The Ecuador-based company Waykana produces organic guayusa tea. The ethically sourced tea leaves come from four provinces in the Amazon region of Ecuador and boast high levels of antioxidants. Founded by Demetrio Santander and Juan David Gomez, the pair aims to share knowledge of this ancestral leaf with the world.
Guayusa tea is a healthy energy-providing alternative to other high-sugar energy beverages. The USDA Organic certified company works directly with 100 small-scale producers to grow and cultivate the tea leaves. Guayusa tea is known for its non-jittery natural caffeine and boasts a smooth and fresh flavor. It also supports weight loss due to its chlorogenic acids while relieving stomach acidity to promote digestion. Moreover, Waykana's tea acts as a mood booster. Several blend varieties are available for purchase through the company's website.
Image Credit: Waykana
Why This Trend Is Growing
- Ethical Sourcing of Natural Ingredients
- Companies can explore sourcing natural ingredients ethically to appeal to consumers seeking sustainable and responsible products.
- Healthy and Natural Energy Beverages
- The growing demand for healthier alternatives presents an opportunity for businesses to innovate new and natural energy beverages.
- Promoting Rare and Ancient Ingredients
- Introducing rare and ancient indigenous ingredients can attract health conscious consumers looking for unique, unprocessed ingredients.
Industries Being Reshaped
- Tea Industry
- Tea companies can explore introducing unique and healthy tea blends that cater to the growing demand for healthy beverages.
- Health and Wellness Industry
- Players in the health and wellness industry can explore promoting natural and healthy alternatives to traditional energy beverages.
- Organic Foods Industry
- Companies in the organic foods industry can explore using unique and ethically-sourced ingredients to differentiate their product offerings.
