These body positive clothing companies demonstrate the growing demand for stylish apparel that accommodate all shapes and sizes. In recent years, many consumers have drawn attention to the need for more inclusive sizing. Brands have sought to meet consumer demands by offering their collections in a wider range sizes.
Although many retailers offer extended sizes, there are a growing number of companies that specialize in making plus-size clothing. Rather than simply making a garment bigger, these companies design their products to flatter different body types. These independent plus-size retailers offer everything from exercise apparel to stylish lingerie.
While many body positive clothing companies cater to full-figured women, there are a number of brands that focus on accommodating other body types. For example, there are clothing companies that specialize in making comfortable apparel for wheelchair users. There are also a number of retailers that make clothing for men and women with more athletic builds.
39 Body Positive Clothing Companies
From Full-Figured Fashion Shops to Luxury Plus-Size Apparel:
Katherine Pendrill — Oct 16, 2015 — Social Good
36
Untouched Underwear Ads
The Aerie #AerieReal Campaign Moves Away from Photoshop and Supermodels
35
Sultry Plus-Size Campaigns
The #ImNoAngel Lingerie Ads Assert That Full Figures are Seductive
34
Minimalist Full-Figured Fashion
Mei Smith's Plus Size Clothing Boasts Clean and Tailored Designs
33
Body-Positive Lingerie Lines
Addition Elle Unveiled a New Plus-Size Line at Fashion Week
32
Size-Inclusive Eveningwear
This Company Makes Glamourous Clothing for Women of All Sizes
31
Luxury Plus-Size Apparel
This Clothing Company Offers High-Quality Clothes in Larger Sizes
30
Flirty Curvaceous Fashion
Body-Positive Rue 107 Carries Stylish Plus Size Fashion for Women
29
Shape-Specific Swimwear
The Hackwith Design House Bathing Suit Collection is Made for Many Shapes
28
Stylish Plus-Size Swimsuits
Josephine Swim Boasts Designs for the Modern Curvy Woman
27
Curvy Swimwear Collections
This Fun Swim Suit Line Consists of Bikinis for Curves and Busty Women
26
Expressive Plus-Sized Fashion
The Lion Hunter Blog Celebrates Curves and Colorful Clothes
25
Diversified Body Positive Campaigns
The Debenhams High Summer Look Book Forgoes Traditional Models
24
Curvy Mermaid-Inspired Clothing
This Body Positive Collection is Perfect for a Day at the Beach
23
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
22
Body Positive Activewear
This New Clothing Line Encourages Women to Be Active at Any Size
21
Big Data Lingerie Lines
Startup True & Co Uses Big Data to Help Women Locate the Perfect Bra Fit
20
Empowering Plus-Size Campaigns
This New Ad Seeks to Encourage Body Positivity in the Media
19
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
18
Luxury Full-Figured Fashion
Evans' Fashion Reimagines Designer Apparel for Plus-Sized Women
17
Body Positive Campaigns
Modeled by Employees, ModCloth's Swimsuits Promote a Positive Body Image
16
Realistic Retail Mannequins
JC Penny's Retail Display Mannequins Reflect Diverse Body Types
15
Athlete-Targeting Jeans
Barbell Denim Addresses the Shapely Legs of Active Individuals
14
Flexible All-American Jeans
Hip Chixs' Year-Round Premium Denim Suits All Body Types
13
Plus-Size Statement Pieces
The New Target Plus-Size Line is a Step in the Right Direction
12
Wheelchair Specific Clothing
IZ Adaptive is a Clothing Line Made for Those in Wheelchairs
11
Celebrity Plus-Size Collections
Rebel Wilson Teams Up with Torrid for Her First Fashion Line
10
Vibrant Plus-Size Activewear
This Clothing Line Features Bold and Colorful Leggings
9
Plus-Size Designer Collaborations
Lane Bryant's Lela Rose Collection Features Summery Options
8
Versatile Plus Size Activewear
Lane Bryant Livi Active Features Casual and Performance Pieces
7
Superhero Clothing Collaborations
These Marvel Avengers Dresses are Now Available in Plus Sizes
6
Body Positive Celebrity Fashions
This Collection is Designed by Inspirational Model Tess Holliday
5
Body Positive Athletic Wear
The Apparel Company 'Manifesta' Has Done Away with Clothing Sizes
4
Size-Less Online Stores
AbbeyPost Sells Fashions That Are Made to Measure for Every Unique Shape
3
Whimsical Plus-Sized Fashion
Blogger Hayley Hughes' Instagram Account Features Fearless Styles
2
Size-Inclusive Celebrity Fashions
Melissa McCarthy's Clothing Line with Seven7 Has Sizes 4 to 28
1
Curvy Body-Embracing Ads
This Plus-Size Bathing Suit Campaign Refuses to Use Photoshop
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Sneaker-Inspired Dynamic Apparel
One Block Down Spotlights the Air Max Plus in New Capsule
Ultra-Flattering Bodysuit Designs
BetterMe's Iconic Catsuits are Alluring and Performance-Driven
Customizable Latex Apparel
Sloganlatex Revolutionizes Latex Fashion with New Offerings
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Sculpted Athleticwear Collections
BetterMe Expands Its Viral Catsuit to New Silhouettes
Memory-Shaped Denim Collections
Yoga Jeans Launched Its Advanced Fall-Winter 2025 Line
Ultra-Stylish Baggy Sweatpants
The BetterMe Casual Drawstring Waist Sweatpants are Chic
Colorful Flattering Athletic Wear
BetterMe Store Has Expanded Its Iconic Catsuit Line
Spring-Ready Contemporary Fashion Collections
boohoo Boasts the Spring Awakening Collection
Spring Fashion Blooms
Reformation Drops Seasonal Wardrobe Refresh with Sustainable Flair
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Independent Fashion Brands
The Regular Program Unveils Its Effortlessly Stylish Third Collection
Shapewear Collections Expand North
Shapermint Launches Seven-Piece Core Line Across Walmart Canada
GenAI Clothing Try-Ons
Perfect Corp.'s AI Clothes Try-on Reimagines Virtual Fashion Shopping
Expert-Approved Smart Corrective Clothing
Forme Stands Out for Its Functional and Stylish Apparel
Sophisticated Wardrobe Essentials
UNIQLO: C Launches the 'Modernity in Motion' Collection
Modest Influencer-Backed Gymwear
Gymshark Taps Leana Deeb to Design a Line of Modest Activewear
Tropically Inspired Garment Designs
Ashaki Embraces Heirloom-Quality Construction
Contemporary Athleisure Brands
STAUD Sport Fuses Style and Functionality for Athletic Consumers
Thoughtfully Designed Activewear Lines
BetterMe's Motion Collection Combines Style & Functionality
Effortless Workout Fashion Capsules
Reebok Introduces a New Collaboration with SET Active
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Activewear Medical Apparel Crossovers
FIGS x SET Active Merge Healthcare with Lifestyle Design
Performance-Lifestyle Wardrobe
Entire Studios x adidas Launch Performance and Lifestyle Apparel
Culture-Defining BIPOC Apparel
The 'Modern Dandy Collection' by AC Miller is a Walmart Exclusive
Back-to-School Fashion Collections
UNIQLO Launches Weather-Ready Wardrobe Essentials for Students
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Shape-Focused Swimwear Lines
YITTY's Swimwear Collection Boasts Its Inclusive Shaping Technology
Timeless Easy-Care Clothing
XCVI Crafts Comfortable, Long-Lasting Clothing Styles
Comprehensive Maternity Lines
The Ingrid & Isabel for Every Belly Line is Available at Walmart
Summer-Forward Danish-Designer Apparel
UNIQLO x Cecilie Bahnsen Partner for 'Shapes of Poetry'
Grunge-Influenced Running Apparel
Satisfy Running’s FW26 ‘High Country’ Boasts Technical Luxury
Ballet-Inspired Activewear Collections
LSpace has launched its new activewear line — Set the Barre
Gym-Inspired Apparel Collections
World Gym Corporation Joins Forces with Philcos
Sustainable Performance Apparel
Craft Sportswear Launches Eco-Conscious Collective Line
Dynamic Athleisure Apparel
Victoria's Secret Relaunched its VSX with a New Performance Collection
Elegant Easy-to-Wear Shirt Dresses
The Shirt Dress Collection is Inspired by Dior's New Look
Community-Driven Fashion Campaigns
Cupshe Debuts its 'Limitless Campaign' with Casting Calls
Versatile Summer-Ready Fashion
Marmot Unveils its New Collection for the SS25 Season
Wellness Focused Swimwear
Bathing Belle Designs Its Fall/Winter Line for Cold Plunge Culture
Fashion-Forward Sporty Apparel
CLOT and adidas Join Forces Once Again on a New Collection
Elevated Loungewear Lines
UNIQLO's New Collection Blends Comfort with Street-Ready Style
Versatile Nature-Inspired Garments
Tyler McGillivary's New Core Collection is Eye-Catching
Sustainable Indian Streetwear Lines
Cloveify Wearables Launches its New Sustainable Clothing Line
Cost-Conscious Activewear Collections
The Latest Primark Activewear Range Features 240 Pieces
Romantic Everyday Apparel
UNIQLO x Cecilie Bahnsen SS26 Blends Softness with Function
Iconic Women-Inspired Fashion Capsules
Yoga Jeans Presents the MUSE Spring/Summer 2026 Collection
Responsibly-Sourced Apparel Brands
reistor Features Breathable Materials and Inclusive Silhouettes
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Chic Wintry Athletic Apparel
Amorlola Features Elevated Relaxed Styles
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Expansive Performance Clothing Collections
The Primark Performance Collection Has 150 Pieces
Luxe Après-Ski Collections
Veronica Beard Launches Winter Essentials and The Upside Collaboration
Activewear Lounge Ranges
Oner Active's Soft Motions Collection is Versatile for Daily Wear
Transformative Shaping Dresses
Body by Miraclesuit Offers a Smooth and Sculpted Silhouette
High-Performance Sculpted Fitnesswear
Nike and SKIMS Announced NikeSKIMS, a New Brand for Women
Summery Compression Clothing Collections
The SPANX® Active Range for Summer Has Made its Debut
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Gen X-Targeted Fashion Labels
REGALO Studios Launches a Brand Embracing Lives Lived and Living
Fitness Personality-Led Apparel Capsules
Sene is Dropping the Second Collection with Emma Lovewell
Museum-Inspired Spring Fashion Capsules
Pacsun is Partnering with the Metropolitan Museum of Art
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Thoughtful Denim Updates
Levi’s® 501® Curve Reimagines The Iconic Design with an Inclusive Fit
Ultra-Comfortable Loungewear Collections
Aurora Womenswear Has Launched a New Loungewear Line
Climate-Positive Fashion Milestones
Reformation Has Officially Achieved Climate Positive Status
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
Stylish Beach-Ready Swimwear
Parade’s New Swim Collection Boasts Inclusive Silhouettes
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
AI-Powered Clothing Shopping Partnerships
True Fit and Shopify are Working Together for Sizing
Trend-Driven Shaping Jeans
SPANXshape™ Authentic 360 Denim Expands the Brand’s Shaping Legacy
1980s Corporate-Inspired Collections
H&M Studio's 'SS25 Collection' Features Tailored Pieces
Princess-Inspired Active Apparel
Disney & Her Universe Reimagine Classic Gowns as Workout Dresses
Design-Inspired Activewear Lines
The DSGN Studio AW24 Capsule is Available on boohoo’s Us Website
Inclusive Sustainable Swimwear
SHEILA Features a Unique Range of Activewear-Inspired Beach Styles
Probiotic-Infused Athleisure
The Coperni C+ Collection is "a Skincare Gesture You Wear"
Cartoon-Themed Performance Wear
Disney x lululemon Delivers Stylish Cartoon Activewear
Biobased Clothing Collections
Coperni’s C+ Collection Merges Regenerative Clothing & Bio Material
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Playfully Patterned Adventurewear
TNF x Yinka Ilori Inspires Optimism No Matter the Weather
Inclusive Comfort-Focused Bra Designs
Cacique Intimate's Smart Lift Bra Targets Fuller-Busts
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
AI Body Measuring Platforms
Fytted is a New Virtual Fitting Room Tool for 600 Popular Brands
Brand Range Expansions
Hunter Bell Expands into Swimwear and Childrenswear with Playful Prints
Athleisure Line Launches
Fashion Nova’s “Performance in the City” Athleisure Collection
Sustainably Minded Denim Brands
Yoga Jeans Highlights Its Dedication to the Environment
Skincare-Infused Athleisure Lines
Coperni Releases the Fashion-Skincare Hybrid 'Carewear' Line
Conversational Sizing Recommendations
Gap Inc. Introduced Predictive Sizing and AI-Native Commerce
Multi-Revenue Fashion Platforms
Rent the Runway expands into resale, ads and cleaning services
Elevated Athleisure Pieces
C.P. Company Presents Practical and Stylish Apparel for Winter
Inclusive Bewitching Capsules
Unique Vintage Introduced a Hocus Pocus Apparel Collection
Online Vintage-Focused Storefronts
Pacsun and SPRINGY Debut the PS Vintage Platform
GenAI Sizing Technologies
CATCHES's RealFit Enhances E-Commerce Fashion with Movement and Drape
Celebrity-Collaborative Athletic Lines
Fabletics Presents the By Khloé Line with Khloé Kardashian
Preppy Kids' Apparel
Sporty & Rich Kids Offers Elevated Comfort for the Next Generation
Expressive Premium Apparel
Avalange Bridges the Divide Between Traditional & Customizable Fashion
Adaptive Clothing Ranges
Primark X Victoria Jenkins Unveil an Inclusive Fashion Line for All
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Branded Model Search Initiatives
Torrid is Launching the Casting Call for the Year 2025
Eclectic Preppy Summer Apparel
BEAMS PLUS Introduces a New Capsule Prepared for Summer
Women-Specific Weighted Vests
The Carry Enters the Fitness Market with an Innovative Weighted Vest
Affordable Designer Apparel
Old Navy x Anna Sui Launches the Brand’s First-Ever Designer Collab
Singer-Forward Fashion Labels
Normani Presents Her New Fashion Label with SHEIN
Modernized Private Label Lingerie
M&S Body is Arriving with a 300 Piece Collection
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Inclusive Denim Campaigns
Torrid Launches Spring 2025 Collection with Buy-More Savings
Heat-Retaining Shapewear
The Popilush Redtag Collection Features Coffee Charcoal-Infused Fibers
Youth-Focused Fashion Brands
Pink Palm Puff is Comfort-Driven and Style-Minded
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Heritage-Inspired Bold Workwear
Beams Plus FW25 Lineup Revives American Traditional Tailoring
Coziness-Focused Winter Fashion Campaigns
Arach&Cloz Launched the 'High Five to Cozy' Campaign
Precise Engineered Apparel
SYS Performancewear Uses Stretch Fabrics to Move with Intention
Athleisure-Friendly Clothing Ranges
The House of CB Perfect Match Range is Ready for Everyday Wear
Retail T-Shirt Brand Expansions
True Classic is Now Available at 460 Target Stores
Soft-Colored Disney Apparel
Cakeworthy Introduced an Inclusive Cinderella Capsule
Plus-Size Fashion Marketplaces
Viva Voce Brings Together Online Shopping and Community
Size-Inclusive Shapewear Brands
Shapermint Has Officially Expanded into the Canadian Market
Youthful Corporate-Inspired Capsules
Pacsun Drops 'The Corporate Edit'
Charitable Protective Clothing
WATSKIN Partners with the Breast Cancer Research Foundation
Post-Surgery Garment Ranges
The Primark Breast Cancer Awareness Collection Has 49 Pieces
Stretchy Basics Collections
YITTY Introduces the New Stretchy Fit Collection
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Refined Versatile Apparel
& Other Stories Launches its 'Transitional Edit'
Comfort-Focused Athleisure Lines
CSB's Fresh Athleisure Collection Combines Comfort & Performance
Summer-Ready Premium Fashion
Standard Issue Presents Its California Summer Collection
In-Store Cancer Support Programs
JCPenney and Look Good Feel Better are Hosting Workshops
Affordable Inclusive Minimal Clothing
Primark Introduces a Capsule of Adaptive Clothing
Colorwear Apparel Line
Pantone Launches Loungewear and Activewear in a Curated Palette
Inclusive Retail Displays
The Primark Sophie Mannequin Boosts Visibility for Wheelchair Users
Celebrity Padded Shapewear Campaigns
SKIM Presents the New Ultimate Butt Collection
Resort-Ready Shapewear Capsules
Body by Miraclesuit Debuts the Resort 2026 Collection
Body-Conscious Undergarment Shops
Stripe & Stare Bra Shop Introduces Four New Bra Shapes
Healthcare Apparel Retail Concepts
Kindthread Opens an Omnichannel Scrub Store
Essential 90s-Inspired Activewear
FORM Features Stylistic and Layering Activewear Pieces
Size-Inclusive Activewear
FORM Expanded Its Range to Embrace Every Body Type
Inclusive Wardrobe Staples
NORMFORM Champions Those Who Do Not Fit Societal Norms
Inclusive-Forward Cheeky Pajamas
The ‘Homebody’ Sleepwear Collection Features Breathable Fabrics
Modern Occasion-Focused Apparel
Cupshe Introduces 'The Plus One Edit'
Intimate Maternity Clothing Capsules
Embrace Debuts in Canada with its Maternity & Postpartum Line
Adaptive Wheelchair-Compatible Apparel
JC Penney Announces the Jamey Perry for JCPenney Line