Limited-time offers make for such successful direct marketing because they force a consumer to quickly respond to a call to action. This technique has been accelerated in recent years with the rise in pop-up shops, coupons that disappear just as quickly as a sale period and campaigns that are dependent on external factors like the weather.
Playing off of the ephemeral nature of many social media sites, campaigns are making use of platforms like Snapchat to announce flash sales and limited-time promotions. While one-day-only offers wouldn't have worked years ago, today, the only people who miss out are those who choose not to be socially connected. Extremely short special promotions have been helpful for announcing the launch of everything from new films to customer loyalty programs.
20 Creative Limited-Time Offers
19
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
18
Literal Half-Off Campaigns
Yahoo! Japan's Half-Off Discount Halves Products & Prices
17
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
16
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
15
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
14
Temporary 12-Hour Stores
iZettle's Temporary Store Hosts Small Businesses for Just 12 Hours
13
Climatic Restaurant Prices
This Restaurant Deal from Luce Bases the Cost of Meals on Temperature
12
Sun-Activated Coupons
Zealios Skin Care's Unique Coupon Only Appears in the Sun
11
Connected Can Campaigns
This Ad Campaign Features 'Snapcodes' from Different Gen Z Influencers
10
Anime Gaming Incentives
Game Rental Service GameFly Teams Up with Crunchyroll to Offer Anime
9
Restaurant Hummus Deliveries
Uber Israel Satisfies a Specific Food on Demand Need from Abu Hassan
8
Grocery Shopping Chauffeurs
Uber and Loblaws Have Teamed Up to Offer Free Grocery Pickups
7
Melting Icy Coupons
McDonald's Limited Time Coupon Will Disappear in the Sun If Not Used Quickly
6
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
5
Affection-Encouraging Apps
The Valentine Kiss App Rewarded Smoochers on February 14th
4
Maximum Mileage Credit Cards
The United MileagePlus Explorer Card Offers 50,000 Bonus Miles
3
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
2
Cinematic Mobile Rewards
Virgin Mobile's Member Benefits Include Movie Tickets for Two
1
Revived Chocolate Promotions
This Cadbury Chocolate Promotion "Resurrects" Old Candy Bars
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Eclipse-Themed QSR Promotions
Wendy's Totality Free Small Frosty Offer is Available for One Week
Celestial Celebration QSR Deals
The Burger King Total Eclipse BOGO Whopper Deal is Online Only
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Curated Online Shopping Events
Walmart+ is Offering an Online-Only Shopping Event for Members
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Microcation Planning Services
Going Places Travel Helps Plan the Perfect Short Vacation
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
BOGO QSR Treat Promotions
This Dairy Queen Blizzard Promotion is an App Exclusive
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Meme-Inspired Sauces
Heinz's Limited-Edition Sauce Drops Revisit Fleeting Moments of Fame
Automated Ice Cream Restaurants
The ColdSnap Will Be Offered in Restaurants in the Near Future
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Night-Out Chocolate Campaigns
The Cadbury Spectacularly Nice Promotion Offers a Range of Prizes
Co-Branded Daylight Savings Giveaways
Klondike & Instacart Unveil a Surprise This Daylight Savings
Discount-Searching Shopping Assistants
SimplyCodes' ChatGPT Plugin Helps Shoppers Save Money
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Affordable Thanksgiving Pizzas
7-Eleven's Thanksgiving Eve Deal: $6 Pizzas for Loyalty Members
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Prom Fashion Pop-Ups
House of Prom is a Limited-Time Pop-Up for Prom Goers
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Back-to-School Shopping Services
Staples Teams Up with DoorDash to Release a New Delivery Service
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Pop-Up Fashion Websites
Asos' Sample Sale Website Prices Everything at £5
Communication App Shopping Experiences
WhatsApp Flows Allow for In-App Booking and Shopping
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Exclusive Gamer Gift Cards
Candy Crush Saga Gift Cards Share a 48-Hour Unlimited Lives Bonus
Image-Sharing Social Applications
Lapse is a New Image-Sharing App Loved by Gen Z Consumers
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Complimentary Pizza Soda Promotions
Coca-Cola 'Love Pizza? Win a Pizza' Offers Domino's Vouchers
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Virtual Convenience Stores
The Instacart-Powered ALDI Express Offers 30-Minute Deliveries
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Link Management Platforms
Clickly Offers URL Shortening and Link Analyzing Tools
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
Storewide Discount Promotions
Amazon's 'Prime Big Deal Days' Will Have Thousands of Deals
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Expanding Press-On Nail Offerings
KISS and imPRESS Nails Are Available at Shopper's Drug Mart
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Same Day Gift Deliveries
Instacart Offers Same Day Delivery for Last-Minute Gifts
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Celestial Retailer Pizza Promotions
This 7-Eleven $3 Pizza Promotion Marks the Total Solar Eclipse
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Lucrative Sunglasses Promotions
Neven Offers a Buy-One-Get-Two-Free Promotion
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Social Sharing Upgrades
Snapchat Introduces an After Dark Feature for Dynamic Sharing
Automated Storefront Emailing
EmailWish Sends Emails on Your Behalf
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Christmasy Convenience Retailer Promotions
The 7-Eleven Holiday Deals are Here for 2023
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Complimentary QSR Item Events
The Jack in the Box 24 Days of Jackmas Promotion Arrives in December
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Friend-Focused Restaurant Promotions
Moe’s Southwest Grill BOGO with Your BFF Offers Savings
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Minimalist To-Do List Platforms
Snaplists is a Streamlined Solution to Time Management
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Cost Savings Grocer Campaigns
These Spar New Year Offers Prioritize Value
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes