The rapid barrage of everyday distractions has made shoppers harder to attract but experiential retail may offer a solution. By integrated technology into the shopping experience, retailers are able to attract and retain customers. Experiential retail turns the boring experience of browsing, trying and buying into something fun and exciting. Using things like augmented reality and interactive technology adds a new dimension to the shopping experience. This list contains examples of experiential retail that attract consumers through a tech-integrated experience.
The use of augmented reality by apparel retailers has taken off. Since augmented reality simplifies the process trying on clothing and accessories, the technology fits perfectly in apparel stores. Spaces like augmented reality jewelry counters allow customers to browse through merchandise in a quick and convenient way.
13 Examples of Experiential Retail
13
Pop-Up Shopping Pods
The Nike+ Fuelstations
12
Extreme Interactive Shopping
The Garry Cohn 'Lifestyle Sports' Store Concept is Off the Wall
11
Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
10
Augmented Reality Jewelry Counters
Virtually Try On the Tacori 18k925 Collection
9
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
8
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
7
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
6
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
5
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
4
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
3
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
2
Motion-Activated Fittings
Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
1
Self-Service Taverns
The Thirsty Bear Lets Customers Help Themselves to Beer
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Runway Experiences
Vogue & Snap Created Custom Augmented Reality Experiences for Vogue World
Multi-Sensory Streetwear Stores
Presented By Launches an Immersive Sneaker Store in Riyadh
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Contemporary Engaging Stores
New Balance Opens Unique Retail Concept Store on in Boston
Maternity Clothing Pop-Ups
Bumpsuit Created a Pop-Up Pod for Its First Physical Retail Presence
Retail Exhibition Experiences
TAG Heuer Unveils a Set of Exhibition Windows and Pop-Up at Harrods
Futuristic Retail Kinetic Displays
FOG Architecture Designs Super Seed's Retail Store
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
Digital Footwear Experiences
Reebok Impact is a Next-Gen Shoe Experience with AI and Wearables
Convenience Store Metaverses
7-Eleven is Unveiling an Immersive Virtual World at CES 2023
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
AI-Powered Shopping Apps
Shoptrue Curates Personalized Fashion Picks with Artificial Intelligence
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
AI-Powered Virtual Closets
Stylitics' Products Support Next-Gen Personalized Shopping
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Circular Shopping Experiences
The Stock Market by Selfridges is a Sustainable Shopping Experience
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Salon Hairstyle Try-ons
Perfect Corp. Created Virtual Try-On Technology for Hairstyles
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
AI-Augmented Retail Checkouts
This Checkout Solution Helps Prevent Theft and Scanning Errors
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR-Based Store Replicas
Lowe's Will Create a 'Digital Twin Store' Using Augmented Reality
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Immersive Sports Supplies Stores
Picturesque Studio Debuts a Playful Retail Store for Vegas Sports
Virtual Mall Metaverses
Metamall Uplevels the Modern Shopping Experience
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Curated Intimate Retail Experiences
Alaïa Flagship Store in London Was Recently Redesigned
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
AR-Enhanced Design Processes
Puma Improves Its Manufacturing Practices with ARsenal by CGTrader
AI-Based Salon Try-Ons
Perfect Corp. Unveils a Hair Technology That Allows You to Try New Styles
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
E-retailer Fashion Pop-ups
The SHEIN Pop-up Shop Experience Opens March 23 at the Eaton Centre
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Red-Hued Store Interiors
Dan Brunn Designs Road to Awe's New Location in Manhattan
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
Attention-Grabbing Retail Displays
Auo's Smart Shelf Displays Enhance the Customer Experience
AI Shopping Customization Tools
The Zegna X Experience Merges AI Technology & Traditional Retail
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Metaverse Shopping Malls
Avatly Offers a New Hybrid Shopping Experience for Avatars
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Virtual Try-On Mirrors
Hugo Boss Launches New VR Try-On Tool, the 'PictoFit Mirror'
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Diversity-Promoting Retail Concepts
Eoghan Ross Designs PUSH as a Conscientious Retail Space
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Modern Performance-Driven Apparel Retailers
AETHER Opens Its New Soho Location
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Metaverse Fashion Malls
Users Can Virtually Try on Mango Designs in Roblox's Outfit Shopping Mall
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
AR-Based Skincare Try-Ons
J.C. Penney Recruits Revieve for an AR and AI-Based Cosmetic Experience
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Next-Gen Fitting Rooms
The Fit Xperience at Savage x Fenty Integrates Body Scanning Tech
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Experiential Online Marketplaces
REVERSIBLE Launches the Omni-Channel Retail Aggregation Service
Adventure Travel Pop-Up Stores
Craghoppers Has Unveiled a Boutique Store in Kildare Village
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Virtual Skincare Experiences
Skincare Brand Laniege Launches its First Virtual Store with Obsess
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
AI-Powered Retail Try-Ons
Walmart is Adding an AI-Based Try-On Technology for Online Consumers
Exploratory Fashion Metaverses
H&M's Loooptopia Helps Fans Discover Their Digital Fashion Identity
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Virtual Shopping Assistants
Firework's AVA is a Digital Human That Enhances E-Commerce with AI
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Fabric-Inspired Retail Spaces
Aruliden Designs a Store for Jonathan Simkhai in New York City
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Deadstock Concept Stores
size? Launches its Debut Concept Store at Liverpool ONE Shopping Center
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
AI-Powered Search Features
Shop Premium Outlets Enhances its Online Shopping with AI-Powered Tools
Pastel Palette Retail Stores
Aro Archive Opens Up a New Store Location in Shoreditch
AR-Enabled Google Tools
Google Launches a Slew of New Features for Search, Shopping, and Maps
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Minimally Designed Store Openings
London Opens its Door at the New Self-Portrait Store in Chelsea
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
AR-Based Eyewear Try-Ons
Amazon Fashion and Snapchat Partner on an AR Eyewear Shopping Lens
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta