When it comes to the 2010 FIFA World Cup, everyone and their mother is tuning in to catch all of the action. Whether it's drooling over Cristiano Ronaldo in Vanity Fair or customizing a sedan with a giant soccer ball on the roof, soccer isn't just a sport--it's become a way of life.
Be sure to browse the gallery for more crazy inventions people have created all for the love of soccer.
Implications - xx
The growing cultural influence of this once exclusively Euro-African sport over the last decade is undeniable. Both the Euro and World Cups are globally watched events whose viewership is only matched by The Olympics and The Superbowl. Whether you're a woman eager to watch sweaty soccer stars dribbling down the field, or a man wishing he could bend it like Beckham, there's something in this sport for everyone.
41 Viral Soccer Innovations
From Cristiano Ronaldo in Vanity Fair to Soccer Contact Lenses:
Zoe Badley — May 28, 2010 — Lifestyle
39
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
38
Soccer Ball Vending Machine
Nike Joga3 in NYC
37
Soccer Players as Strippers
David Beckham for Emporio Armani Underwear
36
Luxury Soccer Shoes
New Football Boot by Hummel
35
Carbon Fiber Cleats
Nike Mercurial Vapor Soccer Shoes Feature Super-Light Support
34
Soccerific Sedans
Hyundai Football-Themed Cars Are Ready for the FIFA 2010 World Cup
33
Bejeweled Soccer Bling
The FIFA World Cup Official Ring May Just Cause a Riot
32
Momentous Soccer Moment Ads
The Nike 'Write The Future' Commercial is of Epic Proportions
31
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
30
World Cup Ice
The Soccer Ice Ball Maker is Perfect for Sport Fans' Party Drinks
29
Robot Soccer
Androids Dream of Soccer Glory
28
Miniature Soccer Streakers
The Tiny Streaker is Freeview HD TV's World Cup Soccer Campaign
27
Soccer Players as Boxers
David Beckham's 2009 Calendar
26
See-Through Soccer Balls
AGENT Suggests a Transparent Alternative with the CITRUS Soccer Ball
25
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
24
Soccer Contact Lenses
World Cup Eye Balls
23
Destructive Soccer Games
Auto Soccer is an All-American Sporting Event
22
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
21
World Cup Pumpin' Kicks
The Nike Dunk Hi World Cup Gets You Stoked for Soccer's Big Game
20
World Cup Watches
Keep Track of Time with the Hubolt FIFA World Cup Classic Timepiece
19
Shirtless Football Ads
Jillz Soccer Commercial Seeks Votes to End No-Shirt Regulation
18
Controversial Soccer Shirts
The Dutch 2008 EK Football Killer T Shirt
17
Stellar Soccer Shoes
Mercurial Superfly Vapor II Features Adaptive Traction Technology
16
Soccer Legend Timepieces
The Sleek Zinedine Zidane Watch by IWC Ingenieur
15
Soaring Soccertography
Tim Tadder's Corbis Soccer Shoot Revs You Up for World Cup Action
14
Social Soccer Balls
Dreamball Packaging Turns into Soccer Balls for Third World Children
13
Gold Footie Kicks
The Y-3 2010 Soccer World Cup Capsule is Amazing
12
Feather-Light Cleats
The Adidas F50 Adizero is the Lightest Soccer Shoe Ever Made
11
World Cup Kicks
The Adidas adiFC 'World Cup' Pack are for True Soccer Fans
10
Golden World Cup Gear
The Adidas Jo Bulani Ball Gives a Reason for the Crazed to Get Even Crazier
9
Badass Soccer Threads
The ‘Brazil Black Pack' from Nike Sportswear is for Fierce Footb
8
Diamond Soccer Phones
The $21,000 Galentia Liverpool Mobile Phone For Affluent Football Fans
7
Butterfly Soccer Kicks
The Kehinde Wiley Soccer Boot Will Make You Look like a Great Player
6
Sports Game Holograms
Japan Promises 3D Holographic Broadcasts for World Cup 2022
5
3d Football Fiestas
British Pubs to Broadcast Soccer Games in Three Dimensions Via Sky Tv
4
Soccer Robot Fails
Hajime Sakamoto Puts a Ball in Front of a Robot & Hits the Walk Button
3
DIY Footballs
Make Your Own Soccer Ball With Innovative Football Tape
2
Soccer-Playing Mini Robots
The AI-Equipped Robo-Q
1
Feel-Good Sports Shorts
The Spike Lee Nike Short Film Insists That ‘Everything is Practice'
Related Ideas
Unfolding Soccer Ball Sets
LEGO's 130-Piece Ball Opens to Reveal a Miniature Play Arena Inside
Collectible Sticker Bottles
Coca-Cola x Panini America Launch a FIFA Sticker Collection
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Soccer Athlete Dolls
Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Brazil-Only Sporting Event Spirits
The Johnnie Walker FIFA World Cup 2026 Was Matured for 24 Years
Celebratory World Cup Snacks
Walkers and FIFA Partnered to Mark the Upcoming World Cup
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
3D-Printed Football Boots
Adidas Unveiled a 3D-Printed Football Boot Through Project R.A.P.
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
FIFA Collectibles Licensing Deals
FIFA & Fanatics Signed Its Long-Term Exclusive Collectibles Deal
Event-Inspired Foldable Phones
Motorola razr FIFA World Cup 26 Edition Honors Tournament Design
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Tattoo Art Coffee Cans
Café Bustelo Game Face Coffee Cans Feature Temporary Tattoo Kits
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Soccer-Inspired Watch Collections
AXIA Time Debuts FIFA World Cup 2026 Official Licensed Watches
Artist Football Kits
The Nigeria Federation Collection Features a Jersey Designed by Olaolu Slawn
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Football Capsule Collections
The adidas Originals x BAPE Football Collection Drops for World Cup
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Denim Soccer Jerseys
Adidas Usa 1994 Denim Jersey Returns Ahead of the 2026 World Cup
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Tricolored Tournament Soccer Balls
adidas Unveiled the Official Match Ball of the FIFA World Cup26
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Tech Fashion Sport Campaigns
Athletic Intelligence is Here Debuts with Oakley Meta at Super Bowl
Telecom Event Ticket Campaigns
Verizon and David Beckham Teamed Up for the FIFA World Cup 2026
Globalized Tournament Campaigns
Coca-Cola Debuts 'Uncanned Emotions' for the 2026 World Cup
Portable Stadium Kits
Nike All-Conditions Cup System Redefines Modular Football Turf
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
National Team Kit Collections
Nike Unveils 2026 U.S. Soccer Kits
Soccer-Themed Golf Experiences
Topgolf Runs an International Soccer-Themed Experience
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Label-Led Football Whisky Range
Master of Malt Launches Its 1990s Whisky Football Collection
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
AI-Integrated Fragrance Campaigns
Leo Messi Debuts 'MESSI Platinum' in a Global Campaign
Luxe Soccer-Inspired Stays
Four Seasons Toronto Unveiled Experiences for FIFA 2026
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Pet Team Kits
Adidas FIFA World Cup 2026 Pet Collection Mirrors National Jerseys
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Soccer Star Battery Campaigns
Duracell Launched Its Messi Reboot Battery Campaign
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Soccer-Themed Energy Drinks
Celsius Electric Vibe is Inspired by Football Culture
World Cup Football Boots
Skechers Launched Its Razor 2 and Sunset Pack for the World Cup
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Football Character Collections
Monta x Miffy Soccer Ball Celebrates the 2026 World Cup
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
NOCTA Nike Soccer Collaborations
NOCTA & Nike Dropped Their Cryoshot SP and Canada Soccer Kits
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Collaborative Tech Memory Products
Sandisk x FIFA World Cup 2026 Present a Vibrant Collection
Rewarding Sports Jerseys
The Topo Chico Hard x CHARLY Fútbol Fit Check Jersey Has a "Fit Check"
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Heritage-Inspired Soccer Kits
Canada Soccer & Nike Debut Canadian Kits for FIFA World Cup 2026
World Cup Payment Campaigns
Visa Launched Its Tap In FIFA World Cup 2026 Campaign
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Pet-Focused Soccer Programming Initiatives
Purina Introduces the National Pet Kit & a New Campaign
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Soccer-Inspired Auto Campaigns
Valvoline Global Debuts the The Original Motor Oil. For the Driven
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
World Cup Travel Solutions
Kindred Built Its Home Swap Collection for World Cup Host Cities
Sporty Coffee Kegs
The Nescafé Espresso Keg Helps Fans Keep Their Energy Levels High
Branded Youth Soccer Initiatives
Abbott Continues Its Abbott Dream Team with Real Madrid
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Elevated Golf Capsules
Loro Piana unveils a Ryder Cup golf capsule for Team Europe
Football Culture Fashion
PUMA x Ahluwalia Collection Draws from African Football Communities
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Retail-Focused Soccer-Themed Fan Experiences
Simon Joins Forces with addias Ahead of FIFA
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
creator-led football competitions
Adidas expands partnership with kings league through 2028
Auto Football Campaigns
Hyundai Motors Launched Its FIFA World Cup 2026 Brand Film With Atlas
Buildable Sports Icons
The Lego World Cup Trophy Arrives as a Detailed Brick Replica
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Game-Day Self-Care Collections
The Dove x FIFA World Cup 2026 Collab Shares an Elevated Scent
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
World Cup Hotel Destinations
World of Blue Launched Its Redesigned FIFA World Cup Hospitality Hub
Soccer-Themed Sports Drinks
Powerade FIFA Playstyles Celebrate the 2026 FIFA World Cup
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
World Cup Gaming Contests
Splash Sports Launched Its $3M World Cup Survivor Contest
Unique Leather Accessory Designs
Louis Vuitton Debuts the 'Monogram Sports Collection'
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Celebratory Football Beer Campaigns
Tennent’s Time to Dream Campaign Celebrates the World Cup
90s-Inspired Soccer Campaigns
adidas Unveiled its 'Backyard Legends' Film Ahead of FIFA 2026
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Soccer-Themed Cruise Experiences
Princess Cruises Will Deliver the 2026 FIFA World Cup Coverage
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Visual Storytelling Partnerships
Canon Becomes the Official Imaging Partner of the NWSL
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Football Inspired Apparel
The Levi’s Ringer T-Shirt Collection Honors Countries Ahead of World Cup
Football Series Capsules
Balenciaga's Football Series Adapts American-Football Elements to Fashion
Iconic Soccer-Themed Jackets
Truly HardSeltzer and Jeff Hamilton Link Up for a Soccer Jacket
Soccer-Themed Nostalgic Snacks
Little Debbie Debuts the Summer of Soccer Promotinon
World Cup Hospitality Kits
Newark’s ‘Stay & Play’ Packages Turn Hotels into FIFA 2026 Fan Hubs
World Cup Radio Deals
FOX Sports & iHeartMedia Have Partnered to Air All 104 World Cup Matches
Soccer Legend-Approved Laundry Detergents
all® free clear Taps Alex Morgan to Promote Its Product
Empowering Soccer-Inspired Beverage Campaigns
Electrolit Debuts Made for This Campaign
Customized Soccer Tournament Packages
Roadtrips Unveiled 2026 FIFA World Cup Travel Packages
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
World Cup Collectors Phones
The Razr Fifa World Cup 26™ Debuts as a Limited Edition Foldable
Athlete-Approved Football Boot Designs
Nike Partners with Kylian Mbappé for the New Mercurial Boot
Inclusive Soccer Experiences
Carlsberg and Liverpool Football Club Utilize British Sign Language
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Self-Aware Big Game Ads
Fanatics Sportsbook's First-Ever Super Bowl Spot is 'Bet on Kendall'
Soccer Ball-Shapped Cookies
Nestle New Soccer Ball Morsels Arrive Ahead of the World Cup
Youth Vision Care Events
OneSight EssilorLuxottica, Oakley, and Kylian Mbappé Joined Forces
Celebratory Soccer Cupcakes
These Finsbury Food Group Cupcakes Come in Two Editions
Family-Focused Backyard Soccer Campaigns
Arrow Tool Group Debuts the 'Go for the Goal' Campaign
Next-Gen National Kits
The 2026 Home Kit Collection from Adidas for 22 National Teams
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Grocer Jersey Exchange Initiatives
The ASDA Football Shirt Exchange Sports Fair Weather Fans
Competitive Esports Frameworks
Esports World Cup Foundation Debuts Esports Nations Cup Framework
Cleaning Tech-Backed Soccer Teams
Roborock is Partnering with Real Madrid Football Club
Football Challenge Campaigns
Coca-Cola Beat the Icon Fantasy Premier League Lets Fans Face Stars
Game-Changing Sports Fan Experiences
Telstra Touch and Track Technology Debuts at Marvel Stadium
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Matchday Soccer Kits
AFC Toronto 2026 Primary Soccer Kits Blend Matchday Culture & Everyday Wear
Points-Powered Sports Travel
point.me Helps Fans Use Rewards for World Cup Travel and Tickets
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Community Sports Hubs
The Stadium of Life Proposal Combines Football Facilities with Urban Farming
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub