The curated list of gift ideas for moms is here to provide consumers with a range of offerings to show their mom or motherly figure how much they mean to them. With the holiday season fast approaching, many are looking to complete their shopping lists and these heartfelt gift ideas will provide ample inspiration.
One standout from the cluster is the Mother & Daughter Letter Book Set. The kit was designed to create long-lasting memories and features 40 cards that are to be sent, shared, and treasured. Described as an "heirloom from the heart," each card will have users divulging cherished memories and creating new ones.
For mothers who love to cook, the FIREUP Dutch Oven is a contemporary take on the classic kitchen cookware piece that allows them to create premium recipes from the comfort of home.
80 Gift Ideas for Mom
From Activity-Filled Wine Boxes to Mother Daughter Letter Book Sets:
Grace Mahas — Nov 30, 2021 — Life-Stages
80
Carbonating Water Bottles
The Bottle+ Creates Sparkling Water at the Simple Touch of a Button
79
Stretching Relaxing Sleep Sacks
The Albrea Products Cocoon Sleep Sack is Ultra-Soft
78
Feminine Health Superfood Bundles
Your Super's Superwoman Bundle Balances Hormones and More
77
Stylish Coffee Cup Warmers
The VOBAGA Coffee Mug Warmer Offers Three Heat Levels
76
Chromatic Oceanic Coffee Mugs
The Nova Ceramics Travel Mugs Come in a Range of Color Options
75
Modular Handmade Coffee Sets
The Compact Cenga Coffee Set is Inspired by Jenga Towers
74
Display-Equipped Cutting Boards
The 'BLOK' Smart Cutting Board Offers Access to Cooking Classes
73
Dual Functional Coffee Spoons
The Closepin Coffee Scoop is an All-in-One Kitchen Item
72
14-in-One Connected Cookers
The Ninja OL601 Foodi Can Prepare Nearly Any Recipe
71
Multifunctional Air Fryer Ovens
The EPEIOS CP247A Does the Jobs of Six Appliances
70
Multifunctional Oversized Premium Blankets
Jil Sander+'s New Blankets Can be Worn as Scarves
69
Luxurious Candle Bundles
Snif's Bundle Kit Features Three Unique Candles
68
Space-Conscious Kitchen Systems
This Magnetic Kitchen Design is Highly Functional
67
Intelligent Automated Tea Brewers
The Morphy Richards Tea Maker Offers Four Brewing Modes
66
Handmade Novel-Inspired Candles
Literature Candles Capture Book-Inspired Scents
65
Antibacterial Coffee Pots
The Florecer Comes with a Removable Inside for Deep Cleaning
64
Zero-Waste Reusable Candles
The Arbor Made Candle Can Be Refilled Countless Times
63
Cozy Velvet Foot Slippers
The Kushie Launched a New Bundle in Time for Mother's Day
62
Activity-Filled Wine Boxes
Game Box Wines Share Puzzles and Riddles with Travel-Ready Packages
61
Relaxing Romantic Bath Products
Lush Unveiled its Charming Valentine's Day Collection
60
Portable Ceramic Tea Sets
Hu-Kou is a Handcrafted Tea Set Equipped with a Silicone Carrying Case
59
Playful Teapot Designs
The Sophie Lou Jacobsen x The Qi Teapot is Stunning and High-end
58
Jewelry Gift Box Sets
Tiny Zen Offers an Elegant Four-Piece Gift Box Set
57
Elevated Skincare Advent Calendars
Lush Cosmetics Launch 25 Day Advent Calendar in North America
56
Functionally Ribbed Dutch Ovens
The FIREUP Dutch Oven is Fashionable and Functional
55
Two-in-One Countertop Cooking Appliances
This Air Fryer Appliance by Stark Lee is Multifunctional
54
Vibrating Relaxation Pillows
The WAVE Bolster Meditation Pillow Takes Practices to the Next Level
53
Smart Diffuser Lamps
Gingko's Smart Diffuser Lamp Sets the Mood with Light and Aromas
52
Ethically-Made Premium Turkish Towels
House of Jude Offers Turkish Towels, Bedding, and More
51
Platinum Perfume Packaging
This Metallized Coach Bottle Highlights the Embossed Logo
50
Cryotherapy-Inspired Face Masks
The Cryo-Recovery Face Mask & Serum Share Cold Therapy Benefits
49
Connected Cafe-Inspired Appliances
The iRUNTEK Automatic Espresso Machine Has a 4.3-Inch Display
48
Candle Advent Calendars
My Christmas Candle Created an Alternative Countdown to Christmas
47
White Noise-Playing Pillows
The DozzyCozy AirCozy Interactive Smart Pillow Adjusts to Needs
46
DIY Bath Bomb Kits
Lush Cosmetics' Do-It-Yourself Bath Bombs Entertain Kids During Lockdown
45
Comfort-Centric Reworked Slippers
BILLY's Joins gravis Footwear on the K-ROOM 2 Shoe
44
Wine-Paired Cracker Experiences
This Cheez-It Experience Focuses on Pairings of Crackers and Wine
43
Landscape-Inspired Bookends
The Waves and Sun Bookends Offer a Natural Aesthetic to Any Shelf
42
Succulent Terrarium Candles
This Succulent Terrarium Candle is Perfect for Plant-Enthusiasts
41
Canadian Online Bedding Brands
Maison Tess is a Sustainable Luxury Home Linen Brand
40
CBD-Boosted Skin Elixirs
Botanika Life Combines Hero Skincare Ingredients with CBD
39
All-in-One Grain Cookers
The nutribullet EveryGrain Simplifies the Making of Rice & More
38
Magnetic Duvet Bedding Sets
The Lad Collective Clip & Zip Duvet Cover Set Simplifies Bed Making
37
Antioxidant-Rich Energy Teas
Waykana's Naturally Caffeinated Guayusa Tea is Ethically Sourced
36
Novel Tea Book Tins
These Eye-Catching Tea Kinds are Perfect for Book Lovers
35
Retinol Alternative Facial Oils
Anokha's Bakuchiol & Pomegranate Facial Oil is Gentle & Botanical
34
Breezy Linen Bedding Capsules
Tekla Introduces New Bedding Options for the Fall 2021 Season
33
Mother Daughter Letter Book Sets
This Letter Book Set Includes 40 Cards to Treasure
32
Uniquely Atmospheric Perfume Oils
These Artist-Made Perfumes Will Surround You with Nostalgia
31
Age-Inclusive Sustainable Skincare
Pivot Skincare is Made in Small Batches for All Generations
30
Elevated Floral Candle Collections
Calyan Wax Co.'s Kits are for Self-Indulgence or Gifting
29
Holiday Hand Soap Bundles
Cleancult Debuted a New Festive Capsule Just in Time for the Holidays
28
Eco-Conscious Luxury Perfumes
Chanel Nº5 Undergoes a Green Revamp with a Recycled Glass Flacon
27
Vegan Hot Chocolate Spoons
Happi Hot Chocolate Spoons are Made with Rich Oat Milk Chocolate
26
Black Cherry Semi-Sparkling Wines
Stella Rosa's New Black Cherry Flavor is Coming This Year
25
Terracotta Daisies Pitchers
This Canyon Daisies Pitcher is Dishwasher and Microwave Safe
24
100-Calorie Canned Wines
BABE 100 Shares the Taste of Wine & Refreshment of Seltzer
23
Mom-Owned Business Support
Lorissa’s Kitchen Debuts Lorissa’s List in Support of Mom-Owned Brands
22
Minimal Roman-Inspired Electric Kettles
The HYGGE is a Sleek Hybrid Electric Kitchen Appliance
21
Ethical Lavender-Infused Chocolates
Seed and Bean's Lavender Extra Dark Chocolate is Aromatic
20
Voice Assistant Air Fryers
The COSORI 8-in-1 Smart XL Air Fryer Grill is Connected
19
Book-Shaped Bath Bombs
Lush Cosmetics' #TBH365 Bath Bomb Supports The Black Curriculum
18
Faux Fur Relaxation Gift Sets
This Lavender-Scented Set is Perfect to Melt Away the Day's Stress
17
Quirky Fungi Kitchenwares
Ototo's Magic Mushroom Funnel is a Fun and Functional Household Item
16
Gemstone Wine Chillers
The Twine Rose Quartz Wine Gems Imbue libations with Good Vibes
15
Non-Toxic Stylish Bakeware
Caraway Debuted Its First Line of Bakeware to Meet All Cooking Needs
14
Lightly Sweet Proseccos
Trader Joe's Villa Antica Asolo Prosecco DOCG Superiore is Bubbly & Fruity
13
Recycled Cast Iron Cookware
The Crowd Cookware 'Tasman' Recycled Cookware is High-Quality
12
Vodka-Rosé Spirits
Comte de Grasse's 06 Vodka x Rosé Relies on a Flavor Extraction Technique
11
Hemp-Infused Bath Products
Dr Teal's Introduces a New Hemp Seed Oil Collection
10
Health-Conscious Wine Labels
WW Launched Its First SmartPoints Wine Range Called On Point
9
Recycled Glass Wine Packaging
Campo Viejo is Updating its Packaging with Sustainability in Mind
8
Fruity Low-Alcohol Sparkling Wines
Atto Primo's Refreshing Fruit Flavors are Low in Calories
7
Celeb-Backed Red Wines
Cameron Diaz's Avaline Launches Limited-Edition Pinot Noir
6
Sparkling Wine Spritzers
Resting Spritz Face Unites Unique Flavors in Convenient Cans
5
Wine-Inspired Eye Gels
Patchology's Serve Chilled Rosé Eye Gels Contain Resveratrol from Grapes
4
Fresh Woodsy Female Fragrances
Les Deux Fragrances Boast Unique and Balanced Blends of Scents
3
Organic Orange Wines
Gérad Bertrand Expands its Portfolio with 'Orange Gold' Wine
2
Monthly Wine Shop Subscriptions
Wine Shop Grape Witches Offers a Custom Wine Subscription
1
Wine Extract Face Masks
The Miss Spa Mimosa Fizz Brightening Bubble Mask Rejuvenates Skin
Related Ideas
Exquisite Mooncake Gift Boxes
The Chic Habitat Boasts Three Mid-Autumn 2023 Gift Sets
Valentines-Thmes Game Sets
LEGO Singapore Celebrates Valentine's Day with Date Night in a Box
Charcuterie Advent Calendars
Hickory Farms' Countdown to Christmas Shares Sweet & Savory Snacks
Astrology-Themed Chocolate Boxes
Compartés' Zodiac Chocolate Collection Shares a Dozen Flavors
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Customized Valentine's Cards
Angel's Envy is Sharing Personalized Cards for Valentine's Day
Mom-Inspired Candle Lines
Candier Gears Up for Mother's Day with a special range of candles
Multisensory Oven Playsets
Cookeez Makery Helps Kids Create a Sweetly Scented Best Friend
Bookshelf Board Games
These Classic Board Games are Disguised as Vintage Books
Award-Winning Beauty Holiday Sets
U Beauty's Four Elegant Holiday Boxes are Perfect for Gifting
Floral Bath Sets
The Terra Floral Deluxe Bath Set is Aesthetically Pleasing and Effective
Beverage-Themed Candle Collections
DW Home's Cheeky Candle Collection Makes for a Perfect Gift
Kids Cookware Collections
Material Launches its Famous Cooking Utensils in a Kid-Friendly Format
Emotional Support Water Bottles
The MoodMug Water Bottle Has a Spot to Display Mood Emojis
Elegant Miniature Mooncake Boxes
Lady M Confections Debuts the Whimsical 2023 Moonglow Gift Set
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Celebrity-Inspired Cookware Collections
Dolly Parton Launches an Inspirational Home Collection
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Multifunctional Glass Food Containers
These Containers Are Shatterproof, Stackable and Stylish
Football Mom Wine Ads
Barefoot Wine Embraces NFL Bandwagon Fans with The Barefoot Bandwagon Box
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Affordable Holiday Gift Sets
NIVEA Launches the Face Q10 Power Kit and the Rose Holiday Gift Set
Chic Wine-Branded Merch
The Saintly Collective Merch is the Perfect Holiday Gift
Affordable Holiday Gift Sets
The Body Shop Presents a Diverse Range of Holiday Gift Sets
Whimsical Cookware Collections
Great Jones Turns Heads with Colorful Products & a Texting Potline
AR-Powered Gift Sets
The Moonglow Gift Set Celebrates the Mid-Autumn Festival
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Bookish Advent Calendars
This Advent Calendar for Book Lovers is Filled with 25 Gifts
Treat Yourself Boxes
Bokksu Curates "Japan's Best Relaxing Items" in a Premium Box Set
Fish Lover Snacking Sets
The Tinned Fish Serving Set from Fishwife Blends Snacks and Accessories
Sharable Ice Cream Boxes
Double Rainbow's Ice Cream Lovers Box is Made for Treating Another
Empowering Gratitude Journals
The Keys Soulcare Gratitude Journal Encourages Self-Expression
Novelty Fish Tin Candles
The Tinned Candle Trio from Fishwife is a Fun Holiday Stocking Stuffer
Witty Holiday Film Cookbooks
'The Unofficial Home Alone Cookbook' Has 75 Recipes
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
AI-Powered Family Story Books
Life Story AI Will Help Users Preserve Their Family's Legacy
Realistic Messy Romantic Gifts
The Messy Paper Anniversary Gift Boxes Embraces Imperfections
Intimate Massage Candles
Dame Launches a Series of Massage Candles for Burning and Moisturizing
Timeless Dutch Ovens
Smithey Launches the Brand-new 7.25 Quart Dutch Oven
Non-Traditional Valentine's Wines
19 Crimes' Valentine's Wine Bottle Celebrates All Relationships
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Hot Cocoa Candles
The Swiss Miss Hot Cocoa Candle Sets the Mood for a Cozy Season
NYC-Themed Baby Gift Sets
The Big Apple Baby Gift Set by Estella Features Clothes, Toys and More
STEM Holiday Shops
CircuitMess' Holiday Gift Shop Has Presents That Teach Coding & Creative Design
Bottled Popcorn Kits
Popcorn Kitchen's Kits are Giftable, Flavorful and Decadent
Menopause Subscription Kits
She2.0 Launches First of Its Kind Subscription Box
Valentine's Day Meal Boxes
The Farm Boy Indulgence Dinner is Now Available for Pre-Order
Decadent Seasonal Confections
Purdys Chocolatier's Canadian Wine & Spirits Gift Box is Artisanal
Monochromatic Cartoon-Inspired Kitchen Sets
The New Disney Kitchen Set has a Stealthy Design
Baby-and-Mom Skincare Gift Sets
Burt's Bees Boasts a Nourishing Baby and Mom Gift Set
Valentine's Day Advent Calendars
The Harry & David Seven Days of Love Advent Calendar is Charming
Sweater-Matching Boxed Wines
Franzia Wines' Holiday Box Shares a Design with a Festive Sweater
Brainteaser Advent Calendars
The Project Genius Advent Calendar Shares 12 Days of Puzzles
Valentines-Themed Cooking Utensils
Le Creuset Unveils its Heart-Themed Valentine's Day Collection
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
Mother-Specific Self-Care Kits
The Honest Company Offers the Relaxing Self-Care Gift Kit
Cheese Expert Guide Books
'Madame Fromage's Adventures in Cheese' is Educational and Informative
Hydrating Holiday Skincare Sets
The NIVEA Feel Moisturized Gift Set Includes
Mother's Day QSR Campaigns
The KFC Nuggets of Appreciation Meal Celebrates Moms
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Aromatic Beauty Gift Sets
The Fleurs D'oasis Hair & Body Gift Set Takes Self Care to New Heights
Clean Beauty Mother's Day Bundles
Etiker's Tata Harper Ageless Skin Kit is a Limited Edition Offer
Mom-Centric Hospitality Experiences
The St. Regis Hotel Toronto Offers a Luxurious Experience
Hosting-Friendly Mochi Gift Sets
Mochidoki Boasts the Hosting Gift Set, Featuring Eight Flavors
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Art-Inspired Home Fragrances
Pura and The Metropolitan Collaborated on Scents for the Home
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
Sizable Beauty Gift Sets
bareMinerals Releases the All the Good Things Skincare & Makeup Set
Elegant Snack Platter Sets
DBO Home's Hors D'oeuvres Set Includes Serving Trays, Knives and More
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Mother's Day Tea Sets
VAHDAM India Boasts the I Love You Mom Assorted Tea Set
Coffee-Themed Gift Sets
Bee Inspired's Wake Up Call Gift Seeks to Awaken the Senses
Curated Eco-Friendly Marketplaces
Me Mother Earth Boasts Eco Products for Various Purposes
Sentimental Holiday Ad Campaigns
Amazon's Joy is Made Campaign Evokes Holiday Emotion
Low-Cost Cosmetic Gift Sets
These Radox Christmas Gift Sets Come in Two Options
Floral Cookie Gift Boxes
The Sugar Plum Happy Mother's Day Chocolate Collection Box is Charming
Kid-Friendly Gift Currencies
DoorDash is Accepting Kid Currency for This Year's Mother's Day
Contemporary Gifting Stores
Founded by Kelly Johnson, Kamp is Located in Silver Lake, California
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Valentine's Family Matching Apparel
These Mother Daughter Matching Outfits from PatPat are Festive
Artisanal Mom-Approved Chocolates
The Mother’s Day 16-Piece Truffle Collection is Indulgent
Mother's Day Food Promos
Grubhub and Amazon Prime introduce Mother’s Day promo
Thoughtful Conversation Cards
Lumitory's Conversation Cards Offer Thought-Provoking Prompts
At-Home Fondue Cheeses
Melting Pot at Home Helps Cheese Lovers Enjoy Fondue Without the Pot
Fruit-Infused Vodka Waters
Mom Water Features Zero Carbs, Zero Sugar & Flavors All Can Enjoy
Festive Holiday Chocolate Gifts
Purdys Chocolatier's Christmas Chocolate Gift Set is Decadent
Opulent Body Collections
Rituals Unveils a Valentine’s Day Gift Collection with Eight New Scents
Mom-Friendly Hotel Programming
Hotel X Toronto is Hosting Fun Activities for Mother’s Day Weekend
Valentine’s Day Beauty Boxes
Glossybox Presents the 2023 Valentine's Day Beauty Box
DIY Soy Candle Sets
Creative QT Candles Boasts a Comprehensive Candle-Making Kit
Comprehensive Holiday Gift Guides
Laconiko Targets Foodies, Chefs, & Mixologists with Its Guide
Fortune Cookie Flower Bouquets
P.F. Chang's Created a Heartfelt, Funny & Edible Mother's Day Gift
Seasonal Popcorn Bottle Kits
These New Popcorn Kitchen Popcorn Kits are Ready for the Holidays
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Mom-Themed Holiday Cocktails
Mom Water Announces its First Limited-Edition Canned Cocktail 'Carol'
Curated Wedding Gift Boxes
Confetë Party Box's Wedding Collection Simplifies Wedding Season
Mini Olive Oil Cookbooks
Graza's Mini Cookbook Showcases the True Versatility of Olive Oil
Vintage-Inspired Soap Sets
The Valobra Gift Box Soap Set is Perfect for Mother's Day
Mom-Focused Beauty Gift Bundles
KAI Boasts a Range of High-Quality Skincare Bundles
Occasion-Specific Honey Gifts
Savannah Bee Company's Honey Gift Set Spotlights Different Purposes
Mother's Day Sandwich Promotions
This Subway Mother’s Day Promotion Rewards Gift Givers
Loot Bag-Ready Chocolates
The Kinder Joy Birthday Pack Has 15 Individual Eggs Per Pack
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Mother's Day Beauty Bundles
Yves Rocher's Hammam Argan Rose Trio Encourages Self Care Rituals
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Friend-Focused Valentine's Gifts
These Hancocks Valentine’s Products Celebrate Love and More
Affordable Gifting Marketplaces
Bifties Is the Gifting Destination for Any Special Occasion
Festive Sweet Treat Bundles
The Loacker 'Happy Holidays' Gift Tin Features 34 Tasty Treats
AI Gift Note Writers
This Tool Heps Users Craft a Well-Written Message for a Gift
Perfect Coffee-Chocolate Pairings
Bean Box Boasts Divine Coffee and Chocolate Pairings for V-Day
Accessible Interactive Memory Storybooks
Remento's Interactive Storybooks Can Be the Perfect Gift
Charitable Edible Wreaths
The California Cheese Wreath Kit Supports Communities in Need
Humorous Holiday Snack Packs
Seasonal Stresses Inspired Lunchables' Festive Snack Packs
Motherhood Community Support Apps
The 'Mamahood' App Offers Professional Care and More
Cheese-Themed Entertaining Guides
'That Cheese Plate Wants to Party' Inspires Tasty Creations
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Giftable Cannabis Bundles
Emjay Curated a Father's Day Bundle for Cannabis-Consuming Dads
Whiskey BBQ Boxes
Flaviar's Grilled & Distilled Tasting Box Features Whiskey for Pairing with BBQ
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Curated Cheese Experiences
Curdbox Will Certainly Delight Cheese Enthusiasts
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Date Night Card Decks
Date Night Deck Offers 50 Creative Ideas for Quality Time Together
Black-Owned Chocolate Kits
Bifties Just Launched a New Gift Box for Black History Month
Mom-Celebrating Cafe Products
The Tim Hortons Share Your Love Collection is Here for Mother's Day
Multi-Sensory Fondue Experiences
Melting Pot's Ultimate 5-Course Experience Activates Five Senses
Mom-Centric Floral Arrangements
JTV® Teams Up with Bouquet Box for Mother's Day
Late Singer-Honoring Books
Amy Winehouse: In Her Words Celebrates the Singer's Legacy
Girls' Night Wine Discounts
Une Femme Wines' Project Gather Offers Wine for Up to 95% Off
Bereavement Gift Registries
BereaveMe Offers Practical, Meaningful Memorial & Condolence Gifts
Artistic Black History Decor
These New Meijer's Products Celebrate Black History Month
Celebratory Mother's Day Pizzas
The California Pizza Kitchen Mother's Day Pizza is Thin Crust
Mom-Appreciating Gift Packs
Buttercloud Bakery and Branson's Chocolates Team Up for Mother's Day