The top July 2017 customization ideas include everything from modular build-it-yourself sunglasses to personalized branding that plays up the inclusion of consumer names.
While many companies offer some products and services that can be customized, a number of new start-ups are focusing on entirely custom offerings. Examples of this include hair care systems that aim to match consumers to their perfect product range following a quiz, as well as design services that allow customers to make unlimited requests and revisions for a flat monthly fee.
As technology begins to play more and more of an active role in product creation, consumers are beginning to demand highly personalized products that are tailored exactly to their specifications—otherwise they will simply find the means to create their own.
Top 40 Customization Ideas in July
From Personalized Haircare Systems to Unlimited Design Services:
Laura McQuarrie — Jul 29, 2017 — Art & Design
40
Moving Ferris Wheel Apartments
Travelers Can Now Spend a Night in a Transformed London Eye Capsule
39
Customizable Skincare Labs
The St Ives Mixing Bar is Open for Six Weeks in New York City
38
Co-Branded Slip-On Sneakers
Marc Jacobs x Vans Collaborated to Update a Classic Shoe Style
37
Nutrition-Calculating Scales
The Greater Goods Nourish Kitchen Food Scale is Simple to Use
36
Custom Luxury Off-Roaders
Project Viper is a $285,000 One-off SUV Designed to Conquer Any Terrain
35
Customizable Cartoon Jewelry
Origami Owl's Despicable Me Pieces Can Be Personalized with Charms
34
Personalized Pizza Branding
The Make & Take Brand Identity Highlights the Brand's Signature Menu
33
Customizable Canvas Backpacks
The 'MANUABLE' Customizable Backpack Requires Your Finishing Touches
32
Custom Action-Movie Sneakers
These Custom Air Jordan 4 'Transformers' Feature Brass Patina Accents
31
Custom Caffeine Level Coffees
The Maxwell House Coffee Max Boost Line Answers Consumer Demand
30
Foundation Matchmaking Apps
bareMinerals Created a Useful App That Takes Out Some of the Guesswork
29
Slouchy Storage Bags
The Roll Up Bin by L&Z Design is a Practical and Modern Storage Solution
28
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
27
LEGO-Infused Art Installations
Magenta Design Studio's 'Opposite' Celebrates the Beauty of LEGO
26
Custom Cleaning Mode Toothbrushes
The Oral B Precision Black 7000 Toothbrush Guides Users Along
25
Customizable Sci-Fi Dresses
This Star Trek-Inspired Dress From eShakti Can Be Customized
24
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
23
Personalized Hair Care Systems
FORM Uses a Questionnaire to Determine an Individual's Needs
22
Custom-Fit Printed Sandals
OLT Footcare is Launching 3D-Printed Shoes for Optimal Fit and Comfort
21
Foot-Scanning Apps
True Gault Scans Feet to Find the Perfect Pair of Heels
20
Customizable LED Clutches
The Cat Clutch is an LED Handbag with Pre-Loaded Pixel Art
19
Unlimited Design Services
DesignPac Provides Professional Graphic Designs for a Monthly Flat Fee
18
Custom Portion Burger Presses
The Kitchen Art Adjustable Burger Presses Craft the Perfect Patties
17
Customized 3D-Printed Shoes
Feetz Shoes Uses and App 3D Printing to Make Custom Shoes
16
Custom-Made Jeans Businesses
Valor Custom Denim Ensures That People's Jeans Fit Properly
15
3D-Printed Popsicles
Pixsweet Helps Consumers Create Their Own 3D Popsicle Designs
14
Aquatic Sneaker Releases
The Wes Anderson-Inspired Adidas Zissou Shoes are Limited Editions
13
Modular Self-Assembly Shoes
The Ultra-Customizable 'KI ecobe' Eliminates Sweatshop Labor
12
Modular Voice-Controlled Lighting
The Aurora LED Panels by Nanoleaf Respond to Sound
11
Custom GPU Gaming Consoles
The Microsoft Xbox One X Offers Six Teraflops of Graphics Power
10
Handbag Customization Kiosks
1 Atelier's Stations Help Consumers Make the Bag of Their Dreams
9
Customized Luxury Fragrances
'Burberry Bespoke' Introduces a Range of Custom Perfume Scents
8
Car-Coordinating Nail Polishes
Renault's 'Twingo Nail Polish' Doubles as Car Touch-Up Paint
7
Musical Greeting Card Apps
'Singing Portraits' Helps Kids Send Special Heartwarming Songs
6
Modular Mix-and-Match Sunglasses
Eyewear Designs from 'NOGS' Can Be Customized to Match Outfits
5
Interactive Denim Displays
Frame Jeans Display Helps Consumers Learn About Different Styles
4
Personalized Luxury Luggage
Louis Vuitton Now Offers an In-Store Custom Patch Service
3
API Desktop Applications
Startup Pica Pica Generates Custom API to Avoid Back End Services
2
Customizable Sound Headphones
The VEOSPORT V1 Bluetooth Headphones Enable Total Customization
1
Customizable Italian Menus
Olive Garden is Offering a Taste of Italy with a Build-Your-Own Menu
Related Ideas
Batman-Themed Kitchen Appliances
Paul Parsons Creates Themed Kitchen Appliance Concepts
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
AI-Powered Fashion Business Tools
CALA's Technology is Geared Toward Independent Designers
On-Demand AI Fashion
Desigual is Testing Designs Made by Its Team and Artificial Intelligence
Tech-Enhanced Cosmetic Bags
The Shell Well Smart Cosmetic Travel Case is 10-in-One
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
AI-Powered BeautyTech Platforms
Singular by Prose Ushers in a New Model for the Beauty Industry
Groundbreaking Sticker Technology
StickerYou Recently Launched Its Image Transfer Sticker Product
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Cosmetic Delivery Services
DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Custom Cosmetic Launches
These Curology Personalized Skin Care Products are Arriving at Target
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Customizable Hair Primers
Function of Beauty's Custom Styling Primer Suits Unique Styling Goals
Personalized Vitamin Prescriptions
Personalized Vitamins are the Future of Wellness for Boomers
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Personalized AI Assistants
Swift Creatives Harnesses the Power of Artificial Intelligence
Inclusive Sizing Eyewear
Sol Kyst Offers 3 Sunglasses Sizes for Varying Head Shapes
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Stunning 3D-Printed Sunglasses
John Mauriello Drew Inspiration From the Four Elements
Customizable Cosmetic Stacks
Subtl's Stak 2.0 Makes a Whole Makeup Routine Palm-Sized
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Personalized Denim Programs
Acne Studios Launches a New Denim Program that Remixes Looks
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI-Powered Beauty Partnerships
Haut.AI and Ulta Beauty Join Forces to Transform Beauty Retail
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Revolutionary Haircare Sets
The Hair Lab by Strands Launched the UV Shield Dose Set
Playlist-Enhanced Outfit Recommendations
Stitch Fix and Spotify Collaborate on a Unique Experience
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
All-in-One Beauty Platforms
Atelier Disrupts the Industry with Its Tech-Advanced Platform
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
AI-Based Salon Try-Ons
Perfect Corp. Unveils a Hair Technology That Allows You to Try New Styles
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Voice-Assistant Sunglasses
Lucyd Debuted its 2.0 Smart Sunglasses with Various Improvements
Fully Customized Canvas Sneakers
Converse Joins FRGMT to Launch the Converse by You Program
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
Clean Neurocosmetic Skincare
Justhuman's Clean Products Deliver Results Fast
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Beauty School Pop-Ups
Pinterest is Launching an In-Person Beauty School in London
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Luxury Car-Branded Eyewear
BMW Eyewear Revealed it New Spring/Summer Collection
AI-Powered Measuring Tools
3DLook's New AI Tool Helps Accurately Measure the Body for Shopping
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
AI Hair Style Apps
TryHairStyles Allows Users Try a New Look Without the Risk
AI Beauty Shopping Apps
Trendio's Video Shopping App Shares Personally Curated Content
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
AI Beauty Installations
Sephora Illumination Shows Off the Retailer's Shade Matching AI Tech
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Personalized Nutritional Platforms
Alyve Wellness Leverages AI for Custom-Tailored Supplements
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Multi-Tasking Styling Systems
The T3 Switch Kit is Performance-Driven and Customizable
AI-Powered Garment Customizers
H&M Group Introduces the New AI Clothing Creation Tool
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Custom Men's Footwear Services
Robert August Fuses 21st Century Technology with Craftsmanship
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Virtual Hair Trimming Experiences
Wahl Style Selector Let's Users Try Before They Trim
Car Color-Changing Technology
BMW Conceptualizes Car Color-Changing Technology
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
Bespoke K-Beauty Foundations
Laneige's Bespoke Neo Service Helps to Find an Ideal Shade Match
Skincare Coaching Apps
Babor's Skin Coaching Experience Launches Following a Customer Purchase
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Personal Care Holiday Collections
The Everist Personal Care Kits Make for Perfect Gifts
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
Bridal Skincare Sets
The Face Planner Curates 30-Day and Three-Month Skincare Rituals
Beauty-Focused Shopping Apps
The 'Trendio' Live Shopping App Offers Access to Beauty Content
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Personalized Body Washes
The AURA Body Wash Supports an Elevated Shower Experience
Men's At-Home Color Kits
Cleverman Launches 8 New Hair & Beard At-Home Color Care Kits on Amazon
AI-Powered Accessory Platforms
PopSockets' AI Customizer Personalizes Accessories with GenAI
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
Personalized Oral Care Systems
The Proclaim Custom-Jet Oral Health System is a CES 2024 Innovation
Customizable Detangling Brushes
Wet Brush's Customization Tool Creates Personalized Designs
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
GenAI Styling Solutions
Syte’s AI Styling Uses Visual & Generative AI to Suggest Matching Items
Beauty Product Exploration Platforms
The Beautify.Tips Platform is for All Aspects of Beauty
Lifestyle-Inspired Press-On Nails
These New Olive & June Nail Collections Come in Two Options
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Astrologically Inspired Hair Colors
eSalon's 2024 Hair Colorscope Was Made with an Astrologer
Designer Mystery Boxes
Luxury Fashion Platform HEAT Introduces a New Contemporary Mystery Box
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalization-Focused Mobile OSs
The Samsung One UI 5 Brings Enhanced Customization to Devices
Custom Holiday Ornaments
Staples Print Services Make Custom Gifting Easy
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Tech-Equipped Eyewear Designs
Nautica Debuts a Collection of Smart Eyeglasses with Bluetooth Audio
Private Haircare Salons
Chatters Hair Salon Just Opened a New Location in Brampton, Ontario
Personalized Skin Supplements
Neutrogena Launches Personalized Vitamin Supplements with Nourished
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Platform Lifestyle Customizable Shoes
Nike By You Adds the Cortez Silhouette to its Roster
Customizable Student Furniture
Morgan Li Debuted a 'Make It Your Own' Furniture Program
Customizable Luxury Controllers
Microsoft's 'Elite 2' Controllers will be Design Lab-Ready
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Virtual Personal Styling Services
Fashivly Was Founded by Professional Stylist Ashlyn Greer
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Curated Website Suggestions
Curation of Curations Finds the Best Sites Based on Your interests
Chic Summer Sunglasses
Vera Wang Eyewear Releases New Sunglasses Collection for Spring/Summer
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Personalized E-Commerce Platforms
Jarikre Debuts a New E-Commerce Solution for Nigerian Consumers
Entrepreneur Brand-Building Tools
IndieLogs Helps Founders Stand Out Through Personalized Profiles
Customized Casual Clogs
Customize Your Crocs Adds Personality to Bulk Footwear Orders
Individualistic Eyewear Frames
Cubitts's New Frame Collections Were Made Using Facial Analysis
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Science-Backed Styling Services
Hush Launches an Exclusive Styling Service for its Clients
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Subscription-Based Design Services
NUMI Matches Businesses with High-Quality Designers
Artful Design Curation Capsules
Bentley Mills Designs the Modern Curator™ Collection No. 1
Digital Hair Color Consultations
Sally Beauty's Licensed Colorist OnDemand Empowers & Informs
Personalized Visual Catalogues
With Jotly, users can streamline their online discoveries
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Digitized Hair Consultations
Sally Beauty Debuts the Free Virtual Hair Coloring Consultations
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Efficient Personalized Idea Newsletters
Sofon Curates Personalized Insights From Numerous Sources