22 Fashion E-Commerce Innovations

These fashion e-commerce innovations range from cashback shopping sites to kindhearted e-retailers that connect brands while raising money for charity. As web marketplaces like eBay, Amazon and Alibaba continue to build business partnerships, collaborative web shops and concierge services are just some of the innovative ways that fashion e-commerce is evolving.

While eBay's recent collaboration with luxe auction house Sotheby's introduced the brand to a more upscale demographic, its aggregated shops highlight partners' products in a way that is convenient and easy for them to customize internally.

Other standouts from this list include shoppable magazine interfaces that connect readers to brands' personal websites and e-retail platforms along with connected video campaigns that let viewers purchase commercial clothing looks both in-store and online.