When it comes to the 2010 FIFA World Cup, everyone and their mother is tuning in to catch all of the action. Whether it's drooling over Cristiano Ronaldo in Vanity Fair or customizing a sedan with a giant soccer ball on the roof, soccer isn't just a sport--it's become a way of life.
Be sure to browse the gallery for more crazy inventions people have created all for the love of soccer.
Implications - xx
The growing cultural influence of this once exclusively Euro-African sport over the last decade is undeniable. Both the Euro and World Cups are globally watched events whose viewership is only matched by The Olympics and The Superbowl. Whether you're a woman eager to watch sweaty soccer stars dribbling down the field, or a man wishing he could bend it like Beckham, there's something in this sport for everyone.
41 Viral Soccer Innovations
From Cristiano Ronaldo in Vanity Fair to Soccer Contact Lenses:
Zoe Badley — May 28, 2010 — Lifestyle
39
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
38
Soccer Ball Vending Machine
Nike Joga3 in NYC
37
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
36
Luxury Soccer Shoes
New Football Boot by Hummel
35
Carbon Fiber Cleats
Nike Mercurial Vapor Soccer Shoes Feature Super-Light Support
34
Soccerific Sedans
Hyundai Football-Themed Cars Are Ready for the FIFA 2010 World Cup
33
Bejeweled Soccer Bling
The FIFA World Cup Official Ring May Just Cause a Riot
32
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
31
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
30
World Cup Ice
The Soccer Ice Ball Maker is Perfect for Sport Fans' Party Drinks
29
Robot Soccer
Androids Dream of Soccer Glory
28
Miniature Soccer Streakers
The Tiny Streaker is Freeview HD TV's World Cup Soccer Campaign
27
Soccer Players as Boxers
David Beckham's 2009 Calendar
26
See-Through Soccer Balls
AGENT Suggests a Transparent Alternative with the CITRUS Soccer Ball
25
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
24
Soccer Contact Lenses
World Cup Eye Balls
23
Destructive Soccer Games
Auto Soccer is an All-American Sporting Event
22
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
21
World Cup Pumpin' Kicks
The Nike Dunk Hi World Cup Gets You Stoked for Soccer's Big Game
20
World Cup Watches
Keep Track of Time with the Hubolt FIFA World Cup Classic Timepiece
19
Shirtless Football Ads
Jillz Soccer Commercial Seeks Votes to End No-Shirt Regulation
18
Controversial Soccer Shirts
The Dutch 2008 EK Football Killer T Shirt
17
Stellar Soccer Shoes
Mercurial Superfly Vapor II Features Adaptive Traction Technology
16
Soccer Legend Timepieces
The Sleek Zinedine Zidane Watch by IWC Ingenieur
15
Soaring Soccertography
Tim Tadder's Corbis Soccer Shoot Revs You Up for World Cup Action
14
Social Soccer Balls
Dreamball Packaging Turns into Soccer Balls for Third World Children
13
Gold Footie Kicks
The Y-3 2010 Soccer World Cup Capsule is Amazing
12
Feather-Light Cleats
The Adidas F50 Adizero is the Lightest Soccer Shoe Ever Made
11
World Cup Kicks
The Adidas adiFC 'World Cup' Pack are for True Soccer Fans
10
Golden World Cup Gear
The Adidas Jo Bulani Ball Gives a Reason for the Crazed to Get Even Crazier
9
Badass Soccer Threads
The ‘Brazil Black Pack' from Nike Sportswear is for Fierce Footb
8
Diamond Soccer Phones
The $21,000 Galentia Liverpool Mobile Phone For Affluent Football Fans
7
Butterfly Soccer Kicks
The Kehinde Wiley Soccer Boot Will Make You Look like a Great Player
6
Sports Game Holograms
Japan Promises 3D Holographic Broadcasts for World Cup 2022
5
3d Football Fiestas
British Pubs to Broadcast Soccer Games in Three Dimensions Via Sky Tv
4
Soccer Robot Fails
Hajime Sakamoto Puts a Ball in Front of a Robot & Hits the Walk Button
3
DIY Footballs
Make Your Own Soccer Ball With Innovative Football Tape
2
Soccer-Playing Mini Robots
The AI-Equipped Robo-Q
1
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
Related Ideas
Celebratory World Cup Snacks
Walkers and FIFA Partnered to Mark the Upcoming World Cup
Brazil-Only Sporting Event Spirits
The Johnnie Walker FIFA World Cup 2026 Was Matured for 24 Years
Soccer Game Updates
EA SPORTS FC 26 Released The World's Game Update for International Football
Vintage Football Jerseys
Disney x Adidas x Brain Dead World Cup 2026 Drop Football-Themed Apparel
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
Bright World Cup Sneakers
The SUPERBAPE CUP Collection Marks the 25th Anniversary of the BAPE STA
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Collectibles Licensing Promotions
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Interactive Fan Zones
The Coca‑Cola Fan Zone is an Ultimate World Cup Destination
Soccer-Inspired Watch Collections
AXIA Time Debuts FIFA World Cup 2026 Official Licensed Watches
Sporty Lettuce Packaging
Tesco Made Iceberg Lettuce Look Like a Soccer Ball
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Tissue-Shaped Trucks
Uber's Sorry for Your (Team’s) Loss Stunt Consoled Disappointed Sports Fans
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Dedicated Match Balls
adidas Unveils the 'TRIONDA FINA' for the FIFA World Cup 2026™
Soccer-Inspired Apparel
AMIRI Tournament Collection Includes Jerseys, Shorts, and Accessories
Dedicated Social Event Apps
TikTok Pro Events is Arriving Ahead of the 2026 FIFA World Cup
Shoppable Flag Campaigns
IKEA Canada's Assemble the World Cleverly Styles Home Products
Soccer Capsules
Palace & Nike Dropped an England Football Collection as Part of the Nike x2 Series
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Limited-Time Soccer-Themed QSR Meals
McDonald's Debuts the FIFA World Cup 26 Meal and Happy Meal
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Pet Team Kits
Adidas FIFA World Cup 2026 Pet Collection Mirrors National Jerseys
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Football Lifestyle Collections
The adidas Originals x BAPE® Set Celebrates the FIFA World Cup 2026
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Football Collabs
PUMA and Salehe Bembury Unveiled Their TRVL WEAR collection for 11 Federations
Immersive Sports Marketing Campaigns
BMO's "Grow the Game" Campaign Celebrates the FIFA World Cup
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Visceral Soccer-Fandom Spots
Coca-Cola Debuts its 'No Better Feeling' Spot for FIFA 2026
Decorative Soccer Crêpes
Belgian Boys' Game Day Crêpes Include a Custom Stencil & Powdered Sugar
Pet-Focused Soccer Programming Initiatives
Purina Introduces the National Pet Kit & a New Campaign
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Sport Performance Insoles
Superfeet Launched Its Cleat, Court, and Sport Performance Insoles
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Soccer Match Viewing Lounges
Bramalea City Centre Hosts the World Cup TSN Viewing Lounge
Football Revival Collections
Travis Scott x Nike Total 90 Collection Reworks an Soccer Franchise
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
World Cup Travel Solutions
Kindred Built Its Home Swap Collection for World Cup Host Cities
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
Corporate Travel Trends
Navan Reported Its Corporate Booking Data for FIFA World Cup Host Cities
Retail-Focused Soccer-Themed Fan Experiences
Simon Joins Forces with addias Ahead of FIFA
Globe-Shaped Bar Carts
BuzzBallz's Buzz Around the World Bar Cart Elevates Soccer Watch Parties
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Artist Football Kits
The Nigeria Federation Collection Features a Jersey Designed by Olaolu Slawn
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Limited-Edition Tournament Soaps
Dr. Squatch Introduces 'Golden Glory' for the World Cup 2026™
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Sensory-Inclusive Tournaments
Hisense is Supporting the FIFA World Cup 2026 with Sensory Rooms
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Auto Football Campaigns
Hyundai Motors Launched Its FIFA World Cup 2026 Brand Film With Atlas
Football Anniversary Collection
Kith x Adidas Football x Lionel Messi Includes Jerseys & Tailoring
Lighting-Focused Viewing Party Campaigns
Govee Partners with Tim Howard for Unstoppable Fun
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Soccer Fan Skincare Kits
The Di Morelli Skin MVP Kit is Made in Canada and Packs Three Products
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Canadian Fan Destinations
Volkswagen Bolsters its Partnership with Canada Soccer During FIFA 2026
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
