Dia de Muertos (also known as 'Day of the Day') is a traditional holiday that originated in Mexico and is celebrated throughout Latin America. The holiday is quickly approaching and, to help consumers celebrate, brands have launched new offerings that honor the celebration. These branded offerings range from holiday-celebrating shoe collections to cultural tequila campaigns and aim to help consumers celebrate the holiday while also educating consumers who may be unfamiliar with it.
One standout from this round of Day of the Day offerings includes Mattel's new Barbie. The stunning doll features a Marigold flower crown, a historically-relevant symbol in Día de Muertos celebrations that serves as a representation of life's fragility. Alcohol brands are also helping fans celebrate including Smirnoff Spicy Tamarind which boasts a glow-in-the-dark bottle and the Clase Azul Día de Muertos Tequila which mimics traditional elements of the holiday. Additionally, beer brand Tecate's Pan De Muerto recipe with Toronto-based bakery Pancho's is a unique marketing example that puts a bold twist on the traditional holiday treat.
12 Day of the Dead Offerings
From Cultural Celebration Dolls to Cultural Deceased-Honoring Tequila:
Grace Mahas — Oct 22, 2020 — Special
12
Cultural Celebration Dolls
Mattel's Day of the Dead Barbie Celebrates the Mexican Holiday
11
Holiday-Celebrating Shoe Collections
Nike Celebrates Día De Muertos with Its Latest Collection
10
Festive Beer Brand Marketing
Tecate's Day of the Dead Care Package Includes Treats and Decorations
9
Cultural Tequila Campaigns
The Patrón Tequila Day of the Dead Campaign Marks the Mexican Holiday
8
Mexican Heritage-Honoring Alcohol
Jose Cuervo Celebrates Día De Muertos with New Packaging Design
7
Vibrant Skull-Themed Alcohol Bottles
Jose Cuervo's New Bottles Lets Fans Celebrate Dia de Muertos
6
Cultural Deceased-Honoring Tequilas
The Día De Muertos Tequila Lets Your Toast Passed Loved Ones
5
Collectible Day of the Dead Dolls
Mattel Revealed a New Barbie That Honors the Mexican Holiday
4
Nacho Snack Kits
Attack A Snack's Day of the Dead-Inspired Kit Targets Hungry Tweens
3
Day of the Dead Documentaries
Jose Cuervo Made a Day of the Dead Documentary Highlighting a Town
2
Spicy Tamarind Vodkas
Smirnoff Spicy Tamarind Comes in a Glow-in-the-Dark Bottle
1
Beer-Infused Festive Mexican Bread
Pancho's Offers a Delicious Pan de Muerto for Día de Muertos
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