20 Gen Z Beauty Products

Brands that offer Gen Z beauty products often have to consider a few factors before entering the market—this includes making their collection affordable, establishing a playful branding aesthetic, and ensuring that the collection meets standards for sustainability and naturality while targeting youthful skin, specifically.

Billie's, for example, released a line of beauty essentials, in conjunction with an online database called the Clean Cash Calculator which reveals whether or not beauty products are made with clean ingredients.

On the makeup front, brands who are attempting to capture the attention of younger consumers are betting on cruelty-free formulas that are affordable. Folly Fire, for instance, boasts a cost-effective collection of creamy matte lipsticks, blushes, and eyeshadow palettes that happen to be PETA-certified.