Given China's emergence as a global superpower and a country with an increasingly prosperous middle class and upper class, it's unsurprising that big brands and products have been coming up with Chinese marketing campaigns targeted towards that country's consumers.
Marketing to China is different from marketing to the USA or other Western nation due to the cultural and lifestyle differences involved, and this is something marketers have smartly picked up on. For example, W steak realized that in China, it's often women who buy steak for the family. Therefore they decided to adopt a feminine packaging scheme, the likes of which wouldn't be used in the USA, where steak is marketed to men.
In the world of food and beverage, Chinese marketing campaigns have often leveraged local ingredients in order to sell their products. And then there's the huge online marketing environment, which has proven key for marketers targeting web-savvy Chinese.
The biggest takeaway from these Chinese marketing campaigns is that marketed needs to be targeted culturally, and that conventional wisdom in one culture might not work in a different environment.
18 Crafty Chinese Campaigns
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Structured Minimalism Attire
The Liao Dan Spring/Summer 2014 Collection Embraces Simplicity
17
QR Code Stamps
The Variable 2D Bar Code Seal Pulls Digital Info From Your Phone and Imprints It
16
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
15
Zodiac Basketball Jerseys
The Golden State Warriors Now Sport Chinese New Year Uniforms
14
Decorative Adhesive Postcards
Sticker Cards are Hong Kong Greetings That Can Be Applied Anywhere
13
Beauty-Rating Restaurants
China's Jeju Island Joint Gives Free Meals to Good-Looking Customers
12
Chic Brand Spokesdogs
Glamour Sales' 'Glamdog' Became the Friendly Face of the Luxury Brand
11
Frozen Dessert Dumplings
Starbucks' Frozen Dessert Snack is a Twist on the Traditional Dumpling
10
Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
9
Digital Distribution Deals
Tencent and Warner Music Group Have Announced a Partnership
8
Feminine Steak Boxes
W Steak for Kids Appeals to Mothers Seeking High-Protein Meals
7
Oddly Shaped Wine Branding
Naoussa Wine Uses a Bottom-Heavy Look
6
High-Flying Basketball Branding
The Air Jordan XX9 Shoes Were Promoted in Creative and Modern Ways
5
Tea-Distilled Liquors
Bacardi Has Introduced a Green Tea-Infused Booze in China
4
Biometric Store Payments
This Chinese Grocery Store Features a Unique 'Face Pay' System
3
Celebratory Sports Beer Bottles
China's Limited World Cup Tsingtao Beer Bottles Celebrate Brazil
2
Injured Pedestrian Ads
The Buick Street Signs Campaign Features Real Life Victims
1
Vibrant Kinder E-Retailers
The Carter's Online Store is Simplistic Yet Playful in Design
Related Ideas
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Astrology-Themed Chocolate Boxes
Compartés' Zodiac Chocolate Collection Shares a Dozen Flavors
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Lunar New Year-Celebrating Collections
Burberry Released Its Lunar New Year 2024 Collection
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Fast Food Mahjong Sets
McDonald's and Hello Kitty Collaborate with a Crystal Mahjong Set
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
Dragon-Inspired Restaurant Partnerships
Tsingtao Celebrates the Year of the Dragon
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Game-Inspired Whiskey Labels
Ballantine’s is Launching Dota 2-Themed Whisky Bottles in China
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Chinese Food Branding Strategies
Xiao Chi Jie Recently Rebranded as MìLà
Lunar New Year-Inspired Noteboooks
Moleskine Adds New Designs to the 3 Artists, 3 Countries Series
Chinese Heritage-Inspired QSR Stores
Panda Express Unveils the Panda Home New Store
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Luxury Chinese Cuisine Experiences
Mott 32 Will Open Its Door at the Shangri-La Hotel in Toronto
Málà Food Brands
Hotpot Queen Brings Authentic Flavors from Chongqing to North American Consumers
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Chinese Erotica-Inspired Spring Fashion
Chet Lo Presents a New Collection for SS24 During LFW
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Esports Marketing Collaboration
Giants Gaming Renews its Partnership with Maggi FUSIAN for 2023
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
New Year-Celebrating Retail Capsules
BAO and Dover Street Market Celebrate Lunar New Year
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
BBQ-Themed Soy Sauce Campaigns
The Kikkoman 'Fire Up the Umami' Campaign Encourages Creativity
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Asian Cuisine Stock Seasonings
Oxo Aromatic Asian Stock Pots Supports a Range of Recipes
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Lunar Zodiac-Inspired Jewelry Charms
Ai Weiwei and TASCHEN Join Forces on the Zodiac Charms
Asian-Themed Burger Debuts
White Castle Introduces the New Asian-Inspired Flavors for its Sliders
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Sophisticated Mid-Autumn Festival Lines
MarieBelle New York Ccelebrates a East Asian Tradition
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Traditional Garden-Inspired Cultural Centers
Open Architecture Designs the Shanfeng Academy
Modern Chinese Dishes
Mìlà Brings Restaurant-Quality Chinese Food to Your Table at Home
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Prestigious Chinese Whiskeys
The Chuan Pure Malt Whiskey is Made with European and Chinese Barley
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Asian Cuisine Seafood Products
Young's Seafood Taste of Asia Range Includes Four Options
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Asian Cuisine-Inspired Salad Kits
P.F. Chang’s Salad Kits Come in Two Flavor Varieties
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Nordic-Inspired Beauty Brands
LUMENE Held Its First-Ever Brand Ceremony in China
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Italian Delicacy-Themed Jerseys
Bene Culture Launches a New Sporty Capsule for Summer
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Celebratory Dinner Party Kits
P.F. Chang’s Just Added the New Celebration Kit for Four
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Custom Apparel Sports Partnerships
Canada Basketball Announces Its Partnership with INDOCHINO