Some people, like David Blaine, partake in extreme stunts to build their own media status, and hype their own courage. Others do it to promote a brand, enlisting creative ad agencies to put on mind blowing shows.
From mass nudist activists appearance on glaciers to magician David Blaine's Dive of Death, here are some of the craziest things people do for media attention.
Implications - From extreme hurricane street tubing to UFO crash publicity stunts, people are pushing the boundaries to draw more attention to themselves. By doing this, they garner free publicity and fame. Companies can stage a publicity stunt to draw attention to their cause through ideas such as airplane publicity stunts.
37 Crazy Things People Do For Attention
35
Olympic Activists
Amanda Beard Naked for PETA
34
Naked On A Glacier
Hundreds Freeze For Global Warming Campaign
33
Fake Cop Billboards- IsBank Ad Attracts Attention and Slows you Down
32
Jackass Stunts for Women
Boob Punching
31
Extreme Hurricane Street Tubing
Tropical Storm Fay Mishap
30
UFO Crash Publicity Stunts
The Potters Field Mystery
29
Punching Employees
Slow Motion Abuse as a PR Stunt
28
Daredevil Soccer Stunts
Cesc FÃ bregas for Nike T90
27
Ads to Attract Men's Attention
26
Illusionists Stunts
David Blaine's 'Dive Of Death' Over Central Park
25
Erecting a 16 Tonne Ice Pop: Publicity Stunt Ends in Disaster
24
Sartorial Extremes
SJP's Flower Hat at Sex & The City Premiere
23
22 Massive, Bizarre World Records
22
Extreme Adverstunts
Redbull Flugtag: Does Redbull Really Give You Wings?
21
Dramatic Car PR Stunts
BMW 7 Hidden in an Hourglass
20
Extreme Stunt YouTube Ads
Kobe Bryant Jumps Over Aston Martin for Nike
19
Controversial PR Stunts
Naughty Celeb Videos That Boosted Careers
18
Throwing Money From Planes
Tung Desem Waringin's Publicity Stunt
17
Skydiving Graffiti
Honda Publicity Stunt
16
Extreme AdverStunts
Kobe Jumps over Snakes for Nike
15
Publicity Stunt to Boost Movie Hype?
Morgan Spurlock Says He Found Osama bin Laden
14
Extreme City Sports
Urban Cliff Diving
13
Extreme Public Transportation
Giant Suction Cups for Hitchhikers for 2008 Fiat Contest
12
Suspended Bed Billboards
Crowne Plaza Publicity Stunt
11
Activists vs Fashion Industry
PETA Protests Donna Karan
10
Raw Poultry Public Art
Attention Chicken by Nicolas Lampert
9
Daredevil Opera Stunts
Lesley Garrett Sings on the Tower of London
8
Gas Prices Inspiring Wild Stunts
Hookers & Priests Offering Free Gas?
7
Grocery Store Stunts
Tossing $800K of Food
6
Flying with Balloons over Brazil
Priest's Publicity Stunt Loses Air
5
Magic Meets Acrobatics
Cirque du Soleil 'Believe' to Star 'Criss Angel'
4
Extremely Weird Mall Exercises
Spinning Blonde on Escalator Railings
3
Chaos-Inducing Publicity Stunts
EA Gas Giveaway for Mercenaries 2
2
Escalator Skiing
Extreme Ski Stunt Video Is A YouTube Hit
1
Record Surf Stunt
84 Surfers, One Wave
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Dating Profile Billboards
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Provocative Soda Stunts
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Series-Inspired Newspaper Pop-Ups
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Gen Z Advertising Initiatives
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Wellness Swap Pop-Ups
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One-Hour Diaper Tests
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Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Mockumentary Product Tests
Robert Irwin vs. 100 Crocs Puts Columbia Sportswear Shoes to the Test
Playful Creative Design Billboards
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Disaster-Resilient Hospitality Concepts
Margot Krasojević Presents an Emergency Hotel Concept
Giant Custom Inflatables
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Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Telenovela-Inspired Safety Videos
Philippine Airlines Unveiled 'Care That Comes From The Heart’
Vibrant Mental Health Campaigns
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Authentic Connection Campaigns
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Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Cheeky Marathon Swimmer Activations
This London Marathon Speedo Activation Encourages Swimming
Dance Routine Sunscreen Campaigns
Hawaiian Tropic and Alix Earle Partnered for a New Campaign
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Luxury Artistic Product Exhibitions
Miu Miu x Helen Marten Bring Immersive Art to Art Basel Paris
Surreal Car Care Campaigns
Turtle Wax's You Are How You Car Reimagines Drivers as Their "Car-Self"
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Art-Promoting Campaigns
Beige Billboards Spark a Bold Call to Save Charlotte’s Art Scene
Sustainable High-End Swimwear Brands
Aventura Swimwear Blends High Style with Sustainability
Foggy Self-Care Billboards
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Nightmarish Mobile Campaigns
Liquid Death Created the Cellphone Bill Character for Boost Mobile
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
TV-Inspired Detergent Campaigns
Tide Draws Parallels Between Stranger Things & Letters to Tide
Chainsaw-Sliced Sandwiches
Sheetz and Liquid Death are Serving Up Uniquely Sliced Sandwiches
Ultra-Heavy Billboard Activations
GymNation Boasts the World's Heaviest Billboard, Located in UAE
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Anti-Digital Social Campaigns
Heineken Partners with Joe Jonas for 'Socials Off Socials'
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Surreal Art Exhibitions
The Jeffrey Deitch Art Gallery Hosts Joe Coleman’s 'Carnival' Exhibition
Distracted Driving Awareness Videos
Project Yellow Light's 'Love Story' Is a Wake-Up Call
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Paparazzi-Style Cereal Shots
Photos of William Shatner Eating Raisin Bran Tease a Big Game Ad
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Survey-Backed Sunscreen Campaigns
Banana Boat Debuts the Get Outside Stat Campaign
Livestreamed Travel Campaigns
IShowSpeed and Expedia are Engaging and Inspiring Gen Z Travelers
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Superhero-Inspired Dramatic Boots
Bull Airs Introduces the New Yancy Street Stompers
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Tuna-Focused Film Festivals
The Tuna Cans Film Festival Shares How People Enjoy Bumble Bee Tuna
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Satirical Destination Marketing Videos
The Viral Switzerland is Fake is Cheeky and Tech-Driven
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
High-Energy Retail-Focused Experiential Tours
Nitro Circus & Genuine Dickies Debut a 12-City Tour
Celebrity-Backed Non-Alcoholic Lager-Style Brews
George Clooney and Other Launch Crazy Mountain
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Interactive Job-Centric Campaigns
Marathon Tours & Travel Initiates The Coolest Job on Earth
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Daring Gymnast Stunts
Rimmel Launched Its Thrill Seeker Mega Lift Mascara with a Performance
Ice-Powered Fitness Classes
The Coolest Class in Dubai by GymNation Helps People Beat the Heat
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Bubble Wrap Branding Initatives
Sealed Air Marks National Bubble Wrap Appreciation Day
Auto-Inspired Online Marketplaces
Goodyear's The Vault is Sure to Excite Auto Enthusiasts
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Luxury Hotel-Branded Wellness Amenities
The Skinny Confidential & Eden Rock, St Barths Partner
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Sunrise Cold Plunge Experiences
Athleta Celebrated Women with the 'Wake the Water' Event
Deeply Discounted TV Deals
Liquid Death Added a $1 TV to Its Online Store for Black Friday
Thrill-Seeking Jet Ski Performances
Monster Energy Amplifies St. Patrick's Day Celebrations
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Contrast Therapy Research Collaborations
Plunge Joins Forces with a Medical University
Sun Care Awareness Tours
Sun Bum Launches the 'Trust The Bum Tour'
Travel Lifestyle Brand Ads
Away’s 'Travel Changed Me' Film Captures the Power of Exploration
Vibrant Creativity Campaigns
Crayola Debuts its 'Creative Acts of Color' Initiative
Photogenic Destination Campaigns
Icelandair is Searching for a Really Bad Photographer
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Spontaneous No-Stress Vacations
White Claw Introduced a No-Bail Bondsman and a Trip of a Lifetime
Playful Brand Messaging Campaigns
Chicago Town Pizza Unveiled the 'It IS that deep' Ad
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Icon-Backed Blimp Tours
Ice Cube and Goodyear Announce a Blimp Partnership for the Rapper's Tour
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Gargantuan Digital Lifeguards
INNOCEAN & Shinsegae Property Unveil a Public Safety Initiative
Interactive Knowledge Plays
TriviaBlaze Offers Engaging Quizzes To Test Knowledge in Categories
Daring World-First Aviation Maneuvers
Red Bull Athlete Dario Costa Lands & Takes Off from a Train
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Philanthropic Media Initiatives
New to The Street Has Introduced For the Causes™
Cultural Icon Collabs
Ice Cube x Goodyear Partner for Blimp Partnership During Truth to Power Tour
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
30-Hour Music Events
The Infinite Now Builds Sleep into the Experience with Beds and Hammocks
Access-Focused Performing Arts Organizations
SHOWAbility Emphasizes Disability Inclusion
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Pilates-Forward Wellness Practices
Balanced Body Highlights the Work of Charlene Abdul
HIV Stigma-Addressing Films
Casey House Released the Big Fucking Deal Short Film
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Swimming-Themed Soda Campaigns
The Diet Coke This Is My Taste Campaign Stars Jamie Dornan
A-Lister Vacation Getaways
Trainline x Deuxmoi Partner for Celebrity-Inspired European Itineraries
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign