From immersive flavor previews to interactive branded geofilters, the most successful Easter marketing ideas are the campaigns that focus on delivering a unique experience.
One recent event broadcasted through various social media channels was a McCormick Easter Flavor Preview hosted by food blogger Gaby Dalkin of What's Gaby Cookin in Venice Beach, California. The lunch featured an Easter-inspired menu that highlighted best uses for a number of McCormick spice products and was attended by different lifestyle bloggers.
Separately, an imaginative campaign from Cadbury will see the confectionery brand create installations all over the UK featuring over-sized versions of their signature purple eggs. Thus far, three giant purple eggs have appeared submerged in the middle of the storied Loch Ness lake.
18 Easter Marketing Ideas
From Easter Brunch Flavor Events to Branded Easter Egg Hunts:
Rebecca Byers — Mar 25, 2016 — Marketing
18
Chocolate-Built Pop-Up Bars
The Carlsberg Chocolate Bar Has Opened Its Doors in Shoreditch
17
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
16
Easter Confectionery Branding
The 2016 Cadbury Easter Packaging Plays Up Traditional Spring Hues
15
Easter Bunny Brand Activations
This Haribo Activation Toured the City of London Offering Treats
14
Easter Brunch Flavor Events
This McCormick Easter Preview Was Hosted by Blogger Gaby Dalkin
13
Speckled Easter Sneakers
The ASICS Easter Collection Features Speckled Soles
12
Holiday-Themed Chocolate Markets
This Event Celebrates Easter 2016 with Gourmet Chocolate
11
Easter Egg Decoration Workshops
This Workshop Teaches Participants How to Design Ukrainian Pysanky
10
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
9
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
8
Luxury Easter Egg Packaging
The Beautiful Prestat Chocolate Egg Contains Sea Salt Caramel Truffles
7
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
6
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
5
Urban Easter Egg Hunts
This Adult Easter Egg Hunt Takes Participants All Over New York City
4
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
3
Monochromatic Easter Sneakers
The Saucony Shadow 600 'Easter Egg Hunt' Range Celebrates Spring
2
On-Demand Priest Services
Scooterino Amen Will Deliver a Catholic Priest to Your Home in Minutes
1
Mousse-Filled Chocolate Eggs
This Cadbury Easter Egg Product Comes with a Small Spoon for Scooping
Related Ideas
Experiential Breakfast Pop-Ups
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Laser-Cut Brand Logos
This Piece of Carlsberg Bar Art is Made of Laser-Sliced Pieces of Plywood
Football Boot Beer Cans
These Limited-Edition Carlsberg Export Labels Celebrate UEFA Euro 2016
Beer-Dispensing Billboards
Carlsberg's Free Beer Billboard Serves Samples on Tap
Chocolate-Built Pop-Up Bars
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Captivating Fan Experiences
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Moon-Themed Sneakers
Reebok's Instapump Fury Road Has Undergone a Galactic Makeover
Branded Traveling Market Tours
This Innocent Brand Activation Featured a Three-City Tour
Floating Market Soda Pop-Ups
The Schweppes Floating Market Has Set Its Sails in Australia
Temporary Video Effects
These Snapchat Video Tools Let Users Make Slow Motion and Backwards Clips
Dedicated Sneaker Pop-Up Shops
This Adidas BOOST Pop-Up Launches the Tech in London
Luxurious Easter Eggs
This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan
Mythic Dragon Easter Eggs
This Game of Thrones-Inspired Chocolate Egg by Melt is in London
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
Floral Season Sneakers
The New Nike Air Max Zero Ultra Celebrates Spring in Tokyo
Inspirational Hip-Hop Valentines
This DJ Khaled Valentine's Day Card Pokes Fun at the Rap Producer
Luxe Easter Confections
These Les Marquis de Laduree Chocolate Easter Eggs Feature Vintage Cameos
Priceless Jewelled Eggs
This Faberge Imperial Easter Egg Hasn't Been On Display in Over a Century
Easter Confectionery Branding
The 2016 Cadbury Easter Packaging Plays Up Traditional Spring Hues
Gingerbread House Bank Pop-Ups
This Gingerbread Bank Was Assembled in Philadelphia for PNC Bank
Special Pastel Sneakers
The Nike Basketball Easter Collection is Bright and Happy for the Holiday
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
Easter-Inspired Sneakers
The PUMA Easter Pack is Honoring the Spring Holiday with Style
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
Experimental Snack Brand Pop-Ups
Snack Brand Ryvita Will Launch an Experiential Pop-Up Cafe
Surprise Easter Eggs
Chococo's Dark and Milk Chocolate Eggs are Filled with Surprises Inside
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
Seasonal Beer Experiences
The Stella Artois 'Give Beautifully' Campaign Includes a Pop-Up Bar
Breakfast-Flavored Chocolates
These Japanese Kit Kat Bars Celebrate Easter with a Pancake Taste
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
Social Fast Food Geofilters
McSnaps Were Special Geofilters Accessible Only at McDonald's Stores
Beer-Powered Men's Skincare
The Beer Beauty by Carlsberg Line for Men is a Limited Release
Fast Casual Snapchat Filters
An IHOP Snapchat Partnership Will See In-Restaurant Geofilters
Graffiti-Covered Easter Eggs
Jadis Et Gourmande's Street Art Collection is Unusually Decorated
Soccer-Themed Beer Cases
The Limited-Edition Beer Cases from Carlsberg Celebrate UEFA Euro 2016
Holiday-Themed Chocolate Markets
This Event Celebrates Easter 2016 with Gourmet Chocolate
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
Iconic Pastel Sneakers
Zkay Yong Designs Pantone Air Force Ones with the Year's Winning Colors
Crafty Rabbit-Food Cartons
DIY Carrot Easter Boxes are Lovely Veggie Vessels for Chocolate Eggs
Video Confession Apps
The Awkward App Lets You Unearth Your Deepest Secrets in a 10 Second Video
Nested Easter Eggs
The James Speckled Mint White Chocolate Egg is Packaged with Its Own Roost
Collaboration Pastel Sneakers
Reebok is Coming Out with a Part II of Its Pastel-Colored Kicks
Chocolate Fortune Booths
Cadbury's 'Joynormous' Chocolate Giveaway Features Freddie Flintoff
Easter Egg Decoration Workshops
This Workshop Teaches Participants How to Design Ukrainian Pysanky
Luxury Vehicle Garden Pop-Ups
Lexus Recently Partnered with Harvey Nichols for a Garden Pop-Up
Multi-Sensory Candy Events
The LCO Performed Cadbury Dairy Milk's 'The Sound of Flavourites'
Coffee-Roasting Churches
This Los Angeles Church Cafe is Non-Profit and Serves Up Quality Java
Woven Sandal Sneakers
The Hender Scheme Shoes are Made with Weaved Strips of Leather
Galactic Easter Eggs
Brit + Co's Galaxy Egg DIY Draws Inspiration from Outer Space
Branded Biscuit Installations
Cadbury Created a Giant Tin for the Launch of Dairy Milk Oat Crunch
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
Romantic Fry Campaigns
New York Fries Offers a New Snapchat Filter to Encourage Kissing the Food
Beer-Infused Beard Products
This Range of Beard Grooming Products Contains Traces of Beer
Customizable Social Media Filters
This App is Now Letting Users Create Their Own Geofilters
Delicate Skincare Packaging
Dove's True Tone Branding Suggests Its Gentle and Premium Qualities
Pastel Easter Chocolate
Mars Introduces Its Festive Chocolate Line-Up for Easter
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
Easter Egg Snapchat Lenses
Cadbury Creme Egg Unveiled a Sponsored Snapchat Lens in the UK
Branded Comfort Food Activations
Kellogg's All-Bran Partners with Canadian Chefs Via New Classics
Easter Candy Pop-Up Cafes
The London Cadbury Creme Egg Pop-Up Has an Adult Ball Pit
Carrot Cake-Flavored Chocolates
This Iconic Candy Now Comes in a Special Easter Flavor
Family Entertainment Theme Parks
The Mattel 'Play!' Entertainment Park Will Offer Fun Attractions
Flower-Adorned Easter Eggs
This Imperial Chocolate Egg from Bettys is a Luxe Holiday Offering
Eco-Friendly Easter Eggs
Eco Eggs Are Wrapped in a Renewable Plant-Based Casing
Branded Powerboat Promotions
The New Cadbury Milk Tray Man Was Revealed in a Powerboat Stunt
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
Automotive Advent Calendars
Cadbury's Holiday Calendar is Formed by a Fleet of 24 Festive Trucks
Chocolate-Sharing Cyclists
Cadbury's Quirky Musical Cyclists Dole Out Free Chocolates in London
Festively Personalized Spreads
Marmite's Pop-Up Creates Personalized Product Jars for the Holidays
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
Whimsical Whisky Branding
The Entertainer Whisky Packaging Induces Wonder and Visual Interest
Scooter Taxi Services
Ride-Sharing App Scooterino is Like Uber in Rome Except for Scooters
Anime Easter Eggs
This Totoro Easter Egg Perfectly Captures the Spirit of the Movie
Urban Easter Egg Hunts
This Adult Easter Egg Hunt Takes Participants All Over New York City
Spiritual Multimedia Subscriptions
Bethel.TV is an On-Demand Network for the Bethel Redding Church
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Ephemeral Deep Linking Features
Snapchat Now Allows Publishers to Offer Deep Link Content
Eco Easter Eggs
This Organic Chocolate Treat is Bundled in a Biodegradable Shell
Reindeer-Branded Candy
Cadbury Favourites Serves Up a Special Christmas Collection of Sweets
Boozy Easter Eggs
Elizabeth Shaw's Chocolate Easter Egg is Paired with Liqueur Chocolates
Candy-Flavored Nut Butters
The New Cadbury Creme Egg Nut Butter is a Delicious Easter Treat
Social Media Selfie Filters
A Series of Snapchat Lenses are Now Available for Purchase
Bunny Egg Boxes
Charbonnel et Walker Easter Packaging Takes the Shapes of Chicks and Rabbits
Mousse-Filled Chocolate Eggs
This Cadbury Easter Egg Product Comes with a Small Spoon for Scooping
Assorted Ingredient Chocolate Bars
The Dairy Milk Medley Bar Features a Mix of Popular Inclusions
Creepy Chocolate Eggs
The Classic Easter Cadbury Egg Dresses Up for Halloween as a 'Screme Egg'
Inclusive Presidential Social Accounts
The White House Officially Launched its Own Snapchat Story
Easter-Themed Gift Boxes
The New Mini Eggs Box from Poppets is Intended for Celebrating Easter
Low-Calorie Chocolate Wafers
This Pint-Sized Chocolate Bar Offers a Smarter Way to Indulge