There are a number of ways to go about drafting hashtag marketing strategies, which is something this collection looks to expose by pinpointing some of the most memorable examples. While the hashtag has been incorporated into marketing campaigns for some time, we're still seeing it as a prevalent way to connect with a consumer base without requiring too much effort.
One of the best aspects of hashtag marketing strategies is that they place the responsibility in the hands of the consumer; we're seeing a distinct rise in the number of candid responses that consumers are willing to share because doing so via social media offers a certain level of comfort. Whether you find these hashtag marketing strategies great or gaudy, it's clear they're effective approaches nonetheless.
38 Hashtag Marketing Strategies
From Nostalgic Travel Campaigns to Promotional Resolution Posters:
Michael Hemsworth — Aug 9, 2014 — Marketing
36
Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
35
Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
34
Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
33
Hashtag Currency Restaurants
The Picture House by Bird's Eye Lets You Pay with a Hashtag
32
Flavorful Social Media Campaigns
Tabasco's Twitter Interactions Spiced Up Complaints of #notaste
31
Photo Engagement Graphics
The 'Business Marketers' Guide to Instagram' is a Must-Read
30
Social Free Speech Campaigns
Freedom of Tweets Combats the Shutdown of Twitter in Turkey
29
Miniature Block Billboards
The DLKW Lowe LEGO Mini Billboards are Adorable and Effective
28
Whisky-Drinking Selfie Marketing
The Jack Daniel's Instagram Campaign Honors Founder's Birthday
27
Promotional Resolution Posters
The Girls Season Two Posters Reveal Each Character's Mantra
26
Sporty Social Media Updates
Several World Cup Twitter Mods Make the 2014 Matches Easy to Follow
25
Nail-Painting Awareness Projects
The Red Thumb Reminder Halts Texting & Driving with a Finger
24
Hilariously Literal Hashtags
Disney Put Together a Genius 140 Character Tweet
23
Social Media-Based Shops
The Kellogg's Social Media Shop Exchanges Cereal for Instagram Photos
22
Photo App-Based Auctions
The Instaheart Charity Auction Takes Place Entirely on Instagram
21
Planetwide Selfie Campaigns
For Earth Day 2014, NASA is Helping the Earth Take a Selfie from Space
20
Popular Hashtag-Inspired Ads
The Water is Life Campaign Ridicules First World Problems
19
Millionaire Hashtag Competitions
The Esurance Post-Super Bowl Commercial Generated a Ton of Hype
18
Globe-Trotting Sneaker Campaigns
Puma’s ‘Around the World in One Click’ Speak to
17
Upcycled Clothing Drive Campaigns
Teen Vogue and H&M Have Created an Eco-Friendly Way to Save
16
Nostalgic Travel Campaigns
Expedia's 'Throw Me Back' Recreates #TBT Photos from Summers Past
15
Live Action Zombie Campaigns
This Walking Dead Exhibit Will Make Your Skin Crawl
14
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
13
Soft Drink Photo Apps
Coca-Cola Happy Places Lets You Share Joyful Filmed Moments With Friends
12
Bro-Inspired Beer Ads
These Carlton Beer Ads Show What Men Get Up to Together
11
Beer Mission Campaigns
Coors Light Introduces Its 'Search and Rescue' Promotion
10
Musical Beer Sale Experiments
Heineken Hosted an Experiment with DJ Armin Van Buuren
9
Scooter Lifestyle Hubs
Vespa USA's La Vespa Vita Website Offers Style, Photos & Content
8
God-Invoking Beer Campaigns
This Kingfisher Beer Campaign Rewards Tweets with Beers
7
Heartwarming Pop Campaigns
The Diet Coke 'Heart Truth' Initiative Promotes Love
6
Public Service Challenges
Coca-Cola Pay It Forward Campaign Celebrates Black History Month
5
Music-Themed Social Shopping
Diesel 'Calvi on the Rocks' Facebook Campaign is Interactive
4
Reinvented Yellow Taxis
The Nissan Taxi of Tomorrow is the New Official Cab of NYC
3
Sun-Bursting Style Ads
Warehous Makes an Excitingly Explosive Summer Fashion Commercial
2
Hashtag Beverage Promotions
Lipton's and Instagram Pair Up for ‘Briskpic'
1
Race-Focused Campaigns
Ads by the Australian Indigenous Education Foundation Spark Conversation
Related Ideas
Generative AI Candy Campaigns
The Starburst 'Different Every Time' Campaign is Interactive
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Affordable SEO Insights Platform
SEO Stuff Offers All-Things Keyword Research
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Effective AI SEO Strategies
Post Cheetah Saves Businesses Time and Energy with AI SEO Strategies
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Microcation Planning Services
Going Places Travel Helps Plan the Perfect Short Vacation
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Visualized Social Media Data
InstaGraph Visualizes Social Media Data Through Unique Graphs
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Cheeky Luggage Tags
Shantell Martin & Various Keytags Boast a Series of Playful Luggage Tags
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Photo-Collecting QR Codes
GuestSnap Uses a QR Code to Collect Guest Photos at Events
AI Email Marketing Campaigns
Emotsy Creates Personalized Campaigns for Stronger Digital Connection
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Health Network Brand Campaigns
The University Health Network Announced its 'UHNITED' Campaign
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Connective Travel Recommendations
LFG Curates 'Placelists' Acting as a "Spotify for Travel"
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Lexington Travel Campaigns
The Look at Lexington Campaign Showcases Kentucky's Hidden Gem
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AI Social Media Generators
Snowball FATG Can Help Create Viral Social Moments in Seconds
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Automated Social Media Posting
PosterGPT Uses AI to Post the Latest News Stories to Your Feed
Best Time to Travel Tools
KAYAK Recommends the Best Days to Book Flights and Hotels
AI-Powered Creative Services
WePost Saga Helps Businesses Enhance Their Online Social Presence
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Video Testimonials Tools
Feedspace to Boost your Business's Credibility in the Market
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Social Posting Platform Features
Threads Launches the New Send on Instagram Feature
Artist-Empowering Streaming Insights
Spotify Campaign Kit Provides Unmatched Streaming Insights
Social Sticker Features
Instagram Unveils the New Sticker Features for Stories and Other Content
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Social Media-Building Tools
ReplyMore Helps Small Accounts Build Their Followings Through Replies
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Blog Post Generators
Hubrank Helps Create Posts for Niche Topics with an Emphasis on Strong SEO
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Cost-Effective AI Marketers
AI Marketer Elsa Can Craft Strategies, Curate Emails, and More
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Phone-Based User-Targeted Campaigns
PlugSMS Helps Users Launch Campaigns From Their Phones
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Broadcast-Like Social Channels
Meta is Launching New Broadcast Channels to Instagram and More
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Photo-Sharing Memory Maps
MemoryMaps Maps Out Photos for Added Visual Appeal
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic