Whether it's coffee, a fresh-pressed juice or something a little alcoholic, everybody likes their beverages a little differently, which is what makes drink customization so important. Although a lot of the time this is left up to the consumer to make a drink that suits their personal tastes, these examples of drink customization show off products, campaigns and brands that are taking the lead to offer those extra special personalized details.
One fantastic campaign to make note of is Cocktail Request Week, hosted by Bacardi and Jamie Oliver on the Drinks Tube YouTube channel. On a weekly basis, this campaign had viewers send in their requests for mixed drink recipes and master mixologists will share how to whip up the drinks with a step-by-step guide.
20 Examples of Drink Customization
From Personalized Winemaker Boxes to Customized Scotch Labels:
Laura McQuarrie — Aug 6, 2014 — Art & Design
20
Mad Libs-Like Wine
Natasha Shubaly’s Wine Kit Combines Wine and Mad Libs
19
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
18
Virtual Beer Pouring Stations
Heineken's Virtual Draught Display Lets Beer Drinkers Get Electronic
17
City-Customized Alcoholic Drinks
Our/Vodka Allows Locals to Give It Their Own Hometown Character
16
Customized Wine Labels
Personal Wine Allows You to Make Your Own Branding
15
Lager Vending Machines
The DraftServ Beverage Vending Machine Lets the Consumers Be the Bartender
14
Expressive Coffee Cups
Gawatt Cartoon Coffee Cups Feature Interchangeable Cups and Sleeves
13
Personalized Winemaker Boxes
The Signature Series Wine Boxes Highlight Independent Winemakers
12
Cocktail Making Machines
This Party Robotics Bartender Robot Creates Perfectly Measured Cocktails
11
Memory-Equipped Cappuccino Makers
The DeLonghi PrimaDonna Creates Perfectly Customized Coffee
10
Customized Scotch Labels
'The Whisky Blender' Website Personalizes Your Experience
9
Beer Brewing Kits
The HopBox Brewing Kit Gives You All the Tools to Make Brews
8
Personalized Coffee Cup Illustrations
Gabriel Lafitte Nkweti Draws Customers' Names on Coffee Cups
7
Intelligent Bartending Machines
This Touchscreen Drink Mixer Helps You Mix the Perfect Cocktail
6
Humanized Packaged Juices
Bunch Juice Company Has Named and Personalized Their Products
5
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
4
Customer-Controlled Happy Hours
The Carlsberg HappyBeerTime Stint Revamps the Drinking Experience
3
DIY Gin-Making Kits
This Homemade Gin Kit Lets You Make Your Very Own Gin and Tonics
2
Name-Initialled Drinks
The Alphabet-Can Concept Allows You to Label Your Beverage With Its Lid
1
Virtual Bar Tab Apps
WillCall’s BarTab Enhances Your Alcoholic Experience at Concerts
Related Ideas
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Customized Valentine's Cards
Angel's Envy is Sharing Personalized Cards for Valentine's Day
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
BYO Bottle Drink Stations
The Refilled Refiller Stations Eliminate Single-Use Packaging
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
AI-Generated Cocktail Menus
The Evening Standard's New Cocktail Menu Leverages Generative AI Tools
Single-Serve Cocktail Collabs
Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Limited-Edition Monthly Wine Capsules
Vinebox Announces Monthly Experiences with Its Product Line
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Insulated Cocktail Shakers
Yeti's Premium Cocktail Shaker Keeps Drinks Chilled to Perfection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Automated Mixologist Cocktail Makers
The Barsys 360 Smart Cocktail Makers App-Connected
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Bespoke QSR Beverages
Starbucks Canada Debuted New Ways to Enjoy Summer Drinks
Botanical Cocktail Boxes
The Cocktail Botanical Box Comes with a Book, Planter, and Sangria Kit
Juice-Branded Cocktail Kits
Simply® Beverages Debuts a Playful Cocktail Kit for the Holiday Season
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Customizable Beverage Systems
The Ninja Thirsti Drink System Makes Flavorful Beverages at Home
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Cordless Cocktail Makers
bev by BLACK+DECKER Creates a Party Atmosphere with Multicolored LEDs
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Espresso Martini Infusion Kits
This Espresso Martini Gift Set Supports Explorations with Flavor
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Pastrami-Inspired Martinis
Grubhub's Maisel Tov Martini Marks the The Marvelous Mrs. Maisel Finale
Cocktail-Inspired Desserts
Gü's Multi-Layered Desserts are Positioned as Indulgent Alternatives
Customizable Boba Bottles
Frazy Boba Tea is Ready to Enjoy After Adding Water
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Cheeky Martini Ads
Grey Goose's Classic Martini Cocktail Ad Pokes Fun at Celeb Creative Directors
All-Natural Cocktail Cartons
Dulce Vida Tequila's Makes Convenient Cocktails with Real Fruit Juice
Customizable White-Label Consumables
Printify Offers On-Demand Consumables for Brands & Businesses
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Customization-Focused Drink Machines
The JuLi Connect Beverage Dispenser is Commercial-Ready
Single-Serve Gin Cocktails
Tip Top's Gin Martini is Conveniently Packed into a 100ml Can
Wonky Fruit Cocktails
Served's Bar-Quality Canned Cocktails Feature Sustainably Sourced Fruits
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Home Beverage Carbonators
Drinkmate Helps Consumers Sparkle Up the Holidays with the 'OmniFizz'
Bartender-Quality Martini Cocktails
The Grey Goose Classic Martini Cocktail is Ready to Serve
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Juice-Forward Mixology Assortments
Simply Mixology Elevates the At-Home Mocktail Experience
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
Ready-to-Drink Letterbox Cocktails
NIO Cocktails are Ready for Shipping and Sipping
Cold-Pressed Juice Cocktails
Margaret Cocktails Delivers Ultra-Fresh, Convenient Cocktails
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Customizable Holiday Treats
Sugarwish Offers Special Holiday Treats as Part of Its Gifting Service
Versatile RTD Cocktails
Diageo Debuts a Ready-to-Drink Cocktail Line Called The Cockail Collection
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Luxurious Next-Gen Cognacs
Martingale Cognac Speaks to a Different Generation of Cognac Drinkers
Automated Beverage Dispensing Solutions
Backbar Offers Automated Dispenser for Multiple Beverages
Refreshing Whisky Cocktails
The Whitebox Whisky Highball Elevates a Classic Whisky Cocktail
Artist-Remixed Summertime Drinks
The Sonic Drink Remix Campaign Stars Four Musicians
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Canned Premium Cocktail Refreshments
Easy Liquor Cocktails Come in Four Delicious Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Concentrated Customizable Drink Mixes
These New Water Enhancers are Arriving Ahead of the Summer
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Sustainable Mocktail Boxes
Cocktail Lab Launched the 'Cosnopolitan' Mocktail Gift Box
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
RTD Sparkling Mimosas
Darling Mimosa Makes Fizzy, Conveniently Canned Brunch Beverages
Ready-to-Pour Bottled Cocktails
These De Kuyper Cocktails Come in Six Delicious Varieties
Mini Alcohol-Removed Wines
FRE's Single-Serve Alcohol-Removed Wines Come in 187ml Bottles
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Mixologist-Made Cocktail Ranges
The Cultor Canned Tequila Cocktails Come in Four Options
Customizable Drink Drops
The Sugar Lab's Custom Holiday Drink Drops Add Minty Flavor to Beverages
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Festive Cocktail Concierges
The Cutwater Holiday Concierge Supports Seamless Seasonal Entertaining
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Dry January Vodka Campaigns
Martha Stewart Stars in Tito’s Handmade Vodka Campaign for Dry January
Cranberry Juice Cocktail Mixers
Ocean Spray Cocktail Mixers Enhance Cocktails Made at Home
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Personalized Spirit Services
The Oak & Eden Whiskey Customizer Allows for Fine-Tuned Spirits
Alcohol-Infused Ice Cream Pouches
Lotte's Coolish Debuts New Frozen Cocktail Pouches
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Royalty-Earning Mocktails
Frazy Lets Customers Make a Mocktail & Earn Royalties for the Recipe
Customizable Party-Size Snack Boxes
Sugarwish Intoduces a Party Size Option of Its Service
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Whiskey BBQ Boxes
Flaviar's Grilled & Distilled Tasting Box Features Whiskey for Pairing with BBQ
Ready-to-Blend Smoothie Kits
'SmoothieBox' Offers Premade or Customizable Smoothie Kits
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Accessible Canned Artisan Wines
The Canned Wine Co. is Launching Two New Options at Ocado
Award-Winning Drink Recipes
Keegan McGregor is the Newest Diageo WORLD CLASS Canada Bartender 2024
Bottled Signature Martinis
Via Carota’s Signature Martini Shares a Craft Cocktail on Demand
Martini-Inspired Candies
The Sugarfina x Chopin Collection Shares Cocktail-Themed Sweets
Personalized Mixology Apps
Sloshed Creates Cocktail Recipes Based on Ingredients You Have on Hand
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Aluminum-Based Cocktail Packaging
UK Supermarket Waitrose Swaps its Glass Packaging for Aluminum
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits