion
- The fashion industry could benefit from incorporating urban, tribal and sportswear elements into their designs to innovate and appeal to younger and trendier consumers.
- Cosmetics
- Opportunities exist for cosmetic companies to create new makeup lines that embrace alternative aesthetics and vibrant, statement-making looks.
- Photography
- Photographers who experiment with unconventional and edgy styles could be in demand for fashion shoots, catalogs and ad campaigns that aim to appeal to alternative subcultures and younger audiences.
