Seeking to differentiate themselves from growing competitors, brands are turning to humorous mobile marketing techniques to showcase smartphones in a more comical manner.
With the amount of mobile providers on the market, providing information based merely on stats and aesthetic appeal is no longer enough to garner attention. Seeking to create a longer-lasting impression, brands are creating flamboyant storylines and cinematic features to portray their products in a less straightforward manner, using humor to creative a positive association with the brand. From smartphone commercials that showcase wedding guests getting into brawls to those that unexpectedly break into song, these ads reflect a shift in marketing tactics toward more lighthearted and comical strategies.
These humorous mobile marketing tactics showcase a move towards more subtle, yet entertaining methods of consumer engagement.
29 Humorous Mobile Marketing Techniques
29
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
28
Truthful Tech Ad Spoofs
'I'm a Mac and I've Got a Dirty Secret' Sheds Light on Conflict Minerals
27
Surprise Bus Stop Ads
This Ad by Qualcomm Hilariously Showcases the Effects of Mobile Technology
26
Mobile Staring Contest Campaigns
The 'Eye on the Prize' Pits Man Against Machine in an Epic Battle
25
Cinema-Style Smartphone Ads
Apple Introduces the Incredibly Eye-Popping iPhone 6 Cinema Ad
24
Envious Smartphone Ads
This Samsung Ad Pokes Fun at the iPhone 6's Bigger Display
23
Rapper-Endorsed Chargers
Jay-Z Appears in Duracell Powermat 24-Hour Power System Commercial
22
Efficient Cell Phone Billing Ads
This Commercial is Part of the Orange Me Cellphone Ad Campaign
21
Woeful Smartphone Ads
'NextBigThing 60 Final' Hilariously Highlights Consumer Second Thoughts
20
Phone-Made Animation
Smartphones Used to Create Backdrop for Short Film
19
Hunger-Alleviating Ads
The 'Food Link' Campaign Let Users Carry Virtual Food Between Two Ads
18
Dragon Dodging Cellphone Ads
This Commercial Uses Dragons to Promote the Qualcomm Processor
17
Bulky Phone-Protesting Campaigns
This Slim Ascend P6 Smartphone Prevents Pockets from Bulging
16
Mobile Instrument Symphony Campaigns
Hello Bank's Mobile Concerto Serenades a Crowd Using Mobiles
15
Smartphone Addiction Ads
The Samsung Galaxy S3 Ad Teases Obsessed Users
14
Extraterrestrial Mobile Ads
This Samsung World Cup Ad Shows Star Players Training to Battle Aliens
13
Smartphone Domino Rallies
Watch 10,000 iPhones Topple in an Elaborate Domino Set Up
12
Rockstar Kitten Mobile Commercials
This Three Commercial Rocks Out
11
Smartphone Smackdown Commercials
The Windows Phone Fight Ad Features a Samsung-Apple Brawl
10
Smartphone Brawl Videos
The Smartphone Wars is Re-Created in Hilarious Fashion
9
Extremely Resonant Phones
Sony Xperia ion 'One Block' Commercial Promotes Spider-Man Release
8
Cell Phone Symphony Ads
Mobile Orchestra by SK Telecom Celebrates Phone History
7
Sensually Violent Smartphone Ads
Blackberry's 'Two Scoops' Ad was Directed by Robert Rodriguez
6
Candid Cellphone Campaigns
The T-Mobile UK Parking Ticket Teaser Charges Innocent Autoists
5
Firefighter-Featuring Telecom Ads
This Vodafone U.K. Ad Shows Real Firefighters Battling Fires
4
Smartphone Flash Mob Ads
Samsung Set Up a Flash Mob on a Busy NYC Street to Promote the Galaxy IV
3
Super Speedy Cell Surfing
Orange Mobile Phones Promotes Its Lightning Fast Data Speed
2
Bashing Smartphone Ads
The Galaxy SII Just 'Samsunged' the Competition in a Superbowl Ad
1
Web Search Phone Ads
Gary Oldman Challenges You to Ask the Internet About the HTC One M8
Related Ideas
Premium Retro Mobile Phones
Nokia Presents the Nokia 150 and Nokia 130 as 'Dumb Phones'
Co-Branded Smartphone Concepts
This iPhone x Galaxy Concept by Michael Ma Combines Aesthetics
Micro-Sized Alt Smartphones
The Nothing Phone (2a) Micro Was Shown Off for April Fool's Day
Value-Conscious Low-Cost Smartphones
The itel S23+ Offers the Latest Features for Less
Gaming Console Smartphones
The Nintendo Switch Phone Concept by Ivan Llaneza Prioritizes Play
Immersive Camera Smartphones
The Samsung Galaxy A54 5G Smartphone Features Enhanced Features
Sliding Gamer Smartphone Concepts
This Sony PlayStation XPERIA Smartphone is Built for Play
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Industrial Cellphone Concepts
The Nokia N90 x Nothing Concept by Viet Doan Duc is Retro and Modern
Malleable Wearable Smartphones
The Motorola Adaptive Display Concept Bends to Sit on the Wrist
Mood-Powered Smartphone Speakers
The Conceptual 'MIX:X' Speaker by Junyoung Lee is Intelligent
Intuitive AI Smartphone Models
The Rabbit R2 Smartphone Concept by Shreyansh Onial is Next-Gen
Subtle Smartphone-Friendly Printers
The Conceptual Samsung Image Box Instantly Offers Keepsakes
Smartwatch-Attached Smartphone Concepts
The Conceptual Sony Smart Switch Ecosystem is All-in-One
Videography Smartphone Cases
The 90 Degree Instinct Case Transforms the Samsung Galaxy Flip
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Nostalgic Flip Phone Concepts
The Nokia N90 by Viet Doan Duc Reimagines a Vintage Design
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Functionally Fashionable Mobile Accessories
These MOFT Mobile Accessories Debuted at CES 2023
Multifunctional Foldable Mobile Devices
The Conceptual 'Move' Mobile Device Replaces Five Devices
Refined Mobile Gamer Smartphones
The ASUS ROG Phone 8 Shows Off a Premium Design at CES 2024
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Smartphone Interface Trial Apps
The Samsung 'Try Galaxy’ App Lets Users Experience a New UI
High-End Rugged Smartphone Models
This iPhone Ultra Concept by Jimmy Huynh Has a High-End Design
Clutch Purse Smartphone Concepts
The Honor V Purse Transforms the Mobile Device into an Accessory
Playful Language App Campaigns
The Duolingo On Ice Campaign is Light-Hearted and Humorous
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Reduced Connectivity Mobile Devices
The Minimal Phone Combats Against Too Much Scrolling
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Updated Modern Technology Logos
The Nokia Logo Gets a New Refreshing Typeface Update
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Bedazzled Crystalline Mobile Devices
These Samsung x Highsnobiety Products are Swarovski-Studded
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Anti-Distraction Communication Devices
The 'Beepberry' Only Works with the Beeper App
Artwork-Covered Smartphone Models
The TECNO CAMON 20 X Mr Doodle Edition Has a Whimsical Finish
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Resurrected Used Smartphones
Think Tank Team Makes Artifacts with Project Afterlife
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Contemporary Smartphone Exhibitions
Ester Bruzkus Architekten Designs 'The World in My Hand'
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Fun-Focused Festival Phones
The Brahma Phone is a Pared-Back Device for a Worry-Free Experience
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Nostalgic Handheld Gaming Phones
The Samsung Young Entertainer Nods to Earlier Eras
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Rugged Mobile Device Collections
These Samsung Tactical Edition Products are Pro-Grade
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Flip Phone-Inspired Smartphones
The Samsung Galaxy Z Flip5 Retro is Limited-Edition
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Detachable Mobile Camera Lenses
The 'LensUltra' Lenses Elevate Smartphone Photography
Curvaceous Color-Changing Smartphones
The vivo V29e Has an Elegant, Dual-Tone Color Design
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Tongue-in-Cheek Skincare Ads
CeraVe Collaborates with Michael Cera on Hilarious Ad
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Tournament-Branded Mobile Phones
ASUS Debuted a 'Mobile Legends: Bang Bang' ROG Phone
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Street Fighter-Style AR Games
Jadu is a New Multiplayer AR Mobile Fighting Game
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Actor-Mimicking Programmed Ads
ChatGPT Uses AI Technology to Mimic Ryan Reynolds Personality
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Cheeky Series Star Campaigns
MTN DEW Debuts a New Superbowl Ad with Aubrey Plaza
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Merge-and-Battle Mobile Games
Zynga's Socialpoint Releases the 'Top Troops' Combat Game
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Affordable Beauty Mobile Apps
The Brandefy App Helps You Make Cost-Effective Beauty Choices
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Culturally Inspired Smartphone Accessories
The Samsung Accessories Lineup Showcases Artists
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Smartphone Distraction-Curbing Apps
The 'Lemio' App Combats Against Smartphone Addiction
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Mobile Streaming App Stories
Twitch is Rolling Out a Daily 'Story' Feature on its Mobile App
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Demure Design-Conscious Smartphones
The Huawei P60 Series Smartphones Come in Three Models
Bacon Holiday Ads
Oscar Mayer Partners with Mint Mobile for 'A Side of Bacon' Holiday Campaign
Gamified Budgeting Apps
Bread Budgeting Makes Budgeting Fun By Integrating Challenges
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Collaboration Automotive Smartphones
The Samsung Galaxy S23 Ultra BMW M Edition is Powerful
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Soda-Branded Smartphone Models
The realme 10 Pro Coca-Cola Edition is Limited to 1,000 Examples
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Curated Newsreading Apps
The 'Samsung News' App Offers Access to Diverse News Media Sources
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Comprehensive Privacy Smartphones
The 'Cosmic Phone Lvl50' Quarantines Unsafe Apps
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Lighthearted Meme Apps
Goodday is a Meme App Designed to Inspire Happiness
High-Performing Smartphone Cameras
The Pixel 8 Plans to Incorporate a New HDR Technique
Visually Inclusive Smartphone Features
Apple Adds the New Bold Assistive Access Feature
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Android-Compatible Esports Apps
ONE Esports Debuts a Mobile App for Southeast Asian Consumers
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones