Believe it or not, toys represent an elemental aspect of the human social experience as we understand it, so under that lens, the June 2018 toy trends are among the most important in existence. Some of the oldest archaeological items that have been unearthed are believed to be toys, and indeed many species of great apes -- believed to be humanity's closest living relatives -- have been observed to fashion toys for their young. Toys thus have a crucial role in the development of children's conception of the world.
While modern technology has done a lot to change the toys that kids today play with, it's interesting to note that so much has stayed the same as well. One of the aforementioned archaeological finds was a small doll, and today dolls remain a favored toy for most children.
Top 25 Toys Trends in June
24
Tactile Adult Fidget Toys
These Sculptural Toys Create Different Experiences for Users to Enjoy
23
Optical Illusion Coloring Books
The 'Molecularis' Coloring Flip Book Has Six Animated Sequences
22
Limited-Edition Vinyl Toys
JANKY Art Toys Feature Designs From 16 Famous Artists
21
Design-Friendly Illustrated Kids Books
This Project Boasts Philip Giordano's Geometric Style
20
Sitcom-Themed LEGO Sets
User Mric76 Proposes a Throwback in the Form of a Friends LEGO Set
19
Alternatively Shaped Chalks
Nikolas Bentel Reimagines the Way People Use Chalk for Drawing
18
Developmental Toy Subscription Services
'Elfbox' Delivers Personalized Toys Each Month
17
Bubbly Desktop Fidget Toys
The 'Bubble' Top Brings a Modern Twist to a Classic Toy
16
Healthy Eating Doll Toys
GOOD FOR KIDS' Smart Magnetic Doll Encourages Good Eating Choices
15
Oversized Superhero Figurines
Fisher Price Created a Two-Foot Batman Batbox Xtreme Toy
14
Voice-Controlled Storytelling Games
LEGO Duplos Stories Feature Digital and Physical Play
13
Road Trip-Themed Board Games
The 'On Tour' Board Game Has Players Travel Across the USA
12
Chocolate-Flavored Blowing Bubbles
Candylicious Bubbles' Chocolate Bunny Releases Edible Bubbles
11
Celebratory Flower Girl Dolls
Lottie is Launching a Flower Girl Doll for the Royal Wedding
10
Educational RC Racers
'RaceYa' Turns a Classic Toy into a Creative and Educational Endeavor
9
All-Female Sports Playsets
Subbuteo Launched a Special Football Set for the Women’s FA Cup Final
8
CIA-Created Board Games
Two Official CIA Board Games are Being Developed for Everyone
7
Life-Size LEGO Trees
LEGOLAND Japan Honors Spring with a Record-Breaking Sakura Tree
6
Royal Wedding Bear Toys
Build-A-Bear's Plush Toy Celebrates Prince Harry & Meghan Markle's Wedding
5
Relationship-Focused Tabletop RPGs
The Star Crossed Game Lets Players Build Personal Love Stories
4
Adventurous Dinosaur Franchise Games
The Ravensburger Jurassic Park Danger Board Game is Thrilling
3
LEGO Breakfast Machines
The Brick Wall's Latest LEGO Innovation Fits into the Morning Routine
2
Kid-Friendly Chess Toys
'Story Time Chess' Teaches the Strategy Game to Kids Ages Three to Seven
1
Digitized Smart Building Blocks
Tinkamo Encourages Imagination & Teaches Kids to Code
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Collectible Philosopher Figures
PIX! Plato Unboxes One of Three Ancient Greek Thought Leaders
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Snap-Together Race Tracks
Hot Wheels' Speed Snap Track System Supports Flexibility & Independence
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Playful Ai Companions
AI Bunny Turns Screen Time into Active Learning and Calm Engagement
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Beauty-Inspired Slime Toys
Gui Gui Makes Gen Alpha's Skincare Obsession Age-Safe & Fun
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Modern Transformative Child Walkers
The Jumbo walker concept grows with your child stages.
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Toy-Inspired Jewelry Collections
Hot Wheels x ALEX AND ANI Drop a Jewelry Line Inspired By Toys
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Interactive Hatching Dinosaur Toys
Spin Master Corp. Boasts the Primal Hatch Jurassic World T.REX
Doll-Inspired Jewelry Collections
Barbie Professions Collection by Alex + Ani Celebrates Ambition
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Throwback Walkie-Talkie Collectibles
Stranger Things Upside Down Capsules Series 3 Thrills Fans
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Emotional Processing Board Games
The EMO+ Board Game Helps Understand Deeper Emotions
Art-Inspired Collectibles
The Mattel x MoMA Series Transforms Iconic Artworks into Toys and Games
Nostalgic Gaming Devices
The Playdate Handheld Console Reimagines Retro Gameplay with Modernity
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Furry Fidget Companions
Tangle's Furry Fidget Friends are Soft, Tactile and Bendable
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
3D Animal Gummies
Bazooka Brands Launches the Juicy Drop® Gummy Mystery Cube
Real-Life Doll Apparel
Barbie Debuts its First-Ever Fashion Collection with Edikted
Screen-Free Music Toys
Loops Lab Lowers the Barrier of Entry to Music Creation
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Reimagined Age-Inclusive Classic Games
Ageless Innovation Recently Debuted YAHTZEE Slots
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Collectible Message Dolls
Momiji x TOMY Brings a Beloved Blind Box Brand to the US Market
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Nostalgic Timeless Click Devices
This 3D-Printed iPod Classic Fidget Toy Revives Tactile Memory
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Collectible Dinosaur Desk Toys
Dead Zebra Designs the Google Chrome Dino Desk Toys
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Art-Focused Retail Capsules
Mattel and MoMA Partner to Craft a New Collaborative Collection
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Audio-First Science Adventures
Tonies' Science Museum: Discovery Crew Immerses Kids in Story
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Friendship-Celebrating Doll Duos
Barbie Celebrates Women's Day with the Role Model Series
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL