The July 2021 life stages cluster indicates how segments from each demographic have evolved over the second quarter of the year.
Notably, we see the launch of Proudly, an everyday baby care line founded by actress, activist, and author Gabrielle Union and her husband Dwyane Wade. The new skincare line aims to provide sustainable skincare products designed specifically for newborns with melanin-rich skin.
Another intriguing example from the cluster of July 2021 life stages comes from Mattel (the makers of 'Barbie'). The brand recently debuted the Barbie Loves the Ocean, a toy and doll fashion line all made with 90% recycled ocean-bound plastic pieces. The move is part of the brand's bigger vision to use 100% recycled, recyclable or bio-based plastic materials by 2030.
Top 65 Life Stages Trends in July
65
Palm-Sized Remote Drones
The Copernicus Drone Comes in Multiple Camera Configurations
64
Aerodynamic Catch-and-Throw Toys
The Hog Wild Wingball Has an Unexpected Shape and Performance
63
Elevated Children's Basics
Lovely Littles Launched its New Sea Rose Collection for Kids
62
Baby-Friendly Eco Ear Swabs
The Reusable LastSwab Baby Replaces Traditional Cotton Swabs
61
Sustainable Menstrual Discs
The Cora Menstrual Disc is a New Alternative to Pads & Tampons
60
Interactive Biotechnological Playgrounds
The Airbubble Playground Boasts Natural Air-Purifiers
59
Fairy Jar Toys
The Got2Glow Fairy Finder Lets Kids Collect and Care for Virtual Fairies
58
Precision Powered Water Guns
The 'SpyraTwo' Water Gun Hits Targets Up to 46-Feet Away
57
Arcade-Style Action Figures
Akedo Ultimate Arcade Warriors are Toys for Battling and Collecting
56
Cartoon-Style Toy Car Collectibles
The STOCKY Collectible Cars Have a High-Quality Construction
55
Recycled Plastic Toy Bricks
The First Recycled Plastic LEGO is Made from Discarded Bottles
54
Building Block-Made Typewriters
LEGO Fan Steve Guinness Constructed a LEGO Vintage Typewriter
53
Stressful Balloon-Inflating Board Games
The 'Pop Under Pressure' Board Game Requires Fast Thinking
52
Twig Structure Toy Kits
'The Things To Make' Joinery Toy Kit Makes Use of Found Twigs
51
Shoppable Toy Video Platforms
The Kitoons OTT Platform Combines Content and E-Commerce
50
Instant Noodle Dice Games
The Yahtzee: Cup Noodles Board Game is a Collector's Edition
49
Fantasy-Themed Baby Dolls
My Garden Baby is a Nurturing Doll with a Fantastical Twist
48
AI-Powered Hearing Aids
Widex MOMENT Hearing Aid is Customizable Based on the User's Activity
47
Miniature Axe Throwing Games
The Small Viking Axe Throwing Game Comes with Three Mini Axes
46
Interactive Livestreamed Runways
Social Tourist's TikTok Fashion Show Was Made by Gen Z for Gen Z
45
Melanated Baby Skincare Brands
Proudly is a Skincare Brand for Babies with Melanin-Rich Skin
44
DIY Paper Maché Kits
Tomy's Maché Magic Only Needs Toilet Paper and Water
43
Kid-Friendly Sleep Devices
The Five-in-One Baby Dream Machine Uses Aromatherapy and More
42
Branded Retail-Themed Board Games
Monopoly Target Edition is Modeled After a Shopping Trip
41
Makeover Fashion Dolls
Glo-Up Girls are Made to Glow Up by Changing Nail, Hair, Makeup & Styles
40
Kid-Friendly Audio Players
Yoto Inspires with Stories, Music, Activities, Podcasts, Radio and More
39
Nostalgic Console Character Sets
The New LEGO Super Mario Sets Feature Classic N64 Characters
38
Building Block Sneaker Models
The LEGO Adidas Superstar Sneaker is Instantly Recognizable
37
Baby Gear Resale Platforms
The Rebelstork Baby Marketplace Sells Gently Used Baby Products
36
Fruit-Paired Cheese Snacks
Babybel Light Cheese, Apple & Grapes is a Simple To-Go Snack Pack
35
Squeezable Milkshake Flavor Additions
The Sit Back & Strawberry Flavor Joins the Klondike Shakes
34
Tabletop Game Subscriptions
The Warhammer Plus Subscription Service Offers Exclusive Perks to Fans
33
Educational Projection Chessboards
The Conceptual 'Illuminis' Chessboard Helps Players Learn
32
Virtual Toy Car Collectibles
Mattel's First Edition Hot Wheels NFT Assets are Bought with Crypto
31
Interactive In-Game Rock Concerts
Fortnite Recreated the O2 London Arena for the Easy Life Concert
30
Kid-Friendly Plant-Based Shakes
Else Nutrition Created Complete Nutrition Protein Shakes For Kids
29
Cake-Flavored Crisp Bars
Blake's Seed Based Birthday Cake Rice Crispy Treat is Nut-Free & Vegan
28
Encapsulated Ship Toy Kits
The LEGO Ideas Ship in a Bottle Kit Has 962 Pieces
27
Multi-Functional Beauty Jellies
LOLI Beauty's Arnica Elderberry Jelly is Organic and Effective
26
Dual-Texture Candy Corn Treats
Nerds Candy Corn is a Seasonal Treat with Two Colors & Flavors
25
Funky Tie-Dyed Kid's Swimwear
nununu Launched its Assortment of Fashion-Forward Kid's Swimwear
24
Tween Fashion Dolls
Each L.O.L. Surprise! Tweens Doll Come with 15 Surprises
23
3D Topography Board Games
The Catan 3D Edition Board Game Brings the Pastime to Life
22
Sci-Fi Sixth Scale Collectibles
The Hunter Collectible Expands Sideshow's Star Wars Collection
21
Snowball-Inspired Candies
M&M's White Chocolate Pretzel Snowballs are Salty, Sweet and Fun to Eat
20
Sea Creature Ice Creams
Baskin-Robbins' Creature Creations Take After Nautical Characters
19
Battery Powered Newborn Incubators
The Conceptual 'Robust Nest' is for Sub-Saharan Countries
18
Play-Inspired Cardboard Packaging
Samsung’s Small World Turns Cardboard Boxes Into Playsets
17
LGBTQ+ Legal Support Organizations
The Sylvia Rivera Law Project Advocates for Self-Determinacy
16
Shareable Kids Headphones
Tonies Headphones Help Kids Listen to Content with Friends on the Go
15
Creature-Catching Virtual Festivals
Pokémon GO Fest 2021 Has a Music Festival and Special Rewards
14
Blue Zones-Focused Organizations
Blue Zones is on a Mission to Increase the Longevity of Life
13
Eco Conservation Card Games
The 'ATLAS' Card Game is for Players Six and Up
12
Pixel Pet Smartwatches
Tamagotchi Smart Includes Touch and Voice Controls
11
BIPOC Business-Supporting Services
American Express is Launching a Mentorship and Grant Program
10
Ocean Plastic Fashion Dolls
The Barbie Loves the Ocean Line is made with Eco-Friendly Materials
9
Epic Fantasy Plush Toys
Build-A-Bear Workshop is Launching The Lord of the Rings Bears
8
Mythical AR Attractions
Legoland Windsor Resort Shares AR Activation Points
7
Youthful SPF Face Creams
New Day Skin Inspires Tweens & Teens to Use Sun Protection
6
Sculptural Aluminium Building Crowns
The Stavros Niarchos Foundation Library Has an Aluminium Top
5
Trans People-Specific Hotlines
Trans Lifeline is an Important Emotional and Financial Support
4
Retro Mini Arcade Machines
The Egret II Mini Has a Rotating Display That Enables Two Aspect Ratios
3
Animated Alien Card Games
Exploding Kittens Launched Exploding Minions as Its First Licensed Game
2
Walk-Thru Hiring Experiences
Taco Bell Canada is Hosting Socially Distanced Outdoor Interviews
1
Collaborative STEAM Series
LEGO and NASA Created Build to Launch to Teach Tech, Art & Science
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Neon Rollerskates
The Impala x Barbie Rollerskates Match the Style in the Barbie Movie
Stroller-Equipped Suitcase Designs
The 'Easy Journey' Travel Case Has a Built-in Stroller
Heavy Metal-Inspired Kid's Clothing
nununu's Spring/Summer 2023 Line Boasts Edgy Designs
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Timeless Furniture Capsules
EQ3's Spring/Summer 2023 Embraces Simplicity & Head-Turning Aesthetics
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Summer-Centric Lifestyle Fashion
UNIQLO U Presents its New Collection for the SS24 Season
Life-Sized Doll Dreamhouses
Fans Can Step Inside Barbie’s Dreamhouse at This Immersive Experience
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
90s-Inspired Plush Toys
Rubies Launches the 'Kidrobot' Plush Toy Collection for Kids and Kidults
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
All-Pink Corner Shops
The Proper x Barbie Shop Shares Co-Branded Popcorn Packs
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Fitness-Focused Baby Strollers
Peloton Instructor Robin Arzón & Baby Jogger Launched a Stroller
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Clay Fashion Collections
JW Anderson Spring/Summer 2024 Features Sculpted Clothing
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Sporty Collectible Dolls
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Inspires Champions
Sustainable Luxe Spring Fashion
Stella McCartney Presents a New Capsule for the SS24 Season
Barbie Paint Collabs
These Backdrop X Barbie Colors Celebrate the Barbie Dreamhouse Anniversary
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Sensory Immersion Tools
Lifelines Activate the Body's Natural Stress Relivers
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Fauna-Inspired Spring Capsules
Pleasing Launches a New 'Pollinators' Nail Polish Collection
Opulent Baby Expansive Collections
Louis Vuitton Presents its First Baby Collection
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Ocean-Friendly Skincare
Oceanly Shares Solid Skincare in 100% Plastic Free Packaging
Eco Cartoon Body Care
This Lush Cosmetics x SpongeBob Collab is Plastic-Free & Supports the Sea
Age-Friendly Retail Initiatives
Lowe's Introduces a Baby Boomer-Focused 'Livable Home' Initiative
Playful Vibrant Cookie Bags
Puppets and Puppers Delivers the New Seasonal Cookie Bag
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Stunning Doll-Themed Luggages
Béis Unveils a Barbie-Inspired Luggage Collection in Three Colorways
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
Modern Parenting Solutions
KeaBabies is Sustainable Solutions for Modern Parenting Challenges
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
Bubble-Shaped Cribs
The Luxurious Bubble Baby Bed Gently Rocks Little Ones to Sleep
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
British Culture-Honoring Luxe Fashion
The Burberry Summer 2024 Range is Unveiled During LFW
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Limited-Edition Luxury Strollers
Kith and Bugaboo Collaborated on a Collection for Modern Parents
Bright Nostalgic Playful Fashion
ERL Launches its New Vibrant Capsule During Paris Fashion Week
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Sticky Skincare Ads
e.l.f. Cosmetics' Super Bowl Ad Stars Jennifer Coolidge & "Baby Dolphin Skin"
Tween-Approved Metaverse Worlds
Happy Nation Launches its Roblox Metaverse for Gen Alpha Consumers
Sustainable Bath Solutions
Skip Hop Launches Moby x Oceanworks Baby Bath Bundle
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Versatile Maternity Capsules
Savage X Fenty Releases a Maternity Collection Inspired by Rihanna
Nautical-Themed Spring Runways
Jawara Alleyne Presents the New SS24 Capsule in London
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Premium Technical Layering Apparel
Seven by Seven Unveils its New Capsule for the FW22 Season
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Specialty Baby Retailers
Buybuy Baby Debuts the Baby and Toddler Specialty Retailer Ever & Ever
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Recycled Sunny Swimwear
Parade Unveils its First Swimwear Collection with Inclusive Sizing
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Plastic-Free Solid Cosmetics
ATTITUDE's Solid Makeup Line is Housed in Biodegradable Packaging
Clean Transparent Baby Care
ClearForMe Expands to the Baby Care Space
Movie-Themed Makeup Collections
The NYX Avatar: The Way of Water Collection is Bioluminescent
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Expansive Baby Collections
Mamas & Papas Debuts a Baby and Toddler Collection with Laura Ashley
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Chic Jelly Accessories
Melissa and Telfar Debut the 'Telly Jelly' Capsule in Three New Colorways
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Exclusive Swimwear Collections
Mabi Swimwear Celebrates Swim a Lap Day with New Styles
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Celeb-Designed Baby Care Lines
Target Will Now Be Selling PROUDLY's Expansive Baby Care Line
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Vibrantly Packaged Makeup Launches
Polite Society Has Unveiled Three New Products
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Eccentrically Tailored Spring Fashion
The Coach Spring/Summer 2023 Set is Inspired by the Sunrise
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Platform-Enabled Baby Registries
Etsy Launches a New Baby Registry Feature for Parents
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Mother Daughter Sun Apparel
WATSKIN's Spring 2024 Collection - Drop 4 Launches May 3rd
Environmental Impact Product Labels
L'Oréal Product Impact Labeling Ranks the Brand's Products
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Opulent High-Quality Garments
Nobody's Child Introduces its All-New Premium Collection for Summer
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Cozy Maternity Apparel
Carter's Launches its 'Little Planet Mother Collection' for New Parents
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Comprehensive Spring Luxe Fashion
JORDANLUCA Presents About the Perspective of Life