Australian wine brand Angas & Bremer created Colour in the Wines, a campaign to inspire creativity and inject more color into life. The color-in wine labels tap into the popularity of adult coloring books, which are helpful for inspiring relaxed, meditative states.
The black and white labels leave plenty of space for doodling, coloring and painting as desired to create a completely customized label.
Knowing that the inspiring wine labels have the potential to support team building and brainstorming sessions, the brand is offering a 50% discount to businesses and pairing the bottles with packets of colorful pens. People are invited to share their creations using the #ColourInTheWines tag, which helps to create a sense of community and collect inspiring designs created by wine drinkers.