Ranging from warming CBD creams to better-for-you cookie bites, the Natural Products Expo West 2020 showcased a variety of cutting-edge natural products that will appeal to health-conscious consumers looking for "clean label" merchandise.
Some standouts from this year's list include the environmentally-conscious Better Life's laundry detergent strips that help reduce single-use plastic waste. This product doesn't require large, heavy plastic tubs and what packaging it does have, is made from recycled materials. Additionally, More Labs' Liquid Focus Shot helps to heighten productivity and focus by offering sustainable energy without any undesirable side effects. Formulated with ingredients like ginseng, Yohimbe, B Vitamins and caffeine, plus other additions like L-theanine to modulate the caffeine to stimulate users without giving them the jitters.
30 Cutting-Edge Natural Products
29
Laundry Detergent Strips
Better Life's Laundry Detergent Product Helps to Reduce Plastic Waste
28
Liquidless Laundry Detergents
ECOSNext is a Lightweight, Compact & Waste-Reducing Laundry Square
27
Clean-Label Coffee Beverages
Pop & Bottle Mocha Oat Milk Latte is Sweetened with Dates & Coconuts
26
Ready-to-Drink Nootropic Shots
More Labs' Liquid Focus Shot Helps to Heighten Productivity
25
Hydrating Hemp Shampoos
Giovanni Cosmetics' Hydrating Shampoo is Moisturizing & Soothing
24
Affordable Plant-Based Desserts
The Everyday Bliss Line Works with Cost-Conscious Ingredients
23
Prepackaged Oat Milk Lattes
The Elmhurst 1925 Oat Milk Lattes Come in Four Flavors
22
Rebranded Cold-Pressed Juices
Suja to Showcase New 'Elevated Nutrients' Line & Packaging Redesign
21
Chickpea Snack Thins
34 Degrees' Savory Chickpea Snacks are Made with Steamed Chickpea Flour
20
Pain-Relieving CBD Products
CBD Unlimited Debuted its Organic Products at Expo West 2020
19
Low-Sugar Birthday Cake Bars
This Lily's Sweets Bar Contains Just Two Grams of Sugar Per Serving
18
Soft-Melt Kids Supplements
These Nutritional Supplements for Kids are Called "Non-Gummy Gummies"
17
Crisp Caffeinated Sparkling Waters
The GOJAI Organic Drinks will Come in Three Flavor Options
16
Organic Legume-Rice Alternatives
Tolerant to Launch Organic Riced Red Lentil Pilaf at Expo West
15
Protein-Enriched Chocolates
Jojo's Guilt-Free Bars Boast Decadent Flavors with Plant-Based Protein
14
Plant-Based Toddler Formulas
Else Nutrition Offers an Alternative to Dairy-Based Baby Nutrition
13
Free-From Pretzel Snacks
FitJoy Launched Grain-Free Peanut Butter-Filled Nuggets at Expo West
12
Better-for-You Cookie Bites
Sun & Swell Foods' Clean Cookie Bites are Nutrient-Dense
11
Soft-Baked Granola Snacks
The Toasted Oat Bakehouse's Soft Granola Comes in Nostalgic Flavors
10
Menopause-Specific Intimate Lines
Ah! YES Showcased Its Line of Feminine Products at Expo West
9
Naturally-Flavored Sparkling Water Launches
LOVEAU Showcased Its Products at Expo West 2020
8
Enriched Sparkling Beverages
Positive Beverage's Drinks Boast Vitamins, Calcium & Electrolytes
7
Warming CBD Creams
These Topical CBD Creams Provide Warming or Cooling Relief
6
Efficient Cannabinoid Delivery Capsules
LifePatent Revealed Its LPX Product Line at Expo West
5
African-Inspired Rice Mixes
A Dozen Cousins' Heirloom Rice Mixes Revive African Flavors
4
Slowly-Brewed Cold Tea Launches
Promise Cold Brew Tea Revealed Two Products at Expo West 2020
3
Turmeric-Enhanced CBD Capsules
The Elixinol Omega Turmeric CBD Capsules are Rich in DHA
2
Re-Branded Beef Stick Packaging
Ayoba-Yo Revealed Its New Packaging During Expo West 2020
1
Reviving 90-Calorie Cold Teas
Harry Brompton Debuted the London Ice Tea at Expo West
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Science-Backed Pet Care Lines
Welltayl Debuts Clean Beauty Standards for Pet Grooming
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Comprehensive Body Care Rebrands
Raw Sugar Living Updates Packaging and Formulations
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
THC-Focused Dry January Campaigns
Wynk Debuts 'Dry January Doesn't Have to Be So Dry'
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
Science-Led Teen Skincare
Teen Beauty Brand indu is Stepping Away from Makeup to Focus on Skincare
Plant-Powered Collagen Skincare
Aveda's Advanced Botanical Kinetics Spotlights Vegan Collagen
Squeezable Cooking Oils
Chefs Life Debuts New Products at Natural Products Expo West
Cellular Longevity Moisturizers
Youth-Boost NAD+ Peptide Rich Cream Targets Multiple Aging Signs
Clean Hair Product Launches
California Naturals Launches at 14,00 Ulta Beauty Stores
Low-Sugar Protein Ice Creams
David Protein Teased a New Protein Ice Cream Product at Expo West
Seed Oil-Free Snacks
Wild Fox Foods Makes Clean, Protein-Packed Snacks Without Refined Sugar
AI-Assisted Skincare Ingredient Experiences
Givaudan Active Beauty & Haut.AI Highlight Innovations
Clinically Backed Bioactive Skincare
Juana Visibly Transforms Skin with Botanicals and Actives
High-Protein Functional Foods
Vitawest Unveils Its New Division Focused on Gyms and Athletes
Bio-Based Anti-Aging Ingredients
ACTIVON Presents its Activonol Series at in-cosmetics Global 2026
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Hemp-Infused Product Marketplaces
Edibles.com from Edible Brands Builds on the Brand's Prowess
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Chic Cannabis Boutiques
The Hemp Company by Curaleaf is in West Palm Beach, Florida
Science-Backed Wellness Shots
More Labs Expands into Sprouts Farmers Market Locations
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Organic SPF Product Launches
COOLA Launches Two New Firming and Nourishing Products
Regenerative Face Creams
The EXO + ECTOIN Intensive Repair Baume is Exosome-Powered
Lab-Inspired Skincare Pop-Ups
The Ordinary Immersive Experience Tackles Skincare Misinformation
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Mushroom-Powered Smoothie Bars
CBD Life Sciences Debuts a Mushroom Supplement Drink & Smoothie Bar
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Heavily Fragranced Hand Creams
BORNTOSTANDOUT's Hand Care is Secretly as "Perfume in Disguise"
Organic Own-Brand Coffee Pods
Natural Grocers Organic Coffee Pods Come in Several Options
Accessible Botanical Skincare
Indie Lee Botanicals is Coming to Whole Foods Market
Plant-Based Superfood Powders
Power Life Recently Introduced the Superfood Daily Blend
Radically Transparent Treats
Lexington Bakes Lists Individual Ingredient Suppliers On-Pack
Festive Skincare Pop-Ups
Byoma's Wonderlab Celebrates Skin Health and Barrier Innovation
Gentle Personal Care Collections
The Native Sensitive Series Has Simple, Hypoallergenic Fragrances
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Co-Branded Cannabis Cookies
Gelato Canna x Fat & Weird Cookies are Launching THC-Infused Cookies
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Limited-Edition Skincare Bundles
True Botanicals’ Renew Set Helps Achieve Radiance
Wellness Mushroom-Infused Gummies
CBD Life Sciences Inc. Debuts a New Functional Line
Wellness-Focused Efficient Skincare Lines
Practical Alchemy is an Emerging Wellness Beauty Brand
Performance Plant-Powered Bodycare
Nature of Things Delivers Luxe, Transparent Formulas
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Botanical Body Cleansers
Native Moisturizing Body Wash Boasts 7% Functional Shea Butter
AI-Powered Focus Booths
The Neuro Wellness Enhancing Booth Supports Recovery & Mental Clarity
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Beeswax-Honey Facial Cleansers
Lush's Ultrabland Inspired Three New Natural-Ingredient Products
Foodie Charm Bracelets
Goodles Gave Expo West Attendees the Chance to Make Custom Charm Bracelets
All-in-One Performance Supplements
Newbeing Streamlines Wellness with Creatine, Vitamins & More
Cleaning Product Fragrance Expansions
Clean Cult Introduces New Scents for Its Products
Supercharged Canned Cold Brews
Unconform Combines Arabica Coffee, Oat Milk and Nootropics
Advanced Pre-Workout Formulas
GNC Has Announced a Significant Update to Its Beyond Raw Line
Premium CBD-Infused Topicals
Arnie's Has Officially Launched its Athlete-Friendly Topical Products
CBD Face Balms
Shiksona Beauty’s CBD Face Balm is Versatile and Nourishing
Premium Private Label Cosmetics
California Gold Nutrition BEAUTY from iHerb is High-Quality
Private Label Wellness Products
These UNFI Private Label Products Focus on Consumer Preferences
Ultra-Concentrated Haircare
The Hair Edit's Hair Care Concentrates Prioritize Active Ingredients
Biocompatible Skincare Ranges
Naturium Debuts on Amazon Canada with Cult-Favorite Product Lineup
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Botanical Organic Skincare Capsules
Pravi Cosmétiques Naturels Offers Science-Backed Formulations
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Hemp-Derived THC Products
Wana Brands Introduces THC Edibles and Beverages in Georgia
Men's Whole-Body Shave Creams
Native Introduced Its Men's Shave Cream in Three Scents
AI-Native Wellness Brands
Strippies Debuts Oral Strips at Expo West
Skincare-Like Body Capsules
Naturium Launches its New Body Care Line at Shoppers Drug Mart
Affordable Data-Driven Skincare
Boots' Modern Chemistry is Effective and Backed by Customer Data
Plant-Based Gym Wipes
Dutch Harbor Brands Has Introduced Wipex® Plant-Based Gym Wipes
Micro-Batch Spa Skincare Services
Natural Spa Factory Launched 'Sk:incredible' Private-Label Line
Meat Snack Product Ranges
Vermont Smoke & Cure Debuts New Products at Expo West 2025
Whole-Body Skincare Collections
Boosted Body by Burt's Bees Adopts a Skincare-First Approach
THC-Infused Cocktail Packs
Shift Naturals Expands Its Alcohol-Free Relaxation Beverage Line
Sleep-Enhancing Cannabis Lines
Kiva Confections Spotlights Two Products to Improve Sleep Quality
Cognitive Performance-Boosting Beverages
Goodrays Re:Focus is the Brand''s First Non-CBD Drink
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Science-Backed Productivity Drinks
AUTOFOCUS Delivers Mental Clarity and Energy Without the Crash
Results-Driven Natural Skincare
Britto Skin Shares the Power of Plant-Based Actives
Holistic Cat Wellness Lines
Kradle Launches a New Line of CBD and Non-CBD Solutions for Cat Owners
Cannabis-Infused Cooking Products
The Cannabist Company and Veda Warrior Partnered for Products
Natural-Ingredient Microdosing Gummies
Cann Canns Share a Convenient Alternative to Social Tonics
Edible-Grade Skincare
Sunkissed by Heaven Makes Tallow-Based Moisturizer & Sunscreen
Bali-Inspired Cooking Products
These Big Tree Farms Bali Products Respond to Gen Z Appetites
Frozen Clean-Label Waffles
Superb Bakehouse Reinvents Breakfast with Ingredient-Focused Waffles
Grocer-Branded Good-For-You Pasta Lines
Natural Grocers® Debuts Wheat Pasta & Organic Pasta Sauce
Lifestage Support Supplements
These New Nature’s Bounty Supplements are Targeted
Clean-Ingredient Pet Wipes
LIL LUV DOG Launched a First-of-Its-Kind EWG-Verified Pet Wipe
Nutrient-Dense Snack Mixes
Second Nature Snacks Smart Mix Comes in Two Options
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Naturally Derived Hand Soaps
Native Liquid Hand Soap Gently Cleanses and Scents Hands
Cannabis Baking Mixes
Clebby's Launched Convenient Mixes for Cookes, Cakes, Breads & Brownies
Plant-Based Barista Coffee Products
These New Elmhurst 1925 Products Come in Three varieties
Music Festival-Themed Cannabis Drinks
Woodstock Goods is Launching Hemp-Derived Drinks
Handmade Crystal Candles
Nibiru Beauty Utilizes Crystals, Natural Waxes, Herbs, and Essential Oils
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Sense-Activating Wellness Product Lines
Céleste Wellness Presents a New Approach to Wellness
Grocer-Launched Vegan Skincare Products
Natural Grocers Has Expanded Its Private-Label Offerings
Premium Wellness Packaging Systems
Abox Agency Designs a Premium Naturare Brand Identity
Plant-Based Itch-Alleviating Solutions
All Better Co.'s Don't Scratch That Pen is Convenient
Plant-Based Body Oils
OM Wellness' CBD-Infused Body Oil Helps Relieve Sore Muscles
Cocktail-Inspired Hemp-Derived Beverages
SunBuzz's Pre-Mixed Cocktails Feature THC and CBG
Plant-Derived Wilderness Skincare Companies
Wylder Organics' Range Boasts Wildcrafted Ingredients
Consumer-Driven Bread Products
Flowers Foods Expanded on Two Well-Known Bread Ranges
Clean-Label Comfort Meals
Crave New World Products are High-Protein & Made with Real Ingredients
Ritual-Driven Home Collections
Gotham Goods is Being Reintroduced to the Market
Science-Backed CBD Wellness Products
Harrelson’s Own CBD Products Come in a Range of Options
Bi-Coastal Cannabis Competitions
MJBizCon & Budist Launch the MJBowl — a First-Of-Its Kind Event
Alcohol-Free CBD Beverage Menus
The Alchemist and TRIP Partnered for Dry January
Targeted Aromatherapy Shower Steamers
Formulary 55 Boasts the Wake Up and the Good Night Products
Packaged Bread Line Expansions
Nature’s Own Launches Mini and Keto-Friendly Loaves
Organic Cotton Streetwear
The Natura Collection Channels Downtime Through Natural-Dyed Loungewear
Frozen Hot Cocoa Mixes
Bare Life's Organic, Vegan Gourmet Frappe Has No Dairy or Gluten
Modern Health-Conscious Product Deevlopment
Hain Celestial Opened Its Innovation Experience Center
Expansive Summertime Cannabis Products
Squier's Speciality Elixirs Launched a Large Product Range
Festive Clean-Label Cookie Mixes
The My Better Batch Holiday Cookie Collection is Target-Exclusive
Artist-Designed Beauty Packaging
Youth to the People Celebrates 10 Years of Its Superfood Cleanser
Beauty Ingredient Innovations
BioQ Showcases Ingredient Innovation at in-cosmetics Global
Functional Hemp Capsules
Happy Chance Has Introduced an Innovative Line of Hemp-Based Supplements
Organic Fruit-Sweetened Chocolates
Wild West Chocolate is Introducing Three New Treats
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
Ethical Clean Beauty Lines
Tai Beauty Group Has Expanded the Accessibility of Its Clean Beauty
Natural Product-Focused Holiday Bazaars
Naturally New York Plans a Special Event on December 11
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Performance-Driven Nutrition Lines
VEGA Announced a 2025 Rebrand
Natural CBD Skincare Lines
Wiregrass Wellness Emphasizes the Benefits of CBD in Its Collection
Tallow-Powered Clarifying Creams
Primally Pure's Teen Acne Bundle Nourishes and Balances Skin
Clean Baked Goods Lines
Lexington Bakes Emphasizes Ethical Sourcing and Pure Ingredients
Deeply Calming Cannabis Supplements
Lazarus Naturals Unwind CBD + THC Gummies are Potent
Intimacy-Focused CBD Lines
Fusion CBD Products Has Expanded Its Wellness Offerings
Rapid Release THC Gummies
The Hemp Doctor Debuts a Novel Line of THC-Infused Gummies Under Kayo
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Cannabis Sleep Gummies
ExhaleWellness Launched High-Potency D9+CBN Sleep Gummies for Sleep Support
Skin-Nourishing Soap Bars
Curie Body Wash Bars Feature Shea Butter, Coconut Oil and Glycerin
Functional Cannabis Gummy Ranges
Brightside by Charlotte's Web Comes in Three Formulations
Pleasure-Enhancing Cannabis Product Lines
Curio Wellness Has Introduced Its Sex Line
Versatile Cannabicitran Isolates
The GVB Biopharma CBT Isolate is Ideal for Tinctures and More
High-Profile Festive Marketplace
Naturally New York Launches the Second Annual Holiday Bazaar