Fashion House Football Collections
The Balenciaga Soccer Series 26 is Ready for the World Cup
Fashion Soccer Activations
Herbalife Has Joined FIFA 1904 SoHo Wellness Activation
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Celebratory Soccer Beauty Experiences
Blushington and Fazit Partnered for 'Get Match Day Ready'
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Gamified Soccer-Tied Pizza Promotions
Domino's Launches an In-App Game Called Soccer Shoutout
Food Delivery Football Campaigns
The Deliveroo Football Just Got Even Better Campaign is Immersive
Soccer-Inspired Loyalty Programs
Ojos Locos Runs a Special Rewards World Cup Challenge
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Crypto Soccer Promotions
Kraken Has Become the Official Crypto Exchange Supporter of World Cup
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Stout-Inspired Binoculars
Guinness Binoculars Help Soccer Fans Get a Better View of the Game
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Tournament Tech Partners
Salesforce Has Signed On as an Official FIFA World Cup 2026 Tech Partner
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
Playing Field Pizza Boxes
Pizza Pizza's Pitch Party Pizza Creates a Tabletop Soccer Experience
AI-Advanced Soccer Tournaments
Lenovo Outlined Its AI-Powered Hardware and Software Strategy
Soccer Fever Sofas
The Artlanta × Modani Collection Features Five Country-Inspired Designs
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Soccer Tournament-Timed Snack Promotions
TokyoTreat Announces a Special World Cup Promotion
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Sports Fandom Beauty
E.l.f. Creates Immersive Beauty Experiences Around Global Soccer
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Kid-Friendly Athlete Biographies
Yoto's Ultimate Football Heroes Collection Tells Players' Stories
Arcade Football Mobile Games
FIFA Heroes Launched Its Fast-Paced 5v5 Arcade Football Game
Soccer-Themed Snack Brand Partnerships
Pringles and Sucuk und Bratwurst The Night Kit
Soccer-Themed Sundaes
Ghirardelli Has a New Waffle GOOOOAL Sundae for Soccer Season
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Immersive Museum Exhibitions
The Football is Freedom Alters Football into an Interactive Museum
Stadium Snack Bowls
Gustaf Westman's World Cup Snack Bowl is Shaped Like a Football Stadium
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
National Flag Initiatives
Volkswagen Canada Launches Dual Flags for Fans of the World Cup
Celebratory Soccer Cupcakes
These Finsbury Food Group Cupcakes Come in Two Editions
Jersey-Inspired Juice Boxes
Appl7 & Eve Launched Soccer-Inspired Packaging for the Summer
Football Archive Galleries
Home of Football Show Historic Memorabilia Beneath New York's High Line
Soccer Ball-Shapped Cookies
Nestle New Soccer Ball Morsels Arrive Ahead of the World Cup
Tournament Storage Collections
The FIFA Storage Collection is a Licensed Storage Device Series.
Humorous Fast-Food Campaigns
The KFC World Cup Campaign Parodies Lionel Messi's Iconic Photo
Family-Focused Backyard Soccer Campaigns
Arrow Tool Group Debuts the 'Go for the Goal' Campaign
Soccer Legend-Supported Insect Repellents
Zevo Taps Landon Donovan for Its Latest Ad
Colorized Sports Broadcasts
Channel 4 Aired a Special Edition of the 1966 FIFA World Cup
Forgetful Memorabilia Campaigns
Alzheimer's Society's Lost Memorybilia Recalls the 1966 World Cup
Cross-Cultural Lifestyle Initiatives
China Media Group Boasts China-Europe Youth Exchange Campaign
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Tournament-Wide Ticket Initiatives
Airbnb Gives World Cup Fans a Chance to Receive Free Tickets
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Soccer-Themed Restaurant Bowls
Freebirds' Gold Soccer Bowl Comes with the Chance to Win Prizes
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Sports Community Platforms
Sports Social Connects Athletes And Gamers Through Local Events
Fantasy Sports Apps
bet365 Launched Its Free-to-Play Fantasy Sports App Ahead of World Cup 2026
Promotional Soccer Pizza Campaigns
The California Pizza Kitchen SEE PK Campaign is World Cup-Ready
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub