Food brand marketing campaigns are becoming increasingly creative, with food brands regularly outdoing each other in the scale and audacity of their campaigns.
When you think food you think of the sensation of tastes and smell. But food brand marketing campaigns also place a lot of importance on visual, audio and even tactile experiences in promoting their brand.
Among the more peculiar ways of promoting food brands is the eating contest. The sport -- if you can call it that -- is a great way for food brands to promote themselves. Some competitive eaters have become household names, and seeing them wolf down and guzzle your product is one way to get it out there, especially if you're handing out free food at the same time.
20 Food Brand Marketing Campaigns
From Food-Scented Cabs to Credit Crunch Caffeine Promos:
Rahul Kalvapalle — Oct 27, 2014 — Marketing
20
Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers
19
Underground Ad Campaigns
Lay's Supports Local Potato Farming in Snack Food Production
18
Poutine-Eating Contests
This Poutine-Eating Contest Was Sponsored By Smoke's Poutinerie
17
McRoad Paintings
MacFries Pedestrian Crossing Prompts Festival-goers to Dine at McDonald's
16
Loyalty-Testing Burger Campaigns
This Unusual Burger King Facebook Campaign Intended to Lose Fans
15
Free Fast-Food Taxis
The McDonald's Yellow Cab Campaign Offers People Rides to Try New Burger
14
Fast Food Launchers
The Taco Cannon is Extreme Eating at its Finest
13
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
12
Imaginary Chocolate Lands
Cadbury's Joyville Promotes the New Dairy Milk Bubbly
11
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
10
Cute Canine Snack Machines
Bakers Have Created the World's First Vending Machine for Dogs
9
Scent-Emitting Bus Stops
McCain Ready Baked Jackets Campaign Offers Smell of Baking Food
8
Fresh Fruit QR Codes
Taco Bell Uses Lemons and Avocados to Create Giant Code
7
Competitive Eating Stunts
Eating Legend Takeru Kobayashi Drinks 42 Cups of Coffee Non-Stop
6
Credit Crunch Caffeine Promos
Tim Hortons Gives Out Free Iced Coffee in Canada
5
Spontaneous Food Competitions
Chungjungone's Stunt Turns Mall-Goers into Master Chefs
4
Food-Scented Cabs
McCain Foods Gives You a Free Ride and a Free Jacket Potato
3
Fueling Food Campaigns
KFC Promotes Its $5 Fill Ups by Fueling People with Food and Cars with Gas
2
Illicit Pizza-Smuggling Campaigns
The 'Pizza Ninja' Helped Customers Sneak Food into Theaters
1
Tantalizing Beer Promotions
Dos Equis Serves Veal Brain at the Feast of the Brave Taco Truck
Related Ideas
Pantyhose Pooch Portraits
Stockings on Pets Make for Some Seriously Funny Dog Pictures
Virtual Staring Contests
KFC's Chicken Stare Off is an Intense Online Staring Competition
Stern Satirical Illustrations
Polish Artist Pawel Creates Art That Forces Introspection
Everyday Objects as Art
Emma Kelly's Paintings Make McDonalds Art
70 Brazen Barcode Finds
From Scannable Seating to Musical QR Codes
Urban Explorer Fashion Ads
The DKNY Fall 2013 Ad Campaign Stars an Edgy Cara Delevingne
Haute Mobile Kitchens
Chairman Bao Will Serve You Delicious Food, Anywhere
Macho Ice Cream Vans
The Skoda Monster Ice Cream Truck is a Deliciously Wacky PR Stunt
Silver Braille Bands
BRAI Jewelry Creates Pieces that Rely on Touch
Advantageous Transit Shelters
The Solar Stop Will Entertain You Until Your Bus Arrives
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
Stemware-Inspired Cups
The Coca-Cola + Riedel Glass was Sculpted to Enhance Beverage Enjoyment
Interrupted Camera Campaigns
These Canon EOS Phone Call Ads will Jump Out at You
14 Philippe Starck Finds
From Machine Gun Lighting to Designer Sinks
Soaring Bus Stop Concepts
Transit Shelter Design by Kuo-Yu Chang Makes You Light on Your Street
Paper Pooch Projects
Gerald is a Series of Dog Art Designs Customized by Different Artists
Box Lunch Reviews
This Happy Meal Infographic Deciphers Food Marketing Aimed at Children
Fast Food Timekeepers
The McDonald's Sundial Billboard Lets People Know What to Eat When
Intersecting Bottle Designs
Dos Equis and Kaws Collaborate for Beautiful Booze Bottles
Cute Canine Friendship Captures
These Stasha Becker Images Depicts Her Son and Their Dog
Powerful Cleaning Campaigns
The Handy Andy Mirror Ad is Visually Transformative
Unconventional Combination Campaigns
University of Gent Ads Ask for Deviant Thinking
Ketchup-Scooping Fries
KFC Romania's Dipping French Fries Are Trough-Like For Holding More Sauce
Movie Icon Food Ads
The McDonalds 'Come As You Are' Campaign Has Some Familiar Faces
Temperature Time-Tellers
Jung Hoon Lee's Rub Feel Know Watch is for the Visually Impaired
Edible Snowy Publicity Stunts
Miss Cakehead's 'Ice Cream Snow' is a Huge Hit in London
Tantalizing Technicolored Technologies
JESS3 Makes QR Codes Works of Art
Smart Fingerless Mittens
The Etre ‘Touchy' Gloves are Compatible with Devices
16 Ways to Stuff Your Face
From Canadian Eating Competitions to Super-Sized Gorging Sites
Cinematic Fashion Campaigns
The Dolce and Gabbana Fw 2013 2014 Ads are Full of Drama
LIfe-Saving Bus Ads
Public Health Bus Stop Campaign Asks Commuters to Help Save a Life
Hamburger Eyeshadow Adverts
The Netherlands Burger King Ad Boasts Beefy Makeup
Using Pets to Sell Candy
Dogs in a Purple Lamborghini Joyvertise Cadbury Chocolate
Cozy Abode Competitions
The Room Sweet Room Contest Presents Some Personalized Decorations
Fast Food Influence Infographics
The 'Restaurant Social Media Top 10' Chart is Eye-Opening
Scannable Language Learning
The Lingibli App Teaches Language Through QR Codes
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
Mouthwatering Miniatures
Kim Burke's Miniature Meals are Amazing
Funny Urban Furniture
Studio Synthetica Transforms City Objects Into Items for Your Home
Manly Burger Ads
The McDonalds Quarter Pounder Commercial Inspired by Old Spice Ads
Water Spanning Vertical Farms
Chetwood Architects' London Bridge Includes Futuristic Agriculture
Sauce Splatter Marketing
The Vantage Ketchup Campaign Challenges the Permanece of Stains
Edible 3D Drumsticks
This 3D KFC Drumstick Looks Edible and Delicious
Commercial-Inspired Cars
The Kia 'Soul Hamstar' is Inspired by the Award-Winning Commercial
Chocolate City Kicks
The Size? Adidas Originals Birmingham Pay Tribute to Cadbury Chocolate
Dead Rockstar Boot Campaigns
The Dr. Martens Forever Campaign Shows That These Boots Will Live On
Insect-Infused Sushi
Peter Yung Sells Insect Sushi that is Unrecognizably Buggy
FIFA Food Trucks
The ESPN World Cup Match Truck is a Mobile Food and Game Vehicle
Taxi-Hailing Apps
The ZabKab App Ensures Cabs Will Come Straight to You
Canine-Mounted Camera Brackets
The Sony AKA-DM1 Accessory is Made for Dogs
Social Media Criticizing Campaigns
These Crisis Photos Features the Effects of Social Media
Mystery Chip Flavors
The Three New Doritos Jacked Flavors Are a Surprise
Rolled-Up Mexican Meals
The 'Tacone' is Portable and Mess-Free Unlike a Traditional Taco
Highrise Infidelity Stunt Ads
The Discovery Channel’s Campaign Has a Man Escaping an Angry H
Scannable Wooden Seats
The QR Code Stool Shows the Physical Form of Virtual Codes
Personifed Canine Campaigns
The Acne Studios Spring/Summer 2013 Advert Stars Fashionable Animals
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
Canadian Eating Competitions
World Poutine Eating Championship Rewards Pigging Out
Sunscreen-Dispensing Signage
This SunSmart Australia Campaign Encourages Skin Protection
Black Ninja-Inspired Burgers
The Burger King Black Ninja Burger is a Japan Exclusive
Junk Food Anatomy
The French Fries Skull Demonstrates Skill and Restraint
Speaking Window Campaigns
The 'Talking Window' Privately Advertises to Unsuspecting Travellers
Sports Star Chicken Meals
KFC Japan Celebrates a Soccer Icon with the Cristiano Ronaldo Pack
Pork Enthusiasm Festivals
The Blue Ribbon Bacon Festival Celebrates the Breakfast Food
Candid Cab Adventure Apps
Taxi Snapshot Lets New Yorkers Share Taxicab Moments
Simulated Crash Bathroom Pranks
The Think! Pub Loo Shocker Campaign Dissuades Drinking and Driving
Sweet Mexican Cuisine Mashups
These Fruit Tacos Offer a Unique Take on the Classic Savory Dish
Bloody Branding
Touch Brands Themselves With a Unique Message
Bookworm Bus Shelters
Read While You Wait for Transit at the Magazine Kiosk Bus Stop
Beverage Promo Parodies
Steve Nash is the Most Ridiculous Man in the World
Gigantic QR Codes
The Volkswagen Crafter Shows How Much Room There is in its Vehicle
Googly-Eyed Wrappers
Pearlfisher Revamps Cadbury Dairy Milk Packaging
Giant Orb Greenhouses
Plantagon Urban Farms Will Supply Fresh Produce in Geodesic Domes
Avian-Infused Barcode Designs
The 'Stupid' QR iPhone App Ads are a Graphic Piece of Art
Public Waiting Rooms
The Julie Kim LA Bus Stop Coffee Table Experiment
Bar Code Buildings
The Facebook HQ QR Stamp is Spotted from Space
Scavenger Hunt Publicity Stunts
Patrons Search for Hidden Money in MK Art Gallery
Confused Chronicle Campaigns
Stedfast Paper Shredders Ads Ensure Your Story is Destroyed
Hands-Free Burger Campaigns
The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
Exotic Fast Food
Jaime Neely Discusses Gourmet Burgers to Keep You Salivating
Golden Luxury Water
Exousia is an Anti-Stress and Anti-Aging Gold-Infused Beverage
Bear-Patterned Olympic Taxis
The Chengdu 'Panda Cabs' Are a Hit with London Locals
Energy-Replenishing Drinks
Vitamin Water Installs Cellphone Chargers in Billboards
Airline Flash Mobs
The Virgin Atlantic No Ordinary Park Bench Stunt is Entertaining
Empty Can Activism
The 'Nothing' Campaign Gives You Something to Think About
Braille-Transcribing Scanners
The Money Identifier Makes Blind Bill-Paying Descrete
Mundane Material-Made Codes
David Sykes Creates a Real-Life QR Code
Imminent Spill Campaigns (UPDATE)
Ariel Stain Remover Ads Anticipate Eating Accidents
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
Conversational Canine Campaigns
The PAL Talking Dog Video Shows That Pets Need Companions
Bar-Coded Birth Control
'wheredidyouwearit.com' Tracks Your Location
Music-Making Mics
Mogees Turns Any Surface Into a Musical Instrument
Burger-Made Birthday Pizzas
Epic Meal Time Celebrates 2 Years with a Deep Dish Fastfood Pizza
Zombie-Shooting Publicity Stunts
Wacky Promo From Loducca, Brazil for the Walking Dead TV Series
Morse Code Timepieces
The Vibrating Plated Watch Uses an Old Communication System to Tell Time
Spill-Proof Platters
The Taco Plates Will Make Mexican Night Less Messy
Canadian-Inspired Fast Food
Burger King’s Maple BBQ WHOPPER is Super Tasty
Fast Food Anniversary Buffets
Burger King Celebrates with All You Can Eat Burgers and Fries
Pig-Down Competitions
Joey Chestnut Eats 68 Hots Dogs for a New World Record
Deep-Fried Stew Recipes
KFC Fried Soup is Coming Soon to Japan
Tactile Coffee Branding
Starbucks Braille Card for Visually Impaired Caffeine Lovers
Analytical Ice Cream Tests
Magnum's 'Pleasure Pod' Measures Satisfaction
Injured Great White Ads
The LeTone Bandages Shark Campaign Gets Serious About Scratches
Individualized Salsa Appetizers
The 'Girl Who Ate Everything' Blog Shows How to Make a Layered Dip
Mexican Mash-Up Flatbread
The Closet Cooking Taco Quesadilla Pizza is Oozing in Flavor
Tempting Tex-Mex Noodles
Taco-Flavored Ramen is an Intriguing Culinary Hybrid
Crimefighting Eating Contests
This Doughnut-Eating Contest Was Held to Tackle Crime
Popcorn Chicken Nachos
Delicious Popcorn Chicken is Being Added to KFC Nachos
Bodily Function Competitions
The Bladder Experiment Tests Who Can Hold it the Longest
Cute Canine Escritoires
The Chien Savant Desk is a Loyal Servant to Children's Studies
Currency-Augmenting Apps
KFC's Wow @ 25 Augmented Reality App Shows What Dollar Bills Can Buy
Sightless Adhesive Aids
Braille Tape Helps the Blind Organize Easier
Excessive Gambling Encouragement Ads
Titanbet.it Ad Shows Poker Chips Rising From the Ground
Nameless Juice Campaigns
The Undescribeable Lemonade is Made with all Natural Ingredients
Fast Food Movie Makers
KFC Lets You Become a Star with its New KFC MovieMatic
Asian-Infused Tacos
The Edamame Egg Salad Offers a Twist to the Classic Sandwich
NYC Cityscape Cushions
Dress Up Your Home Like New York with These City Pillows
Dissolvable Canine Supplements
The K-10+ Powdered Vitamins are Taste Test Approved
Bidding Taxi Apps
The Didi Dache App Lets Users Bid for Fast Taxi Service
Astronaut Puppy Animations
Space Bound is a Cute Dog Video with a Tragically Sweet Story
Phone-Chucking Competitions
Cell-Phone Throwing Championship Takes Anger Management to New Levels
High-Class Pedicabs
The Eclipse Rickshaw Features an iPod Dock and Speaker System
Sightless Literary Devices
The Braille App Brings Touchscreen Technology to the Visually Impaired
Fast-Food Vegan Restaurants
Subway Sandwiches First Major Chain to Introduce Vegan Meal
Romantic Auto Ads
Car One 'Love Story' Commercial Shows How Each Used Car Has a Story
Toll-Paying Campaigns
The 'Go Further' Ad Literally Lets You Go Further by Paying Your Toll
Fan-Immortalizing Donor Campaigns
The 'Immortal Fan' Campaign Promises to Transplant Fan Spirit
Epic Burger Eating Challenges
L.A. Beast Did the Burger King Challenge in One Sitting and Lived
Enormous Edible Acknowledgments
Cadbury Makes Giant Chocolate Thumbs up for 1 Million Followers
Aged Iconic Hot Sauces
Sosu Barrel-Aged Sriracha Adds a Touch of Refinement to the Condiment
Beat-Making Taxi Cabs
The Remote Recording Studio Allows for Laying Down Tracks on the Road
Social Media Burger Songs
This Wendy's Social Media Campaign Turns Tweets into a Love Song
Cinnamon-Infused Fast Food
KFC is Testing a New ‘Go Cup’ Out that Includes Funnel Cake Fries
Reckless Beer Ads
Miller High Life Vid Promotes Skatin' on Boards and Sippin' on Beer
Voice-Response Phones
The Soft Pet Features Call-and-Respond Capability to Help Visually Impaired
Fast Latino Breakfast Foods
Taco Bell Gives a Limited Launch to its A.M. Crunchwrap
Obnoxious Cab Catchers
The Taxi Hailer Will Make Sure You Always Have a Ride
Temperature Cooling Dog Clothing
Dog Vests by Ruffwear Will Keep Your Pet Cool and Comfortable
Acrobatic Building Competitions
The La Merce Human Towers are Truly a Sight to See
Restored Clothing Campaigns
These Eau Ecarlate Renovator Ads Adopt a Comic Strip Approach