These July 2015 toys range from digitized building block games to dolls that are individually styled to celebrate diversity. In addition to the month's tech-focused and app-enabled toy products, a focus on diversity and authenticity is key. While retailers are marketing diverse and inclusive dolls rather than those that are considered conventionally beautiful, video game manufacturers are encouraging gender neutrality rather than embracing stereotypes.
This month's other key trends include VR-enabled toys that blur the lines between digital and physical play -- the LEGO Dimensions toy pack features figurines that are immersed into a virtual gaming world -- as well as fashionable stuffed animals that harness major design talents in order to raise funds for those affected by devastating disasters like the Napal earthquake.
Top 30 Toy Products in July
From Digitized Building Block Games to Diversity Celebrating Dolls:
Jana Pijak — Jul 25, 2015 — Life-Stages
29
Apocalyptic LEGO Cars
LEGO Will Imagines What Mad Max LEGO Vehicles Would Look Like
28
Life-Sized Building Blocks
The 'Everblock' Bricks are Larger Versions of the Classic LEGO Blocks
27
Autonomous Dinosaur Toys
WowWee's Robot Dinosaur Takes Cues from Beacon Technology
26
Sitcom Building Block Sets
The Big Bang Theory LEGO Kit is Made for Nerdy Fans
25
Smart Wooden Dolls
Avakai by Vai Kai Brings Technology and Traditional Toys Together
24
Egg-Shaped Social Toys
Grumblies are Smart, Social Tech Toys That Interact with Kids & Devices
23
Individually Styled Dolls
The Who is Barbie Campaign Introduces a Sense of Self-Expression
22
Digital Aquarium Toys
The Picturerium Lets Kids Create and Care for Imaginary Fish
21
Branded Fashion Toys
My Little Pony Gets a Luxe Makeover by Labels Like Versace and Balmain
20
Marble-Tilting Games
The Lego Labyrinth Marble Maze is Based On a Fan Submission
19
Movable Pinball Sets
This Magnetic Game Allows Children to Recreate Pinball in Different Ways
18
Toy CT Scanners
Creative Arts Designs Playful Machines for Hospital Waiting Rooms
17
Eco Christmas Toys
This Paper Dollhouse is Collapsible and Fun to Play With
16
Cute Narwhal Figurines
These Ice Cream-Covered Toys are Absolutely Adorable Accessories
15
Arthritis-Correcting Toys
'Monstars' Toys Work to Help Children Suffering from Juvenile Arthritis
14
Transforming Hybrid Bikes
'LegGo' is a Modification Bike That Takes on Eight Different Forms
13
Oversized Coloring Pages
OMY Design & Play's Giant Coloring Page Provides Hours of Entertainment
12
Anxiety-Alleviating Robots
'Huggable' is a Robot Teddy That Helps Comfort Hospitalized Children
11
Educational Animation Apps
The 'Shapekit' App Helps Kids Learn by Creating Their Own Cartoons
10
Intelligent Personal Robots
Musio is an AI Robot with Interchangeable 'Brains' for Different Tasks
9
Sunburn-Prone Dolls
The Interactive Nivea Doll Teaches Sun Protection for Kids
8
Immersive Disney Toys
The 'Playmation' Line Combines Wearable Devices with Connected Technology
7
Taco-Inspired Card Games
'Taco Takeover' is a Fun-Filled Competitive Taco Making Game
6
Multilingual Teaching Toys
'DipDip' is a Plush Panda Capable of Teaching Nine Different Languages
5
Kid-Friendly Tablets
Amazon is Set to Launch an Affordable and Easy-to-Use Children's Tablet
4
Digitized Building Block Games
Lego Dimensions Blurs the Lines Between Physical and Digital Gaming
3
Diversity-Promoting Dolls
Elle&Cee World Girls is a Line of Racially Diverse Dolls to Educate Kids
2
Tagalog Toddler Apps
The Tagalog Toddler App Helps Kids Learn the Tagalog Language
1
Barbie Video Diaries
Mattel's Most Famous Doll is Now Broadcasting Her Own Videos on YouTube
Related Ideas
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Film-Celebrating Pool Floaties
The Funboy x Barbie: The Movie Collection is Plastic and Fantastic
Building Block PC Mouses
The Conceptual Clickbrick LEGO Mouse Changes According to Context
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Celebratory Sci-Fi Toy Sets
The LEGO Star Wars 25th Anniversary Collection Has Five Sets
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
Collectible Kawaii Figurines
The Sanrio Hello Kitty Funko Pop! Figures Celebrate 50 Years
Doll-Themed Frozen Yogurts
Pinkberry's Barbie Land Berry Pink Aligns with Greta Gerwig's New Film
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Neurodiverse Inclusion Initiatives
LEGO® Group is Championing Inclusivity With 3 New Initiatives
Anime-Themed QSR Toys
The McDonald's Japan Pokémon Natsumatsuri Happy Set Comes in Three Stages
Vibrant Doll-Inspired Athletic Collections
The New YITTY Collection is Colorful and Playful
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
LEGO Advent Calendars
The LEGO Group Launches Four Advent Calendars for the Holiday Season
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Eco-Friendly Racing Toys
VTech's Turbo Edge Riders Inspires Racing and Recycling
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Furniture Waste-Made Toys
ÉCAL Students Redefine What a Sustainable Toy Is
Mars Rover Toy Models
The LEGO Technic NASA Mars Rover Perseverance Arrives June 1
Gummy Bear Toys
Gummymals are Squeezable Toys with 20 Different Interactions
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
Educational Climate Change Toys
The 'Habitat' Educational Toy Brick Sets Come in Two Options
Superhero-Themed Puzzled Advent Calendars
LEGO Unveils a Festive Avengers Advent Calendar
Building Block Footwear Models
The LEGO Air Jordan 11 by Tomasso Builds is Cubically Classic
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
Reimagined Toy Block Designs
The LEGO Lofi Girl Reimagines the Iconic Musical Icon
Virtual Pet Wearables
Tamagotchi Uni is Super Customizable, Portable and Socially Connected
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Introductory STEM Toy Sets
The Zig & Go from Djeco Combines Music and Forces in an Educational Toy
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Anniversary-Honoring LEGO Sets
LEGO and Disney Collaborate on its 100th Anniversary With New Sets
Nature-Inspired Pet Toys
A Team of Designers Create the Unique Triangle Toy for Pets
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
AI-Enhanced STEM Toys
The Kidx Classbox Fuses Montessori Methods with NFC Tech & AI
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Doll-Inspired Pink Timepieces
Fossil is Launching a New Barbie-Themed Watch Collection
AI-Powered Plushies
Curio and Grimes are Collaborating on Artificial Intelligence Toys
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
Personalized Artful Gaming Consoles
Nak Studio Offers a Dynamic Design with LEGO Bricks
Glossy Pink Bag Collections
Barbie x Kipling Features Details Inspired by the Fashion Icon
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Video Game-Inspired LEGO Sets
LEGO Super Mario is Sure to Capture the Attention of Fans
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Digital Magnetic Toy Models
The Tenki Spliced Magnetic Attraction Toy is Educational
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Inclusive Barbie Dolls
Barbie® Introduces Its First Doll with Down Syndrome
Empathy-Building Play Programs
The Barbie School of Friendship Helps Kids Develop Social Skills
Interactive Play Experiences
LEGO's Superpower Academy Connects Families with the Power of Play
Autonomous Vehicle Kits
This Kit Teaches Kids How AI is Changing Transportation Dynamics
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
AI-Backed Family Toys
Mego Toys Showcases the New 2XL Cobot, an Interactive AI Toy for Kids
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Woman Athlete Lego Sets
LEGO Pays Homage to Female Athletes for the First Time
Gen Alpha Creativity Workshops
The LEGO Group Launched Free Creativity Workshops for Ages 6-12
Modular Robotics Kits
ioCube Fuses the Simplicity of Building Blocks with Advanced Circuitry
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Game-Inspired LEGO Sets
LEGO Unveil Its Latest Sonic the Hedgehog Interactive Sets
Squishing Jellybean-Scented Toys
Jelly Belly Squishi Toys Come in 12 Different Scents
Doll-Themed Secondhand Shops
ThredUp's Barbiecore Dream Shop Shares a Selection of Thrifted Goods
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Pixelated Tile Toy Sets
The 'VOXART' Click Tile Construction Set is Easy to Build and Customize
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Colorful Doll-Topped Cakes
SusieCakes is Serving Up New Barbie Cakes This Summer
Detailed Superhero Building Sets
The LEGO Marvel Avengers Tower Comes with 31 Minifigs
3D Toy Puzzle Castles
LEGO Creates the Disney Castle Kit to Celebrate its 100th Anniversary
Coding Education Car Toys
The TPBot Smart Coding Car Works with Building Blocks
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Visually Impaired Puzzle Blocks
LEGO Presents Braille Bricks for an Inclusive Playing
Cognitive Toy Subscriptions
Lovevery is a Subscription that Delivers Developmental Toys to Kids
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Toy-Themed Film Figurines
The Funko Pop! Movies: Barbie Collection Has Four Styles
Abstract Art Block-Puzzle Sets
LEGO Introduces a New Colorful 31210 Modern Art Set
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
ASMR-Inspired Soothing Toys
These Sensory Motion Bubblers Visually Create Calm
Youth-Focused Architectural Toys
The Freckled Frog's 'Happy Architect' Toy is for Curious Youth
Inclusive Children's Education Apps
Smart Tales is Certified by IBCCES as an Autism Resource
Adult Gamer Toy Sets
The LEGO Super Mario Piranha Plant Has 540 Pieces
Play-Inspiring Workshops
LEGO is Sharing a Free Workshop Series Featuring Renowned Creatives
Bilingual Baby Toys
Bebé Fuerte Explores Movement as Play
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Braille Building Blocks
LEGO's Play with Braille Bricks Teach Kids with Visual Impairments to Read
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Doll-Themed Bag Series
State Bags and American Girl Have Teamed Up for an Exciting Collaboration
Playful Wizard Toy Collections
Schleich and Warner Bros. Launch Wizarding World™
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Customizable Toy Islanders
LEGO Announces a New Animal Crossing-Themed Collaboration
Virtual Doll-Focused Metaverses
American Girl Debuts a Virtual Museum Experience with Kavi Sharma
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Music Video Playsets
The Lego Ideas BTS Dynamite Set Recreates the Band's Video
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
Collectible Figurine Action Games
Funko! Announced 'Funko Fusion' for Modern Platforms
Stone-Like Supportive Toys
Play Maker Stapelstein Expands to the American Market
Inclusive Children's Apps
Pok Pok Offers Culturally-Specific Content for Global Audiences
Family-Friendly Survival Games
Lego Debuts a New Fortnite Survival Crafting Game
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Life-Sized Toy Construction Sets
The Funphix' 'Standard' is an Educational Outdoor Playset
Enchanted Potion Dolls
Magic Mixies Pixlings are Dolls That Kids Create Inside a Potion Bottle
Hexagonal Connectable Collectibles
Nano Pods House Licensed Characters from Pop Culture
Game-Inspired Playable Puzzle Sets
The Tetris Solid LEGO Set is Impressively Playable
Learning-Focused Robotics Toys
The Robots In Motion Building Set Ignites STEM Interest in Youth
Contemporary Art Puzzle Sets
LEGO's Modern Art Building Set is a Great Buildable Decor
Phone-Style Counting Toys
Leapfrog's Chat & Count Emoji Phone Mimics a Real Phone to Teach Numbers
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
3D-Scanning Block Devices
Ascand for Lego 3D Scanner Brings Everyday Objects to Life
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Cartoon-Inspired Plush Toys
Build-A-Bear Unveils a New Super Mario Collection with Accessories
Digital Game-Inspired Puzzle Sets
LEGO Presents a Look at the Buildable Animal Crossing Set
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures