Brands are utilizing blogger marketing techniques more than ever, which is evident through this collection of examples ranging from fashion, to food and everywhere in between.
The relationship between consumer and brand is often an us versus them mentality; consumers can sometimes view brands as faceless entities. As such, the co-branding initiatives found in this collection highlight a number of different ways that brands are interacting with bloggers and influencers.
The use of blogger and influencer partnerships with things such as clothing collections or pop-up shops helps to bridge the gap that can exist between consumers and brands. The examples here focus on body-conscious fashion, healthy workout endeavors and even food-centric initiatives that all help to link bloggers, consumers and brands together in unison.
22 Blogger Marketing Partnerships
From Quirky Blogger Collaborations to Sporty Blogger Apparel:
Michael Hemsworth — Feb 5, 2016 — Pop Culture
22
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
21
Bold Plus-Size Bikinis
This Plus-Size Swimwear Features Bright Colors and Playful Patterns
20
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
19
Lifestyle Basketball Sneakers
The Jordan Westbrook 0 is the First of Its Kind for the Nike Brand
18
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
17
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
16
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
15
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
14
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
13
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
12
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
11
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
10
Influencer Summer Camps
Spark Camp is a Casual Conference for World's Brightest Minds
9
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
8
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
7
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
6
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
5
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
4
Sporty Blogger Apparel
Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
3
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
2
Yoga-Running Courses
'Roga' Combines Running and Yoga for Complete Fitness
1
Summer-Colored Hijabs
This Line of Colorful Headscarves Provides Summery Options for Muslims
Related Ideas
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Tractor Branded Partnerships
John Deere Partners with MLB as the Official Tractor Sponsor
Pop-Star Coffee Partnerships
Dua Lipa Becomes Nespresso's Global Brand Ambassador
Model-Approved Sportswear Collections
Sporty & Rich X Irina Shayk Unveil Timeless Essentials
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
High-Fashion-Inspired Athletic Wear
Veronica Beard and HEAD Sportswear Collaborate on a New Line
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Diversity-Celebrating Brand Campaigns
Champion Launches a Global ‘Champions for Champion’ Campaign
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Beauty Retailer IP Collabs
Olive Young Announced the Expansion of Character-Driven Products
Limited-Edition Co-Branded Activewear Lines
The TravisMathew and Peloton Collaboration is Chic
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Sports Beauty Collaborations
The Paris Saint-Germain Women’s Soccer Club Partners with Ilia Beauty
Shareable Wishlist Templates
Urban Outfitters and Canva Partnered to Simplify Holiday Gifting
AI-Matched Creator Partnerships
YouTube Creator Partnerships Links Brands & Creators with Gemini
Actress-Supported Footwear Campaigns
Jimmy Choo Partners with Sydney Sweeney on Its New Campaign
Opulent Athletic Fashion Collaborations
The Balenciaga x NBA Collaboration is Limited-Edition
German Automotive Sports Partnerships
Audi Renews Its Partnership with Inter Miami CF
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Celebrity Brand Ambassadorships
UNIQLO Taps Cate Blanchett to Champion Its LifeWear Philosophy
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Humorous Brand Ambassador Partnerships
KANE Footwear Taps Yeti Boo Fas Its Latest Brand Ambassador
Drink Mix Activewear Partnerships
Kool-Aid and Nike Teamed Up for Footwear and Refreshments
Football Culture-Inspired Athletic Collaborations
Palace and Nike Collaborate on the P90 Line
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Plant-Based Pop Star Campaigns
Alpro and Zara Larsson Partnered for a New Campaign
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Varsity Influencer Teams
UNC Turns Student-Athletes Into Social Media Monetization Experts
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Athletic Beauty Collabs
Rematch Debuts a Cosmetics Partnership a Sportswear Giant
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Co-Branded Marathon Series
Garmin Partners with Performance Drands for Its Marathon Series
Effortlessly Stylish Summer Collections
The BA&SH x Suzie Kondi Collaboration is Free-Flowing
Influencer-Supported Worldwide Promotional Campaigns
GUESS? Taps Chiara Ferragni for Its Campaign
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Fast Food-Collaborative Streetwear
CLOT and McDonald's Join Forces on a New Collection
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Sport-Lifestyle Fashion Collabs
Puma x Madhappy Unveils First Collaboration Collection
Fashion Sports Partnerships
The Coach x WNBA Partnership Champions Style and Self-Expression
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Fashion Week Beauty Partnerships
L'Oréal Paris Secured Copenhagen Fashion Week Makeup Exclusivity
Collaborative Americana Clothing Ranges
American Eagle and Russell Athletic Partnered on a Capsule
Innovative Retail Partnership
Best Buy and IKEA U.S. are Partnering for a Strategic Retail Collab
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Article Product Suggestions
BuzzFeed Teams Up with Shopsense AI to Debut Product Recommendations
Clean Cosmetic Brand Partnerships
Society Brands Recently Partnered with Crunchi
British Apparel Brand Relaunches
Topshop x Cara Delevingne Partner for a London-Inspired Campaign
Affiliate Marketing Guides
Affiliate Marketing Prompt Book Provides 500+ Prompts for Marketers
Social Commerce Integrations
Ulta Beauty Launches a Creator-Driven TikTok Shop
Football-Focused Brand Platforms
Pepsi Football Nation Seeks to Unify the Brand's Partnerships
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Poetic Secondhand Campaigns
Depop's Where Taste Recognizes Taste Celebrates Style Doppelgangers
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Illustrator-Centric Brand Partnerships
Uniqlo's UTme! Program and Lauren Martin Partner
Dermatologist-Recommended Skincare Brand Collabs
CeraVe x NBA Form a Multiyear Partnership
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Next-Gen Consumer Goods Technologies
Unilever and Google Cloud Partner to Produce Strong Products
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Sports Beauty Partnerships
Fenty Beauty Partners with WNBA’s New York Liberty in a Historic Deal
Co-Branded Shopper App Partnerships
Grubhub and Instacart Partnered to Offer a Wider Selection
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Athlete-Focused Nutritional Support Partnerships
Kodiak Partners with U.S. Ski & Snowboard
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Actress-Starring Denim Campaigns
Levi's Taps Bollywood's Alia Bhatt as a Brand Ambassador
Biotech Beauty Partnerships
L'Oréal and Institut Pasteur Team Up to Advance Skin Health Science
Retailer-Focused Athletic Collaborations
DICK'S Sporting Goods Partners with Gymshark
Social Responsibility-Aligned Corporate Marketing
GoodBrand Impact is a Newly Launched Agency
Women's Golf Brand Partnerships
Golf Town Extended Its Brooke Henderson Partnership Through 2028
Shoppable Reel Features
Meta Expands Reels with Product Tagging on Instagram and Facebook
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Wellness Dining Experiences
CRISP & GREEN Combines Fitness Events With Healthy Meals
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Unique Co-Designed Capsules
Etsy Partners With WNBA Players for The 'Icon Collection'
Model-Backed Apparel Campaigns
Kendall Jenner and FWRD Reunite for a Curated Spring 2025 Edit
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Designer Hotel Suites
Omni and Peter Millar Launch Branded Luxury Suites Experience
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Beauty Brand Jersey Partnerships
IPSY Became the Official Jersey Partner of the Las Vegas Aces
Female Athlete-Fronted Luxury Campaigns
The Coach x WNBA Campaign Merges Fashion & Basketball
Strategic European Brand Collaborations
JD.com Spotlights a Sreies of European Brand Partnerships
Social Media-Driven Brand Partnerships
Target and Parke Join Forces on a Limited Style Capsule
Professional Golfer Sponsorship Agreements
BYLT Partners with Three Professional Golfers in 2026
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Influencer Discovery Tools
Pick Influencer Helps Brands Quickly Find Verified Content Creators
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Branded Content Partnerships
LG Electronics and Fantasy Life Renew and Expand Their Partnership
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Luxe Designer Soccer Partnerships
Louis Vuitton Becomes an Official Partner of Real Madrid
Convenience-Focused Grocery Network Partnerships
Kroger and Uber Expand Their Existing Partnership
Retailer Music Festival Partnerships
7-Eleven and Live Nation Have Partnered for Festival Season
Clinical Retail Media
PatientPoint Bridges Healthcare and Commerce
Blogging Resource Hubs
VIP Blogging Resources Offers Essential Templates And Tools For Blogging
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Athletic Career-Boosting Collegiate Programs
Ryde and Baylor Athletics Partner to Support Students
SaaS Business Insights
pARRty Blog Offers Expert Analysis and Trends in the SaaS Industry
Narrative-Forward Musician-Backed Retailer Campaigns
Urban Outfitters Partners with Zara Larsson
Agentic Marketing Platforms
Microsoft and Publicis Build AI-Driven Marketing Ecosystems
Hybrid Party Retailers
Staples and Party City combine event supplies with print services in-store
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Playfully Branded Skateboarder Partnerships
Kellog's Tony the Tiger Partners with Tony Hawk
Conversational AI Advertising
Snapchat Introduces AI-Powered Chat-Based Brand Interactions
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Sporty Collaborative Fashion Capsules
Born X Raised Launches a Collaborative Sports Range
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Influencer Marketing Integration
Tevy Connects Instagram Influencers’ Posts to Shopify Products
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Creator Collaboration Platforms
Talen Together Connects Creators With Brands For Sponsorships
Collaborative Air Fryer Campaigns
Birds Eye and Tefal Partnered for 'A Better Everyday' Campaign
Influencer Discovery Assistants
SocialiQ 2.0 Automates Influencer Research Right on Social Media
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Promotional Partnership Promotions
Savvy Sliders Teams With Girl Scouts For Cookie Discount
Niche Membership Monetization Strategies
Outfit Formulas Launches Paid Membership With Alison Lumb
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Creator Marketing Platforms
Affiliate Creatives Connects Businesses With Performance-Based Payouts
Influencer Collaboration Networks
Megaboarding Connects Brands And Influencers For Collaborations