These inclusive marketing innovations range from Boomer makeup campaigns to skin-matching hosiery lines that are designed to be versatile, and easy to personalize. While examples like Nude for All's inclusive lingerie line includes a myriad of color varieties, FleshTone.net's hosiery range is also diverse in tone, consisting of products that defy traditional beauty standards -- often limiting for people of color.
Additional example of inclusive marketing include LGBT fitness club campaigns that celebrate world pride while promoting a healthy lifestyle for all. Female-empowering sportswear ads like Alana Athletica's recent commercial are also a powerful example of how women are breaking barriers, and being recognized as leaders in a male-dominated industry.
Other standouts in the inclusive marketing realm include inclusive emoji apps and male makeup brand ambassadors that aim to challenge traditional gender roles.
30 Inclusive Marketing Innovations
27
Untouched Lingerie Ads
Lena Dunham and Jemima Kirke Star in These 'Lonely' Lingerie Ads
26
Inclusive Dance Apparel
'Mahogany Blues' is Selling Nude Leotards for All Skin Tones
25
Empowering Female Athletic Apparel
The Alana Athletica Women's Yoga Gear is Made by and for Women
24
Inclusive Celebrity Lingerie Ranges
The New Addition Elle Line Was Made with Model Ashley Graham
23
Skin-Matching Lingerie Lines
The 'Nude For All' Collection Features Seven Different Nude Shades
22
Inclusive Seamless Nude Underwear
This New Jockey Range is Affordable, Comfortable and Versatile
21
Complexion-Matching Hosiery Retailers
FleshTone.net Provides Nude Hosiery in a Variety of Shades
20
WOC Nude Lipsticks
Mented Cosmetics' Nude Lipstick Range Complements Dark Skin Tones
19
Empowering Athletic Fashion Collaborations
Melody Ehsani Joined with Reebok for a New Collection
18
Model-Designed Intimates
The Intimates Collection Joan Smalls Designed for Walmart is Affordable
17
Body-Positive Doll Collections
The New Barbie Fashionistas Collection Features Diverse Body Types
16
TV Star Cosmetics Collections
The MAC x Taraji P. Henson Collection is Ultra Versatile
15
Reality Star Contouring Kits
KKW Beauty's Launch Delivers Creamy All-In-One Contouring Kits
14
Shoppable Foundation-Matching Apps
The Slapp App Helps Users to Find Their Perfect Shade
13
Modest Sportswear Brands
Mu'mine Creates Modest and Stylish Workout Gear for Muslim Women
12
Male Makeup Brand Campaigns
Rimmel is Featuring Lewys Ball in Its Newest Marketing Campaign
11
Diverse Nail Polish Collections
Caption Polish's New Lacquers Match a Wide Range of Skin Tones
10
Complexion-Matching Intimates
'Nudz' Intimate Apparel Aims to Provide Lingerie for All Skin Tones
9
Inclusive Emoji Apps
The Love-Moji App Embraces Same-Sex, Mixed-Race Couples
8
Skin-Matching Chest Binders
This Company Now Offers Chest Binders in Various Skin-Matching Shades
7
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
6
Inclusive Fitness Center Campaigns
'The LGBTQAlphabet' Ad by Equinox Celebrates Pride Month
5
Boy Action Dolls
These Boy Dolls are Crushing Old Gender Stereotypes with Fun for All Kids
4
Mature Makeup Muses
Urban Decay's Newest 'Monthly Muse' is the Iconic Baddie Winkle
3
Celebrity-Studded Pride Commercials
Pop Culture Icons Star in Gap's Inclusive 'Bridge the Gap' Ad
2
Women's March Campaigns
The '#WhyIMarch' Campaign Shows Women Speaking Up
1
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Culturally Inspired Luxury Activewear
Loveletics Prioritizes Style, Comfort and Sustainability
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Inclusive Shapewear Collections
The +Body by Julia Haart Shapewear Line Features Powerbondtm 2.0
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Lingerie Body Positivity Campaigns
The Gossard 'I Am Enough' Campaign Embraces All Bodies
Chic Versatile Bags
Sol and Selene Revolutionizing Athleisure with Chic, Versatile Bags
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Inclusive Hotel Soaps
Diamond Brown Aims to Pioneer Inclusivity in Hotel Amenities
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Versatile Transitional Apparel
LILYSILK Expands Latest Collection with Timeless Spring Staples
Inclusive Tampon Branding
Vuokkoset's Tampon for Men Supports Transgender Menstruators
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Fashionable Boomer Marketplaces
VNV Brings the Joy of Getting Dressed to Mature Women
Romantic Size-Inclusive Intimates
Gabi Gregg Unveils a New Intimates Capsule with Playful Promises
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Posture-Correcting Inclusive Bras
Kinflyte Launches on Plus Size Retailer Dia & Co
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Spring-Ready Shapewear Collections
Yummie Shapewear Debuts New Spring Colors and a New Silhouette
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Multifunctional Golf Apparel
Nancy Lopez Golf Combines Mindful and Functional Pieces With Style
Inclusive Streamlined Activewear
Knix Recently Debuted the Move For You Activewear Collection
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Bold Soda-Themed Intimates
Parade x Coca-Cola Unveil a New Collection of Colorful Intimates
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Gender-Fluid Soccer Apparel
The Latest Nike x Martine Rose Collection Breaks Down Gender Norns
Solution-Based Menswear
BRIC Boasts Elevated Essentials That are Fitted Perfectly
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Eponymous Denim Fashion Collections
Martine Rose and Tommy Hilfiger Launch a Joint Capsule
Inclusive Y2K-Inspired Apparel
Model Yumi Nu Launches a Size Inclusive Brand Called Blueki
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Age-Friendly Retail Initiatives
Lowe's Introduces a Baby Boomer-Focused 'Livable Home' Initiative
Playful Travel-Inspired Sock Designs
HOTSOX and Meagan Morrison Debut a Range of Playful Socks
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Hawaiian-Inspired Activewear
Kenny Flowers Ventures into Activewear Tropical Vibrant Collection
Live Swimwear Photoshoots
The 2023 Knix Swim Collection Launched with an Unretouched Campaign
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Size-Inclusive Activewear Colaborations
The New 11 Honoré X adidas Activewear Range Just Dropped
Inspirational Apparel Campaigns
Cole Hann Launches New Campaign, 'Work For What You Believe In'
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Accessible Textural Cosmetics
Blind Beauty Uses Braille and Scents to Cater to the Blind Community
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Sustainable Gray Sports Apparel
Nike Launches its Innovative 'Nike Forward' Apparel Range
Exclusive Women-Celebrating Apparel Collections
Foot Locker Launches Women’s History Month Apparel
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Charitable Limited-Edition Leggings
Splits59 & The Goods Mart Create the "Do Good" Leggings
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Individuality-Focused Luxury Campaigns
Burberry Focuses on Self-Expression with its New Collection
Rugged Fashion-Forward Jackets
FJackets Marries Form and Function With its Diverse Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Women-Celebrating Sports Lines
Mitchell & Ness & Melody Ehsani Celebrate Women in Sports Business
Co-Branded Inclusive Packaging Apps
Haleon and Microsoft Join Forces to Enhance Accessibility
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Sleek All-Black Swimsuits
Nike Launches the Women's Nike Swim 'Essentials' Collection
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
African American-Designed Apparel
Mailchimp Partners with Black Designers on New Clothing Capsule
Transformative Textured Fashion
ANREALAGE SS 2024 Features Outfits That Change Color & Pattern
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
Women's Athletic-Themed Footwear
Tinker Hatfield and Nike Launch a Special Women in Flight Sneaker
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Vibrant Plant-Based Skincare Lines
RALLY Caters to Individuals with Active and Busy Lifestyles
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Accessibility-Focused Lip Liners
Holme Beauty Launches the Alignment Lip Liner in Six Shades
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Ultra-Soft Supportive Bras
Parade Launches Its First Bra Collection with Inclusive Sizing
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Curated Multi-Label Platforms
Unbound Group Debuts a Multi-Brand Platform for 55+ Consumers
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products
Empowerment-Focused Holiday Campaigns
OLIVELA Launches the 'Stand With Her' Campaign for Women
Inclusive Undergarment Capsules
Primark Launches the Inclusive Magnetic and Velcro Undergarments