Brands are utilizing blogger marketing techniques more than ever, which is evident through this collection of examples ranging from fashion, to food and everywhere in between.
The relationship between consumer and brand is often an us versus them mentality; consumers can sometimes view brands as faceless entities. As such, the co-branding initiatives found in this collection highlight a number of different ways that brands are interacting with bloggers and influencers.
The use of blogger and influencer partnerships with things such as clothing collections or pop-up shops helps to bridge the gap that can exist between consumers and brands. The examples here focus on body-conscious fashion, healthy workout endeavors and even food-centric initiatives that all help to link bloggers, consumers and brands together in unison.
22 Blogger Marketing Partnerships
From Quirky Blogger Collaborations to Sporty Blogger Apparel:
Michael Hemsworth — Feb 5, 2016 — Pop Culture
22
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
21
Bold Plus-Size Bikinis
This Plus-Size Swimwear Features Bright Colors and Playful Patterns
20
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
19
Lifestyle Basketball Sneakers
The Jordan Westbrook 0 is the First of Its Kind for the Nike Brand
18
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
17
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
16
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
15
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
14
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
13
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
12
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
11
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
10
Influencer Summer Camps
Spark Camp is a Casual Conference for World's Brightest Minds
9
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
8
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
7
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
6
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
5
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
4
Sporty Blogger Apparel
Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
3
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
2
Yoga-Running Courses
'Roga' Combines Running and Yoga for Complete Fitness
1
Summer-Colored Hijabs
This Line of Colorful Headscarves Provides Summery Options for Muslims
Related Ideas
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Tractor Branded Partnerships
John Deere Partners with MLB as the Official Tractor Sponsor
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Youth-Focused Luxury Fashion Platforms
&Coach is a New Fashion Platform by Coach, Focused on Gen Z
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Beauty Retailer IP Collabs
Olive Young Announced the Expansion of Character-Driven Products
Social eCommerce Creator Partnerships
Pinterest and Amazon Partnered for Frictionless Retail
Limited-Edition Co-Branded Activewear Lines
The TravisMathew and Peloton Collaboration is Chic
Soccer Streetwear Collaborations
Carré and Coca-Cola Launched a Soccer Streetwear Collection
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
AI-Matched Creator Partnerships
YouTube Creator Partnerships Links Brands & Creators with Gemini
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
German Automotive Sports Partnerships
Audi Renews Its Partnership with Inter Miami CF
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Luxury Makeup Artist Partnerships
Charli XCX and YSL Beauty Partnered for a New Campaign
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Co-Branded Marathon Series
Garmin Partners with Performance Drands for Its Marathon Series
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Sport-Lifestyle Fashion Collabs
Puma x Madhappy Unveils First Collaboration Collection
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Collaborative Americana Clothing Ranges
American Eagle and Russell Athletic Partnered on a Capsule
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Innovative Retail Partnership
Best Buy and IKEA U.S. are Partnering for a Strategic Retail Collab
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Clean Cosmetic Brand Partnerships
Society Brands Recently Partnered with Crunchi
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Affiliate Marketing Guides
Affiliate Marketing Prompt Book Provides 500+ Prompts for Marketers
Gamified Snack Packaging
Hershey’s Released Pokémon Chocolates with 151 Collectible Foil Designs
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
WNBA Footwear Partnerships
Skechers Became an Official WNBA Shoe Partner During Its 30th Season
Social Commerce Supplements
youtheory Expands Wellness Sales Through TikTok Shop
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Co-Branded Shopper App Partnerships
Grubhub and Instacart Partnered to Offer a Wider Selection
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Athlete-Focused Nutritional Support Partnerships
Kodiak Partners with U.S. Ski & Snowboard
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Actress-Starring Denim Campaigns
Levi's Taps Bollywood's Alia Bhatt as a Brand Ambassador
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Biotech Beauty Partnerships
L'Oréal and Institut Pasteur Team Up to Advance Skin Health Science
Retailer-Focused Athletic Collaborations
DICK'S Sporting Goods Partners with Gymshark
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Hometown Athlete Branding
Hershey’s Released Limited-Edition Chocolate Bars for Christian Pulisic
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Content Creator Partnership Programs
The Target Creator Programs Build on the #TargetRun Legacy
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Shopping Center Advertising Partnerships
Hello! Magazine and Limited Space Announced a Partnership
Shoppable Microdramas
Crocs and SuperOrdinary Turn TikTok Storytelling Into Shopping Experiences
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Strategic European Brand Collaborations
JD.com Spotlights a Sreies of European Brand Partnerships
Professional Golfer Sponsorship Agreements
BYLT Partners with Three Professional Golfers in 2026
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Influencer Discovery Tools
Pick Influencer Helps Brands Quickly Find Verified Content Creators
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Grocery Digital Rewards
Giant Eagle Made Ibotta Its Exclusive Digital Promotions Partner
Social Engagement Platforms
Sociable AI Predicts Viral Posts And Generates Brand Aligned Comments
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Shoppable Swimsuits
Sports Illustrated Launches Its Shoppable Swimsuits
Women's Golf Brand Partnerships
Golf Town Extended Its Brooke Henderson Partnership Through 2028
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Athletic Career-Boosting Collegiate Programs
Ryde and Baylor Athletics Partner to Support Students
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
AI Beauty Marketing Platforms
Coty Uses Pencil to Scale AI-Generated Campaigns
Mobile Creator Experiences
Nikon Connects Creators Through Interactive Multi-City Events
Narrative-Forward Musician-Backed Retailer Campaigns
Urban Outfitters Partners with Zara Larsson
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Elevated Casual Fashion
RetailMeNot Spotlights Capri Pants as a Versatile Summer Staple
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Hybrid Party Retailers
Staples and Party City combine event supplies with print services in-store
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Collaborative Air Fryer Campaigns
Birds Eye and Tefal Partnered for 'A Better Everyday' Campaign
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Niche Membership Monetization Strategies
Outfit Formulas Launches Paid Membership With Alison Lumb
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts