With the advent of new technology, it has become easier than ever for musicians to create interactive concert experiences that can be shared with fans. This not only refers to fans who attend concerts and festivals, but also those at home who are looking for a way to enjoy the experience remotely.
When it comes to live music, one of the ways musicians are connecting with fans is through social media. For example, Ed Sheeran asked fans to take live video of his concert and then share it online to create fan-produced music videos. In contrast, Air Miles offered reserved ticket access and special surprises for members who follow specific artists on social media.
In addition to helping artists connect with fans at events, technology is also being used to create interactive concert experiences for those at home. For instance, Icona Pop used Samsung's new technology to provide fans at home with a 360-degree digital concert. Similarly, Kasabian gave fans an opportunity to view its concert from afar using Visualise's VR headsets. These experiences ultimately help to bridge the gap between musicians and fans located all over the world.
13 Interactive Concert Experiences
From LED Concert Wristbands to 360-Degree Digital Concerts:
Katherine Pendrill — Apr 19, 2016 — Tech
16
Livestreamed VR Concerts
Samsung + Years & Years Entertained with a Virtual Reality Performance
15
VR Ticket Previews
The StubHub Virtual Reality Features Lets People Experience Where They'll Sit
14
VR Concert Films
Queen is Now Sharing a 'VR the Champions' Experience Online
13
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
12
VR Festival Experiences
The Coachella VR App Allows Users to Experience the Festival from Home
11
Concert LED Wristbands
The Country Music Awards Lets Fans Rock Out with Hi-Tech Souvenirs
10
Connected Concert Wristbands
'Pouch' Event Wristbands Act as a Digital Ticket and a Wallet
9
Engaging Brand Concerts
The Honda Stage Experience Helps Fans Connect with Music Live and Online
8
Backstage Loyalty Programs
Air Miles' Stage Pass Entices Millennials with Concerts, Events & Perks
7
Virtual Reality Concerts
Visualise's 360-Degree Virtual Concert is Headlined by Kasabian
6
Holographic Concert Tours
This Company is Using Holographic Technology for a New Concert Series
5
Interactive Concert Experiences
Ed Sheeran's InstaConcert Has Fans Make an Interactive Music Video
4
360-Degree Digital Concerts
Icona Pop Released Its Newest Song to Fans in a Private Online Concert
3
Social Music Festivals
Heineken's Tweet Cover Fest is an Interactive, Online Music Festival
2
Playable Concert Posters
Telekom Created a Fun Way to Promote the Budapest Festival Orchestra
1
Live Concert-Streaming Apps
The Latest LiveList Feature Gives Fans a New Way to Stream Concerts
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Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Shoppable TV Ads
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Interactive Fan Zones
The Coca‑Cola Fan Zone is an Ultimate World Cup Destination
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Immersive Multimedia Experiences
Moment Factory's Aura Installations an Highly Impressive
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Beer-Sponsored Beach Concerts
Corona and Todo Mundo no Rio Partnered for a Free Concert
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Golf Audio Partnerships
Technics Brought Its Technics Sound Deck Experience to the PGA TOUR Season
Multi-Sensory Spa Experiences
111SKIN and Myndstream Created Two Bespoke Sonic Journeys for Guests
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Hybrid Camera Headphones
The MusicCam Concept Blends Bone-Conduction Audio with Built-In 2k Video
Pop-Up Streaming Service Experiences
EE and Netflix Partnered for an Immersive Experience
Immersive Superhero Attractions
Warner Bros. Gamifies Superman Storytelling with Gameplay
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Integrated Travel Wallets
Samsung Wallet Organizes Bookings, Tickets and Itineraries in One Place
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Gaming Lifestyle Collections
Toca Boca and MINISO Blend Retail with Digital Rewards
360-Degree Archive Experiences
Lightroom Launches a David Bowie Exhibit Dubbed 'You're Not Alone'
Creator-Led DIY Experiences
Lowe's Turns MrBeast Fandom Into Kids Workshops
AI-Powered Music Platforms
ElevenMusic Supports Music Discovery, Creation, and More
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Collaborative Esports Tour Events
Intel and Team Liquid are Bringing Experiences Global
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Feedless Social Platforms
Bond Eliminates Feeds to Focus on Real-Life Experiences
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Personal Listening Experiences
Spotify Showcases its Consumer-First Approach at Elevate Festival
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Instant Music Sketchbooks
Everglow Ai Music Sketchbook Captures Ideas Before They Disappear
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
In-Store Live Acoustic Performances
Gibson Garage London Hosted Three Live Acoustic Sets
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Social Listening Parties
Spotify's Wrapped Party Unites Users for Shared Experiences
Immersive Music Campaigns
Spotify x Gorillaz Fan Experience Promotes the Mountain Across London
Virtual Watch Parties
Together Watch Enables Synchronized Streaming And Chat With Friends Online
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Mobile Retail Experiences
Duluth Trading Brings Apparel Shopping to Events with a Mobile Showroom
Holographic Golf Presentations
PXG Uses Live Hologram To Connect CEO With PGA Show
Immersive Pediatric Imaging
Philips and Disney Create Child-Friendly MRI Experiences
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Immersive Character Experiences
Sanrio Brings Kuromi to Life with an Interactive KCON Activation
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Music Insight Overlays
Music AI Bubble Adds Real-Time Song Insights Across Music Apps
Luxury Hotel Residencies
EDITION and American Express Launch an Exclusive Montauk Cultural Weekend
Interactive Music Systems
Sound Maestro Lets Users Conduct Music Across Four Speakers
Shared Reality Entertainment
Sony Pictures invests in Cosm to expand Shared Reality entertainment
Immersive Impressionist Experiences
Exhibition Hub Debuts Claude Monet: the Immersive Experience
Anti-Screen Summer Social Events
Eventbrite Presents 'The Offline Summer' Initiative
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
Music Sharing Games
What Song Lets Friends Share Songs And Stories Together Instantly
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Fandom Retail Experiences
TOUS les JOURS Transforms Bakery Cafés into BTS Fan Destinations
Immersive Spherical Arenas
Sphere Entertainment Plans East Coast Geodesic Dome Venue
AI Fan Experience Apps
Ferrari Uses Generative AI for Race Insights and Fan Interaction
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Emotive Performance Evs
Mercedes-AMG Blends Electric Speed with Immersive Sports Car Experiences
Immersive Museum Exhibitions
The Football is Freedom Alters Football into an Interactive Museum
Interactive Content Sharing
STIK App Lets Users Publish Content Directly On Physical Products
Immersive Music Festival Stores
BELLA+CANVAS Debuted Museum of Merchandise at Coachella
Social Media Simulators
PocketFans Creates Realistic Viral TikTok Live Simulations With AI
Immersive Music Discovery
Spotify SongDNA Transforms How Users Explore Songs
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Immersive Blood Donation
Samsung and Abbott Use Galaxy XR to Create Calming Donor Experiences.
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
AI Fan Remix Platforms
Spotify Introduced Licensed AI Covers and Remix Creation Tools
Live Interpreter Museum Experiences
The Manitoba Museum is Implementing the Aira App
Device-Optimized App Experiences
Spotify Launches a Redesigned Tablet UI
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Digital Touch Platforms
KissTouch Lets Users Send Realistic Feel Kisses And Connect Emotionally
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Immersive DIY Events
DIY CON Brings Hands-On Workshops and Creator-Led Experiences
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Personal Concert Archive Apps
Indie Developer Hidde van der Ploeg Launches His Gigs App on IOS
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Data-Driven Concert Discovery
Apple Music Uses Listening Behavior to Surface Ticketmaster Events
Hybrid Entertainment Venues
Playdium Vaughan Blends Arcade Games, AR Attractions and Event Spaces
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Tactile Music Wearables
The Live Beats Concept Delivers Music Through Touch
Premium Live Embroidery Experiences
Sunny Side Ink Expands Its Live Embroidery Experience
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Enriching Bookable Experiences
ClassPass Experiences Lets Members Book Attractions and Activities
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Music Loyalty Platforms
FanBase.fm Is A Loyalty Platform For Music Fans And Artists
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Immersive Dance Analysis
Cornell’s DanXeReflect Uses XR Avatars to Help Dancers Refine Movement
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Music Discovery Networks
Echo is a Musical Social Network for Ranking and Tracking Tunes
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Fan-Powered Concerts Platforms
ConcertFutures Lets Fans Stake to Bring Artists to Their Cities
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Digital Memory Albums
Heart Memories Lets Users Capture and Share Life’s Special Moments
Personalized Media Creation
TuneStory Creates Custom Songs & Videos For Meaningful, Personal Gifts
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
30-Hour Music Events
The Infinite Now Builds Sleep into the Experience with Beds and Hammocks
Second-Screen Golf Experiences
IRCODE’s Player Profiles Connect Fans to On-Screen Athletes
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
In-Game Music Experiences
Toca Boca Integrates Music From Major Artists Into Gameplay
Cardholder Access Experiences
Visa Unlocks Early Access and VIP Perks at Top of the Rock
Dedicated Inclusive Music-Exploration Events
Drake Music Hosted the First-Ever DMLab Festival Day
Virtual Event Platforms
Evvve Turns Ideas Into Global Events And Communities In One Place
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Remote Music Platforms
Hotcake Simplifies Virtual Musical Collaboration Across Distances
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
Accessible Musical Experiences
Adapt Music Relies on Hand-On Music Activities as Therapy
Immersive Narrative Tourism
EF Ultimate Break Turns Ashridge House Into a Live Murder Mystery Game
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Crowd Analytics Beacons
EB Systems Deploys Crowd-Tracking Beacons at FIFA Venues
Live Music Finders
Ckord Helps Users Discover Local Live Music And Engage With Artists
Event Memory Platforms
Media Vibes Makes Group Photo Collection Simple And Collaborative
Interactive Product Demos
LiveDemo Helps Teams Showcase Products Through Engaging Demonstrations
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family