These campaigns and images are representative of a shift in the fashion world to represent more diverse models and the efforts are coming from some major players in the industry.
Some of the most notable efforts this year include Barneys New York's Spring 2014 campaign, which features dozens of transgender models and Debenhams' 'High Summer Lookbook,' with a mix of models who are amputees, Paralympians, elderly and plus-sized women. These campaigns are truly refreshing in that they are from major retailers that are choosing to realistically represent a broader spectrum of people in the world in advertisements.
New York Fashion Week this year also saw some unconventional models on the runway, including Lindsey Vonn who walked the Heart Truth Red Dress 2014 show on crutches and Danielle Sheypuk who stunned at the Carrie Hammer fashion show in her wheelchair, proving that people with disabilities are consumers of fashion too.
15 Diverse Models in Fashion Ads
From Inspiring Red Runway Shows to Untouched Underwear Ads:
Laura McQuarrie — Mar 4, 2014 — Marketing
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Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
14
Ageless Underwear Ads
This Elderly American Apparel Model is Stunning at 62
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Naughty Amputee Models
Viktoria Leads The Way For Disabled Alternative Models
12
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
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Wicked Wheelchair Fashion Shoots
Iveta Andelova x Kee Magazine January 2012 Takes a Bold Approach
10
Inspirational Wheelchair Fashion Models
Danielle Sheypuk is the First-Ever Wheelchair Model
9
Twinkling Transgender Editorials
The Lea T Elle Brazil December 2011 Issue is Sweetly Sparkly
8
Transgender Model Editorials
The ELLE Canada 'Fierce Competitor' Photoshoot Stars Jenna Talackova
7
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
6
LGBT-Friendly Fashion Ads
The Barneys Spring 2014 Campaign Stars 17 Transgender Models
5
Androgynous Underwear Photography
The Candy Shoot by Karim Sadli Adds Soft Touches to Male Models
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Classically Mature Model Lookbooks
The Row 2014 Lookbook Speaks Against Ageism in Fashion
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Wheelchair-Bound Model Fashion Ads
The Diesel Spring 2014 Campaign Stars Jillian Mercado
2
Disabled Mannequin Campaigns
The Pro Infirmis Realistic Mannequins Celebrate Bodies of All Kinds
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Inspiring Red Runway Shows
The NYFW Heart Truth Red Dress Collection Promotes Women's Health
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Kitten Fascinator Fashion
The Glamour Spain La Feline Noire Spread Stars Luize Salmgrieze
Scandalous Lingerie Ads
Rankin's In-Your-Face Underwear Photography Pushes Boundaries
Quirky Lingerie Ads
The Feu de Venu AW13 Campaign is Playfully Provocative
Ebony Rocker Editorials
The Harper’s Bazaar Brazil June 2012 Photoshoot Stars a Dark Tati Co
Casual Tee-Focused Editorials
The ELLE Mexico 'What's Your Guilty Pleasure?' Stars Ashley Smith
Colorfully Mature Fashion
The ELLE Poland 'Egzamin Dojrzalosci' Editorial Stars Jac Jagaciak
Amputee Mail Order Brides
The Frantana Service
Seductive Tribal Fashion Ads
The Donna Karan SS14 Campaign Stars Brazilian Model Adriana Lima
Romance-Inducing Lingerie Ads
The H&M Valentine's Day 2014 Campaign Stars Edita Vilkeviciute
Gender-Bending Gemini Spreads
Identical Androgynous Models for Vogue Turkey November 2010
Famous Feminist Cartoons
David Trumble Gives Real-Life Female Heroes Disney Makeovers
Astronomical Lingerie Ads
Agent Provocateur Brings ‘The New World Order' to Lingerie
Provocative Housewife Fashion Ads
The Agent Provocateur SS14 Campaign Stars Hailey Clauson
Surreal Office-Inspired Fashion Ads
The Lily China Spring 2014 Campaign Stars Barbara Palvin
Vibrant Road Trip Fashion Ads
The Juicy Couture SS14 Campaign Stars Models Rosie and Emily
Old Models
Juicy Couture's New Image
Plastic Surgery-Inspired Mannequins
Eliezer Alvarez Creates a Contemporary Model for 'Beauty'
Femininely Punk Fashion
The Complot Magazine November 2013 Photoshoot Stars Qi Wen
Bathroom-Set Fashion Ads
The Alexander Wang Spring 2014 Campaign Stars Anna Ewers
Tinsel-Like Holiday Styles
Martha Streck in Elle Russia December 2011 Shoot is Set for a Party
Versatile Mobile Wheelchairs
This Motorized Wheelchair by WHILL Has Three Different Modes
Exotic Sun-Soaked Fashion Ads
The Guess by Marciano SS14 Campaign Stars Clara and Heather
Bushy Beauty Photography
Kosa by Decker Kutic is All About Hair-Centric Captures
Amish-Like Tomboy Fashion
The We&You; 'Somebody to Die For' Photoshoot Star Eva Manzanares
Masked Mistress Editorials
This Shoot from Marie Claire Turkey December 2011 Features Leather
Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
Self-Loving Campaigns
The Marie Claire Body Issue Appreciates Every Human Form
From Amputee To Mermaid
A Tale Of A Tail
Freaky Black-Out Fashion Shoots
The Missy Rayder L'Officiel Paris October 2011 Shots are Striking
Voluptuous Gown Editorials
The Vogue Hellas Grand Ball Spread is About Holiday Parties
Full-Figured Fashion Blogs
Anticode is an Online Community in France Devoted to Plus Size Models
Rustic Ladylike Fashion
The ELLE Poland September 2013 Editorial Stars Model Marta Dyks
Deceptively Layered Fashion
The Rachel Roy RTW Fall 2014 Collection is Feminine-But-Cool
Airplane-Adjusted Wheelchairs
Skycare Chair is Optimized for Aircraft Maneuvering and Independence
Androgynous Military Shoots
The 'In the Army' Editorial for Harper's Bazaar Turkey May 2010
Botanic Biker Femmes
The Vogue Portugal April 2013 Issue is Visually Enticing and Chic
Artistic Doll-Inspired Editorials
Vogue Ukraine September Features Motionless Fall Styles
Space-Age Supermodel Shoots
The Agyness Deyn Stern Magazine Shots are Futuristic
Exploding Botanical Fashion Ads
The Lane Crawford SS14 Campaign Stars Xiao Wen Ju
Prim Patterned Fashion
The J Crew Fall 2013 Collection is Edgily Sophisticated
Alluring Androgynous Attire
Femininity Gets Masculine for Vogue Paris February 2011
Classic Cinematic Starlet Shoots
Masha Tyelna x Gan for Harper's Bazaar Singapore is Bewitching
Androgynous Hipster Style
'La Roux' in Paper Magazine's September 2010 Issue Goes Boyish
Refined Twin Editorials
The Vogue Korea 'Double Act' Photoshoot Stars Mary-Kate and Ashley Olsen
Figure Pitting Fashion
‘One Size Fits All' in V Magazine Inflames the Skinny vs Plus-
Epic Lingerie Ads
The Michael Bay Victoria's Secret Commercial is a Mini-Movie
Candy Stripe Lingerie Ads
The Hot Lingerie Campaign isn't for Bad Girls Only
Skin-Revealing Androgynous Fashion
The Numero Tokyo 'Rising Stars' Photoshoot is Subtly Sensual
Androgynous Supermodels
Gisele Bundchen Gets Boyish for Vogue China February 2011
Extreme All-Terrain Wheelchairs
The Ziesel Off-Road Vehicle Lets You Shred While Seated
Artistically Vibrant Fashion Ads
The Celine Spring 2014 Campaign Could Be Hung in a Gallery
Fierce Snowing Editorials
The Schon Magazine 'Nomadic Huntress' Photoshoot Stars Rachel Finninger
Bold Kaleidoscopic Shades
These Mrs Herskin Sunglasses are Avant-Garde
Printed Mod Womenswear
The Cheery Desigual Fall 2014 Collection Celebrates Spain
Androgynous Fashion Ads
The Jean Paul Gaultier SS11 Campaign Features an Indeterminate Couple
Golden Queen Photoshoots
'Boundless as the Dark' by Rio Surya Prasetia is Breathtaking
Golden Actress Editorials
The Vogue US January 2014 Cover Shoot Stars Cate Blanchett
Grainy Sisterly Editorials
Janine Mizera Captures the Reykjavik Boulevard 'Twin Souls' Photoshoot
Inverted Accessible Seating
The Slide Wheelchair Facilitates an Independent Approach by its Front
Fairy Princess-Like Editorials
Elizaveta Porodina Captures Vision Magazine 'Flowerbomb' Photoshoot
Monochromatic Twin Editorials
Mary-Kate and Ashley are All Grown Up for the Edit 17 October 2013
Masterfully Minimal Streetwear
The Row Fall 2013 Collection Exudes Effortless Sophistication
Bald Model Lingerie Ads
Forever Yours Lingerie Proudly Features a Model with Cancer
Lyrically Patterned Dresses
The Tadashi Shoji Fall 2014 Gowns Feature Gorgeous Cutouts
Diverse Feminine Editorials
The Harper’s Bazaar September Issue Celebrates All Women
Undressed Perspiring Editorials
Summer Sweat by Miko Lim is a Glistening Series
Fashion-Focused Prosthetics
Alternative Limb Project Gives Amputees Some Stylish Prosthetics
Controversial Languid Campaigns
