The Air Jordan XX9 is the latest iteration of the iconic Air Jordan franchise, so it was only fitting that the Jordan brand spent a whole summer globetrotting in its efforts to pump up the brand, celebrate its message and help consumers and fans get closer to the brand.
Most recently, Jordan's website released an innovative page that allows consumers to explore the technology behind the Air Jordan XX9 shoes. The website breaks down the shoes' FlightPlate technology, communicating how it helps to enhance all aspects of players' game.
Prior to that, Jordan also hosted events in New York and L.A., while brand ambassador Russel Westbrook hosted a takeover of the Center Plaza at Santa Monica place. Attendees at that event took home digital gifs of themselves dunking in the Air Jordan XX9 shoes.
Jordan also visited places as far away as Barcelona and China to promote their brand.