There’s something so appealing about elderly advertising, isn’t there? Much of it has to do with the way society portrays elderly people. If you notice in most movies and commercials featuring people of an advanced age, they are very often portrayed as child-like or over the top crazy.
For some reason, once people get to be seniors, they aren’t portrayed as wise, weathered or capable very often. However, at least one ad here flips the script and turns an old man into a bad ass punk with some intimidating appeal. This particular piece of elderly advertising comes from the Shell Mastercard.
Things go right back to normal though when you get to the Fidelity 401K Plan, as it shows an elderly man with massively exaggerated glasses on.
19 Examples of Elderly Advertising
19
Sensualized Senior Commercials
EqualPayday Looks to "Close the Wage Gap" With Their Ad
18
Oversized Spectacles Advertising
This Fidelity 401K Plan Campaign Shows You a Big Future
17
Angry Grandmother Ads
The Atheons Hummus Ads by Droga5 Portray a Furious Greek Grandma
16
Apparel Brand House Parties
Tommy Hilfiger 'Holiday Par-tay' Campaign is Wild & Fun
15
Grumpy Grandma Car Ads
The Saatchi & Saatchi Puerto Rico Toyota Commercial is Long-Lasting
14
Liquor-Loving Grandma Ads
The Aldi Tea Commercial by McCann Erickson Shows a Feisty Side to Nana
13
Unsuitable Elderly Employment Ads
Job.ru 'Oldies' Ads Remind You that Time is Ticking
12
Extreme Zombie Grannies
Hilarious Zonajobs Commercial Shows Tough Grandma Being Repeatedly Killed
11
Heaven-Entering Grandparent Ads
The Retro Boutique Campaign Asks for "Clothes Left Behind"
10
Clock-Collecting Travel Ads
This Switzerland Tourism Ad Contains No Dialogue, but a Clear Message
9
Geriatric Radio Rappers
The AS&S Enkelschreck Campaign Features a Senior With Serious Swagger
8
Wrap-Around Car Ads
The May 2011 Ford Lobo Print Ads are Head-Turning
7
Badass Average Joe Ads
Shell Mastercard Campaign by TBWA Shows the Safe Side
6
Early Retirement Ads
The SA Lotteries X Lotto Campaign Focuses on an Easy Life
5
Elderly Innuendo Advertisements
The Crosby's 'Bake it Like Grandma' Campaign Serves Up Shock
4
Glamorized Granny Galore Commercials
Ethel's Brew Advertises Its Beer with Surprising Humor
3
Color-Changing Covers
The 'Spread the Warmth' Campaign Magazine Cover Changes Hue with Touch
2
Heart-Melting Holiday Campaigns
The Vodafone Christmas Commercial is Sweet & Thoughtful
1
Non-Coddling Ads
The Phoenix Portfolio Night Campaign is Constructively Truthful
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Pastry-Inspired Sweaters
Pop-Tarts' Pop-Tartigan Sweaters Help Gen Z Channel "Grandmacore"
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Hilarious Judicial Beauty Ads
e.l.f. Cosmetics Debuts "Judge Beauty" Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Inspiring Leftover Ads
Hellmann's Mayo Cat Super Bowl Ad Uses Mayonnaise to Fight Food Waste
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Excuse-Providing Mock Cans
Like a Magic 8 Ball, Samuel Adams' 'I CAN't' Can is Ready to Shake
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Actor-Starring Collaborative Fashion
The Elder Statesman and UGG Join Forces on a Capsule
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Senior Safe Sex Campaigns
Jems Launched a Bold New Campaign Called “F#cking Old”
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Nonprofit-Backed Senior Social Apps
'Senior Planet Community' is Supported by the AARP for Seniors
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Dosage-Managing Medicine Boxes
Tarun Pahadiya's MedEasy Box Project is Designed for the Elderly
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Multi-Generational Travel Deals
easyJet Holidays' Grans Go Free Supports Affordable Family Travel
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Scuffed-Detailed Fall-Centric Boots
The Elder Statesmen Presents a New UGG Collaboration Series
Senior-Friendly Shopping Days
Walgreens Seniors Day Supports Safe & Supportive Shopping
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
90s Musician Cracker Campaigns
This OLD BAY Goldfish Campaign Stars Lisa Loeb
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Senior-Focused Wellness Platforms
Mirabelle Launches a New AI-Powered Fitness Hub for Seniors
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Retirement Finance Apps
Udeshi Financial Unveils P.R.I.D.E. Framework for Those in Retirement
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Temporary Retirement Sweepstakes
Coors Light is Helping Adults to Experience the Retiree Life
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic