French fashion photographer Mathtieu Belin captures this sleek campaign imagery for Liao Dan's Spring/Summer 2014 collection entitled "Less". The womenswear line juxtaposes structured silhouettes with loose draping techniques that showcase the designer's talent for construction.
Showcased in a palette of crisp black-and-white tone, Liao Dan's "Less" collection campaign intersects its garments with rectangular background vignettes that vary from greyscale to colored elements.
Based in China, French photographer Mathtieu Belin creates compositions that are inspired by light, time and contemplation. Creating fashionable art works, Belin captures structural silhouettes, pleated details and delicate draping that is modelled by Liu Xu. The remainder of the campaign's creative team includes hair stylist and makeup artist Hong Yao and designer Liao Dan himself.
Why This Trend Is Growing
- Structured Minimalism
- Create fashion collections that embrace simple and clean lines, juxtaposing structured silhouettes with loose draping techniques.
- Black-and-white Palette
- Incorporate a crisp black-and-white palette in fashion campaigns, adding a touch of sophistication and elegance.
- Fashion Photography as Art
- Explore the intersection of fashion and art, capturing structural silhouettes, pleated details, and delicate draping in compositions inspired by light, time, and contemplation.
Industries Being Reshaped
- Fashion
- Design and produce clothing lines that embrace structured minimalism and a black-and-white palette.
- Photography
- Specialize in fashion photography that blurs the lines between fashion and art, capturing structural silhouettes, pleated details, and delicate draping in compositions inspired by light, time, and contemplation.
- Makeup and Hair Styling
- Provide makeup and hair styling services that complement structured minimalism fashion collections, enhancing the overall aesthetic.
