Remember the Bill Murray movie 'Groundhog Day,' in which Murray's character relives that fateful day over and over? That sense of deja vu is exactly what the articles in the slideshow below all have in common.
Magazine covers are the first places for 'Groundhog Day'-like recycling. We have duplicate photos used in multiple magazines and iconic poses reinvented with different subjects. There are even images of celebrities from years past that are used in current issues!
Whether you favor the original iteration of these innovations or their modern counterpart, one thing can't be argued: No matter how much things change, some things will always stay the same.
20 Revivals That Will Give You Deja Vu
20
Photoshoot Recycling
Megan Fox's FHM UK July 2008 Spread is FHM US 2005
19
Recreating Magazine Covers
Halle Berry Is Esquire's Sexiest Woman Alive, 75th Anniversary
18
Drinking Blood for Attention
Angelina Jolie Inspires Megan Fox & HBO
17
Gap Skinny Black Pants
Deja Vu
16
Retro SuperCar Revivals
BMW M1 Homage
15
Recreating Magazine Covers
Kate Hudson on W Mimics 1994 Harper's Bazaar
14
90s TV Show Revivals
90210 To Re-Cast Shannen Doherty
13
Launch Auctions
Angelina Jolie's Leather Jacket Used to Launch Movie
12
Hybrid Taxidermy
Misfits by Thomas Grunfeld
11
Recreating Magazine Covers
Esquire's Most Iconic Issues Madeover
10
Pre-Planning Gala Gowns
Dress Registry Prevents Duplicate Outfits at Events
9
Deja Vu Ads
Claire Danes Strikes a Drew Barrymore for Gucci Jewelery
8
Two-Headed Taxidermy
Rogue Mutant Stuffed Animals
7
Recycled Magazine Covers
Cosmopolitan Uses 5 Year Old Britney Pics
6
Duplicated Magazine Covers
Cosmo's Recycled Photos of Angelina Jolie
5
Dual Citizenship Cars
With 750 Horsepower, the Pagani Zonda R is Fast in German and Italian
4
Cult Classic Movie Remakes
The Rocky Horror Picture Show by MTV
3
Childhood Toy Revivals
Space Hoppers
2
Plastic Kitsch Cuckoo Clocks
Reinterpreting Swiss Wall Ornaments
1
Retro Jalopy Revival
East German Trabant Car
Related Ideas
Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Distorted Dial Watch Collection
Nixon Unveiled The 4th Dimension Series of Watches
Anti-Slop AI Pop-Ups
Anthropic Took Over a NYC Newsstand to Welcome Slowing Down & Thinking
Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Film-Inspired Fashion Series
Old Navy x The Devil Wears Prada Reworks Film-Inspired Fashion Pieces
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
80s Era Clock Collections
The Braun x NEIGHBORHOOD Clock Collection Revives Classic Products
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Iconic Fashion Design Revivals
Mugler's Re/Edit Capsule Campaign Efatures Sharon Stone
Contemporary Fashion Retrospectives
The Balenciaga by Demna Exhibition Captures Attention
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Fashion House Checkered Vinyls
Burberry Presents a Special Vinyl Record with an Optical Illusion
Fashion-Forward Archiving Initiatives
Banana Republic Archive Spans the 70s Through the 90s
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Villain-Inspired Graphic Streetwear
©SAINT Mxxxxxx Celebrates Heath Ledger's Joker in New Capsule
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgic Y2K-Inspired Commercials
Dove Reinterprets 'Don't Cha' with the 'Hot Like Us' Campaign
Circular Runway Fashion Events
eBay Endless Runway Brings Pre-Loved Styles to Fashion Capitals
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Chic Technique-Forward Fashion Lines
Tory Burch Fall 2026 RTW Capsule Explores History and Utility
Fashion Brand Desert Expeditions
Canada Goose Redefines Canadian Grit in Utah
Climate-Awareness Wool Calendars
Rikako Nagashima Creates the Irreversible Scale Project
Iconic Film-Inspired Fashion Campaigns
Emilia Wickstead Taps Alfred Hitchcock's Vertigo
Retro-Futuristic Collector Watches
Marvel and G-Shock Join Forces to Honor Fantastic Four
Adaptive Furniture Displays
The USM Haller Re-Framed Exhibition Explores Reuse and Modularity
Mini Camera Collectibles
Kodak's Charmera Blind Boxes Reveal Tiny Devices That Actually Take Shots
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Elevated Classic Sneaker Silhouettes
Reebok Upgrades Three Classic, Fan-Favorite Footwear Styles
Photography-Inspired Vintage Capsules
The Reebok x Kodak Capsule Collection Reimagines 90s Culture
Subtly Exaggerated Sophisticated Silhouettes
Balenciaga's Resort 2026 Collection is Chic & Elegant
Kinetic Pattern Clocks
The Moiré Clock Makes Hours Appear and Disappear Through Shifting Patterns
AI-Powered Memory Care Devices
TBWA\HAKUHODO's Radio Time Machine Supports Elderly Well-Being
Museum-Collaborative Instant Cameras
Polaroid Presents the Now Generation 3 MoMA Camera Edition
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Playfyully Surrealistic Fashion Capsules
The Moschino Resort 2026 Collection is Chic & Unexpected
Crocheted Condiment Covers
Heinz's Grandma’s Darling Campaign Dresses Up Mayo Jars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Unexpected Boundary-Pushing Chairs
Marco Segovia Presents the Atypical Chair Concept
Interactive Sound Installations
Daily Tous Les Jours Boasts Musical Hotline for Strange Times
Stylish Mechanical Weather Stations
The 'SkyMill' Kinetic Sculpture Shows Off an Artistic Design
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Vintage Photo Makers
Retrova Transforms Digital Photos Into Custom Vintage-Style Polaroids
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Branded Newspaper Kiosks
New Balance's Grey Days Pop-Up Celebrates a Timeless, Universal Color
Personality-Forward Bookmark Designs
Humdrum Paper Offers Unique Bookmarks for Book Lovers
Spooky Advent Calendars
Igloo Books Launches a New Storybook Advent Calendar With Disney
Cinematic Video Game Spots
Droga5’s ‘Wake Up’ Campaign for Xbox Shows an Escape from the Everyday
Qsr Retro Film Tributes
Domino’s 40th Anniversary is Honored with a Nostalgic Short Film & Capsule
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Festive Shoppable Choirs
Toblerone Reimagined Holiday Songs & Shared QR Codes for Buying Truffles
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
360-Degree Archive Experiences
Lightroom Launches a David Bowie Exhibit Dubbed 'You're Not Alone'
Art-Tech Zine Collaborations
twentynine zine Turns AI Nostalgia to Art Using Yoga 9i Aura Edition
Immersive Design Studio Showcases
Fritz Hansen Presented 'Shaping Lasting Design' in Copenhagen
Conceptual Memory-Themed Fashion
Paranoid FW25 Explores Identity Through Nostalgia and Nature
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Revived Anime Sequences
Yuki’s Revenge Premieres as a Rediscovered Kill Bill Chapter
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Pocket Paperback Revivals
Indigo Revived the Pocket Paperback for Canadian Non-Fiction Readers
Nu-Metal Fashion Films
Gucci Generation Short Film Sees Slipknot with Surreal High-Fashion Visuals
Multi-Sensory Movie Experiences
Scentbird x I Know What You Did Last Summer Enhanced a Screening
Porcelain Doll-Inspired High-Fashion Runways
Maison Margiela Presented Its Fall 2026 Collection
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Calm Reading Clocks
Novellamate Literature Clock Replaces Alarms with Gentle Morning Inspiration
Icon Revival Collections
Paulin, Paulin, Paulin revives Iconic Designs for Paris Design Week
Film Masterpieces-Focused Programming Initiatives
Regal Cinemas Debuts the Month of Masterpieces
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Dessert-Inspired Fashion Shows
Sensorial Treats Inspired the Inaugural House of Magnum Collection
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
AI-Aged Executive Spoof Ads
AiCandy's Energym Ad Reimagines Tech Moguls as Instructors
Band Graphic T-Shirts
blurhmsROOTSTOCK Joy Division Collection Reworks Album Imagery
Novelty Supermarket Ornaments
Aldi’s Novelty Baubles Take the Form of Familar Household Products
Travel Story Visuals
Travel Wrapped Turns Your Annual Journeys Into Shareable Infographics
Performance Sneaker Campaigns
Balenciaga Radar Sneaker Campaign Features Katy Perry
Reinterpreted Retro Denim Spots
Beyoncé Stars in Chapter Three of Levi’s 'REIIMAGINE Campaign'
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Time-Zone Table Series
The Timetables Coffee Tables by Michael Jantzen Show Off Multiple Clocks
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Branded Marathon Pop-Up Experiences
Bandit Boasts a Los Angeles Marathon 2026 Pop-Up Experience
Throwback Cocktail Menus
The Alchemist's 2010 Revival Menu Brings Back Iconic Drinks & Prices
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Historically Inspired Sandwiches
Hellmann’s Recreated "The First Sandwich"
Iconic Footwear Tribute Films
Maison Margiela Pays Homage to Its Iconic Tabi Footwear
Lifestyle-Focused Puzzle Designs
Ordinary Habit Spotlights Reconnection and Simple Moments
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Archive Graphic Tees
Dover Street Market x Nike Launch Vintage Graphic Tees Collection
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Archival Packaging Revivals
Chick-Fil-A Newstalgia Marks an 80th Anniversary Rollout
Las Vegas-Inspired Fashion Capsules
Dinner Service New York Debuts the Las Vegas Collection
Cinematic Memory Makers
Transform Your 2024 Memories Into A Cinematic Story With YearReflect
Entertainment Venue-Branded Retro Merchandise
Dave & Buster's Debuts a Limited-Edition Capsule
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Playful Digital Detox Devices
The 'Cheaum' Concept Helps Users Overcome the Urge to Scroll
Daily Ritual Objects
The Routines Collection by Morontacasanova Makes Moments Feel Like Ritual
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Japanese-Inspired Recycled Pavilions
Second Edition's Love Shack is Made of Recycled Materials
Personal Nostalgic Photo Books
The Holy Ohio Photo Book Presents a Personal Return to Family Roots
Halloween-Themed Advent Calendars
The 13 Nights of Halloween Advent Calendar Builds Excitement
Cheekily Creative Bookmarks
Humdrum Paper Delivers a Line of Illustrated Bookmarks
Digital Personality Tool Quizes
Google Find Your Doodle Birthday Quiz Reveals Your Logo Twin
Icon-Inspired Eyewear Capsules
DITA Eyewear Introduces Two Limited-Edition Sunglasses Collections
Healthy Aging Symposiums
Vivid-Pix Was Part of a Collaborative Symposium on Healthy Aging
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Visual Inspiration Searches
Braindead Search Helps Users Discover Web Design Ideas By Vibe
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Visual Time Awareness Tools
Left Reimagines How You Perceive Time Through Minimal Dot Visuals
Reimagined Annual Fundraising Events
Housing Works Restructures its Design on a Dime Benefit
Photo Animation Tools
RevivifyAI Transforms Old Photos Into Nostalgic, High-Quality Videos
Literary Weather Displays
The 'Author Forecast' from Uncrate Shows Weather Updates with Quotes
Alternative Time Displays
Dozen Clock Offers A Creative Yet Accurate Timekeeping Experience
Vintage-Inspired Cocktail Menus
La Petite Maison's Déjà Vu Cocktail Menu Revives Decades Past
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Annual Reflection Journals
Birthday Vault Lets Users Write Yearly Messages To Their Future Self
DIY Inspiration Apps
Daily DIY Reminder App Delivers Creative Upcycling Ideas And Reminders
30-Hour Music Events
The Infinite Now Builds Sleep into the Experience with Beds and Hammocks
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Analog Nostalgia Installations
Back to Basics II Celebrates Retro Tech with Vivid Paper Sculptures
Retro Pastel Flip Clocks
Minimalist Flip Clock Concept Brings Retro Charm for Modern Desks
Anniversary Design Shows
Tiptoe 10 Years Celebrates Its Iconic Table Leg Through 10 Designer Works
Archival Game-Honoring Books
Sony’s 30th Anniversary Book Uncovers Unseen Prototypes and Designs
Los Angeles Photo Books
24h Los Angeles – 10 Year Anniversary Edition Expands Original Release
Immersive Light Exhibits
Spencer Finch Exhibition Maps Time and Place Through Color and Light
High-Rise Design Renos
The Watergate Pied-à-Terre Renovation Boasts Mid-Century Curves
Victorian Parlour Gaming Booths
Inception Group Launches Mr Fogg’s Games Parlour
Global Wisdom Hubs
PastWisdom Delivers Timeless Insights For Modern Living
Nostalgic School-Themed Retail Campaigns
Shops at Skyview Brings Back Skyview High Summer School