The rapid barrage of everyday distractions has made shoppers harder to attract but experiential retail may offer a solution. By integrated technology into the shopping experience, retailers are able to attract and retain customers. Experiential retail turns the boring experience of browsing, trying and buying into something fun and exciting. Using things like augmented reality and interactive technology adds a new dimension to the shopping experience. This list contains examples of experiential retail that attract consumers through a tech-integrated experience.
The use of augmented reality by apparel retailers has taken off. Since augmented reality simplifies the process trying on clothing and accessories, the technology fits perfectly in apparel stores. Spaces like augmented reality jewelry counters allow customers to browse through merchandise in a quick and convenient way.
13 Examples of Experiential Retail
13
Pop-Up Shopping Pods
The Nike+ Fuelstations
12
Extreme Interactive Shopping
The Garry Cohn 'Lifestyle Sports' Store Concept is Off the Wall
11
Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
10
Augmented Reality Jewelry Counters
Virtually Try On the Tacori 18k925 Collection
9
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
8
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
7
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
6
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
5
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
4
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
3
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
2
Motion-Activated Fittings
Swivel by FaceCake Uses Microsoft Kinect to Let You Try on Clothes
1
Self-Service Taverns
The Thirsty Bear Lets Customers Help Themselves to Beer
Related Ideas
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Immersive Material Design Exhibits
Garde Hvalsøe Presents Deltag Showcase for 3daysofdesign 2025
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AI-Assisted Aisles
The Cantaloupe Smart Aisle Supports Frictionless Retail Experiences
Personal Shopping Apps
Aritzia's New App Delivers Boutique Shopping to Your Smartphone
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Spatial AI Shopping Technologies
VusionGroup EdgeSense AI Immerses Shoppers
AI-Managed Retail Stores
Andon Labs Deploys an AI Named Luna That Controls Store Operations
Automated Retail Concepts
VenHub Smart Stores Use Ai & Robotics to Redefine a Shopping Experience
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Next-Gen Virtual Merch Stores
The Benfica Immersive Store Assists Customers with an AI Concierge
Therapy-Inspired Retail Concepts
Okamura Reimagines Retail Therapy with the Kimochi Kiosk in 2025
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
AI-Driven Shoppable Catwalks
Topshop and THG Studios are Hosting a Next-Gen Fashion Experience
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Digitally Enhanced Shopping Experiences
The Ray-Ban Boutique Opened at Royalmount Shopping Complex
AI Chat Shopping Systems
Shopify Brings Retail to ChatGPT
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Virtual Footwear Try-Ons
Google's AI-Powered Try-On Tech Helps with Online Shoe Shopping
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Colorful European Retail Experiences
Marimekko Opens Its New Location in Paris
Generative AI Retail Strategies
Kroger & Google Cloud Enhance Growth and Personalization
Gen Z Concept Stores
UO Insiders Insights Informed the UO x Glendale Store Experience
Autonomous Smart Store Installations
VenHub Global and Circa Introduced the VenHub Smart Store
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
AI-First Shopping Experiences
Walmart and OpenAI are Partnering to Simplify Purchases
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
AI-Driven Fragrance Concept Stores
My Scent Edit Offers Digital Consultations & an AI Photo Booth
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Elevated In-Store Experiences
Bath & Body Works Adapts its Store Designs to Appeal to Gen Z
AI Retail Forecasts
Experts Outline how AI will Reshape Commerce By 2026
In-Store AI Stylists
Skechers' Luna Helps Customers Choose What to Buy
Artistically Expressive Multi-Brand Stores
Sanjay Puri Architects Has Redefined Retail Design
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
AI Shopping Integrations
Sephora’s ChatGPT App Enables AI-Powered Product Discovery
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
AI-Powered Product Discovery Tools
The Vitamin Shoppe's Shoppe Advisor Supports In-Store Education
AI Retail Concierge Systems
Puma’s In-Store AI Assistant Offers Multilingual Product Guidance
DTC Physical Retail Expansions
Povison Opens Its First Permanent Store in Los Angeles
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
AI-Powered Shoppable Runways
Topshop and THG Studios Hosted a Front Row AI Experience
AI Retail Experiences
RELEX Solutions Uses AI to Elevate In-Store Customer Journeys
Compact IKEA Retail Spaces
IKEA Launches Smaller Stores Focused on Quick Visits and Essentials
Virtual Dressing Rooms
AI Virtual Try On Offers Instant High-Quality Style Previews For Shoppers
AI-Powered Shopping Features
Target is Making Seasonal Gifting Easier, Personalized and More Fun
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
AI-Assisted Retailer Websites
Lightspeed Showroom Gives Brick-and-Mortar Stores an Online Presence
AI-Driven Fragrance Experiences
The HOLA Fragrance Pop-Up Features a Scent-to-Language Experience
Historic AR Experiences
Nishichayagai is Attracting New Visitors with an Artful Exhibition
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Branded Retail Installations
Urban Outfitters Recently Spotlighted UGG in Its 'On Rotation' Series
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
AI Styling Technology
Zelig Transforms Fashion Retail Experiences with Smart Recommendations
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
AI-Enabled Personalized Retail Experiences
Honeywell Implements an AI-Driven Retail System
Emotionally Intelligent Retailer Platforms
JK Tech Spotlights Its Artificial Intelligence Platform
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Running Shoe Shops
House of SportsShoes Merges Digital Presence & Physical Experience
Sensory Retail Experiences
Claire’s Launches ASMR-Inspired Stores for Gen Alpha Shoppers
Seoul-Specific Personalized Retail Experiences
Monclos Unveiled a Brand Experience Space in Seoul
AI Checkout Kiosks
Retailers Embrace AI Vision To Speed Self-Checkout Lines
AR Astronomy Tools
Space Gate Delivers An Immersive AR Astronomy Experience
Novel Multi-Brand Retail Experiences
Lightspeed Commerce Debuts Multi-Brand Shopping and Ordering
AR-Powered Library Experiences
Snap and LePub Partner with National Library Board of Singapore
AI-Powered Shopping Platforms
Daydream Represents an Innovative Approach to Digital Fashion Retail
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Experience-Enhancing POS Retail Apps
MomentScience Reveals MomentApps
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
3D-Printed Storefront Systems
lululemon and Aectual Roll Out the Store's New 3D-Printed Ceilings
AI-Powered Personal Shoppers
The New Perplexity Shopping Experience is Conversational
Modern Luxury Retail Concepts
The New BOSS Boutique Opened at Montreal's Royalmount
Smart Mirror Platforms
loook.ai Helps Brands and Retailers Transform Retail with AR Mirrors
Retail Tech Revamps
Claire's Invests in Modern POS and Data Integration
AI Retail Call Systems
Phonexa Enhances Retail Phone Journeys With Omnichannel Intelligence
Virtual Try-On Tools
Clothing Virtual Try On Shows Realistic Outfits For Online & Retail Shopping
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Shelf-Less Retail Stores
Goody Goody Liquor Uses Robots and QR Codes to Replace Shelving
Digital Twin Retail Technologies
Hanshow and Microsoft Explore the Store Digital Twin Technology
multi-faceted retail complexes
Crossboundaries blends Digital and Physical Spaces
Customer Co-Creation Pop-Ups
Halara's You Speak, We Listened Pop-Up Welcomes Detailed Feedback
AI-Powered AR Eyewear
Snap and Qualcomm Develop Intelligent Glasses with On-Device AI
Compact In-Retail Designs
IKEA Shop-In-Shop Adds Home Planning with Tech in a Compact Space
AI Virtual Try-On Tools
DressUp AI Enables Virtual Try-Ons To Improve Online Apparel Decisions
Experiential Baby Gear Showrooms
Babylist is Opening Another Experiential Showroom in NYC
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Conceptual Retail Spaces
The ADER ERROR Tokyo Space Opens in Omotesando with an Exclusive Drop
Sustainable Retail Interiors
Sheep Inc London Store Uses Sculptural Displays & Graphic Art
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
AR Bag Try-Ons
WANNA's Bags Virtual Try-On Experience Visualizes Styles Worn on the Shoulder
AI-Powered Sampling Experiences
Swish is Revolutionizing How Consumers Try New Products
Raw Architecture-Inspired Retail Interiors
Balenciaga Has a Boutique in the Royalmount Center
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Interactive Retailer Screen Installations
Looma Deploys Its In-Store Digital Media System at BJ's
Retail Design Landmarks
D14.2 Concept Store in Oslo Rethinks the Shopping Experience
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Shopping-Friendly Ad Formats
Equativ Shoppable Ads Allow Consumers to Seamlessly Make Purchases
Grocery Store Accessibility Models
Tesco Enhances Its Self-Service Checkout Experience
Intelligent Retail Infrastructure
Supermicro Spotlights Its Intelligent In-Store Retail Solutions
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Measured Retail Expansions
Vessi Launches its Bellevue Store and In-Store Splash Experience
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Smart Retail Technology Expansions
A2Z Cust2Mate Secures Advertising Agreements with Major Brands
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Direct Engagement-Focused AI Platforms
ShopSight Taps Generative AI to Improve Retail Experiences
Futuristic Commerce Spaces
Deji Plaza Phase II Brings Deep-Sea Wonder to a Retail Environment
AI-Native Store Research
Vusion and Qualcomm Released the AI-Native Store™ White Paper
Retail AI Assistants
Retail AI Council Develops AI Tailored to Industry-Specific Needs
Transparency Driven Shoppers
Akeneo's 'PX Pulse' Highlights Demand For Clearer Product Details
Interactive Demo Platforms
Arcade Enables Fast Creation And Embedding Of Interactive Product Demos
Australian Designer Pop-Ups
WeWearAustralian Opens its WeWearAustralian Soho Store
Immersive Cultural Dining Experiences
HIRAKUZA Ginza Tokyo Combines Sumo Wrestling with Dining
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Transformative Storytelling Experiences
ExperienceCraft Turns Content Into Interactive Experiences
Modular Retail Frameworks
The Espacio GDL Store by Xpan Adapts to Changing Displays Through Design