10 Color-In Packaging Designs

As people want to feel less like a passive buyer and more like active participants, color-in packaging designs are emerging to tap directly into that impulse. Intentional blank spaces and black and white outlines leave space for products to be transformed from something mass-produced into something that feels genuinely one-of-a-kind, inviting people to slow down, engage, and leave a piece of themselves on it. This resonates across two distinct but equally powerful motivations: the personal satisfaction of owning something you helped create, and the deeper emotional currency of gifting something made rather than merely purchased.

Color-in packaging can be seen across everything from globally inspired curry meals and fast food chain takeaway bags for kids to tinned fish boxes and labels on non-alcoholic drinks for adults.