The top July 2017 customization ideas include everything from modular build-it-yourself sunglasses to personalized branding that plays up the inclusion of consumer names.
While many companies offer some products and services that can be customized, a number of new start-ups are focusing on entirely custom offerings. Examples of this include hair care systems that aim to match consumers to their perfect product range following a quiz, as well as design services that allow customers to make unlimited requests and revisions for a flat monthly fee.
As technology begins to play more and more of an active role in product creation, consumers are beginning to demand highly personalized products that are tailored exactly to their specifications—otherwise they will simply find the means to create their own.
Top 40 Customization Ideas in July
From Personalized Haircare Systems to Unlimited Design Services:
Laura McQuarrie — Jul 29, 2017 — Art & Design
40
Moving Ferris Wheel Apartments
Travelers Can Now Spend a Night in a Transformed London Eye Capsule
39
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
38
Co-Branded Slip-On Sneakers
Marc Jacobs x Vans Collaborated to Update a Classic Shoe Style
37
Nutrition-Calculating Scales
The Greater Goods Nourish Kitchen Food Scale is Simple to Use
36
Custom Luxury Off-Roaders
Project Viper is a $285,000 One-off SUV Designed to Conquer Any Terrain
35
Customizable Cartoon Jewelry
Origami Owl's Despicable Me Pieces Can Be Personalized with Charms
34
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
33
Customizable Canvas Backpacks
The 'MANUABLE' Customizable Backpack Requires Your Finishing Touches
32
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
31
Custom Caffeine Level Coffees
The Maxwell House Coffee Max Boost Line Answers Consumer Demand
30
Foundation Matchmaking Apps
bareMinerals Created a Useful App That Takes Out Some of the Guesswork
29
Slouchy Storage Bags
The Roll Up Bin by L&Z Design is a Practical and Modern Storage Solution
28
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
27
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
26
Custom Cleaning Mode Toothbrushes
The Oral B Precision Black 7000 Toothbrush Guides Users Along
25
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
24
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
23
Personalized Hair Care Systems
FORM Uses a Questionnaire to Determine an Individual's Needs
22
Custom-Fit Printed Sandals
OLT Footcare is Launching 3D-Printed Shoes for Optimal Fit and Comfort
21
Foot-Scanning Apps
True Gault Scans Feet to Find the Perfect Pair of Heels
20
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
19
Unlimited Design Services
DesignPac Provides Professional Graphic Designs for a Monthly Flat Fee
18
Custom Portion Burger Presses
The Kitchen Art Adjustable Burger Presses Craft the Perfect Patties
17
Customized 3D-Printed Shoes
Feetz Shoes Uses and App 3D Printing to Make Custom Shoes
16
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
15
3D-Printed Popsicles
Pixsweet Helps Consumers Create Their Own 3D Popsicle Designs
14
Aquatic Sneaker Releases
The Wes Anderson-Inspired Adidas Zissou Shoes are Limited Editions
13
Modular Self-Assembly Shoes
The Ultra-Customizable 'KI ecobe' Eliminates Sweatshop Labor
12
Modular Voice-Controlled Lighting
The Aurora LED Panels by Nanoleaf Respond to Sound
11
Custom GPU Gaming Consoles
The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
10
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
9
Customized Luxury Fragrances
'Burberry Bespoke' Introduces a Range of Custom Perfume Scents
8
Car-Coordinating Nail Polishes
Renault's 'Twingo Nail Polish' Doubles as Car Touch-Up Paint
7
Musical Greeting Card Apps
'Singing Portraits' Helps Kids Send Special Heartwarming Songs
6
Modular Mix-and-Match Sunglasses
Eyewear Designs from 'NOGS' Can Be Customized to Match Outfits
5
Interactive Denim Displays
Frame Jeans Display Helps Consumers Learn About Different Styles
4
Personalized Luxury Luggage
Louis Vuitton Now Offers an In-Store Custom Patch Service
3
API Desktop Applications
Startup Pica Pica Generates Custom API to Avoid Back End Services
2
Customizable Sound Headphones
The VEOSPORT V1 Bluetooth Headphones Enable Total Customization
1
Customizable Italian Menus
Olive Garden is Offering a Taste of Italy with a Build-Your-Own Menu
Related Ideas
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Collaborative AI Fashion Experiences
Curated for You x Microsoft Launch a Fashion Discovery Tool
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Hair Growth-Focused Devices
Appotronics Debuts a New Line of Personal Wellness Devices at CES
Smart Styling Devices
The Newbe Styling Station is Home Hair Care with an Intelligent Assistant
Hyper-Personalized AI Shopping Tech
OTB Group Embraces Hyper-Personalization with Google Cloud
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Tech-Driven Beauty Mirrors
SWAN Beauty Mirror Incorporates AI and AR Functionalities
Wishlist-Spotlighting Billboards
Sephora Canada Features Customer Wishlists on Holiday Billboards
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Light Therapy Beauty Bars
The Light Salon Launched an LED Face & Hair Bar Within Selfridges
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Summer-Forward Tech Accessories
'CASETiFY Resort: Hot and Unbothered' Embraces Coordination
Made-to-Mix Fragrances
The Fragrance Bar Makes It Easy to Create Layered Personal Scents
Geo-Targeted Beauty Campaigns
It's a 10 Haircare Engages Uber Riders Going to Ulta & Sally Beauty
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Hair Hotline Campaigns
The John Frieda Hot Hair Hotline Provides Fast, Fun Solutions
AI Beauty Assistants
Sephora Launched Advanced Chatbot Features for Virtual Try-Ons and Bookings
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Design-Led Keyboards Emerge
YUNZII Introduces Wood Keyboard with Customizable Switches
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
AI Shade-Matching Experiences
Dcypher's Complexion Concierge Roadshow Creates Custom Foundation
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
At-Home Hair Color Creators
ColorBox by Zuvi Uses Color Theory to Make Custom Shades
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Inclusive Salon Concepts
The Lush HairLab Supports Multisensory Wellness & Diversity
Holiday-Ready Haircare Sets
JUSTICE Haircare Offers Salon-Grade Products to Canadians
Summer Solstice Haircare Appliances
The Dyson Ceramic Apricot and Topaz Haircare Models are Chic
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Virtual Styling Tools
TryMe AI Lets Users Preview Outfits And Track Style Choices
Beauty-Founder Delivery Experiences
Sephora Launches its 'Beautiful Deliveries' Campaign
Voice-Activated Beauty Devices
The MediSpa Inclusive Beauty System Includes an AI Coach
Customizable Console Bundles
Nintendo Paired Switch 2 with a Pick-your-own Digital Game
Personalized Beauty-Tech Systems
MaXpace Lets Brands Produce Custom Formulas On-Site
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Community-Focused Hairstyling Campaigns
amika Launches the 'On Your Wavelength' Campaign
Cafe-Inspired Eyewear
MUSE Turns Matcha and Coffee Culture into Wearable Frames
AI-Powered Styling Experiences
Gensmo and Fabrique are Changing How People Get Dressed
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
AI-Powered T-Shirt Customization Platforms
TeeDIY Debuts an AI-Powered Website for 2026
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Accessible Beauty Consultations
Walmart’s Beauty Experts Offer Personalized In-Store Guidance
Beauty Store Birthday Parties
Birthdays at Ulta Come with a Gift Bag Curated for Tweens and Teens
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Color Analysis Tools
Happy Palette Delivers AI Personal Color Styling At Accessible Pricing
Interchangeable Beauty-Tech Systems
SkinTune Unlocks Different Treatments from a Single Device
Personal Tech Hardware
Tsmart Lets You Change Your Phone Case Design Without Replacing The Case
Clean Beauty Platforms
Selfnamed — Private-Label Fulfillment With No MOQs
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
AI-Driven Wholesale Platforms
Hypedrop Validates, Designs and Develops Products in Six Weeks
Printed Hair Accessories Collection
Hill House Home Debuts a Collaborative Capsule with Wet Brush
Modular Gaming Controllers
HyperX Introduces Swappable Controls and Custom Gaming Parts
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Customized Mascara Personalization Tools
Essentia Beauty Unveils Its Matrix Revolution Web App
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Summer-Ready High Fashion Collections
Brunello Cucinelli Emphasizes Luxury and Effortless Ease
AI Agent Booking Systems
Fresha, Which Operates in Beauty & Wellness, Signals the Prevalence of AI
Founder-Led Haircare Tools
T3 Introduced the 'T3 Dryer' by Julie Chung
Fashion-Beauty Convergence
Première Vision and Cosmetic Valley Unite Fashion and Beauty Brands
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Custom-Color Hair Systems
Zuvi Introduced ColorBox For Easy and On-Demand Home Dyeing
Personalized AI Style
Cutmuse Delivers AI-Powered Haircut And Style Advice Tailored To You
UV Protective Lifestyle Accessories
Velvet Eyewear Expands Its Velvet Trends Trademark
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Refillable Skincare Lineups
Fig.1 Beauty Emphasizes Sustainability in Its Packaging
Personalized Home Shopping Platforms
MAiN Creates a 3D Model from a Single Image Using AI
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Trade Show Beauty Hubs
Ulike is Calling Attention to Two Devices at IFA 2025 in Berlin
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Custom Headphone Concept Models
The Bang & Olufsen ONCE Concept by Bas Kamp is Hyper-Customized
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
Celebrity-Curated Eyewear Collections
GlassesUSA.com and Shenseea Launched a Summer Eyewear Edit
AI-Native Beauty Commerce
L'Oréal Brings Virtual Try-Ons and Product Discovery into ChatGPT
Performance Styling Haircare
Chris McMillan's Haircare Brand Delivers Layerable Products
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Wellness Shop-in-Shops
Wellness by Ulta Beauty Shares Immersive, Informative Experiences
Virtual Styling Tools
Outfits AI Lets Users Explore Endless Outfit Possibilities Instantly
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Customized K-Beauty Tours
NOL World's Personalized K-Beauty Curation Tour Helps Skincare Consumers
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Custom Adaptive Slipper Designs
Swapz Modular Slippers Redefine Comfort with Style & Eco Design
Modernized Heritage-Style Campaigns
Brooks Brothers Launches the 'Make It Yours' Campaign
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
AI Style Consultants
StyleAdviceAI Provides Personalized Fashion and Beauty Guidance
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Personalized Beauty Platforms
IEVA Group Launches the myIEVA Platform on Euronext Growth
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Hair Clip Blind Boxes
The Limited-Edition Emi Jay Blind Box Features Five Exclusive Products
Virtual Hairstyle Previews
AI HairstyleApp Lets Users Preview Hairstyles Before Visiting The Salon
Personalized Gift Ideas
Perfect Gifts Provides Tailored Gift Ideas for Every Occasion
Personalized Hair Advisors
CurlsBot Provides Custom Hair Care Guidance For Curly And Wavy Hair
AI-Powered Fashion Consultants
Meadowhall's Style Suite Provides Free, Fast, Custom Color Analysis
Agentic Beauty Shopping
Ulta Beauty Integrates Gemini AI for Seamless Product Discovery
AI-Powered Product Intelligence
DMI Innova One Analyzes Market Data to Guide Product Development
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
AI Beauty Tools
NailArtist Generates Custom Nail Designs From Photos Or Style Prompts
Custom Year Wrap-Ups
Your Wrapped Lets You Create Fun, Customizable Year-End Summaries
AI Skincare Devices
The Elio Concept Uses Skin Analysis & Capsules to Create Personalized Skincare
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Cost-Effective Custom-Fit Shirt Bundles
Son of a Tailor’s Summer T-Shirt Bundles Boast Five Shirts
Hybrid Beauty Discovery
Ulta Beauty Finds Gen Alpha Blends AI Tools with In-Store Shopping
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Personalized Quote Apps
Thoughtbullet Delivers Daily Quotes Tailored To Your Preferences
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Virtual Styling Tools
Alta Partners with Public School for Embedded Avatar Try-Ons
Personalized Console Ecosystems
Xbox adds new interface updates and Gamerscore badges
Customization-Forward Valentine's Day Gifts
Sugarwish Highlights Customizable Gift Preferences
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Custom Travel Stickers
Your Travel Stickers Lets You Create Personalized Travel-Themed Stickers
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
AI Kitchen Design Platforms
3D Cloud Introduces Conversational Tools for Custom Kitchen Planning
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
New Customization Updates
On-Together Adds Facial Hair Styles
Elevated By-Appointment Shopping Services
Royalmount Montreal Opens a Shopping and Styling Suite
Utility Style Capsules
A. SOCIETY x New Era Utility Capsule Introduces Magnetic Caps and Eyewear
Boutique Grocery Makeovers
This Women’s Clothing Boutique is Charming and Thoughtful Design
Data-Led Brand Creation
AS Watson Builds Brands Using Shopper Insights and Loyalty Data
Personalized AI Assistance
Gemini Personalization Delivers AI Help Tailored To You And Your Data
AI Claims Platforms
IRI-Sys’ Claimshub Streamlines Beauty Compliance Workflows
Personalized Capsule Supplements
Art of You Launches a Personalized Capsule Machine
Empowering Global Summer Campaigns
Sunglass Hut Presents the Own Your Moment Campaign
Value-Driven Updated Wedding Programs
Indochino Expands Its Convenience-Focused Service in 2026
Personalized Calendar Interfaces
Google Calendar Adds Up to 200 Custom Event Colors