The Chanel Spring 2013 Campaign Features Super Young Models
Bridal Boutique Fashion Ads
The Tatiana Kaplun 2014 Campaign Boasts an Old World Charm
Femininely Eclectic Fashion Ads
The Miu Miu Spring 2014 Campaign Stars Elle Fanning and More
Fruitful Minimalist Fashion Ads
The Stella McCartney SS14 Campaign Stars Suvi Koponen
Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
Cinematographic Fashion Stills
Diesel 'Screen Tests' Campaign Adds Animation to Photography
Whimsical Literary Fashions
Wildfox Fall 2014 Fashion Mixes Jane Austen with Sass
Real-Sized Female Mannequins
The Ahlens Mannequins Markets a Healthier Ideal for Beauty
Beach Day Fashion Ads
The Tommy Hilfiger SS14 Campaign Boasts an All-Star Model Cast
Blindfolded Celebrity Editorials
The Interview Magazine Scarlett Johansson Shoot is Risque
Forest Nymph Fashion Ads
The Hermes Spring 2014 Campaign Stars Diana Moldovan and Yumi Lambert
Sweeping Coif Editorials
The Fashion Gone Rogue 'Hair Story' Photoshoot is Effortlessly Styled
Epic Lingerie Ads
Michael Bay Returns for More Sexy Fun This Holiday Season
Scandalous Sheer Ensembles
The 'NYC Sex Trash' 2011 Fall/Winter Line Reveals it All in Silk & Lace
Apocalyptic Fashion Ads
The Marc Jacobs SS14 Campaign Stars Somber Miley Cyrus
Sophisticated Starlet Editorials
The Emma Watson for W Magazine Cover is Very Mature
Eclectic Urban Girl Collections
Raoul Fall 2014 Fashions Mix Unusual Inspirations
Television-Commerce Fashion Ads
The H&M Super Bowl Ad Will Let Fans Buy Right from Their TVs
Faux-Interview Fashion Ads
The Sisley SS14 Campaign Involves Glamorizing Props
Quietly Elegant Editorials
The Prestige Hong Kong December 2013 Photoshoot Stars Du Juan
Essential On-The-Go Womenswear
The Marissa Web Fall 2014 Was Designed After Her Own Busy Life
Nonsensical Starlet Openings
The Lady Gaga Mugler Video is Ostentatiously Out There
Colorful Fall Fashion
The Vogue Netherlands 'Kleurexplosie' Photoshoot Stars Kori Richardson
Eastern-Influenced Womenswear
Creatures of the Wind Fall 2014 Fashion Features Kimono Styles
Wheelchair-Bound Model Fashion Ads
The Diesel Spring 2014 Campaign Stars Jillian Mercado
Vivid Mobility Equipment
Simpati’K Set Takes a Fresh and Colorful Design to Uplift Young Patients
Blurred Flower Fashion Ads
The Carven SS14 Campaign Stars Model Marte Mei Van Haaster
Shaggy 70s Collections
The BCBG Max Azria Fall 2014 Collection Nods to Decades Past
Flashy Glam Fashion Ads
The BO.BO Fall/Winter 2014 Campaign Stars Cara Delevingne
Eerily Mirrored Fashion Ads
The Fendi Spring 2014 Campaign Stars Nadja Bender and Joan Smalls
Androgynous Prepsters
The Agnes B Fall 2010 Lookbook is Boyishly Cute
Androgynous Warehouse Fashion
The Vogue UK March 2010 Spread is Badass
Prehistoric Luxury Fashion Displays
Louis Vuitton 5th Avenue Maison’s Windows Feature Fossil
Ethereal Seashore Editorials
The Scandinavia S/S/A/W 'April Skyes' Stars Stef van der Laan
Asylum-Bound Popstars
The Lady Gaga Marry the Night 'The Prelude Pathetique' Video is Eerie
Chic Canine Campaigns
The Diesel Spring Summer 2012 Ad is Unexpected
Couture Coif Gowns
The Human Hair Wedding Dress is Made for Lady Gaga
Slinky Feminine Fashions
The Tome Fall 2014 Fashions Channel Strength and Softness at Once
Heartwarming Bear Hug Ads
The Pro Infirmis 'Get Closer' Video is Eye-Opening
Impressive Football Prostheses
The Impetus Soccer Prosthesis Enables Amputees to Play More Sports
Accessible Subcompact Autos
The EQUAL Concept Car Caters Specifically to Wheelchair-Bound Drivers
Spikily Masked Mannequins
3Gatti's Masko Mannequins Attract Shoppers Using Atypical Facemasks
Functional Walking Cane Furniture
These Pieces Combine the Old with the New in More Ways Than One
Mouth-Controlled Wheelchairs
The Tongue Drive System Provides an Easier Method of Control
Androgynous Minimalist Ensembles
The +J for Uniqlo Spring Summer 2011 line is Simple and Chic
Mannequin Civil Unrest Art
Thomas Hirschhorn's 'Power Plant' Diorama is Politically Charged
Unadorned Contemporary Fashion
The Lurve Magazine Issue 8 Photoshoot Stars Hanne Gaby
Eerie Mannequin Photography
These Mannequin Photos Reveal the Charmed Lives of Storefront Dummies
Rapper-Starring Fashion Ads
This DKNY Spring/Summer 2014 Campaign Features Rappers and Models