Brands are utilizing blogger marketing techniques more than ever, which is evident through this collection of examples ranging from fashion, to food and everywhere in between.
The relationship between consumer and brand is often an us versus them mentality; consumers can sometimes view brands as faceless entities. As such, the co-branding initiatives found in this collection highlight a number of different ways that brands are interacting with bloggers and influencers.
The use of blogger and influencer partnerships with things such as clothing collections or pop-up shops helps to bridge the gap that can exist between consumers and brands. The examples here focus on body-conscious fashion, healthy workout endeavors and even food-centric initiatives that all help to link bloggers, consumers and brands together in unison.
22 Blogger Marketing Partnerships
From Quirky Blogger Collaborations to Sporty Blogger Apparel:
Michael Hemsworth — Feb 5, 2016 — Pop Culture
22
Social Fashion Pop-Ups
Tumblr Created a NYFW Pop-Up Shop Featuring a RTW Collection
21
Bold Plus-Size Bikinis
This Plus-Size Swimwear Features Bright Colors and Playful Patterns
20
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
19
Lifestyle Basketball Sneakers
The Jordan Westbrook 0 is the First of Its Kind for the Nike Brand
18
Luxe Bespoke Shoes
Farfetch and MySwear Created a Platform for Designing Customized Shoes
17
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
16
Curvy Blogger Collections
The Nadia Aboulhosn x Boohoo Capsule Collection is Fierce
15
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
14
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
13
Curvy Blogger Collections
This New Plus-Size Line is Inspired by Fashion Bloggers
12
Body Positive Fashion Bloggers
This Blogger Helps Design Fashionable Apparel for Plus-size Women
11
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
10
Influencer Summer Camps
Spark Camp is a Casual Conference for World's Brightest Minds
9
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'Aéropostale' for a New Line
8
Sensory Dessert Schools
Haagen-Dazs' Ice Cream Master Academy is a School for the Senses
7
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
6
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
5
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
4
Sporty Blogger Apparel
Fitness Blogger Adrianne Ho is Debuting a Sultry Sportswear Collection
3
Blogger-Hosted Teen Programs
The Disney Channel Vlog Shares Celeb, Fashion and Music News
2
Yoga-Running Courses
'Roga' Combines Running and Yoga for Complete Fitness
1
Summer-Colored Hijabs
This Line of Colorful Headscarves Provides Summery Options for Muslims
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Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Car-Branded Sneaker Collaboratioons
Porsche and PUMA Announce New Shoe Silhouettes for 2023
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Collage Basketball Apparel Collaborations
Reebok Partners with Basketball Sensation Angel Reese
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Artistic Sneaker Collaborations
The 'Skechers x Vexx' Collection Highlights Bold Graphics
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Classic Heritage-Inspired Fashion Lines
Laura Ashley Collaborates with Joanie on a 29-Piece Line
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Revived Collaborative Running Shoes
Joe Freshgoods Joins New Balance on the 1000 Sneaker Collab
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Scent-Inspired Streetwear
The Fresh af Collection Shares Styles That Celebrate 25 Years of Febreze
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Nostalgic Timeless Sports Apparel
Reebok and ANINE BING Announce Exclusive Collaboration
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Filmic Skater Shoes
The Vans x Barbie Collaboration Shares Laid-Back Skater Styles
BMX-Inspired Fashion Collections
Vans Partners with BMX Athletes Perris Benegas & Dennis Enarson
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Athletic Streetwear-Informed Apparel
Champion and thisisneverthat Reunite for a New Collection
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Collaboration-Teasing Streetwear Billboards
Supreme and Corteiz Teased a Colaboration in London
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Content House-Backed Collections
FaZe Clan and Nike Debut a New Apparel and Footwear Collaboration
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Intercontinental Collaborative Capsules
BornXRaised and Paris Saint-Germain Work on a Collection
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Quirky Chic Sleepwear
Bluebella and Ashley Williams Unveil Game-changing Collaboration
Collaborative Graphic Streetwear Series
Dockers and Zalando Join Forces on a New Collection
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Spring-Inspired Lifestyle Lines
BAGGU Collaborates with Laura Ashley on a Floral Spring Collection
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Vibrant Race-Inspired Apparel Collections
Pacsun Debuts Its Collaboration with Formula 1® in Miami
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Festively Branded Sweater Collections
Unilever and notjust Collaborated on Christmas Jumpers
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Homemade Food Delivery Partnerships
Grocer Sobeys Partners with Homemade Food Marketplace Cookin
Camping-Ready Collaborative Designs
KITH and Columbia Sportswear Launch a Camping Collection
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Celebrity Dietary Supplement Partnerships
Kate Hudson's INBLOOM will be Sold in Whole Foods
Esports Marketing Collaboration
Giants Gaming Renews its Partnership with Maggi FUSIAN for 2023
Rapper-Starred Streetwear Campaigns
Loyle Carner Stars in New Always Do What You Should Do Series
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Rising Rockstar Workwear Collaborations
Dickies Teams Up with With Rising Rockstar 'Blondshell'
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Gaming Eye Health Partnerships
the*gamehers Partnered with Zenni Optical on Health Initiatives
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Exclusive Pop-Up Events
Brunette the Label Partners with Holt Renfrew for Exclusive Pop-Up Event
Preppy Collaborative Retail Capsules
JW Anderson and Uniqlo Continue Their Ongoing Collaboration
Lifestyle Basketball Sneaker Partnerships
New Balance Unveils More 550 Sneaker Collaborations
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Contemporary Runway Collaborations
Bandolier and Colin LoCascio Partner for New York Fashion Week
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Collaboration At-Home Meal Recipes
Home Chef and Delish Partnered on a New Range of Recipes
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Affordable Lifestyle Directories
'I Have This Friend' Makes Aspirational Living More Accessible
Influencer Partnership Platforms
impact.com Launches a New Platform for Influencer Management
Esports Automotive Deals
Team Vitality and KIA Confirm a Two-Year Partnership for Content Creation
Mascot-Honoring Collaborative Capsules
Lee and Be@rbrick Joins Forces to Highlight Buddy Lee
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Community-Honoring Eclectic Fashion
GANNI and Barbour Join Forces on a New Collection
Soccer-Specific Online Retail Destinations
Men in Blazers Has Partnered with WorldSoccerSShop
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Youth Accessory Brand Partnerships
Claire's is Partnering with Walgreens to Expand Retail Presence
Wedding Shopping Experience Partnerships
Bella Bridesmaids Partners with Something Borrowed Blooms
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Offline Community Marketplaces
Aerie’s Hidden Gem Marketplace Created a Shared Space for Brands
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Influencer Flexitarian Campaigns
Violife Launched an Influencer Campaign Aimed at Flexitarians
Transparent Paid Partnership Features
LinkedIn Is Releasing a New Feature for Brand Partnerships
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cricket-Brand B2B Deals
Royal Expanded its Partnership with Cognizant Major League Cricket
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Potato-Focused Snack Collaborations
Gen.G Secures a Partnership with Idahoan Foods
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Sporty Fashion Partnership Announcements
Slam Jam and Umbro Tease Their Upcoming Collaboration
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign