These campaigns for kids are about more than just about promoting snacks and meals. While food is a focus in these campaigns, they are also used to tackle issues that have to do with everything from nutrition and overall health to food literacy and education.
Like their Millennial parents, kids of today have grown up expecting to interact with their favorite brands, especially when it comes to the creation of advertisements and custom packaging. Oreo, Waitrose and Wendy's are three brands that created products and campaigns in celebration of kid-created designs.
Similarly, many food brands are favoring experiential marketing when it comes to reaching young audiences. For instance, in Singapore Burger King launched kitchen tours and burger-building workshops to give both kids and parents a better understanding of what's being eaten. Another great example comes from pasta brand Scala'. While words like "authentic" and "premium" are often used to entice grown-up consumers, Scala' created an experience to introduce these themes to kids. For one day, the pasta maker served fine Italian cuisine for at a school, accompanied by a live opera performance.
18 Food Campaigns for Kids
From Fast Food Kitchen Tours to Spontaneous School Operas:
Laura McQuarrie — Feb 24, 2016 — Marketing
18
Customizable Cookie Packaging
Oreo's Holiday Packaging Lets Consumers Color It in & Send as Gifts
17
Hungry Fried Chicken Ads
This KFC Campaign Replaces Kids' Grins with Drumstick-Shaped Mouths
16
Academic Fast Food Ads
These McDonald's Ads Celebrate the School Season with Tasty Reminders
15
Cartoon Theme Farms
The Hello Kitty Go Green Organic Farm Teaches Youngsters About Food Safety
14
Remote-Controlled Hot Dogs
This Company is Now Selling a Miniature Version of Its 'Wiener Rover'
13
Kid-Designed Packaging
Waitrose's New Brown Sauce Packaging Was Made by a Kid
12
Gourmet Sandwich Carts
This Company Sells Decadent Peanut Butter and Jelly Sandwiches
11
Literary Fast Food Giveaways
McDonald's India Will Offer Books With Happy Meals Instead of Toys
10
Fast Food Kitchen Tours
This Burger Chain is Giving Public Kitchen Tours and DIY Burger Workshops
9
Happy Meal Book Giveaways
McDonald's Locations in the UK are Giving Away Roald Dahl Books
8
Fresh Fruit Side Dishes
This New Campaign Encourages Customers to Eat More Fruit
7
Kid-Drawn Drink Cups
These Wendy's Fast Food Cups Share Stories of Adopted Children
6
Local Hunger Tell-A-Thons
Kid President's Child Hunger Campaign Wants to Start a Conversation
5
Child Cooking Campaigns
Uncle Ben's Aims to Inspire Child Chefs with 'Ben's Beginners'
4
Food Education Initiatives
Food Revolution Day Teaches Kids About Healthy Food Benefits
3
Fast Food Macaroni Meals
This Fast Food Chain Now Offers a Mac and Cheese Option for Kids
2
Spontaneous School Operas
Scala' Stages an Impromptu Performance for Kids to Enjoy During Lunch
1
Literacy-Promoting Kid's Meals
This Fast Food Campaign Encourages Families to Read Together
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Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Spelling-Error Campaigns
Jimmy Dean's Breakfast Ads Help Child Literacy with Misspelling Scramble
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Educator-Supporting Fruit Snack Campaigns
Welch's 'Give Fruitfully' Campaign is Teacher-Focused
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Soil Awareness Campaigns
Heinz Launched SOS Tomatoes Island on Fortnite
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Child-Friendly Camera Concepts
The Camera for Kids Concept Reimagines the Digital Camera
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Savory Infant Food Pouches
For Aisha's Halal-Certified Baby Food Expands Young Palates Early on
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Play-Based Learning Collections
Staples Launches the Curated Kids Learn + Play Collection
International Allergen Introduction Meals
Globowl Introduces Allergenic Foods with Global Cuisine
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Convenient Kids Breakfast Items
Kodiak Cakes Launches a Broad Range of New Breakfast Products
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Food Pairing Soda Campaigns
The 'Better with Pepsi Max' Campaign Depicts Elevated Experiences
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z Waffle Campaigns
The Belgian Waffle Co Targets India's Gen Z Community Using Palak Tiwari
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Social Good Kids Jackets
RUDSAK Supports Breakfast Club of Canada with Kids' Collection Profits
Family-Focused Meal Kits
Home Chef's Family Menu Features Meal Kits for Families
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Revamped Freshness Platforms
Mars Announces a New Brand Identity for Its Gums and Mints Brands
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Social Good Breakfast Promotions
Pancakes for a Purpose Benefits the Make-A-Wish Foundation
Branded Rest Stops
Kinder Bueno's Summer Gets Bueno Program Includes a Special Destination
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Social Media-Inspired Bakery Menus
The Panera Roman Empire Menu Follows the Viral TikTok Hashtag
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Kid-Friendly Cafe Menus
The Pret A Manger Kids Menu is for Children Aged Four to 10
Inclusive Lunch Campaigns
The 'LOVE YOUR LUNCH' Campaign Educates Children on Diverse Lunches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Meal Donation Food Products
O Organics 'Fight Hunger, Serve Hope' Initiative Helps Kids in Need
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Complimentary Crumpet Campaigns
The Warburtons 'Ask for Ellen' Campaign Offers Free Baked Goods
Diverse Lunchbox Campaigns
All Flavours Welcome by Ritz Celebrates Cultural Differences
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes