Art of You, a Dutch startup founded in 2024 by Anna Sekalska and Pablo Smolders, launched a made-to-order personalized capsule service using its patented Personalized Capsule Machine (PCM), featuring beadlet-in-capsule technology that isolates up to 29 active ingredients. The system combines a comprehensive health and lifestyle intake with optional blood and DNA layers to build individualized monthly formulations.
Each capsule contains hundreds of micro-beadlets that use time-release delivery across the digestive tract, enabling over 1,000 formulation variations while preventing ingredient interaction. The company partnered with the University of Westminster’s Centre for Nutraceuticals on its algorithm and follows clinical evaluation for ingredient selection; subscriptions started at €250 per month.
For consumers this means pharmaceutical-grade, evidence-aligned supplements tailored to biomarkers and goals, aimed at biohackers, athletes and health-conscious users who track outcomes over time. Art of You’s model signals a shift from one-size-fits-all vitamins to data-driven, longitudinal nutritional care and broader precision-health services.
Image Credit: Art of You
Key Themes Behind This Trend
- Personalized Microdosing Supplements
- Enables individualized, daily-dose nutrient blends that can replace one-size-fits-all vitamins by aligning microdoses with personal biomarkers and goals.
- Beadlet Time-release Formulations
- Combines multi-compartment beadlet technology to prevent ingredient interaction and enable complex, temporally controlled release profiles within a single capsule.
- Data-driven Longitudinal Nutritional Care
- Shifts supplementation toward subscription-based, outcome-tracked regimens that integrate intake, blood and DNA data for iterative formulation refinement.
Where This Applies
- Consumer Health Supplements
- Subscription-priced, personalized capsules create the potential to displace mass-market supplement brands by offering pharmacy-grade, evidence-aligned alternatives.
- Digital Therapeutics and Precision Medicine
- Clinical algorithm integration and biomarker-guided formulations position capsule personalization as a complementary modality within regulated precision-health toolkits.
- Fitness and Sports Performance
- Athlete-focused, biomarker-tuned supplementation opens avenues for performance-optimization services that tie nutrient delivery to training cycles and recovery metrics.
