Lesley Garrett Sings on the Tower of London

 - Jul 2, 2008   Updated: Jul 4 2011
References: wcbs880
English opera star Lesley Garrett participated in a daredevil stunt organized by the Sky Arts TV channel to promote discounted tickets to the English National Opera. Garrett was hoisted via a crane over the Tower of London where she performed, perched on a horizontal platform, for a small audience of very, very avid opera lovers or Sky Arts employees.

I'm gonna be sick.

Implications - One of the most effective ways a company can draw attention to its brand is by investing in an elaborate and dangerous publicity stunt. By showing a willingness to eschew traditional advertising means, the company attracts consumers with an eye for the unconventional and absurd. The company also earns free marketing points due to a short burst of intense media coverage.