Food brand marketing campaigns are becoming increasingly creative, with food brands regularly outdoing each other in the scale and audacity of their campaigns.
When you think food you think of the sensation of tastes and smell. But food brand marketing campaigns also place a lot of importance on visual, audio and even tactile experiences in promoting their brand.
Among the more peculiar ways of promoting food brands is the eating contest. The sport -- if you can call it that -- is a great way for food brands to promote themselves. Some competitive eaters have become household names, and seeing them wolf down and guzzle your product is one way to get it out there, especially if you're handing out free food at the same time.
20 Food Brand Marketing Campaigns
From Food-Scented Cabs to Credit Crunch Caffeine Promos:
Rahul Kalvapalle — Oct 27, 2014 — Marketing
20
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
19
Underground Ad Campaigns
Lay's Supports Local Potato Farming in Snack Food Production
18
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
17
McRoad Paintings
MacFries Pedestrian Crossing Prompts Festival-goers to Dine at McDonald's
16
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
15
Free Fast-Food Taxis
The McDonald's Yellow Cab Campaign Offers People Rides to Try New Burger
14
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
13
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
12
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
11
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
10
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
9
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
8
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
7
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
6
Credit Crunch Caffeine Promos
Tim Hortons Gives Out Free Iced Coffee in Canada
5
Spontaneous Food Competitions
Chungjungone's Stunt Turns Mall-Goers into Master Chefs
4
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
3
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
2
Illicit Pizza-Smuggling Campaigns
The 'Pizza Ninja' Helped Customers Sneak Food into Theaters
1
Tantalizing Beer Promotions
Dos Equis Serves Veal Brain at the Feast of the Brave Taco Truck
Related Ideas
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Cinematic Soda Campaigns
Diet Coke and The Devil Wears Prada 2 Partnered for a New Campaign
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Celebrity Coffee Brand Campaigns
Nespresso Launched Its Vertuo World Campaign With Dua Lipa
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Indulgent Wintertime Treat Campaigns
The Galaxy Hot Chocolate Campaign Embraces Winter Comfort
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Branded Holiday Baking Campaigns
Nutella and Hallmark Partnered to Celebrate the Festive Season
Music-Inspired Snackable Cheese Campaigns
Bel Brands USA's Babybel Partners with Timbaland
Artistic Hip-Hop-Inspired Cereal Campaigns
Froot Loops Launches 'Follow Your Ears'
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Typography Food Campaigns
Pumpui Unveils a Custom Typeface to Differentiate Korean-Style Products
Human-Grade Pet Food Campaigns
The Honest Kitchen Debuts a Pet Parenthood Campaign
Dessert-Flavored Popcorn Snacks
Smartfood Chocolate Caramel Embraces Cold Weather Snacking
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Workplace-Inspired Salad Campaigns
BrightFarms Launches the Salad Freaks in the Workplace Campaign
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Fitness Energy Drinks Campaigns
Celsius Expands Its LIVE. FIT. GO. Platform Across Europe
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Celebrative Ketchup Campaigns
Heinz Lunched its Festive 'It's Heinz Season' in Southeast Asia
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Celeb-Fronted Multi-Channel Brand Campaigns
Gong Cha Global Continues to Tap Felix from Stray Kids
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Classically French Car Campaigns
Oui Oui Baguette by Renault Treated Drivers to Free Baguettes
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
No-Nonsense Frozen Snack Campaigns
Yasso's Foolproof Freezer Challenges April Fool's Day Pranks
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Restaurant-Focused Beverage Campaigns
Surfside Introduces Its Promotional Surf N' Turf Campaign
Creative Culinary Campaigns
Chef Matty Matheson and Gozney Launch 'Cook Different' Campaign
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Bakery-Inspired Chocolate Products
Nestlé Confectionery Announced a New Series of Treats
Sentimental Dairy Campaigns
'Everybody Milk' by Dairy Farmers of Ontario Celebrates Daily Rituals
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Unique City-Based Culinary Tours
Tasty Tours Expands Its Lavish Culinary Tour Offerings in Toronto
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Experiential Flavor Campaigns
McCormick Launches a Multi-Sensory Black Currant Dining Experience
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Culture-Driven Snack Strategies
Mondelēz Elevates Oreo With Future-Back Brand Planning
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Simplified Snacking Campaigns
Go Raw's Uncomplicate Snacking Fights Nutrition Information Overload
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Interactive Beverage-Focused Campaigns
Dutch Bros Coffee's Epic Drink Duel Engages Consumers
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Festive Rom-Com Cheese Campaigns
This Boursin Christmas Campaign Stars Fred Sirieix
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Cream Cheese Brand Refresh
Philadelphia Cream Cheese Introduces a New Brand Identity
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Avocado Oil-Based Product Campaigns
Chosen Foods Debuts the Chosen to Save Food Campaign
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Tailored Food Flavor Solutions
The Kerry Smart Taste Platform Helps Manufacturers with Challenges
TV Personality-Supported Beverage Campaigns
Lucky Energy Drink Taps Brittany Cartwright
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Expansive Meat-Free Food Campaigns
The Meat Free Made Easy! Campaign Features Over 40 Brands
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Social Gathering-Focused Cognac Campaigns
Courvoisier Launches Bring Your Own Courvoisier (#BYOCV)
Sauce-Driven Fried Chicken Campaigns
The Big Chicken Big Dip Energy Campaign Focuses on Sauces
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
AI Creator-Centric Campaigns
The Spirit of London Campaign by Beefeater Embraces the City's Energy
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Quirky Edible Mascots
The Pop-Tarts Brand Introduces Team Sprinkles and Team Swirls
No-Nonsense Grooming Campaigns
The Rock Face Makes Scents Campaign Pokes Fun at Marketing Cliches
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
High-End Gilded Spice Branding
The McCormick Gourmet Collection Showcased a New Premium Branding
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Heartfelt Beverage Campaigns
The 'A Real BOOST®' Campaign Centers on Authentic Human Experiences
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Food Banks-Supporting Chocolate Campaigns
Cadbury is Running the 'Make Every Bite Count' Campaign
Text Message Cereal Campaigns
The Weetabix 'Have You Had Yours?' Campaign is Playful
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Board Game-Themed Food Promotions
Premier Foods and Hasbro Partnered for an On-Pack Promotion
Experimental Soup Varieties
Crosse & Blackwell Surveyed Consumers for Product Feedback
Calmly Dimmed Billboard Campaigns
Nescafé Joins Oglivy to Create the Decaf Billboards
Comfort-Focused Beef Campaigns
National Cattlemen's Beef Association Promotes Beef Consumption
Accessible Summertime Retailer Refreshments
The Latest Tesco Summer Food Range Has Over 230 Items
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide