These interactive pop-up shops reject tradition and embrace modern marketing strategies. Socially conscious pop-up shops that donate to charity are gaining popularity along with augmented reality retailers that allow consumers to complete virtual transactions.
From House of Holland's fashion food truck concept to Nike's custom-lit pop-up shop project, these interactive retail concepts aim to leave a lasting impression on consumers. British designer Henry Holland sold his accessories and clothing items from a custom-branded ice cream truck while Nike allowed its fans to control its shop's lighting based on a dancer's dynamic movements.
In today's tech-obsessed age, retailers are relying on interactive and social media integrated marketing campaigns in order to grow a loyal consumer base. Whether promoting a start-up or an established brand, these inventive marketing concepts are becoming more and more prevalent for today's generation.
38 Interactive Pop-Up Shops
From Socially Conscious Marketing to Augmented Reality Retailers:
Jana Pijak — Jun 2, 2014 — Fashion
38
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
37
Fashion Food Trucks
Henry Holland Transformed an Ice Cream Van to a Pop-Up Store
36
Customizable Ice Cream
This Magnum Ice Cream Pop-Up Shop Puts Customers In Charge
35
Radically Retro Retail Buses
The Hex Bus is a Travelling Pop-Up Shop Bus
34
Charity Pop-Up Shops
The Street Store Provides Shopping Experience for Homeless Individuals
33
Subway Car Grocery Stores
This Subway Grocery Store Lets Commuters Shop While They Travel
32
Digital Pop-Up Shops
The eBay x Kate Spade Saturday Storefront Offers Offline Purchases
31
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
30
Pop-Up Shopping Pods
The Nike+ Fuelstations
29
Interactive Electronics Shops
The littleBits Pop-Up Store is Part Retail Space and Part Laboratory
28
Robotic Coffee Shops
The Briggo Coffee Haus Boasts Warmth and Delicious Hot Beverages
27
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
26
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
25
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
24
Gravity-Defying Bookstores
The Archizines Pop-Up Shop is Conceptually Mind-Boggling
23
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
22
Search Engine Pop-Up Shops
The World's First Androidland Opens in Australia
21
Celeb Lifestyle Brand Pop-Ups
The Goop Pop-Up Shop Brings Gwyneth Paltrow's Online Shop to L.A.
20
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
19
Experiential Pop-Up Stores
This Dyson Pop-Up Store Lets You Test Out Vacuum Cleaners
18
Scannable Window Shopping
John Lewis Virtual Shop Lets People Conveniently Click and Collect
17
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
16
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
15
Branded Pop-Up Skate Parks
Streetwear Brand Surf Liquor is Behind This Pop-Up Shop and Skate Park
14
Brand-Centric Pop-Ups
The COS Clothing Store Pop-Up Location Reflects the Brand's Minimalism
13
Cinematic Dining Experiences
This Pop-Up Dining Experience in NYC Blends Fine Food and Film
12
Massive Lookbook-Inspired Promos
The Pantone and Sephora Pop-Up Shop Launched New Collaboration
11
Virtual Subway Supermarkets
Homeplus Uses Clever Marketing Campaign to Become Number One
10
Interactive Pop-Up Athletics Stores
The NikeFree Store Creates Neon Displays Based on Movement
9
Hello Kitty Political Campaigns
Hello Kitty Takes Political Consciousness to the Next Level
8
High-Tech Pop-Up Shops
The Campus Party Europe YrStore Promotes This Technology Festival
7
Scannable Product Deliveries
Walmart and P&G's PGMobile Trucks Offer Convenience & Accessibility
6
Ghostly Fragrance Temp Store
The Odin Pop-Up Shop is Filled With Molds of Their Perfume Bottle
5
Virtual Shopping Displays
eBay's Christmas Displays Let Customers Buy From Real-Life Windows
4
Pop-Up Custom Shirt Shops
The YrStore Custom T-Shirt Shop Lets You Design Your Shirt Live
3
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
2
Social Media Pop-Up Stalls
Kotex and Smoyz Team Up in Tel Aviv to Create a Pop-Up Pinterest Store
1
Food-Printing Pop-Ups
London's 3D Printshow Highlights This Disruptive Technology by Printing Food
Related Ideas
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
Experiential Breakfast Pop-Ups
Dorset Cereals Brand Launched a Breakfast Lodge Activation
Mobile Bus Boutiques
The Kenzo Fashion Bus Offers Designer Style On the Go
Novelty Macho Restaurants
The 'Macho Meat Shop' in Tokyo Features Muscular Male Servers
Pop-Up Solar Tents
The Cinch Tent Uses Sunlight To Charge Your Gadgets
Inexpensive 3D-Printed Cars
Sanya Sihai's Printed Car Exemplifies Affordable Transportation
Fresh Food Vending Machines
Let's Pizza Makes 100 Different Variations from Scratch
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
Interactive Jack-O-Lanterns
This DIY Halloween Pumpkin Kit Lights Up with Sound
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
Public Lounge Pop-Ups
This Pop-Up at NYC Design Brings Alexander Girard's Work to Life
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
Cabin-Like Retail Stores
Torafu Architects Creates Another Aesop Store with Warm Details
Pop-Up Homeless Shelters
These Activists Created a Cozy Bedroom Set for the Homeless
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
Floating Fitness Studios
The Nike Crystal Coliseum was a Pop-Up for Training Classes
Cardboard-Tubed Retail Stores
Brooks + Scarpa Design the Interior of Aesop Shop
Futuristic Apparel Stores
This MM6 Boutique Features Minimalist Grids and Lines
Unconventional Shop Displays
Fendi's Designer Pop-Up Shop Displays Include Vending Machines
Clothing Store Diners
This New Concept Store by Urban Outfitters is a Food Court Eatery
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
Hybrid Barbershop Cafes
Hurwundeki in London Serves Homemade Food and Affordable Haircuts
Robust Exploration Vehicles
The Renault KWID Concept Comes with a Drone for Reconnoissance
Customized Fast Food
McDonald's Create Your Taste Lets Customers Craft Their Own Meals
Enchanting Garden Pop-Ups
The Comfort Intense Garden Showcases the Brand's New Fragrances
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
Upscale Water Brand Pop-Ups
The Evian Pop-Up Experience Opened Ahead of Wimbledon 2015
Color-Coded Coffee Shops
This Pantone-Themed Colorful Cafe is For Bright Color Enthusiasts
Pop-Up Auto Retailers
The New 'Tesla' Automotive Shops Come in the Form of Shipping Containers
Homeless Clothing Pop-Up Shops
This Pop-Up Concept Store Lets Londoners Shop for the Homeless
Shrouded Beer Brand Activations
Swedish Cider Brand Kopparberg Hosted a Floral-Infused Event
Hybrid E-Commerce Shops
Sneakerboy Melbourne's Online Physical Store Has You Try, Then Buy Via Web
Industrial Bookstore Pop-Ups
These Sustainable Retail Displays Are Made from Scaffolding
Selfie-Friendly Fitting Rooms
Karl Lagerfeld's Designer Retail Store has Built-In Selfie Stations
Brand Expansion Pop-Ups
Coco and Cowe Celebrates Launch of Online Shop with a Whimsical Pop-Up
Interstellar Rum Displays
This Space-Inspired Point-of-Sale Display Showcases Bacardi Rums
Beacon-Powered Pop-Ups
Hudson's Bay Company's LXR & Co. Pop-Up Boasts Beacon Shopping Capabilities
Conical Hazelnut Pancakes
Dominique Ansel Creates a Special Nutella Pancake Cone
Spooky Wine Kiosks
This Ravenswood Retail Wine Display Concept is Dark and Delightful
Celebrity Designer Pop-Up Retail
The House of Harlow 1960 Pop-Up Shop is a First for the Brand
Collective Eating Enterprises
People's Food Co-Op is an Organization Based on Cooperation
Social Media Retail Campaigns
OnePiece's Hack the Price Hashtag Helps Reduce a Jumpsuit's Cost
Summery Pop-Up Shops
This Byrant Park Pop-Up Celebrates the Target x Lilly Pulitzer Collection
Energetic Airport Makeovers
London's Luton Airport Recently Received a Pastel-Hued Rebrand
Virtual Reality Headsets
The Totem Headset Has Two On-Board Cameras and HDMI Compatibility
Decaf Coffee Pop-Ups
This Temporary Cafe Only Serves Decaffeinated Coffee
Whimsical Womenswear Pop-Ups
This Free People Pop-Up Was Recently Launched in Australia
Aussie E-Tailer Pop-Up Shops
Online Retailer BNKR Has Opened a Pop-Up in Downtown LA
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
Rooftop Restaurant Pop-Ups
The Forest on the Roof is a Dining Experience Atop of Selfridges
Gaming Retail Windows
The Play Array Project Turns a Retail Storefronts into a Pop-Up Game
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
Smartphone-Controlled Cars
The Remote Control Range Rover Sport is Made for James Bond
Blind-Assisting Beacon Systems
This Subway Navigation System Helps to Guide Blind Passengers
Pop-Up Seaside Dealerships
Tesla's Temporary Car Store Travels to Luxurious Summer Resorts
Boundary-Blending Retail Stores
NIKElab Merges the Online World with the Physical Realm
Fragrant Experiential Pop-Ups
Glade's Pop-Up Boutique is Branded as One That 'Sells Feelings'
DIY Camera Kits
This Pinhole Camera is Made from Durable Recycled Card Material
Storage-Inspired Pop-Ups
This Footwear Pop-Up Shop Uses a Variety of Materials
Architectural Vodka Displays
This Ciroc POS Display Resembles a Miniature Building
Masculine Liqueur Displays
Harlem Kruiden Is Showcased in a Dark and Industrial Shelving Unit
Artisanal Vodka Merchandising
This Grey Goose Retail Display Features Stacked Box Elements
Lipstick-Shaped Shops
Chanel's Rouge Coco Japan Pop-Up Features Multi-Levels of Interaction
Connected Home Kits
The Smart Home Kit From LittleBits Doesn't Require Knowledge of Coding
Fibrous Retail Installations
The Camper Melbourne Store is Outfitted with Thousands of Shoelaces
Pocket Virtual Reality Headsets
Moggles is a Portable Solution that Works with Smartphones
Open Source Beacons
Google's Eddystone is an Open BLE Beacon Format That Can Communicate Privately
Social Gambling Apps
This Unibet App Lets You Bet with Social Currency Versus Real Money
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
Surreal Poolside Pop-Ups
The Shinebright Studio Showcases Creative Talent
Instant Shopping Scanner Apps
The Powatag App Lets Users Buy Items Wherever They Are
Luxe Pop-Up Boutiques
Chanel St. Tropez is a Temporary Retail Experience for Lovers of Luxury
Automotive Sales Beacons
Ford is Revving Up Its Retail Sales Technology with Beacons
Zombie Pop-Up Books
This Walking Dead Book Features Three Dimensional Pop-Up Illustrations
Social Pop-Up Shops
The Katy Perry Mad Potion Pop-Up Shop Was Set Up Solely on Twitter
Virtual Reality Movie Selections
'Oculix' Will Allow Users to Virtually Browse Movies on Netflix
Dry Shampoo Pop-Up Salons
The Batiste Stylist Pop-Up Offered Free Hairstyling at a London Mall
Nutty Pop-Up Kitchens
Longo's Grocery Store Pop-Up Takes the Form of a Tasty Nutella Creperie
Social Currency Shops
The ooVootique Lets Social Media Influencers Trade ooVoo Friends for Merch
Beauty Bar Eateries
The Colette Petit Cafe is a Permanent Pop-Up in Her Majesty's Pleasure Salon
Cross-Cultural Hipster Boutiques
No Wodka Pop-Up Shop Celebrates the Best in Polish Design Talent
Bookworm Fashion Shops
Sonia Rykiel's Tokyo Fashion Pop-Up Puts Garments and Books on Display
Six-Car Showrooms
RMB Automotive's Intimate Renault Store Shows Off Select Vehicles
Virtual Reality Controllers
The Magnum Motion Controller Doesn't Require a Screen
Virtual Reality Car Dealerships
The Audi VR Experience Serves as a Mobile Car Dealership
Buildable Space Rovers
The NASA littleBIts Space Kit Lets Children Recreate the Mars Rover
Rewarding Social Currencies
Chit Aims to Change Social Media with a Tangible Social Currency
Cobranded World Cup Pop-Ups
The Nike World Cup Pop-Up Shop Celebrates the Women's Tournament
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
Live Vehicle Builders
ZeroLight's Car Configurator Revolutionizes the Auto Purchasing Process
Share-Based Publishing Schemes
The Social Currency Platform Has a Share One Read One Article Model
Summer-Ready Wine Merchandising
This Naked Grape Wine Display is Inspired by Backyard Decor
Venue Discovery Apps
The Rekky Recommendations App Helps You Find the Hottest Places From Friends
Productivity-Monitoring Wearable Devices
This Wearable Business Device Keeps Employees on Task
Personal Photography Exhibitions
London's Selfie Gallery Explores the 'Art of the Selfie'
Bathroom Retailer Pop-Ups
QLoo Launched a Clever Activation at the 2015 Wimbledon Championships
Online Retailer Brick-and-Mortars
The Nasty Gal Melrose Store is Located in Los Angeles
Motion-Controlled VR Lightsabers
The Sixense STEM Allows People to Channel Their Inner Jedi
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
Travel Simulation Booths
Marriott Hotel Shares a 4D Virtual Reality Travel Experience with Guests
Auto Showroom Lounges
Club Aston in Los Angeles Serves Up Martinis to Customers
Wedding Karaoke Pop-Ups
This Fun Karaoke Station Helps You Put on a Performance & a Wedding Dress
Consumer-Targeting Billboards
OfferMoments Creates Custom, Targeted Advertisements
Phone-Sized Shopping Ads
Tesco's Mobile App Ad Presents Its App as the Tiniest Store Ever
Romance-Inducing Cafes
Match.com's Dating Event for Singles Has an Aphrodisiac-Inspired Menu
Social Paywall Services
PayOrShare Offers Readers a Flexible Social Currency Paywall Option
Custom Bacon Milkshakes
Five Guys Burgers and Fries is Testing Customizable Milkshakes
Customizable Pudding Toppings
These Delightful Cadbury Desserts Come with Toppings to Mix-In
Virtual Reality Pop-Ups
The VOID Center Gives Participants a Full Body and Mind Virtual Experience
Mobile Payment Beacons
South Africa's SnapScan Service is Offered by Over 40 Merchants
Automotive Pizza Payments
Pizza Hut May Soon Let Customers Pay for a Pizza Through Their Cars
Car Servicing Restaurants
The Kent & Co Wine Bar Doubles as an Auto Repair Shop
Foolhardy Car-Claiming Stunts
BMW's April Fool's Day Special Provides a Treat Instead of a Trick
Podcast Maker Apps
The Opinion App Allows You to Record, Edit and Share Podcasts for Free
Crowdfunded Loan Guarantees
Vouch Offers Better Loan Rates to Customers Whose Friends Sponsor Them
Immersive Virtual Reality Cars
Ford's Immersive Vehicle Environment Generates a 3D Car
Dealership Messaging Services
Go Auto Uses Text Messaging to Make Interactions Stress-Free
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
Dancer-Influenced Storefronts
'Foamboy Monsters' is Installed for Comme des Garcons
Virtual Skateboarding Simulators
Mountain Dew Lets People Try Out Virtual Reality Digital Skating
Customizable Meal Replacements
Soylent 1.1 Addresses Digestive Issues and Flavor Preferences
Pop-Up Car Billboards
These Smart Advertisements Appear Wherever a Compact Vehicle is Parked
Fried Pasta Dishes
DudeFoods Created a Spinach and Ricotta Cannelloni That's Also Deep Fried
Cloud-Connecting Modules
The Cloud Bit Allows You to 'Add Internet' to Almost Any Object
Musical Safety Beacons
'Safetify' Improves the Safety of Pedestrians Listening to Music
Customizable Recipe Services
Seattle's Gatheredtable Meal Planning Service Increases Family Time