Some things just can't be sugarcoated, and perhaps they shouldn't be. These brutally honest innovations don't pull any punches in delivering their scathing one-two message.
From drug-induced makeovers and portraits of crack addicts to intentionally ugly frozen pizza and brutally honest food packaging, some of these brutally honest innovations aren't exactly pleasant to view.
Others, however, such as Mean Cards, Grating Cards and e-cards aimed at annoying people, are absolutely hilarious. Click through the cluster below to check out these and more brutally honest innovations.
30 Brutally Honest Innovations
From Mean Greeting Cards to Brutally Honest Food Packaging:
Marissa Brassfield — Apr 26, 2009 — Pop Culture
30
Portraits of Crack Addicts
USER by Tony Fouhse Finds Compassion for the Fallen
29
Comedic Cake Toppers
The Sugar Coated Truth about Modern Wedding Cakes
28
Mean Cards
Greeting Cards Without Sugar Coating by Julianna Holowka
27
Comparative Valentine's Day Cards
Personalized ‘I Love You More Than' Cards
26
Drug Induced Makeovers
Celeb Zombies Made from Methamphetamines
25
Snarky Greeting Cards
Zeichen Press Tart Messages
24
Inclusive Dating Site
Club462 Members Share About STDs, Sexual Orientation
23
Plastic Surgery Get Well Cards
Life Me Up
22
Mean Munchies
Cheeky Designer Cookies
21
Ugly Pizza
Difficult Branding?
20
Spoof Black Friday Ads
Contest Pokes Fun at Economy
19
E-Cards for Annoying People
'Callout Cards' From That's Not Cool Are Perfect for Textual Abus
18
Grating Cards
When You Can't Say Something Nice
17
Green Meets Mean
Environmental Handbag Mocks Fashionistas
16
Brutally Honest Bedding
The ‘Everyone I've Slept With' Pillowcase
15
Insult Handout Cards
Unmentionables by Shinebox Print
14
Brutally Blunt Notecards
Douche Cards Say What You Really Mean
13
Brutally Honest Cards
No More Sugar-Coating
12
Stupid Bags
Greeting Cards For Wine Bottles
11
Lay Off Greetings
RIP Job Cards Offer Condolences For Those Getting Sacked
10
Cheeky Bean Bags
Meanbags The Low Tech SMS?
9
Aromotherapy Interventions
Brutally Honest Scented Candles
8
Subversive Cross Stitch
Sewing Gets Rude
7
Morbid Dating Services
Till-Death-Do-Us-Part.com is for Terminally Ill Singles
6
Honesty Stamps
Express Your True Feelings Using These Rubber Stamps
5
Brutally Honest Food Packaging
Odies Pure Fat Chocolate
4
Cuss Cards
Expand Your Swearing to 7 Languages
3
Silencing People Politely
Stop Talking Cards
2
STD eCards
Using E-Mail to Break Bad News
1
Overly Realistic Showhomes
Messy Teenage Bedrooms to Market Real Easte In a More Honest Way
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Sour Candy Challenges
1UP Candy's Kit Challenges Sour Candy Fans to Keep a Straight Face
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Food-Inspired Novelty Candles
House of Savage Candles Look and Smell Like Cake
Hater-Created Music Videos
Liquid Death's Greatest Hates Volume III Features Social Media Comments
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Food Waste Sneakers
Hellmann's Canada Launched 1352: Refreshed Sneakers with Food Waste Items
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Plastic Waste Ice Creams
Eleonora Ortolani Proposes a Different Way to Recycle Plastic Waste
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Instant Noodle Advent Calendars
Koka's Unique Christmas Countdown Shares 12 Comforting Meals
Conversation Starter Crisps
Beavertown's Spicy Cheese Chips Support Talking About Mental Health
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Wrapperless Snack Bars
One Good Thing Packages Its Products in an Edible, All-Natural Film
Upcycled Ingredient Ice Creams
Salt & Straw's Upcycled Foods Series Rescues Wasted Food
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Vengeful Toilet Paper Campaigns
Who Gives a Crap Launched Its Flush Your Ex Toilet Paper Campaign
New York-Inspired Picnic Series
Nik Bentel's New York Picnic Series is Whimsical & Eye-Catching
Film-Themed Cookbooks
A24's Scrounging Cookbook Takes Cues from Unusual Movie Meals
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Cardboard Box Furniture
The 'Karton' Furniture Collection by Illya Goldman Gubin is Sturdy
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Innovative Ceramic Tableware
Claire Ellis Pushes the Boundaries of Tableware Design
Crumb-Funneling Chip Packets
Hoeksche Chips' Packaging Prevents Wasted Potato Chip Pieces
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Upcycled Dried Fruit Snacks
The Ugly Company Boats Healthy Recipes That Curb Food Waste, as Well
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
Striking E-Commerce Packaging
Maksim Arbuzov Designed the 'Build Yourself' Boxes for Barboza
Cardboard-Resembling Illusion Cakes
Wholegreen Bakery Cooks up the Cardboard Cake
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Horror Film-Inspired Cookbooks
The Death for Dinner Cookbook by Zach Neil Has 60 Recipes
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Unfair Advent Calendars
Tony’s Chocolonely Countdown Calendar Challenges the Chocolate Industry
Carbon-Rated Pizzas
One Planet Pizza's Frozen Vegan Pizza
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Gut-Friendly Candy Products
Savvy Sweets Comes in Four Delicious and Familiar Varieties
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
Honest Oral Care Initiatives
Colgate Totally Honest Challenges People to Come Clean
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Intentional Modern Day Tools
Inside Then Out Boasts a Line of Elegant & Slick Minimalist Products
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Clean Gen Z Bodycare
NUDY RUDY Makes Cruelty-Free, Non-Toxic Bath and Body Essentials
Swedish-Style Better-for-You Treats
N!CK's Launches Light Ice Cream Bars
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Sustainable Food Material Sneakers
ID.Eight Brings 90s-Inspired Sneakers with Food Materials
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Recyclable Windowed Packaging
Coveris Debuts the New Packaging for Simply Lunch’s Stir Me Up Range
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Sustainable Frozen Treat Packaging
Metsä Board Re-Designed its Ice Cream Packaging
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
Carbon Neutral Milk Packaging
Neutral Foods Offers a More Sustainable Solution
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Hidden Discrimination Books
'Throwaway Comments' Fights Microaggressions in the Workplace
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Wine-Filled Holiday Crackers
Vinca's Wine Tasting Crackers Share Ready-to-Sip Canned Wines
Fued-Inspired Christmas Cards
Moonpig Unveils Its New AI-Powered Christmas Card Range
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Uplifting Coffee Creamers
Honest to Goodness is a Purpose-Driven Delicious Creamer
Vegan Lifestyle Gift Cards
The Vegan Gift Card from epay is Touted as the First of its Kind
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Water Brand Wrapping Paper
Liquid Death's Winter Slaughterland Wrapping Paper Has Candy Cane Axes
High-Tech Packaging Upgrades
Kellogg's Joins NaviLens on Creating the New ddTags Packaging
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Customized Holiday Digital Greetings
Alicia Keys & American Greetings Collaborated on Creatacard
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Artist-Designed Blenders
magic bullet's Artist-Designed Wraps Champion Creativity & Expression
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Playful Valentine's Day Gifts
The Clever Candy 2024 Valentine’s Day Collection Has Been Unveiled
Pizza-Gifting Doormats
Pizza Hut's Reverse Delivery Doormat Gifts Pizza to Delivery Drivers
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
QSR-Backed NFT Collections
McDonald's Singapore Releases 2,000 Limited Edition Grimace NFTs
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Personalized Puppet Video Cards
This American Greeting SmashUp Video e-Card Has Cookie Monster
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Burger-Inspired Ice Creams
So Cute Ice Cream's Cheeseburger Ice Cream is Served with a Pickle
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Better-for-You Cheesy Puffs
CRAVE's Flamin’ Hot Wots’inits Offer an Alternative to Popular Snacks
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Macaroni-Themed Gummy Candies
Kraft Mac Has Just Launched Some Unexpected Halloween Gummy Candies
All-Organic Potato Chips
Humble Potato Chips are Packaged in 100% Compostable Bags
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Digital Brainstorming Tools
Card Buddy Serves as an Online Space to Visualize Ideas and Thoughts
Quirky eCard Platforms
Happiepages Has an Online Celebratory Card for Any Occassion
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Fiber-Based Meat Packaging
This Chilled Meat Packaging Reduces Plastic by 90%
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Hidden Vegetables Snack Crackers
Pure Organic Baked Crackers Come in Three Flavors
Extra Indulgent Ice Creams
This Perry's Ice Cream Line Encourage People to Treat Themselves
Personalized Holiday Newsletters
Pics & Wishes is a Line of Multi-Media Greetings
Millennial-Targeted Gummy Candies
Rotten Gummy Worms are Inspired by 90s Gross-Out Culture
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Cash-Gifting Greeting Cards
Hallmark + Venmo Cards Simultaneously Share Heartfelt Messages & Money
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Organic Dairy-Free Drinks
Rude Health Launches a Set of Dairy-Free, Organic 'No Sugars' Beverages
Personalized Heartfelt Digital Greetings
Merrygram Emerges as a More Meaningful Alternative
Value-Focused Cooking Campaigns
The 'Great Value with Grace' Campaign Encourages Scratch Cooking